Sales & Marketing news

• The Marketing Academy launches US scholarship programme

  18-06-2018 19:00
  The Marketing Academy is expanding its scholarship programme to the US, meaning it is now available in three regions, having first launched in the UK eight years ago before expanding to Australia in 2014.
  The programme will see 30 individuals take part in a nine-month, part-time leadership development course, including workshops and individual mentoring.
  Based in New York, the programme is open to marketeers with between five and 15 years experience. Candidates can apply from any marketing, adve
  
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• Marketing Week Meets… Tom Goodwin, head of innovation at Zenith

  18-06-2018 18:21
  The post Marketing Week Meets… Tom Goodwin, head of innovation at Zenith appeared first on Marketing Week.
  
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• Why procurement teams aren’t clamouring for brands to in-house

  18-06-2018 17:50
  Brands are increasingly in-housing both creative and media as they look to take more control of their spend. For example in media, while just 1% of marketers have an in-house media team at the moment and only 4% use a hybrid model, this is expected to rise to 10% and 50% in the coming years, according to Infectious Media.
  The perceived wisdom is that in-housing can help cut costs by taking a layer out of the system, as well as ensure marketers have a better understanding and more control of thei
  
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• Will GDPR end 'surveillance capitalism' as we know it?

  18-06-2018 17:00 via warc.com
  A business model which relies on hoovering up huge amounts of personal data from consumers is under threat from GDPR and the Cambridge Analytica revelations. What’s the future for ‘surveillance capitalism’, asks Ardi...
  
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• Diageo’s CMO on how marketers can succeed in a volatile and chaotic world

  18-06-2018 15:49
  Marketers need to be prepared to shift their mindset to cope with a rapidly changing and volatile global market, says Diageo CMO Syl Saller.
  Speaking at an event hosted by The Economist at Cannes Lions today (18 June), Saller argued that recognising how much volatility there is in the world expands your repertoire as a leader.
  For this reason Diageo frequently moves its marketing leaders around the world to give them fresh challenges and expand the scope of their thinking.
  “We recently too
  
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• Misplaced ads, mental health, ad spend: 5 killer stats to start your week

  18-06-2018 14:48
  1. Executives blame advertisers for misplaced ads
  Three-quarters (75%) of executives say they’ve seen brands advertising alongside unsavoury or objectionable stories or videos, with 77% of those suggesting this may damage or tarnish a brand’s reputation.
  Nearly two-thirds (62%) of executives say brands are responsible for where ads are placed. But 88% agree Facebook and Google need to do more to control fake news and 81% believe they should be held accountable for the content th
  
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• Creativity, disruption and advertising can together boost brand value by 265%

  18-06-2018 13:00
  It might seem like a no brainer, but there is now evidence to suggest that a combination of creativity, disruption and great advertising has a significant impact on brand value and can boost it by as much as 265%.
  In the first quantifiable research of its kind, Kantar Millward Brown used 12 years’ worth of BrandZ data to analyse 3.6 million consumer interviews comparing perceptions of 122,000 brands in 51 markets.
  Brands that consumers perceive as creative but not disruptive have grown the
  
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• Unilever, John Lewis, Coca-Cola: Everything that matters this morning

  18-06-2018 08:50
  Unilever to ditch follower-buying influencers
  Unilever will refuse to work with influencers who buy followers, as part of a wider plan to help fight fraud and “toxic content” in the digital ecosystem.
  Unilever’s chief marketing and communications officer Keith Weed says he understands influencers are an important way to reach consumers and grow Unilever’s portfolio given their “deep, authentic and direct connection with people” but “certain practices lik
  
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• P&G, AB InBev, Heineken: Everything that matters this morning

  18-06-2018 08:50
  P&G ramps up gender equality commitment
  Procter & Gamble is stepping up its commitment to gender equality through a number of partnerships, through which it hopes to hire more female directors, while delivering a more accurate and positive portrayal of women in advertising.
  Making the pledge at Cannes Lions yesterday (18 June), P&G chief brand officer Marc Pritchard said: “Gender equality is good for society and business. Some of P&G’s best performing brands have the
  
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• M&S, Airbus, Intel: Everything that matters this morning

  18-06-2018 08:50
  M&S and Microsoft launch strategic partnership
  Marks and Spencer (M&S) and Microsoft have signed a strategic partnership focused on testing the integration of Microsoft AI technologies into the retailer’s customer experience, stores and wider operations.
  As part of the partnership the pair will work closely together to explore how technologies such as AI can be used within the retail environment with the aim of improving customer experience and optimising operations.
  The move is pa
  
