Sales & Marketing news

• An iconic American music company is warning customers that it may move out of the US because of Trump's tariffs

  03-07-2018 21:33 via feedproxy.google.com
  Moog Music, the manufacturer of the iconic Moog synthesizer, warned customers in an email that President Donald Trump's tariffs on Chinese goods will hurt the company.
  Moog said the "tariffs will immediately and drastically increase the cost of building our instruments," and could lead to layoffs or offshoring of manufacturing.
  Moog synthesizers have been made since the 1960s and used by artists like The Beatles, Michael Jackson, and Stevie Wonder.
  The announcement comes after Harley-Davidson al
  
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• The 5 winners and losers of the first half of 2018 at the box office

  03-07-2018 20:09 via feedproxy.google.com
  What a difference a year makes. This time last summer we were trying to manage through one of the worst movie seasons ever, with disasters like "The Mummy" and "Transformers: The Last Knight." Now, it's as though everything Hollywood puts out is a box-office hit.
  The movie business is having a very good year.
  With early-year successes like "Black Panther" and "A Quiet Place" matched with the huge performances by "Avengers: Infinity War," "Deadpool 2," and "Incredibles 2," the 2018 box office is
  
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• The heat wave sweeping New York is slowing down the fastest traders on Wall Street

  03-07-2018 18:47 via feedproxy.google.com
  Scorching temperatures in New York are weighing on US stock trading, according to Bloomberg.
  Information is taking 8 microseconds longer to transmit from Nasdaq to NYSE, the report said.
  The heat wave sweeping the Northeast is impacting Wall Street's fastest traders, according to a Bloomberg News report. 
  There's an excessive heat warning in effect across the Tri-state area with temperatures over 90 degrees Fahrenheit. The unusually hot weather is slowing down trading, as reported by Bloomb
  
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• These haunting photos of the retail apocalypse reveal a new normal in America (M, JCP)

  03-07-2018 18:04 via feedproxy.google.com
  More than 3,800 stores are set to close across the United States in 2018. 
  Retailers including Walgreens, Toys R Us, and Gap are closing hundreds of stores each. 
  A retail apocalypse is ripping through the industry, leaving clearance sales and empty malls in its wake. 
  The retail apocalypse has descended on America. 
  More than 3,800 stores are expected to close across the country this year. Department stores like Macy's, Sears, and JCPenney, and retailers inclu
  
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• Here's how ETFs became one of Wall Street's hottest investment products

  03-07-2018 18:01 via feedproxy.google.com
  Exchange-traded funds have become wildly popular in the past decade, and account for a quarter of all trading activity on exchanges.
  We spoke to two experts, a 15-year veteran of the product and a hedge fund founder, about how ETFs can help investors balance their portfolios. 
  You've probably heard the term ETF by now, but may not be sure what it actually means.
  Short for exchange-traded fund, ETFs have taken financial markets by storm over the past decade by packaging multiple individual e
  
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• Traders get so distracted by big World Cup games that market volumes fall by 40%

  03-07-2018 17:35 via feedproxy.google.com
  World Cup games are highly distracting for those participating in financial markets, research from Citi has found.
  "We find that football is indeed distracting, subtly impacting market depth, traded volumes and execution cost," the Citi analysts David Bieber and Kim Jensen wrote to clients on Tuesday.
  Using data from this summer's World Cup and the one held in Brazil in 2014, Citi found that traded volumes could fall by as much as 50% during games, while the cost of executing trades increases sh
  
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• Google is losing top cloud executive Diane Bryant just months after she came over from Intel (GOOG, GOOGL)

  03-07-2018 17:22 via feedproxy.google.com
  Google Cloud COO Diane Bryant is leaving the company less than a year after coming aboard.
  Bryant came from Intel, where she had a storied 32-year career, most recently leading the $17 billion data-center business.
  Intel is searching for a replacement for its former CEO Brian Krzanich — and it's possible Bryant is under consideration. 
  Google Cloud COO Diane Bryant is leaving the company after less than a year, Business Insider has learned.
  "We can confirm that Diane Bryant is no long
  
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• Trump has attacked Canada, Europe, and Mexico for their trade barriers — here's how tariffs in every country measure up

  03-07-2018 16:20 via feedproxy.google.com
  President Donald Trump defends his new tariffs by claiming other countries are "taking advantage" of the US.
  But other major economies do not maintain much higher tariff levels than the US.
  The US, Australia, Canada, and Japan all have average applied tariff levels under 5%, while the European Union and Mexico are not much higher.
  The US is more protectionist by other trade measures than its allies.
  President Donald Trump has said that the current trade battles with key US allies are necessary b
  
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• Elon Musk ordered Tesla engineers to stop doing a critical brake test on Model 3s (TSLA)

