Sales & Marketing news

• Make lasting brand impressions at your mobile POS

  25-06-2018 18:22 via retailpro.com
      As much as customer engagement strategy differs between brands, one thing is consistent across the board: the POS is still the one thing that never fails to bring sales associate and customer together. And last impressions matter. When …
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• How influencers transcend all the marketing disciplines

  25-06-2018 17:24
  Influencer marketing is the digital alternative to word-of-mouth marketing. By using an individual with a vast social media following, brands can communicate a message, product, opinion or campaign to a mass audience.
  Additionally, with the ability to transcend into all marketing disciplines, from PR to direct marketing, influencer marketing provides the invaluable opportunity to create a unified message across multiple platforms.
  In 2017, influencer marketing carried an estimated worth of $2bn
  
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• Why the battle over junk food marketing could ‘fundamentally change’ the industry

  25-06-2018 16:35
  The government’s childhood obesity strategy, published today (25 June), pledges to ban price promotions on unhealthy food and introduce an advertising watershed in a move that could “fundamentally change” the food and drink and ad industries.
  Health Secretary Jeremy Hunt released the second installment of the government’s Child Obesity strategy with plans to end buy-one-get-one-free promotions on sugary snacks and potentially introduce a 9pm watershed for junk food ads.
  T
  
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• GDPR, video ads, voice assistance: 5 killer stats to start your week

  25-06-2018 15:22
  1. Quarter of marketers didn’t receive GDPR training before deadline
  One in four marketers (27%) didn’t receive any GDPR training prior to the 25 May deadline and 34% feel more training is needed.
  Another 68% agree training will be integral to their organisation if they’re to comply beyond the deadline.
  However, in the last six months there has been an increase in the number of marketers who feel they’ve received appropriate training for GDPR, up 21% from November 2017 to
  
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• YouGov Ad of the Month US: Facebook

  25-06-2018 14:00 via warc.com
  It’s been a rough year for Facebook, but the social media mainstay is working to re-establish itself as a friendly, fun place for interpersonal communication. With its new ad, entitled “Here Together,” the brand has seen the...
  
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• YouGov Ad of the month UK: KFC

  25-06-2018 14:00 via warc.com
  This month, KFC is the brand which has achieved the biggest uplift in its Ad Awareness, according to YouGov’s BrandIndex Ad Awareness score. It has been a challenging start of the year for the fast-food chain. Back in...
  
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• YouGov Ad of the month UAE: Al Ansari Exchange

  25-06-2018 14:00 via warc.com
  This month, Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE, according to YouGov’s BrandIndex Ad Awareness score.Al Ansari Exchange is a foreign exchange and worldwide...
  
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• YouGov Ad of the month Australia: Chemist Warehouse

  25-06-2018 14:00 via warc.com
  This month, Chemist Warehouse is the brand which has achieved the biggest uplift in its Ad Awareness in Australia, according to YouGov’s BrandIndex Ad Awareness score.  Chemist Warehouse describes itself as...
  
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• Three ways to think about the post-digital age

  25-06-2018 14:00 via warc.com
  We’re currently living through the ‘mid-digital age’, according to Zenith’s Tom Goodwin, but it’s time marketers started considering the post-digital age.In the pre-digital age, products...
  
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• Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook

  25-06-2018 13:46
  US beauty brand Glossier doesn’t “go by the rules”, according to president and chief operating officer Henry Davis.
  Inspired by the explosion of direct-to-consumer brands such as glasses business Warby Parker, and shaving subscription players Harry’s and Dollar Shave Club, Davis said he became obsessed with how to use digital for creative purposes to engage people at scale and ultimately change what it means to be a customer.
  Over the past four years Glossier has carved o
  
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• Uber, WPP, Morrisons: Everything that matters this morning

  25-06-2018 08:20
  Uber begins appeal to retain its London licence
  Uber will appear in a London court today to prove that it is “fit and proper” to hold an operator licence in the capital.
  The ride hailing app claims that it has made “significant changes” since Transport for London refused to renew its licence in September on grounds of public safety and security. The business has been allowed to carry on operating in London while awaiting appeal.
  During the intervening nine months Uber has
  
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• Instagram, Ticketmaster, Disney: Everything that matters this morning

