Sales & Marketing news

• A new report shows where our energy will come from 30 years from now — and coal is the biggest loser

  20-06-2018 23:23 via feedproxy.google.com
  Renewable energy is set to provide close 50% of the world's energy by 2050, according to a report from Bloomberg New Energy Finance. 
  Falling battery costs spurred by electric vehicle development will drive adoption of renewable energy, the report says.
  Coal, on the other hand, seems to be on its way out. 
  Renewable energy is set to provide close 50% of the world's energy by 2050, mostly because of falling battery costs.
  That's according to a new report from Bloomberg New Energy F
  
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• 'Companies are going to get screwed': US businesses are trying to get exemptions from Trump's tariffs, and the process sounds like a mess

  20-06-2018 23:10 via feedproxy.google.com
  US companies can request exemptions to President Donald Trump's steel and aluminum tariffs if they can't find metals domestically.
  US businesses have filed more than 20,000 exemption requests, according to Commerce Secretary Wilbur Ross.
  The Commerce Department has ruled on fewer than 100 of those requests.
  According to a new report, the Commerce Department's exemption process sounds chaotic and random.
  US business are scrambling to save their businesses from President Donald Trump's new steel a
  
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• The Nasdaq hits an all-time high

  20-06-2018 22:23 via feedproxy.google.com
  The Nasdaq closed at a record high Wednesday as multiple tech stocks rose to fresh peaks, managing to shake off mounting trade tensions that have weighed on global markets this week. The dollar held close to its best level in 11 months, and Treasury yields inched higher. 
  Here is the scoreboard:
  Dow Jones industrial average: 24,650.78 -49.93 (-0.20%)
  S&P 500: 2,767.32 +4.73 (+0.17%)
  Nasdaq: 7,781.514 +55.93 (+0.72%)The European Union is set to hi
  
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• Oracle shares sink 7% as Wall Street freaks out over a surprise decision not to share specific cloud numbers (ORCL)

  20-06-2018 22:03 via feedproxy.google.com
  Oracle's shares sunk 7% on Wednesday following news that the company would no longer report metrics for cloud, a segment once seen as vital to the company's growth.
  Oracle characterizes its new reporting structure as a more accurate way to reflect how customers use its software licenses. The company says that customers are buying more traditional licenses, but using them in the cloud. 
  Investors, many of whom see cloud growth a vital to their understanding of the company, were skeptical of
  
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• Canada just became the 2nd country in the world to legalize marijuana

  20-06-2018 21:46 via feedproxy.google.com
  Canada just became the second country in the world to legalize marijuana nationwide. Legal sales are set to begin October 17.
  The bill passed Canada's Senate 52-29 on Tuesday evening.
  Prime Minister Justin Trudeau promised during his 2015 campaign to legalize marijuana.
  Marijuana stocks surged on the news on Wednesday morning. 
  Canada is the second country in the world to legalize marijuana, paving the way for recreational sales throughout the country.
  Canada's Upper House of Parliament on
  
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• All four major US carriers have promised to stop selling your location data after a company was caught providing unauthorized data to law enforcement

  20-06-2018 21:41 via feedproxy.google.com
  The four major US cellular network carriers have pledged to stop selling customer location data to data brokers after a glitch was found in one of the broker's websites. 
  The glitch gave access to customers' real-time location data to anyone. 
  It was also alleged that law enforcement was using the data in a way that the carriers did not authorize. 
  All four of the major US carriers, including Verizon, AT&T, T-Mobile, and Sprint have declared that they'll stop selling customer
  
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• We compared AMC's new monthly subscription plan against MoviePass, and it's a close battle (AMC, HMNY)

  20-06-2018 21:40 via feedproxy.google.com
  On Wednesday, AMC Theatres amped up the movie subscription rivalry it has with MoviePass by announcing AMC Stubs A-List, a $20-a-month service that lets you see three movies per week.
  The announcement didn't just ruffle the feathers of MoviePass, but made moviegoers pause for a brief moment and figure out if it was worth it to sign up for another service. 
  AMC's service (launching June 26) may be double what MoviePass is, but you get more perks like being able to see IMAX and Real 3D movie
  
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• AT&T wants all the major TV networks and cable companies to plug into its ad platform – not just Time Warner brands (T)

  20-06-2018 21:21 via feedproxy.google.com
  AT&T ad chief Brian Lesser talked to Business Insider at Cannes about the telecom's plans following the closure of the Time Warner acquisition.
  Basically, AT&T wants to build a tech and targeting platform that gets used by all the key players in TV, including other cable providers and non Time Warner networks.
  'People don't realize how big our addressable TV business is.'
  Even with TV ratings in decline and streaming surging, 'Content that is subsidized by brands is not going to go away.
  
