Sales & Marketing news

• Tesco could start selling meals made from edible food waste

  02-07-2018 17:32
  From a pea pod soup and vegan avocado cheesecake, to a bread and butter pudding made from the nubs of garlic bread and apple cores, chefs at Tesco’s new headquarters in Welwyn Garden City have been busy experimenting with how they can create meals from edible food waste and selling it to staff – with hints that it could eventually hit stores.
  The supermarket’s chief customer officer, Alessandra Bellini, says Tesco will “ideally” start selling meals created from food
  
  Read more

• Diageo hopes to banish stereotypes with four-part diversity framework 

  02-07-2018 15:30
  Diageo has developed a diversity framework to helps the business address different aspects of diversity and break down some of the common barriers.
  The four-part framework aims to tackle representation, perception, agency relationships and characterisation as the drinks giant looks to drive change and move away from relying on stereotypes as a shortcut for building content.
  “Not all stereotypes are harmful, but they are an easy shortcut that is used across advertising so you really need so
  
  Read more

• Sexual harassment, stereotyping, consumer confidence: 5 killer stats to start your week

  02-07-2018 14:09
  1. A quarter of people working in the ad industry say they’ve been sexually harassed
  More than a quarter (26%) of people working in the advertising industry say they’ve been sexually harassed at some point during their career – 72% of those more than once and 25% six times or more.
  Of those, 34% were women and 9% were men, with a further 30% saying they have witnessed sexual harassment happening to others.
  Another 20% of women and 5% of men between the ages of 18 and 24 sa
  
  Read more

• Sign up to our webinar on using predictive analytics to increase conversion

  02-07-2018 13:13
  In this webinar, RedEye’s CCO Matthew Kelleher and head of insight Vasudha Khandeparkar will look at:
  Predictive models that follow the entire customer journey, including likelihood to purchase or unsubscribe
  How Footasylum utilised the models and the results they saw
  How predictive analytics unlocks the 60% of your marketing automation capability currently sitting dormant.
  Join us on Wednesday 18 July at 3pm GMT.
  Register below.
  The post Sign up to our webinar on using predictive an
  
  Read more

• Advertisement

• Sign up to our webinar on how Footasylum used predictive analytics to significantly increase conversion

  02-07-2018 13:13
  In this webinar, RedEye’s CCO Matthew Kelleher and head of insight Vasudha Khandeparkar will look at:
  Predictive models that follow the entire customer journey, including likelihood to purchase or unsubscribe
  How Footasylum utilised the models and the results they saw
  How predictive analytics unlocks the 60% of your marketing automation capability currently sitting dormant.
  Join us on Wednesday 18 July at 3pm GMT.
  Register below.
  The post Sign up to our webinar on how Footasylum used
  
  Read more

• EE’s former CMO on why big brands ‘aren’t set up for innovation’

  02-07-2018 11:43
  It’s fair to say that Pippa Dunn has had an interesting career — she started out in law, leaving to become a theatre production manager before turning to marketing with roles at Coca-Cola and EE, where she eventually became CMO.
  However, after EE was bought by BT, Dunn left. And the next chapter of her career has seen her move into the startup world.
  She has set up Broody – a business that helps startups “creatively and commercially”. And she says she
  
  Read more

• WPP, YouTube, Smart TV: Everything that matters this morning

  02-07-2018 08:55
  WPP hits out at Sorrell’s play for MediaMonksWPP claims Sir Martin Sorrell’s pursuit of digital production business MediaMonks is “unlawful”.
  The advertising giant is accusing its former founder of breaching “confidentiality obligations” with his proposed takeover of the Dutch production house, a company Sorrell first encountered while serving as WPP CEO.
  WPP’s lawyers have written to Sorrell stating that any move to make MediaMonks the first acquisition
  
  Read more

• Tesco, S4 Capital, Facebook: Everything that matters this morning

  02-07-2018 08:55
  Tesco and Carrefour join forces in strategic alliance
  Tesco and French retailer Carrefour are to sign a deal that will see them enter a long-term strategic alliance with the aim of improving quality and choice and lowering products by combining their buying power. The deal covers strategic relationships with global suppliers, the joint purchasing of own-brand products and goods not for resale.
  The retailers say the move will allow both companies to strengthen their relationships with suppliers a
  
