Sales & Marketing news

• Oracle changed the way it reports revenue a day after announcing its annual results and analysts say there has been 'confusion' (ORCL)

  29-06-2018 22:20 via feedproxy.google.com
  Oracle lost $1 off its price target from at least one investor on Friday after changes to how the company reports revenues wrecked havoc with Wall Streets estimates.
  The new standards, known as ASC 606, impact all public companies in the US. The current quarter will be Oracle's first earnings using the updated standards.
  But analysts made their initial estimates based on Oracle's old reporting standards. It was like comparing apples and oranges. 
  Oracle's revenue in 2018 was $457 million lo
  
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• Stocks rise, shaking off reports that Trump wants to leave the WTO

  29-06-2018 22:02 via feedproxy.google.com
  Stocks rose Friday as markets shrugged off unconfirmed reports that the US could abandon the World Trade Organization. The dollar fell against a basket of peers, and Treasury yields edged higher.
  Here is the scoreboard:
  Dow Jones industrial average: 24,269.71 +53.66 (+0.22%)S&P 500:  2,723.09 6.78 (+0.25%)
  Inflation in the US hit the Federal Reserve's target of 2% for the first time in six years. Personal consumption expenditures rose to 2.3% in the 12 months to May, the Commerce
  
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• Design now has a strategic role, not just a tactical one

  29-06-2018 22:00
  Over the next few years you will find that your conversations with designers start with more challenge, and continue with more ease.
  That’s because design practitioners are wising up. They’re asking strategic questions even to the point of discomfort, and nurturing their client relationships once an effective partnership is in place. They’re collaborating with each other, as well as with you; they’re focusing on outcomes, not just aesthetics.
  This solution-mindedness and
  
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• A consultancy that has been spot-on about how far crypto markets would tank expects bitcoin to tank even further

  29-06-2018 21:59 via feedproxy.google.com
  Research firm Quinlan & Associates' call that crypto markets would tank in 2018 has been spot on.  
   If Quinlan continue to be right, then things will only get worse for bitcoin.
  At the beginning of the year, consultancy Quinlan & Associates made a call that the bitcoin markets would tank in 2018. 
  And so, far the firm's predication has been spot on. 
  Quinlan & Associates put out a report in early January titled "Fool's Gold: Unearthing The World of Cryptocurrency
  
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• Digital marketers have been lulled into false comfort about Europe’s new privacy laws, and Facebook could be in for a shock when they wake up (FB)

  29-06-2018 21:30 via feedproxy.google.com
  GDPR, Europe's tough new privacy rules, haven't had much impact on Facebook.
  But analysts are warning there could be bigger risks on the horizon if regulators decide to take aim at the company.
  If this happens, it could "spook" marketers and seriously impact the social network's bottom line — a risk one analyst says investors are far too "complacent" about.It's been a month since Europe passed tough new privacy rules, and Facebook isn't breaking a sweat.
  Analysts are predicting that GDPR (
  
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• Media as an insight playground

  29-06-2018 17:00 via warc.com
  Thanks to technology it’s possible to understand media in new ways. And if you can pull the different strands together, says Frances Ralston-Good of Hearts & Science, you can develop new consumer insights.Technology is...
  
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• Wimbledon says complacency is its ‘biggest threat’ as it looks to build a global brand

  29-06-2018 16:56
  Rich in history, style and tradition, most will associate The Wimbledon Championships with exclusivity, white playing kits, strawberries and cream, and linesmen donning outfits that look like they’ve been frozen in time.
  It’s 116-year partnership with Slazenger is the longest in sporting history and unlike other Grand Slams you won’t see numerous sponsors’ boards surrounding the courts as the tournament has strict branding rules.
  However, with the All England Lawn Tennis
  
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• J&J, John Lewis, Coca-Cola: 5 things that mattered this week and why

  29-06-2018 15:33
  Coca-Cola launches first multi-brand campaign
  Coca-Cola has launched its annual summer marketing campaign, but this year there is a twist. For the first time it will be a multi-brand campaign with Fanta, Sprite, Coca-Cola and Dr Pepper appearing side-by-side in its ads.
  The summer  marketing push is around on-pack promotional competitions to win “unforgettable” experiences including lavish holidays such as whale watching in Iceland. It’s the company’s attempt to
  
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• Mark Ritson: Google, Coke and John Lewis mark a big week for brand architecture

  29-06-2018 12:26
  Of all the aspects of brand management that are important but undervalued, brand architecture must surely top every marketer’s list. Most companies have more than one brand, but an amazing proportion of firms rarely give enough thought to how many of them should actually exist and the manner in which these brands should, or should not, be combined or kept apart when presented to customers.
  At first sight the topic of brand architecture appears relatively unimportant. Surely there are more
  
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• How to fix the relationship between agencies and procurement

  29-06-2018 12:00 via warc.com
  The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard of White Door Consulting. A value-based relationship is now vital. Agencies are creative businesses but their creativity all too...
  