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• Disney is close to winning the 21st Century Fox sweepstakes — but the bidding war may not be over just yet (DIS, CMCSA, FOXA)

  20-06-2018 21:16 via feedproxy.google.com
  The bidding war between Disney and Comcast over 21st Century Fox assets could have some juice left in it, according to Jefferies analyst John Janedis. 
  Disney and 21st Century Fox agreed to a $71.3 billion deal Wednesday morning. 
  The deal is reportedly close to receiving regulatory approval. 
  Still, another Comcast counter-offer could value 21st Century Fox at $80 billion. 
  Watch 21st Century Fox trade in real time here. 
  Disney has beat Comcast in the 21st Century Fox
  
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• AMD is set to to be the big winner from Intel's stumbles, Morgan Stanley says

  20-06-2018 20:55 via feedproxy.google.com
  Intel is struggling to produce the next generation of computer chips.
  AMD could pick up the slack as Intel lags in producing 10-nanometer chips, Morgan Stanley says.
  The bank increased its price target for AMD from $8 to $11. 
  Follow AMD's stock price in real-time here.
  When it comes to making computer chips, size is everything.
  As chipmakers race to produce chips using the next generation technology 10-nanometer node, Intel has stumbled. And now that its chips — originally expected i
  
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• Trump's burgeoning trade war with China is starting to get dangerous for the economy

  20-06-2018 19:22 via feedproxy.google.com
  The trade spat between President Donald Trump and China is heating up, with tariff threats escalating.
  Comments from top officials in the Trump administration suggest the trade tensions will not dissipate anytime soon.
  Economists think the size of Trump's newest trade threats risk putting an even bigger dent in the US economy.
  President Donald Trump increasingly seems headed toward a trade war with China, and US consumers could soon start feeling the squeeze.
  The battle between Trump and Beijing
  
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• California's housing market has reached a boiling point, and a typical home costs $600,000

  20-06-2018 19:18 via feedproxy.google.com
  The median price for a home in California is just over $600,000, a new record high.
  That's more than double the US median home price.
  The Bay Area is the most expensive region, with five counties recording a median price above $1 million.
  For the first time in history, California's median home price hit $600,860, according to the California Association of Realtors (CAR). The record was based on home sale prices in May and was up 2.8% from April and 9.2% from May 2017.
  California's median-priced
  
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• CRYPTO INSIDER: There's a big shakeup happening in the ICO market

  20-06-2018 18:56 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Chris Concannon, the president of Cboe Global Markets, is one of Wall Street's biggest crypto advocates. But the trading veteran thinks investors should lay awake at night worrying about the uncertainty hanging over the market for initial coin offerings, the popular crypto crowdfunding method. Here's what you
  
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• Another Wall Street strategist is forecasting a summer of struggles for the stock market — here are his 4 reasons

  20-06-2018 18:28 via feedproxy.google.com
  As fears of a trade war swirl and valuations climb back toward record levels, many equity strategists across Wall Street are staying positive on US stocks through the end of 2018.
  There is, however, a growing chorus of experts calling for a rocky patch to strike stocks over the summer. Barry Bannister, the head of institutional equity strategy at Stifel, is the latest to join.
  Bannister has outlined four reasons he expects the benchmark S&P 500 to struggle in the third quarter.
  As signs of a
  
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• Snap is sliding after another Wall Street analyst sees slowing user growth (SNAP)

  20-06-2018 18:22 via feedproxy.google.com
  Snap is losing ground Wednesday after Needham's Laura Martin lowered her user and revenue estimates. 
  On Tuesday, Cowen analyst John Blackledge lowered his price target for the same reason. 
  Snap is down almost 9% since Monday's close. 
  Watch Snap trade in real time here. 
  Snap shares are down 3.76% to $12.81 apiece Wednesday after yet another Wall Street analyst revised their user and revenue growth estimates lower. 
  "We lower our Snap revenue estimates by 15% for secon
  
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• News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising

  20-06-2018 16:46
  Three of the UK’s biggest newspaper publishers have joined forces to create an advertising platform that has the potential to shake up the publishing status quo – and that could finally see them square up to the digital duopoly of Facebook and Google and reclaim revenue.
  The Ozone Project – a collaboration between Guardian News & Media, The Telegraph and News UK – marks the first-time advertisers and agencies will have a single sales point to multiple independent
  
