Sales & Marketing news

• Optimize retail management with Retail Pro and SAP Business One

  28-06-2018 18:25 via retailpro.com
      Most retailers need an end-to-end retail management solution that provides them with centralized control and a real-time view of their operations for faster decision-making. Successful retailers choose an all-in-one retail management system with robust backend software to run …
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• Missguided sales boom following Love Island partnership

  28-06-2018 15:39
  Missguided says it has seen sales increase by around 40% during the evenings Love Island is on TV, with the trajectory “ratcheting up” as the weeks go on.
  Speaking to Marketing Week, Missguided’s new chief customer officer, Kenyatte Nelson – who joined the business six weeks ago from Shop Direct – says aside from Instagram, nothing allows it to reach its core 16- to 29-year-old female audience with the same efficiency as Love Island.
  “There’s nothing tha
  
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• Pernod Ricard on why ‘the days of the pure marketer are long gone’

  28-06-2018 14:45
  The days of theoretical marketing are “long gone”, according to Patrick Venning, global marketing director at Pernod Ricard, who instead thinks marketers should always be looking through a commercial lens.
  “The days of the purest marketer are long gone. You now need a pragmatic commercial marketing lens on everything,” he says.
  This insight is something he gained going from UK marketing director for Pernod Ricard to global marketing director for Ballantine’s at
  
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• Airbnb dodges Paris’s strict renting laws, shaving startup aims to break taboo around female body hair: International round-up

  28-06-2018 13:40
  Shaving startup aims to break taboo around female body hair
  A startup shaving startup for women is attempting to normalise body hair by showing woman shaving real hair from their bodies – including arm pits, legs, lower belly and toes – in its new ad.
  The ad, titled ‘Project Body Hair’, marks the first time a female shaving brand has shown women shaving real hair – a stark contrast to most shaving adverts which traditionally depict women shaving their already bare s
  
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• Airbnb dodges Paris rent laws, shaving startup to break taboo of female body hair: International round-up

  28-06-2018 13:40
  Shaving startup aims to break taboo around female body hair
  A shaving startup for women is attempting to normalise body hair by showing woman shaving real hair from their bodies – including arm pits, legs, lower belly and toes – in its new ad.
  The ad, titled ‘Project Body Hair’, marks the first time a female shaving brand has shown women shaving real hair – a stark contrast to most shaving adverts which traditionally depict women shaving their already bare skin.
  US-
  
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• From 'in the know' to mainstream: the tricky transition for online only brands

  28-06-2018 12:00 via warc.com
  Yelena Gaufman, Strategy Partner at Fold7 looks at lessons from online upstart brands that have moved into the mainstream and retained their voice and original audience. With a 268% rise in sales in its second year of trading,...
  
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• Inside the billion-dollar fashion resale economy

  28-06-2018 08:00
  A Givenchy handbag sold by luxury handbag reseller Rebag.The market for resale, pre-owned or pre-loved fashion is evolving. Shaking off the negative connotations often associated with ‘second-hand fashion’, resellers are offering seamless, social-focused experiences that enable customers to acquire anything from limited edition streetwear and vintage luxury to thrift pieces.
  Consumer interest in resale is only expected to grow, with the US market alone predicted to reach $41bn ($31b
  
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• The next great challenge for Australian brands

  28-06-2018 01:50 via warc.com
  SYDNEY:Relatively few Australian brands have found global success, in part because of the country’s geographical isolation, but as international competitors look to expand into the Australian market, brands in many categories will have to...
  
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• Rise of telcos: Telefonica wins La Liga rights

  28-06-2018 01:50 via warc.com
  MADRID: Telefonica, the Spanish telco, has beaten media conglomerate Mediapro to win the broadcast rights to La Liga, the top tier of Spanish football, reflecting the growing ambition and power of telcos.Telefonica is...
  
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• Newsbrands diversify to plug $28bn financial hole

  28-06-2018 01:50 via warc.com
  GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC...
  
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• M&C Saatchi bets on embattled influencers

  28-06-2018 01:50 via warc.com
  LONDON: The independent agency group M&C Saatchi is increasing its capability in influencer marketing with the acquisition of Red Hare Digital, a beauty influencer company, and its sister Grey Whippet. The move arrives hot on the heels of global...
  
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• Facebook's part in Mexico's fake news purge

  28-06-2018 01:50 via warc.com
  MEXICO CITY: Showing it has learned from the misinformation campaigns that captured public attention in 2016, Facebook is determined to play its part in helping Mexico to run a free, fair, and truthful election.With as many as 50 different...
  
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• Citi's political savvy

  28-06-2018 01:50 via warc.com
  NEW YORK: Citi, the financial services provider, has demonstrated how brands can take a nuanced approach to entering political territory with its introduction of rules that govern the sale of firearms by partners and clients in the retail space.Ed...
  
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• Burger King breaks out of 'boring' advertising

  28-06-2018 01:50 via warc.com
  MUMBAI: Burger King’s chief marketing officer believes that marketers have to be prepared to take risks in order to make the sort of stand-out work that has a real impact on sales – an approach he expects to apply in India in the future....
  
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• Chipotle is closing dozens of locations in the next month (CMG)

  28-06-2018 01:07 via feedproxy.google.com
  Chipotle announced plans to close 55 to 65 locations on Wednesday, with half of the closures taking place in the next 30 days. 
  Closures include five locations of Pizzeria Locale, Chipotle's fast-casual pizza chain.
  Chipotle is making major changes in an attempt to turn the chain around with new leadership, testing new menu items, and plans for a new loyalty program. 
   
  Chipotle is closing dozens of locations as the chain attempts a turnaround. 
  The company announced on Wedne
  
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• The stocks Wall Street hates the most are on a tear, and Morgan Stanley has a strategy to continue profiting from their rise

  28-06-2018 00:20 via feedproxy.google.com
  The most shorted stocks have surged since the end of March, according to the Thomson Reuters Most Shorted Index.
  Morgan Stanley points to the recent outperformance of small-cap stocks as a key driver of this trend.
  It recommended that investors buy the more domestically oriented companies because they should benefit from tax cuts and deregulation and should be more shielded from the fallout of trade disputes.
  This is not a trend bearish investors would love to see.
  The most shorted stocks, the o
  
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