  25-06-2018 08:20
  Ticketmaster admits major cyber attack
  Ticketmaster has admitted a major data breach affecting up to 40,000 customers, putting people at risk of fraud or identity theft.
  However, the global ticketing group could face questions over whether there was a delay in disclosing the breach as it has emerged that some UK banks, including digital bank Monzo, have known about the incident since early April.
  Ticketmaster has now contacted customers. It says people who bought tickets between February an
  
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• Google, Uber, Costa: Everything that matters this morning

  25-06-2018 08:20
  Google rebrands its ad tech stack as it looks to streamline services
  Google is rebranding its ad software, getting rid of the DoubleClick and AdWords brands as it looks to streamline services and make it easier for advertisers to understand what it offers.
  The rebrand will see Google Ad Words, its tool for buying ads, renamed as Google Ads. It will offer inventory on Google search, YouTube, the Google Play app store and across three million third-party websites.
  Google is also bringing together
  
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• Facebook, Amazon, Warburtons: Everything that matters this morning

  25-06-2018 08:20
  Facebook introduces measures to increase transparency around advertising
  Facebook have announced new measures to allow users to see what adverts are running in a move to increase transparency. Facebook’s chief operating officer Sheryl Sandberg  announced the new tools yesterday alongside a blog post outlining how the new measure will make it easier “to root out abuse” and increase accountability.A  tool called View Ads, which allows users to see every active ad purcha
  
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• Clarks, Tesco, Asda: Everything that matters this morning

  25-06-2018 08:20
  Clarks boss quits after misconduct investigation
  The chief executive of Clarks, Mike Shearwood, has been forced to resign following a number of complaints about his behaviour.
  In a statement, Clarks said: “Clarks recently learned that aspects of Mr Shearwood’s conduct, conversations and expressions fell short of the behaviours expected of all its employees on a number of occasions.
  “In these circumstances the board has accepted Mr Shearwood’s resignation.”
  Shearwood
  
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• Helen Tupper: How to navigate the four phases of your job life cycle

  25-06-2018 08:00
  It’s unlikely to be a surprise to you that the rate of job change is increasing. LinkedIn data shows that over the last 20 years the number of companies’ people work for in the five years after they graduate has nearly doubled, with the highest rates of job change for people working in media and entertainment and a trend for higher rate of change for women versus men. This leads to more ‘squiggly careers’ with a need to more consciously manage the movement from job to job
  
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• What is the price of one second of a user's attention?

  25-06-2018 02:00 via warc.com
  The price of TV and online video varies, but the cost does not always correlate to effectiveness. Here, MediaCom’s Marko Matejčić looks at the cost of one second of attention in order to better compare channels. Let's say...
  
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• Savlon wins Creative Effectiveness Grand Prix

  25-06-2018 02:00 via warc.com
  CANNES: Savlon, the antiseptic brand owned by ITC, won the Grand Prix in the Creative Effectiveness category at the 2018 Cannes Lions International Festival of Creativity for a campaign developed with the Mumbai office of Ogilvy, the agency.As...
  
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• Quality and reputation are key to branded content

  25-06-2018 02:00 via warc.com
  TOKYO: Branded content is an opportunity for media owners when the reputation of the publication itself and content quality are top of mind for readers, according to research by the Financial Times.In partnership with research firm Kadence, the FT...
  
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• Mars calls on brands to support wildlife projects

  25-06-2018 02:00 via warc.com
  GLOBAL: Mars, the multinational food group and one of the biggest advertisers in the world, is calling on other brands to join it in a global initiative aimed at funding animal welfare and conservation projects.The scheme, known as
  
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• Growth of mobile video begins to slow

  25-06-2018 02:00 via warc.com
  SAN JOSE, CA: Global mobile video consumption continued to rise in the first quarter of 2018, with almost three out of every five videos being watched on mobile, although there are signs that its growth rate is slowing.That is according to a new...
  
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• Facebook dabbles with a print magazine

  25-06-2018 02:00 via warc.com
  LONDON: Facebook has always maintained that it is not a publisher, yet that has not stopped the social media giant from quietly launching its own print magazine.Called Grow, the quarterly magazine is aimed at business executives and began to be...
  
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• APAC sports media rights will rise to $5bn

  25-06-2018 02:00 via warc.com
  ASIA PACIFIC: The market value of sports media rights in Asia Pacific, excluding China, is on course to reach US$5bn this year, representing growth of 22% since last year.That is according to consultancy firm
  
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