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• Google promises to ‘listen more’ as it rolls out new ad controls on YouTube

  20-06-2018 16:25
  Google has promised it will get better at listening to the concerns of the advertising industry following a difficult 18 months for the company as the fallout from the brand safety scandal continues.
  Speaking at a press briefing at Cannes Lions this morning (20 June), EMEA boss Matt Brittin said that while it has listened hard to partners such as publishers, it now needs to pay more attention to advertisers.
  “It’s true we have to pay attention more and get better at listening. We&rsq
  
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• Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve

  20-06-2018 15:28
  The retail sector is not dying, but it does have to evolve and serve a bigger purpose than selling, according to Apple’s Angela Ahrendts.
  Describing stores as Apple’s “biggest product”, the senior vice-president for retail outlined a clear and compelling business case for physical retail during her session  the Cannes Lions Festival today (20 June).
  “Experts say digital is going to grow at three times the rate of physical. In the next five years McKinsey s
  
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• Sign up to our webinar on supercharging your digital intelligence to power customer experiences

  20-06-2018 11:34
  Customer journeys are becoming more complex and many organisations struggle to capture and harness the information gathered through digital channels. In this webinar, Tiffany Carpenter, head of customer intelligence at SAS UK & Ireland, will discuss the three main challenges that organisations face when capitalising on digital information and how they can be overcome to exceed your customers’ expectations.
  Join us on Thursday 28 June at 3pm GMT to find out more.
  Register below.Th
  
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• How Glamour, Just Eat and Shell are tackling the gender gap

  20-06-2018 11:16
  The explosion of the #MeToo movement in late 2017 has forced many brands to shake up their thinking around workplace inclusion and address how they can create equal opportunities and experiences for men and women.
  US Glamour editor-in-chief Samantha Barry has been seeking to redress the balance of women working in the fashion industry. Speaking at an Accenture Interactive panel at Cannes Lions yesterday (19 June), Barry pointed out that while there is no shortage of women wanting to work in fash
  
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• Brands missing out on potential $45bn in profit by failing to optimise media budgets

  20-06-2018 10:30
  Source: EbiquityBrands are missing out on a potential $45bn in profit because they are failing to optimise media allocation, investing too much in digital display and not enough in more traditional formats, according to new research.
  The study, undertaken by Ebiquity, used data from 2,500 campaigns over three years and was regionally weighted in order to build a global number. It includes only channels where Ebiquity could study profit impact at different spend levels, so search, influencer and
  
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• Negotiating the minefield of licensing brand characters

  20-06-2018 02:00 via warc.com
  GLOBAL: Licensing well-known characters can help a brand achieve cut-through and differentiation but marketers considering this approach need to be aware that the processes and priorities involved are very different to those of the ad industry.In...
  
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• Marriott welcomes Alexa

  20-06-2018 02:00 via warc.com
  SEATTLE: Amazon, the e-commerce giant, has announced a partnership with hotel group Marriott International that will see the former’s Echo smart speaker installed this summer in certain properties across the latter’sportfolio.Amazon...
  
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• Johnson's Baby adapts to a sceptical age

  20-06-2018 02:00 via warc.com
  CANNES: Johnson’s Baby, the baby products brand owned by Johnson & Johnson, is discarding certain aspects of its history to meet the requirements of modern parents, according to its chief marketing officer.Speaking at Cannes, Alison...
  
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• Grey New York's 75% creative pledge

  20-06-2018 02:00 via warc.com
  NEW YORK: Grey New York, the agency, hopes to build a competitive advantage through fulfilling a pledge to allocate 75% of its investment in talent and resources to creativity.Debby Reiner, CEO of Grey New York, discussed this subject at the...
  
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• Emotions drive the B2B path to purchase

  20-06-2018 02:00 via warc.com
  TOKYO: Emotions are important in B2B purchasing decisions just as in B2C and new research reveals the role different emotions play along the B2B path to purchase.“It’s never been more obvious to us that we make decisions based on...
  
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• Disconnected experiences threaten service brands

  20-06-2018 02:00 via warc.com
  SAN FRANCISCO:Seven in ten consumers around the world would consider changing a service provider because of a disconnected experience, according to a new study which also suggests consumers are open to the idea of banking with the tech giants.
  
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• Are there limits to celebrity endorsement?

  20-06-2018 02:00 via warc.com
  NEW DELHI: A sportsman’s life on the pitch is relatively short so it’s understandable that Virat Kohli would accept any number of lucrative advertising contracts, but brands might wonder if their interests are best served by being linked...
  
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