Sales & Marketing news

• GM could make Wall Street's dreams come true with a spinoff of its Cruise self-driving unit (GM)

  15-06-2018 22:18 via feedproxy.google.com
  GM is reportedly thinking about spinning off its Cruise self-driving division.
  A recent $3.35 billion investment by GM and SoftBank valued Cruise at $11.5 billion. GM's market capitalization is just over $50 billion.
  GM acquired Cruise in 2016.
  Wall Street has been agitating for GM to unlock valuable parts of the company.The auto industry was rocked at the end of May when General Motors and Japan's SoftBank announced a $3.35 billion total investment in GM's Cruise self-driving division, giving t
  
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• Stocks stumble as the US and China hit one another with billions of dollars worth of tariffs

  15-06-2018 22:04 via feedproxy.google.com
  Stocks stumbled Friday after the Trump administration slapped China with hefty tariffs on billions of dollars worth of Chinese goods, prompting retaliation and stoking a trade battle between the world's largest economies. Crude oil slid ahead of next week's meeting among oil-supply-cutting countries. The dollar and Treasury yields struggled to find direction. 
  Here's the scoreboard:
  Dow Jones industrial average: 25,088.12 −87.19 (-0.35%)S&P 500: 2,778.01 −4.4
  
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• Forget a content strategy, own a content movement

  15-06-2018 18:00 via warc.com
  The gold winners in the 2018 WARC Awards’ Effective Content Strategy showed brands that successfully seeped into or borrowed from culture, writes WARC’s Managing Editor, Case Studies, Lucy AitkenIt’s a higher...
  
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• Get ready for Cannes 2018: Hot topics and what to see

  15-06-2018 15:29
  It’s fair to say there’s a lot to discuss at the 2018 edition of Cannes Lions.
  This is, for example, the first festival since it was revealed data from 87 million global Facebook users had been harvested by political consultancy Cambridge Analytica. As a result, expect data security, digital effectiveness and the ongoing issues around media transparency to take centre stage in the discussions at Cannes.
  This is also the first festival since the birth of #MeToo, the global campaign wh
  
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• World Cup, Sky, influencers: 5 things that mattered this week and why

  15-06-2018 13:37
  How New Balance plans to steal World Cup market share from sportswear behemoths
  New Balance might be the new kid on the block when it comes to the World Cup, and it certainly doesn’t have the marketing budget to compete with the likes of sportswear behemoths Adidas and Nike, but being an unassuming underdog has its perks as the company suggests big brands can often get caught up in the “hype” of the tournament.
  But not New Balance. Instead, the sportswear company intends t
  
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• Bacardi, New Balance, influencers: 5 things that mattered this week and why

  15-06-2018 13:37
  Bacardi creates a brand purpose to boost millennial loyalty
  Brand purpose is a hot topic at the moment, it seems like every brand is trying to attract millennials by heaping significance on their product and tacking on a ‘purpose’, with some more tenuous than others.
  Bacardi is now joining the purpose-driven club with a £12m marketing push to launch its brand purpose ‘Do What Moves You’, which aims to “shine a spotlight on the brand’s belief in the power
  
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• Programmatic in-housing: hybrid models let advertisers take control

  15-06-2018 12:00 via warc.com
  As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role.
  A recent report from the Interactive Advertising Bureau...
  
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• Samsung’s CMO on why ‘not being tech savvy’ is an advantage

  15-06-2018 11:29
  It may seem odd that marketing a company at the forefront of driving innovation through technology is overseen by a self-confessed “analogue” marketer. However, according to Samsung Electronics’ global CMO YH Lee this is a distinct advantage.
  Lee says her background in consumer goods at L’Oréal and UniIever helps her take a more customer-orientated view at a company that has arguably become more focused on product. She is happy to ask the “stupid questions&rd
  
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• eToro is setting up a crypto trading desk for hedge funds and banks

  15-06-2018 10:45 via feedproxy.google.com
  eToro is a social trading platform that lets retail investors trade stocks, cryptocurrencies, and other assets.
  CEO Yoni Assia tells Business Insider eToro is now setting up a desk to cater for institutional investors looking to get into crypto.
  "We’ve seen more and more interest from corporates and institutions," he said.LONDON — Social trading platform eToro is setting up a new over-the-counter (OTC) trading desk in London for cryptocurrencies amid growing interest from institution
  