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• How to create more certainty in an uncertain world

  29-06-2018 09:01
  To paraphrase a popular saying rather badly: when the going gets uncertain, the uncertain seek certainty. Last year The Foresight Factory introduced us all to a brilliant concept called the ‘Never Normal’ – a world where Brexit looms, Trump is in the White House and tens of thousands of jobs are at risk due to automation. With uncertainty in the market, budgets tighten, clients become cautious and agencies that do not adapt can quickly feel the squeeze.
  We don’t envy Mar
  
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• Bulmers hopes to ‘revitalise’ the apple cider category with new campaign focused on ‘Britishness’

  29-06-2018 09:00
  Bulmers says it has a duty to “revitalise” the apple cider category as a market leader and wants to be a “lighthouse brand” for the drink as it launches a new campaign today (29 June).
  Heineken‘s cider director, Emma Sherwood-Smith, says: “We absolutely see it as our role as a market leader and to be the lighthouse brand for bottled apple cider.”
  Bottled apple cider sales have been declining in recent years, but Bulmers is launching a new TV campaign, it
  
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• Nike on how setting an ‘audacious goal’ helped the brand work differently

  29-06-2018 08:22
  When Nike announced its ambition to break the two-hour marathon barrier in December 2016 observers questioned whether it would really be possible to achieve the “holy grail of running”.
  The aim of the project was to shave a few minutes off the current men’s world record time of 2:02:57 and by doing so challenge expectations around what is possible in sport, all framed around in-depth athlete storytelling.
  Brand communications director Mark McCambridge was working in the Nike ru
  
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• Democratised video is media’s next transformative trend

  29-06-2018 08:00
  The evolution of video is characterised by decentralisation and democratisation, and that trend is set to accelerate. With plurality the defining factor, how will marketers navigate the video landscape?
  In the early days of cinema only a few had the means to produce film, distribution was limited and access was only for those who could afford a trip to the movies. The content – feature films and news reels – was determined by these factors.
  As the 20th century wore on, each advance
  
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• UK press revenues more than halve in a decade

  29-06-2018 01:20 via warc.com
  LONDON: An independent review into the state of high-quality journalism in the UK has released evidence that overall press industry revenues have declined by more than half over the past decade.Although newspapers’ digital revenues have...
  
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• Seven steps to finding your brand's true customer journey

  29-06-2018 01:20 via warc.com
  HOBOKEN, NJ: A brand’s ability to deploy impactful and efficient marketing strategies depends on how it understands and responds to relevant consumer journeys, so the ability to map these across all touchpoints and channels is essential for...
  
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• Rethink life-stage marketing in the millennial era

  29-06-2018 01:20 via warc.com
  SYDNEY: Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing, according to BuzzFeed and Publicis research.Their study found that 74% of...
  
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• Japan's Line moves into cryptocurrencies

  29-06-2018 01:20 via warc.com
  TOKYO: Japanese messaging service Line plans to launch a cryptocurrency exchange in Singapore next month as it seeks to ramp up its financial services capabilities and reduce its reliance on advertising revenue and other sources of income.The...
  
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• It takes a human to get the best out of AI

  29-06-2018 01:20 via warc.com
  AI is a regular feature of news stories across nearly every industry. From healthcare, to
  
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• Instagram Lite is launched for emerging markets

  29-06-2018 01:20 via warc.com
  SAN FRANCISCO: Instagram, the video-sharing platform owned by Facebook, has quietly launched a stripped-down version of the app that may prove popular in emerging markets.First
  
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• How agencies choose what to show clients

  29-06-2018 01:20 via warc.com
  NEW YORK: Agency executives mix factors like gut instinct and experience with more analytical approaches when choosing which ideas to show clients, according to a study published in the Journal of Advertising Research (JAR).Douglas C....
  
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• Amazon wants more control of the 'last mile'

  29-06-2018 01:20 via warc.com
  SEATTLE: Amazon, the e-commerce giant, is calling on hundreds of entrepreneurs to join a new scheme that would enable them to lease branded Amazon vehicles and build up their own delivery businesses.The company revealed details of its Delivery...
  
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• Extent of sexual harassment in the ad industry revealed for the first time

  29-06-2018 01:01
  New research has revealed the extent of sexual harassment in the industry, with 26% of people saying they have been sexually harassed at some point during their career – 72% of those more than once and 25% six times or more. 
  Of those, 34% were women and 9% were men, with a further 30% saying they have witnessed sexual harassment happening to others. 20% of women and 5% of men between the ages of 18 and 24 have been sexually harassed in the first few years of working.
  The vast ma
  
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• Consumers hold on to their cash as confidence drops yet again

  29-06-2018 01:01
  Consumers seem set on “self-imposed” austerity as their confidence in the economy and their own financial situation continues to deteriorate.
  According to GfK, consumer confidence fell by two points in June to -9, marking two-and-a-half years in negative territory. And there is even more bad news for Britain’s struggling retail sector, with consumers’ propensity to make a purchase falling by a point to 0.
  The economic mood in particular remains in the doldrums, with consu
  
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