Sales & Marketing news

• A glance across the strategies for World Cup marketing

  27-06-2018 23:37 via warc.com
  As the 2018 World Cup group stages come to a conclusion, certain brands have shown their marketing colours. Here are some of the emerging strategies.The 2018 Russia World Cup is in full, brutal, end-of-the-group-stage swing. Teams...
  
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• Stocks erase gains as trade tensions drag on tech

  27-06-2018 22:06 via feedproxy.google.com
  Stocks erased earlier gains Wednesday after temporarily rising on the prospect of cooling trade tensions between the US and China. The dollar rallied against a basket of peers, and Treasury yields fell.
  Here is the scoreboard:
  Dow Jones industrial average: 24,122.81 −160.30 (-0.66%)
  S&P 500: 2,710.99 −12.07 (-0.44%)The Trump administration softened its tone on trade with China. Officials said any investment restrictions imposed on Beijing 
  
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• It's not clear if Google's rock star chief scientist for AI, who is under fire over military contracts, will remain a full time employee (GOOG, GOOGL)

  27-06-2018 21:21 via feedproxy.google.com
   Dr. Fei-Fei Li, Google's chief scientist for artificial intelligence, was on a roll at Google until getting embroiled in the employee revolt against the company's military contracts.
  Sources say Li, a well-known AI booster and ethicist, has been criticized inside and out of the company after leaked emails appear to show her worrying more about the company's public image than the ethical concerns surrounding Google's military contracts.   
  To sign on at Google, Li  took a le
  
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• Elon Musk says Tesla bears like Goldman Sachs are in for a 'rude awakening' (TSLA)

  27-06-2018 20:58 via feedproxy.google.com
  Goldman Sachs raised its Model 3 production estimates on Monday, but the bank is still incredibly bearish on Tesla.
  CEO Elon Musk sent a news article about the analyst note to the entire company.
  "They are in for a rude awakening :),” he said in an email reported by Bloomberg.
  Follow Tesla’s stock price in real-time here.
  Elon Musk is reportedly not happy with Goldman Sachs latest pessimism on Tesla's stock price.
  In an email to Tesla employees on Wednesday, the chief executive sent
  
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• Trump’s brutal immigration crackdown is tearing families apart on the basis of 3 false premises

  27-06-2018 20:50 via feedproxy.google.com
  Trump's widely-condemned immigration crackdown that is traumatizing children and tearing families apart is based on three false premises. 
  Contrary to Trump's rhetoric, there is no immigration crisis. Immigrants are less likely to commit crimes. And immigrants are a boon to the economy, not a drag.
  Trump's immigration policies are inconsistent with his purported economic growth goal of 3% to 4%. 
  US President Donald Trump’s policy of ripping children away from their parents as a
  
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• GE's big shake-up won't actually do what it's intended to do, JPMorgan says (GE)

  27-06-2018 20:30 via feedproxy.google.com
  General Electric's reorganization is intended to ease its debt burden. 
  The reorganization won't accomplish what management thinks it will, JPMorgan analyst Stephen Tusa wrote in a note out to clients. 
  Tusa's pessimism is in contrast to what some on Wall Street believe.
  Oppenheimer upgraded the stock on Tuesday. 
  Watch GE trade in real time here. 
  Wall Street is loving General Electric's big plan to shake up its entire corporate structure.
  Shares have gained more than 11%&nb
  
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• Instagram's $100 billion valuation pushes Facebook's dominance of social media to new heights (FB)

  27-06-2018 20:27 via feedproxy.google.com
  Facebook-owned Instagram would now reportedly be worth $100 billion as a standalone company, according to an analysis from Bloomberg Intelligence — more than double its valuation by Citigroup back in 2014, and far more than many expected it to be worth back when Facebook acquired it for $1 billion back in 2012.
  The analysis comes just a few days after Instagram announced it reached 1 billion monthly active users — a number Bloomberg expects to double within the next five ye
  
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• Intel's temporary CEO has reportedly told employees he's not pursing the job

  27-06-2018 19:48 via feedproxy.google.com
  Intel's current interim CEO, Bob Swan, has reportedly told employees he doesn't want to keep the job forever.
  Swan was previously CFO before he was thrust into the CEO caretaker role when Brian Krzanich abruptly resigned following Intel's internal investigation into a past relationship with an employee.Intel's current interim CEO, Bob Swan, has apparently told employees he doesn't want to keep the job forever.
  Swan was previously CFO before he was thrust into the CEO caretaker role last week whe
  
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• Which brands are winning the World Cup ad stakes?

