Sales & Marketing news

• Revitalising trust in marketing at the time we need it most

  26-06-2018 18:19
  Consumer trust in social media platforms and advertising is at an all time low. Edelmen’s 2018 Trust Barometer illustrates this perfectly: trust in social media declined again this year to just 24% and only 43% of Britons trust businesses.
  At the same time influencer and celebrity endorsement are reportedly reaching saturation. As a result, ‘trust marketing’, a concept which originated 14 years ago at MIT, is coming to the fore again in marketers’ minds.
  Trust marketing
  
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• Ryan Wallman: Marketers must loosen their grip on the creative process

  26-06-2018 16:50
  In case you hadn’t noticed, it’s creative awards season. Cannes Lions has just come and gone for another year, with all the hype and hubris that goes along with it.
  But what does it all mean for marketers? Should you give a flying fornication about the creativity of your agency, let alone whether they win any awards for it?
  The answer, as with almost everything in marketing, is that it depends.
  Before we get into the reasons for that, I should declare my bias here. I work for a creat
  
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• Coca-Cola brings Coke, Fanta and Sprite together in a marketing campaign for the first time

  26-06-2018 16:17
  Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through a marketing and promotional campaign designed to appeal to millenials.
  For the first time, the campaign will run across Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta and Dr Pepper. It encompasses TV, radio, social media, outdoor and in-store activations and will run throughout the summer.
  The TV ad uses the same premise as the Coca-Cola Zero Sugar ad launched
  
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• Agencies on the back foot at Cannes as clients take back control

  26-06-2018 14:28
  The Rosé flowed, helicopters buzzed overhead and marketing clichés about purpose, creativity and innovation may have been trotted out as usual. But this year’s Cannes Lions Festival of Creativity revealed a lot about the future direction of the ad industry, and in particular the agency holding groups that have, until now, dominated how major companies spend billions of pounds on advertising and media.
  It was a noticeably quieter event. Award entries fell by more than a fifth
  
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• Marketoonist on social media policy

  26-06-2018 11:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on social media policy appeared first on Marketing Week.
  
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• Sales and Marketing Solutions Provider, Lead Liaison, Expands to UK - Benzinga

  26-06-2018 10:10
  Sales and Marketing Solutions Provider, Lead Liaison, Expands to UK
  Benzinga
  Due to rising demand for their offerings in the EMEA region, sales and marketing solutions provider, Lead Liaison, opens an office in the UK. DALLAS (PRWEB) June 26, 2018. Sales and marketing solutions provider, Lead Liaison, announced its expansion ...en meer »
  
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• Mark Ritson: Understanding customers is marketers’ most misunderstood mission

  26-06-2018 08:00
  Forty. Bloody hell! It’s an interesting milestone. Unlike other anniversaries such as your 18th or 21st that are largely ceremonial, you feel your 40th marching up the hill about six months before it arrives. It’s a proper thing. A line in the sand.
  For Marketing Week it is a very important achievement. The world of marketing has changed so much in the past four decades that any brand that was created in 1978 to serve marketers and is still standing deserves a pat on t
  
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• Unhealthy food brands under the spotlight again

  26-06-2018 02:00 via warc.com
  LONDON: Energy drinks, in-store displays and advertising schedules are all coming under the spotlight as part of the UK government’s plans to halve childhood obesity levels by 2030.Announcing the “second chapter” of its childhood...
  
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• India's ad world lags women's reality

  26-06-2018 02:00 via warc.com
  MUMBAI: The lives of India’s women are changing, but the country’s advertising industry isn’t moving in response, according to a senior agency executive.According to Sakshi Choudhary, creative controller at Ogilvy & Mather...
  
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• How HP activates its purpose

  26-06-2018 02:00 via warc.com
  CANNES: HP, the technology company, is activating its brand purpose both for strategic reasons and to help it navigate an increasingly complex sociocultural environment.Antonio Lucio, global chief marketing and communications officer at HP,...
  
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• Decoding emotions in advertising

  26-06-2018 02:00 via warc.com
  GLOBAL:Agencies may be asked to create an emotional ad, but without an accompanying motivating message the impact on sales will be random, according to an industry figure.Writing in the June issue of Admap, Phil Barden, UK managing director at...
  
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• Brands can look beyond China's e-commerce duopoly

  26-06-2018 02:00 via warc.com
  BEIJING: Tmall and JD.com account for over 80% of China’s e-commerce market, but it’s not necessarily either/or for brands concerned that the rivalry between the two platforms may have an impact on their own strategies.“Working...
  
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• AT&T's AppNexus acquisition is 'step one'

  26-06-2018 02:00 via warc.com
  NEW YORK: AT&T, the telecoms to television giant, is buying adtech firm AppNexus as it builds on its recent completion of the acquisition of Time Warner.Announcing the move, AT&T said the investment would “accelerate the growth of...
  
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