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• Disney, Volkswagen, Dixons: Everything that matters this morning

  18-06-2018 08:50
  Fox set to accept Disney’s improved offer
  Disney is set to win the ongoing bidding war for 21st Century Fox after it upped its offer to more than £54bn – a huge jump from its previous £39.8bn – for the entertainment company.
  The new bid, announced yesterday, trumps its rival Comcast’s £49.4bn hostile offer tabled last week. Fox, in a news release, said the new Disney deal “is superior to the proposal” made by the American cable comp
  
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• Disney, Instagram, Dixons Carphone: Everything that matters this morning

  18-06-2018 08:50
  Fox set to accept Disney’s improved offer
  Disney is set to win the ongoing bidding war for 21st Century Fox after it upped its offer to more than £54bn – a huge jump from its previous £39.8bn – for the entertainment company.
  The new bid trumps its rival Comcast’s £49.4bn hostile offer tabled last week. Fox said in a statement the new Disney deal “is superior to the proposal” made by the American cable company earlier this month.
  Rup
  
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• Asos, Ford, Heineken: Everything that matters this morning

  18-06-2018 08:50
  Asos to stop selling feathers, silk, cashmere and mohair
  Asos has pledged to stop selling products on its website which contain feathers, down, silk, cashmere and mohair by January 2019, as well as bone, teeth and shell.
  The online fashion retailer – which has as already banned fur, angora and other rabbit hair products – follows closely in the footsteps of H&M, Zara and Topshop, which announced they would stop selling mohair last month.
  Elisa Allen, UK director of animal rights
  
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• Vote for your ‘Brand of the Year’

  18-06-2018 08:30
  Voting is now open for ‘Brand of the Year’ at the 2018 Marketing Week Masters awards.
  Up for the award this year are Asos, The Guardian, Harry’s, Heineken, Ikea, KFC, Lloyds Bank, Quorn and Wetherspoons.
  The Brand of the Year will be chosen by a combination of your votes, the thoughts of our stellar panel of judges and insight from YouGov’s BrandIndex tool.
  To vote, go to the bottom of the article. Voting will be open until 25 June. The Masters winners will be unveiled 9
  
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• Thomas Barta: Ogilvy’s rebrand reveals an ad industry in confusion

  18-06-2018 08:03
  David Ogilvy’s Ogilvy on Advertising is still among the world’s most respected marketing books. When I started out as a brand manager, Ogilvy & Mather’s office leader gave it to me in a little ceremony when I met with the agency. As he handed it over I was told: “We want to be your closest ally. But we aren’t here to make fancy advertising – we are here to help you sell.” When I opened the book, a bookmark fell out, reading: “We sell or else &n
  
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• Hershey's approach to marketing data

  18-06-2018 02:00 via warc.com
  ORLANDO, FL: Hershey, the confectionery company, is taking a nuanced approach to scrutinising the data it receives in a bid to ensure its quality and drive future progress in this space.Charles Chappell, the Hershey Co.’s head of global...
  
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• Google opens AI research centre in Ghana

  18-06-2018 02:00 via warc.com
  ACCRA: US tech giant Google plans to open an artificial intelligence (AI) research centre in Accra, the capital of Ghana, to explore the potential uses of the emerging technology in Africa.It is expected to open later this year and will bring...
  
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• FBI investigates US media trading practices

  18-06-2018 02:00 via warc.com
  NEW YORK: The Federal Bureau of Investigation (FBI) is reportedly looking into media trading practices in the US advertising industry amid concerns about a lack of transparency.Campaign
  
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• Coke builds on its heritage for the digital age

  18-06-2018 02:00 via warc.com
  SINGAPORE: Asia’s beverage industry is undergoing rapid and exponential growth and this offers Coca-Cola the opportunity to put a Coke “within a click’s reach of desire”, the company’s CEO has said.Speaking last week...
  
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• Coca-Cola and Kraft Heinz circle Horlicks

  18-06-2018 02:00 via warc.com
  GLOBAL: Coca-Cola and Kraft Heinz, the US food and beverages groups, are reported to be serious contenders in an acquisition battle for Horlicks, the venerable British malted milk drink brand that has been on the shelves since 1873.Currently owned...
  
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