Sales & Marketing news

• Over 100 Amazon employees, including senior software engineers, signed a letter asking Jeff Bezos to stop selling facial-recognition software to police

  22-06-2018 22:23 via feedproxy.google.com
  Amazon employees signed and sent a letter to CEO Jeff Bezos asking the company to stop selling facial-recognition software to law-enforcement agencies and to cease its business dealings with Palantir.
  The letter was signed by over 100 Amazon workers, including senior-level engineers, sources told Business Insider.
  You can read the full letter below.
  On Thursday a group of Amazon employees sent a signed letter to CEO Jeff Bezos calling on the company to stop selling a sophisticated facial-recogni
  
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• The Dow ends its 8-day losing streak

  22-06-2018 22:05 via feedproxy.google.com
  The Dow Jones industrial average ended its eight-day losing streak Friday, lifted by energy stocks amid a crude rally. The dollar fell, and Treasury yields inched higher. 
  Here is the scoreboard:
  Dow Jones industrial average: 24,580.61 +118.91 (+0.49%)S&P 500: 2,760.56 +10.80 (+0.39%)
  OPEC reached a deal to ease supply cuts. The cartel said it will gradually increase output by a nominal one million barrels per day, which analysts estimate will translate to about 600,000
  
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• The Turkish lira is climbing ahead of Sunday's snap elections

  22-06-2018 20:24 via feedproxy.google.com
  The Turkish lira was up more than 1% on Friday.
  That's ahead of a historic presidential election this weekend.
  Follow the Turkish lira in real time here.
  The lira rose Friday ahead of Turkey's historic snap elections this weekend, which will also mark the country's shift from a parliamentary system to a more powerful presidency. 
  The lira was up 1.3% to 4.6672 versus the dollar at 2 p.m. ET. Turkey's central bank has been trying to prop up the lira ahead of the election, raising rates
  
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• Wall Street explains why investors shouldn't be spooked by Intel's CEO resignation (INTC)

  22-06-2018 20:06 via feedproxy.google.com
  Wall Street analysts are saying Intel's crazy week of big news is mostly positive.Intel CEO Brian Krzanich resigned after violating company policy, and the company raised its second-quarter earnings guidance. 
  Shares slid on the news. 
  Watch Intel trade in real time here. 
  Wall Street analysts are saying investors should hold their horses on selling Intel shares.
  Shares slid 2% on Thursday after the company announced CEO Brian Krzanich was resigning due to violating comp
  
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• CRYPTO INSIDER: Markets dive towards their lowest levels of the year

  22-06-2018 19:18 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Bitcoin got smoked Friday morning as crypto markets dived towards their lowest levels of the years. Here's what you need to know.
  Here are the current prices: In the news:Akon wants to build a 'real-life Wakanda' and launch his own cryptocurrency called 'Akoin'
  Microsoft is partnering on an ambitious blo
  
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• ‘Marketers are at risk of being driven by data’ – Diesel CMO

  22-06-2018 18:29
  The amount of available data means there is a risk it will drive marketers’ decision-making at the expense of creativity, according to Diesel’s chief marketing officer.
  Speaking at a session hosted by The Economist at the Cannes Lions festival this week, chief marketing officer Dario Gargiulo said one of the first things he did after joining from Heineken in 2016 was to bring its data and content teams together to make sure the former wasn’t driving the latter.
  “Data can
  
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• Diesel CMO: Marketers are at risk of being driven by data

  22-06-2018 18:29
  The amount of available data means there is a risk it will drive marketers’ decision-making at the expense of creativity, according to Diesel’s chief marketing officer.
  Speaking at a session hosted by The Economist at the Cannes Lions festival this week, chief marketing officer Dario Gargiulo said one of the first things he did after joining from Heineken in 2016 was to bring its data and content teams together to make sure the former wasn’t driving the latter.
  “Data can
  
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• The pressures on planners: the future of strategy

  22-06-2018 17:00 via warc.com
  Traditional ad planners and strategists are facing a unique set of pressures as the worlds of creativity and technology merge ever more closely together, finds Leo Rayman, CEO, Grey London.What’s more, really good...
  
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• Unilever, Apple, Cannes Lions: 5 things that mattered this week and why

  22-06-2018 15:01
  Unilever takes a stand against influencer marketing
  Influencer marketing is taking a greater part of media budgets but it is not without its issues, which Unilever chief marketing and communications officer Keith Weed called out on Monday (18 June).
  He said the FMCG giant would be taking a stand against fraudulent activity in the influencer space, stating Unilever will refuse to work with influencers who buy followers, as well as making a commitment that its brands would never buy followers and
  
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• Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

  22-06-2018 14:39
  The consultancies come to town
  Technology is having a disruptive impact on marketing and nowhere is this clearer than in the arrival of the management consultancies. The likes of Accenture, PwC and Deloitte had a small showing at Cannes Lions in 2017, but they made their presence felt in 2018 not only by renting cabanas and yachts but by becoming a key topic of conversation.
  There is no doubt consultants spot an opportunity to challenge the place of the agency holding groups. Speak to agencies a
  
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• P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing

  22-06-2018 13:29
  Procter & Gamble is pushing its work on improving diversity in the ad industry further as it looks to ensure that its company, supply chain and advertising more accurately portray the audience it serves.
  At the Cannes in Colour event held by Spotify this week (19 June), Pritchard spoke passionately about why diversity matters to P&G, explaining that the FMCG giant sees it as a “force for good and a force for growth”. For example, if the gender and race pay gaps were eliminate
  
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• Uncertain times for US brands in China

  22-06-2018 02:00 via warc.com
  SHANGHAI: The escalating stand-off on trade between the United States and China could hurt a lot of American brands in the country, according to the founder and CEO of JD.com, the Chinese e-commerce giant.Speaking earlier this week
  
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• Toyota slashes its sales and marketing costs

  22-06-2018 02:00 via warc.com
  TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development. ...
  
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• Sorrell's back and he's got a plan

  22-06-2018 02:00 via warc.com
  CANNES: Sir Martin Sorrell, formerly of WPP, told a Cannes audience yesterday that his new S4 Capital venture plans to go upstairs and sit at the top table like the consultants.“We’re starting from ground-zero,” he said of S4...
  
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• Instagram launches long-form video app

  22-06-2018 02:00 via warc.com
  SAN FRANCISCO: Instagram, the Facebook-owned photo and video-sharing platform, has launched a new feature that allows users to create content of up to an hour in duration.In a move widely seen as a bid to entice younger viewers away from YouTube,...
  
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• How purpose works at The New York Times

  22-06-2018 02:00 via warc.com
  CANNES: The New York Times, the news provider, is tapping the combined power of purpose, principle and process as it seeks to further strengthen its brand.Meredith Levien, EVP/COO at The New York Times Co., discussed this subject during a session...
  
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• America's e-scooter craze comes to Europe

  22-06-2018 02:00 via warc.com
  PARIS: Residents of several major European cities have made use of bike-sharing schemes ever since Paris pioneered the hugely popular Vélib system in 2007 and now the French capital is about to become a test bed for e-scooters.Starting...
  
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