  Read more

• Advertisement

• Sainsbury’s, Telegraph, Sorrell: Everything that matters this morning

  02-07-2018 08:55
  Sainsbury’s growth slows due to competitive market
  Sainsbury’s like-for-like sales growth continued to slow in its first quarter as appears to fall victim to competitive price wars.  
  Britain’s second biggest supermarket group reported yesterday a 0.2% rise in like-for-like sales, excluding fuel, in the 16 weeks to June 30. The increase compares to 0.9% in the fourth quarter and 1.1% in the three months before.
  Chief Executive Mike Coupe says: “The market r
  
  Read more

• Iceland, Vodafone, World Cup: Everything that matters this morning

  02-07-2018 08:55
  Iceland crowned best supermarket for customer service
  Iceland has beaten Waitrose and Aldi to be named the UK’s top supermarket for customer service, according to the bi-annual UK Customer Satisfaction Index, which surveys 10,000 consumers about all types of business.
  Iceland is the highest performing food retailer, coming 10th in the overall ranking, while Waitrose which was the top supermarket in January, comes 17th and Aldi (the top performer last July) and M&S Food are joint 23rd.
  
  Read more

• Asos, Uniqlo, Fuller’s: Everything that matters this morning

  02-07-2018 08:55
  Asos set to appoint Adam Crozier as chairman
  Asos is expected to name former ITV boss Adam Crozier as its chairman.
  Crozier – who is also chairman of Costa Coffee and Premier Inn owner Whitbread, Vue Entertainments and Stage Entertainment – will replace Brian McBride who has been chairman of the British online fashion retailer since 2012.
  Prior to joining ITV in 2010, Crozier was chief executive of Royal Mail for seven years, and chief executive of the Football Association for two ye
  
  Read more

• KFC’s UK marketing boss on that ‘FCK’ ad and finding its brand voice

  02-07-2018 08:00
  Meghan Farren, KFC’s UK CMO, allows herself a wry smile when she talks about the ad the company put out in response to a crisis that saw stores across the country run out of chicken.
  Where many brands might have tried to take a serious tone in fear of pissing off customers still further, KFC instead chose wit, rearranging the letters of its name to spell FCK as it issued an apology for the mess up. Farren admits it was a risk, but it is one that has clearly paid off.
  KFC and its agency, Mo
  
  Read more

• News group Politico expands into Canada

  02-07-2018 02:00 via warc.com
  WASHINGTON DC: Politico, the specialist US news organisation, has announced plans to expand its political intelligence service into Canada, which is becoming an increasingly important market for US news brands.Pro Politico Canada is planned to...
  
  Read more

• Korean brands make gains in Hong Kong

  02-07-2018 02:00 via warc.com
  HONG KONG: It has been recognised for some time that consumers in Hong Kong respond positively to Japanese products and trends – such as music, movies and games – but new evidence points to a shift in sentiment towards those from Korea. ...
  
  Read more

• How 'principles' guide Microsoft

  02-07-2018 02:00 via warc.com
  NEW YORK: Microsoft, the tech company, believes that formulating a clear set of “principles” can help guide its strategy in numerous complex areas of innovation, a move that could protect its brand in the long term.Brad Smith,...
  
  Read more

• Full data transparency puts off consumers

  02-07-2018 02:00 via warc.com
  LONDON: More than a month since the European Union’s General Data Protection Regulation (GDPR) was introduced, new research suggests that up to 90% of ad tech companies could be denied access to consumer data in a worst case scenario.At the...
  
  Read more

• China witnesses healthy FMCG growth rates

  02-07-2018 02:00 via warc.com
  BEIJING: China’s increasingly wealthy and health-conscious consumers helped to drive rapid growth in the country’s fast-moving consumer goods (FMCG) market in 2017.China’s FMCG market grew by 4.3% last year, up from 3.6% growth...
  
  Read more

• CEE digital adspend gathers pace

  02-07-2018 02:00 via warc.com
  BRUSSELS: Central & Eastern Europe (CEE) has some of the fastest growing digital advertising markets in the region, but these are also the least mature and the most at risk from GDPR, according to an industry figure.The
  
  Read more

Follow @sales_mrktinguk on Twitter!