  27-06-2018 18:58
  At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to Marketing Week. 
  When it comes to emotional engagement, US online shopping portal Wish comes out top for its ‘Time On Your Hands’ campaign, according to System 1, which monitored how thousands of UK consumers responded to 28 different World Cup
  
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• BlackRock, the $6 trillion money manager, had a crime-fighting robot patrolling its New York headquarters — and it marks the firm's latest foray into automation

  27-06-2018 18:37 via feedproxy.google.com
   BlackRock, the $6 trillion asset manager which is relying more on robots to make investment decisions, recently hired a physical robot to meander around its New York City headquarters.
  The robot, dubbed BLK Bot, left New York earlier this month and will be moved to the firm's San Francisco offices soon. 
   The robot sent an affectionate email to employees when it departed the Big Apple. 
  Count this as another sign that automation is sweeping BlackRock, the largest money manag
  
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• CRYPTO INSIDER: Facebook reverses its advertising ban (FB)

  27-06-2018 18:35 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Less than six months after it originally said it would ban them, Facebook has reversed its course on cryptocurrency ads. Now the social network says it wants to "refine" the policy. Here's what you need to know.
  Here are the current crypto prices:In the news:
  Crypto exchange Uphold is the latest to use M&
  
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• The maker of LaCroix claims it's seeing 'growth never before thought possible' — now it's under scrutiny from regulators who want proof (FIZZ)

  27-06-2018 18:19 via feedproxy.google.com
  LaCroix's parent company National Beverage is coming under pressure from regulators amid claims that it's achieving "growth never before thought possible."
  The US Securities and Exchange Commission wants details around two proprietary measures that National Beverage has cited repeatedly in filings.
  The regulatory agency says National Beverage hasn't properly explained the methodology underlying both metrics.
  Watch National Beverage trade in real time here.
  For evidence that LaCroix has carved a
  
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• GE is on pace for its best 2-day run in over 3 years (GE)

  27-06-2018 18:12 via feedproxy.google.com
  General Electric shares are seeing their biggest two-day gain since April 2015. 
  The rally comes after GE was dropped from the Dow Jones industrial average and as the company pursues a corporate reorganization. 
  Watch GE trade in real time here. 
  General Electric is on track for its best two days of gains in over three years. 
  Shares have rallied 11.8% since Monday's close, and are looking at their best two-day advance since April 2015. That's when they gained 14% follow
  
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• Trump threatens Harley-Davidson again, says the company 'should stay 100% in America' after 'I've done so much for you'

  27-06-2018 17:58 via feedproxy.google.com
  President Donald Trump once against attacked Harley-Davidson via Twitter.
  The attacks come after Harley announced it would shift some motorcycle outside of the US due to Trump's trade fight with the European Union.
  "Harley-Davidson should stay 100% in America, with the people that got you your success," Trump tweeted.
  President Donald Trump renewed his attacks on motorcycle brand Harley-Davidson on Wednesday, laying into the company on Twitter.
  "Harley-Davidson should stay 100% in America, with
  
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• People are buying up New York City condos as investments like never before

  27-06-2018 17:56 via feedproxy.google.com
  Investors are buying New York City condos to rent out instead of live in at a record pace, according to Bloomberg, citing StreetEasy data. 
  The three buildings that generated the most investor interest were in Brooklyn and Queens, showing that investors don't only have their eyes on Manhattan. 
  Builders of higher-end homes are under pressure to lower prices and speed up sales, which should give more negotiating power to buyers with bigger budgets. 
  People are buying up New York Ci
  
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• Goldman's CEO-in-waiting just released his first electronic dance single, a remix of a popular Fleetwood Mac song, and it's already a hot song of the summer on Spotify (GS)

  27-06-2018 17:36 via feedproxy.google.com
  Goldman Sachs President David Solomon, who is an electronic dance music DJ in his spare time, released his first single in early June.
  Available on Spotify and Apple Music under Solomon's DJ name, D-Sol, "Don't Stop" is a remix of the popular Fleetwood Mac song. 
  Goldman Sachs' resident DJ may just have the song of the summer.
  David Solomon, the bank's president and part-time electronic dance music mix master, released his first single in early June, called "Don't Stop," Business Insider ha
  
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• The top three ways for challenger brands to earn trust

  27-06-2018 17:29
  Trust is essential to any successful relationship. Since consumers must part with cash or personal information in their relationships with brands, trust is especially important.
  Yet trust takes time to build, starting small and growing over time. Therefore incumbent brands, with a large base of existing customers, heritage and mountains of social proof have a key advantage that challenger brands must overcome.
  So what can young challenger brands do to win consumer trust even in their infancy? T
  
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• Global stocks are bouncing after Trump made a conciliatory move in the trade war

  27-06-2018 17:26 via feedproxy.google.com
  Global markets are bouncing back after Trump revealed a more conciliatory than expected policy on Chinese companies.
  The Dow Jones is up almost 250 points in late morning trade.
  European markets are making gains of up to 1% on the day.
  Chinese stocks had dropped sharply overnight.
  You can follow global market developments at Markets Insider.
  Stocks in both Europe and the Americas are bouncing on Wednesday after President Donald Trump made a move that looks likely to deescalate the trade war deve
  