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• Trump is about to approve $50 billion of tariffs on Chinese goods and take his trade war to a whole new level

  15-06-2018 10:35 via feedproxy.google.com
  President Trump set to approve a new list of $50 billion worth of tariffs on Chinese goods, according to press reports.
  Spain is already suffering at the hands of US tariffs, with its olive industry particularly impacted.President Trump is set to impose fresh tariffs on $50 billion worth of Chinese imports, in a step that could further escalate the president's burgeoning trade war with many of its closest partners.
  Trump will approve the tariffs on Friday, Bloomberg reported overnight, citing tw
  
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• How Aldi ‘unsettled everyone’ with its ‘Like Brands, Only Cheaper’ campaign

  15-06-2018 08:24
  Brits love tea. But they also know which tea they like. So convincing them to ditch their beloved tea brand and take a chance on the unknown – especially when the unknown is far cheaper and unbranded – is no easy task.
  Cue Jean, an elderly lady who compares a box of PG Tips with Aldi’s own-brand tea in the first of the supermarket’s ‘Like Brands, Only Cheaper’ ads, before declaring that she actually prefers gin. The ad from 2011, part of a series of similarly
  
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• Google revealed new info about its workforce, and it shows a big retention problem that could inflame the company’s culture war (GOOG, GOOGL)

  15-06-2018 02:52 via feedproxy.google.com
  Google is struggling to add blacks and Latinos to the company's employee ranks, according to its annual report on diversity.
  Part of the trouble is that the blacks and Latinos they do hire don't tend to stick around.
  Google saw some progress in the company's management ranks. In four years, the number of women in leadership roles has risen from  20.8% to 25.5%.
  If you're a black or a Latino software engineer, now might be a good time to file your resume with Google.
  Not only is the search g
  
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• Why, and when, marketing research grows old

  15-06-2018 02:00 via warc.com
  NEW YORK: Despite the insistence of academics who point to “truths” in advertising research, studies may benefit from carrying an expiration date, according to a paper published in the Journal of Advertising Research (JAR).Marla B....
  
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• MagLu's omnichannel model fights off Amazon

  15-06-2018 02:00 via warc.com
  SAO PAULO: Magazine Luiza, the Brazilian retailer, has leveraged its unique DNA to compete successfully with Amazon in a challenging market.Founded 60 years ago as a gift shop in Sao Paulo’s Franca district, Magazine Luiza , or MagLu, is now...
  
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• Facebook declines in importance for news

  15-06-2018 02:00 via warc.com
  OXFORD: Facebook is increasingly being shunned as a news source amid signs that global consumers now prefer to use messaging apps, especially WhatsApp, for news.That is according to the Reuters Institute for the Study of Journalism, based at the...
  
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• eBay busts myths via radio

  15-06-2018 02:00 via warc.com
  LONDON: eBay has successfully changed UK consumers’ opinion that the online auction site is simply a place to sell second-hand goods, with increased investment in radio advertising and partnerships.Around 80% of everything bought on the site...
  
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• Demand is high for a livestreamed World Cup

  15-06-2018 02:00 via warc.com
  NEW YORK: As the FIFA World Cup gets underway in Russia, a new global survey has revealed that almost as many fans intend to watch the tournament via livestreamed video as on traditional TV.According to the Interactive Advertising Bureau (IAB),...
  
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• Aussies strongly reject 'creepy' marketing

  15-06-2018 02:00 via warc.com
  MELBOURNE: Brands still have more work to do to make personalisation a positive part of the customer experience, according to a new study that found some 70% of Australian consumers regard most forms of personalised marketing as...
  
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• APAC drives up global adspend expectations

  15-06-2018 02:00 via warc.com
  GLOBAL: Global advertising expenditure is expected to grow by 3.9% to $613.5bn in 2018 and advertisers in Asia-Pacific will account for 41% of the increase, according to a new study from Dentsu Aegis Network.The Japanese-owned marketing...
  
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