  03-07-2018 16:20 via feedproxy.google.com
  Tesla CEO Elon Musk ordered his employees to stop putting nearly finished Model 3s through a critical test before leaving the company's factory in Fremont, California, according to an internal document viewed by Business Insider.
  It's called the brake-and-roll test, and it ensures the car is correctly aligned.
  An industry expert told Business Insider that every automaker does this test to ensure quality and function. 
  Tesla CEO Elon Musk appears to have asked engineers at Tesla's factory in
  
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• Morrisons puts spotlight on producers and shopkeepers in latest TV ad

  03-07-2018 15:46
  Morrisons has unveiled its latest TV ad which looks to “show who Morrisons is” and highlight the “close relationship” it has with its suppliers.
  It is the next chapter of Morrisons’s ‘Makes It’ campaign, which it launched with the help of its agency Publicis two and a half years ago.
  However, set outside of the usual supermarket setting and with no mention of price (or song and dance), it feels very different to the advertising we are used to seeing from
  
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• Morrisons looks to ‘show who it is’ in new TV ad that puts spotlight on suppliers

  03-07-2018 15:46
  Morrisons has unveiled a new TV ad that looks to “show who Morrisons is” and highlight the “close relationship” it has with its suppliers.
  It is the next chapter of Morrisons’s ‘Makes It’ campaign, which it launched with the help of its agency Publicis two and a half years ago.
  However, set outside the usual supermarket setting and with no mention of price (or song and dance), it feels very different to the advertising we are used to seeing from the UK&r
  
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• Tesla’s tent factory could damage its high-tech reputation, analyst says (TSLA)

  03-07-2018 15:21 via feedproxy.google.com
  Tesla reached its goal of producing 5,000 Model 3 sedans in a week early Sunday morning.
  The burst of production was thanks to its new assembly line in a tent next to its Fremont, California plant. 
  Evercore ISI warned clients Tuesday that the low-tech factory addition could damage Tesla's reputation as a high-tech company.
  Follow Tesla's stock price in real-time here. 
  The same tented assembly line that helped Tesla finally break its Model 3 production goal on Sunday could also be wor
  
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• Marketoonist on brand positioning

  03-07-2018 13:24
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on brand positioning appeared first on Marketing Week.
  
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• Russell Parsons: Stop mistaking purpose for differentiation

  03-07-2018 11:18
  The recent Cannes Lions Festival of Creativity felt at times to be a mix of denial and guilt. There was little talk of some of the seismic challenges facing those in the marketing ecosystem – take your pick from a looming recruitment challenge, questions over trust and a crisis of confidence over marketing’s effectiveness – but plenty of discussion about needing to make a difference.
  READ MORE: Marketing’s looming crisis – Why the industry must work harder to attrac
  
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• How L’Oréal drives marketing effectiveness and media neutrality

  03-07-2018 08:00
  L’Oréal has developed a tool, dubbed cockpit, that measures the ROI and productivity of its digital media investments so it can see what is working in real time and make decisions on where to spend.
  The tool, developed with cloud business Domo, allows every marketer, product manager and media owner at L’Oréal to have a “clear view on what’s working and what’s not working”, according to chief digital officer Lubomira Rochet. It tracks more than 20
  
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• Understand the brain to deliver marketing effectiveness

  03-07-2018 01:47 via warc.com
  SINGAPORE: Marketers should carefully consider what parts of their messaging they want consumers to remember, bearing in mind they will forget most of it within 48 hours, according to a neuroscience expert.“The act of forgetting happens only...
  
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• Tips for creating better briefs

  03-07-2018 01:47 via warc.com
  HOLLYWOOD, FL: Marketers hoping for stronger creative work must look beyond a reliance on templates when crafting briefs, and instead make this process a truly collaborative exercise with their agencies.Debra Giampoli, co-founder/partner at Stone...
  
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• Tesco, Carrefour in joint sourcing plan

  03-07-2018 01:47 via warc.com
  LONDON: Two of Europe’s biggest supermarket chains have today announced a strategic alliance for the sourcing of private label goods that will help both brands fight in an increasingly competitive market.UK-based Tesco and French...
  
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• OTT TV faces payment challenge in Asia

  03-07-2018 01:47 via warc.com
  SINGAPORE: The likes of Netflix and Amazon are investing billions of dollars in content but getting consumers in Asia to pay for OTT TV services is a major challenge, according to a new report which also notes they have a limited tolerance for ads...
  
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• Jack in the Box makes eSports play

  03-07-2018 01:47 via warc.com
  CHICAGO: Jack in the Box, the quick-service chain, believes that becoming involved in the eSports space presents a variety of opportunities for its brand.Adrienne Ingoldt, VP/marketing comms at Jack in the Box, discussed this subject during a...
  
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