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• Oil rallies to fresh high as US crude inventories see biggest drop since 2016

  27-06-2018 17:24 via feedproxy.google.com
  WTI was up more than 3% on Wednesday to its highest level this year.
  US crude inventories dropped by 9.9 million barrels last week, a larger-than-expected drawdown.
  Watch oil trade in real time here. 
  Oil rallied more than 3% on Wednesday to its highest level this year as data showed US crude inventories last week saw the largest drawdown since 2016.
  West Texas Intermediate climbed as much as 3.3% to $73.04 a barrel. Brent, the international benchmark, was up 1.9% to $78.16 a barrel around
  
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• RBC: These are the best tech stocks to own over the next decade

  27-06-2018 16:55 via feedproxy.google.com
  RBC Capital Markets has published its "Imagine: 2025" portfolio of 75 stocks primed for the future.
  The bank says these tech stocks are best positioned to succeed on a longer timeline than normal stock picks.
  Most equity research is focused on the immediate term, usually a year.
  Rarely do sell-side analysts concentrate on longer term prospects of companies.
  RBC Capital Markets stepped to the plate, however, to compile its “Imagine 2025” portfolio, a list of 75 stocks set to dominate
  
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• Colin Lewis: Being seen as a top ‘influencer’ doesn’t make you a good marketer

  27-06-2018 15:31
  You may have seen that Klout – the influence-scoring app that analysed your presence online and gave you a score about how influential you are – closed down last month.
  Klout may be gone, but the social media obsession with lists of influential marketers is growing daily.
  Why is this? It’s not too hard to work out: if you create some content claiming to show the top 10 influencers in almost any realm, you’re going to get traffic from that list to your site. Our natural va
  
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• How virtual reality is helping brands overhaul the shopper experience

  27-06-2018 15:17
  It’s no secret that retailers are struggling to cope with a rapidly evolving shopping landscape, with brands such as Marks & Spencer and House of Fraser set to close stores and other high street stalwarts shutting their doors for good. But consumer goods brands are also feeling the pressure with more competition than ever before.
  Overhauling the retail experience and testing out how new products fare on the shelves can be expensive and timely but brands are increasingly using virtual r
  
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• John Lewis and Waitrose to rebrand in bid to differentiate

  27-06-2018 12:08
  The John Lewis Partnership (JLP) is rebranding its two businesses – John Lewis and Waitrose – as it looks to make more of its key points of difference amid the strategic challenges facing high street retail.
  The move will see John Lewis rebranded as ‘John Lewis & Partners’ and Waitrose as ‘Waitrose & Partners’ from September 2018. The company has not issued further details on what this might mean, simply saying that more details “will be announce
  
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• Johnson & Johnson sacrifices ‘sacred cows’ as it preps rebrand

  27-06-2018 08:00
  The new look Johnson & Johnson baby care range.As the number one baby care brand in the world, Johnson & Johnson had grown accustomed to using concrete scientific research to back up the global appeal of its products.
  From its iconic gold baby shampoo to its pink lotion, the scientific benefits of its products have always been at the heart of its messaging. That is until now.
  Market leaders like Johnson & Johnson are being questioned like never before thanks to the rise of social me
  
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• What did we learn about Marcel?

  27-06-2018 02:00 via warc.com
  CANNES: One year after the announcement that Publicis Groupe, the world’s third-largest advertising holding group, would cease marketing and award spend, the company has revealed the source of its attention. Here’s what we learned.At...
  
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• Stories are not just for telling, but for doing

  27-06-2018 02:00 via warc.com
  The methods through which brands tell their stories need to change, argues Phil Gault, a strategic consultant. It’s no longer good enough to tell a story; action is needed.Stories matter to us.
  
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• Signs of hope for newsbrands in 'catastrophic year' for trust

  27-06-2018 02:00 via warc.com
  TOKYO: Ongoing attacks on the media and international political chaos are taking their toll on public trust in institutions, but the annual Edelman Trust Barometer survey also reports people are becoming more discerning in where they get their news....
  
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• GDPR: Regulators see sharp rise in complaints

  27-06-2018 02:00 via warc.com
  GLOBAL: A month on from GDPR, and regulators across the European Union have registered a strong increase in data protection complaints and data breach notifications, a sign that the regulation has aided greater transparency from business and public...
  
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• China mulls fighting e-commerce's fakes problem

  27-06-2018 02:00 via warc.com
  BEIJING:  A draft e-commerce law in China has the potential to increase pressure on smaller online retail companies to crack down on the sale of fake and counterfeit products on their platforms.The law, the latest draft of which made its way...
  
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• BlackRock taps 'precision empathy'

  27-06-2018 02:00 via warc.com
  NEW ORLEANS: BlackRock, the asset management company, is making use of “precision empathy” as it seeks to connect with its target audience in compelling ways.Frank Cooper III, BlackRock’s senior managing director/global chief...
  
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