Sales & Marketing news

• Google is ramping up its plan to put its AI in the hands of doctors (GOOG, GOOGL)

  14-06-2018 22:25 via feedproxy.google.com
   Google is expanding program that seeks to learn whether AI technology can reduce the time doctors spend on note taking. 
  The company recently posted four job opening for Medical Digital Assist, which is overseen by Google Brain.
  Google is devoting more resources to a research project that seeks to determine whether artificial intelligence can free doctors from the laborious and time-sucking chore of taking notes during medical examinations.
  According to a report Thursday in CNBC
  
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• China's economy is starting to show its true colors again

  14-06-2018 22:25 via feedproxy.google.com
  The most recent economic data out of China came in weak across the board.
  It shows the economy is still in a precarious situation, saddled with debt and at the mercy of credit.
  There have been signs this has been the case all year — despite the country's relative stability.
  The Chinese economy is starting show its true colors again. The latest data indicated a slowdown almost across the board, and economists suspect this is just the beginning.
  Here are the stats:Fixed asset investment (FAI
  
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• Stocks go nowhere after ECB signals steady rates till next summer

  14-06-2018 22:02 via feedproxy.google.com
  Stocks were mixed Thursday after the European Central Bank announced plans to rein in a large-scale stimulus program that's been in place since the eurozone debt crisis. Trade tensions with the US heated up on multiple fronts, including with China and the EU. The dollar gained against a basket of peers. 
  Here's the scoreboard:
  Dow Jones industrial average: 25,181.49 −19.71 (-0.078%)S&P 500: 2,783.85 +8.22 (+0.30%)European Union countries are reported
  
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• Facebook policy boss Elliot Schrage is stepping down after 10 years at the company (FB)

  14-06-2018 21:39 via feedproxy.google.com
  Facebook's head of policy and communications is stepping down following the company's string of scandals.
  Elliot Schrage, who was worked for the social networking company for more than a decade is leaving.
  In a statement, he said he would help hire his replacement, and stay on as an advisor to CEO Mark Zuckerberg and COO Sheryl Sandberg.Facebook's policy and communications boss Elliot Schrage is stepping down as it attempts to recover from the biggest crisis in its 14-year history.
  Facebook conf
  
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• Apple’s fastest-growing business isn’t the iPhone — but that’s still what investors care the most about (AAPL)

  14-06-2018 20:57 via feedproxy.google.com
  Apple made 62% of its revenue from iPhones last year — but that segment is quickly losing ground to Services.
  Services — like iTunes and the App Store — have grown by a third, the company said in its last earnings report.
  However, UBS data show that iPhone sales are still at the front of investors’ minds.
  Follow Apple’s stock price in real-time here.
  Apple sold a whopping 52.2 million iPhones during the second-quarter.
  While that’s a huge number, one that
  
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• Millennial investors were piling into AT&T in anticipation its big merger with Time Warner would get approved (T)

  14-06-2018 19:38 via feedproxy.google.com
  Millennial investors had been buying up AT&T stock, according to data from the free-trading app Robinhood.  
  The Department of Justice on Tuesday approved the $85 billion merger between AT&T and Time Warner. 
  Watch AT&T trade in real time here.Millennial investors were piling into AT&T shares in anticipation the Department of Justice would approve its $85 billion merger with Time Warner. 
  Data from the free-trading app Robinhood, popular amongst millennia
  
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• Ethereum spikes after the SEC declares it's not a security

  14-06-2018 19:06 via feedproxy.google.com
  Ether, the cryptocurrency powered by the Ethereum blockchain, was trading up over 7% after a Securities and Exchange Commission official said the agency did not view the crypto as a security.
  Such a designation would put the token under the agency's authority.
  Watch ether trade in real time here. 
  Ether, the cryptocurrency powered by the Ethereum blockchain, spiked Thursday after a Securities and Exchange Commission official said the agency did not view the crypto as a security.
  Speaking at
  
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• CRYPTO INSIDER: Steve Bannon wants to make a 'deplorable coin'

  14-06-2018 18:49 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Steve Bannon wants in on the cryptocurrency craze.
  Bannon, President Donald Trump's former chief strategist and the former head of the website Breitbart, has invested in bitcoin and is making plans to dive into the cryptocurrency markets with a group of academics at Harvard to launch a new cryp
  
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• Gary Cohn: Trump suggested that every car used in the US should be built there

  14-06-2018 18:42 via feedproxy.google.com
  Gary Cohn, President Donald Trump's former chief economic adviser, spoke at a Washington Post event on Thursday.
  Cohn said Trump wanted the US to manufacture all its vehicles domestically.
  Cohn blasted that idea along with Trump's tariffs, saying the president's latest trade policies could undermine the economic boost from the new tax law.
  President Donald Trump has an imposing vision for the future of automobile manufacturing in the US, according to his former top economic adviser.
  Gary Co
  
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• Russia has a plan to tackle its 'demographic squeeze'

  14-06-2018 18:35 via feedproxy.google.com
  Russia's prime minister said Thursday the government wants to raise the retirement age.
  He also said the country could also see higher value-added tax rates.
  The proposals are aimed at raising government revenue amid a falling working-force population.In efforts to tackle demographic challenges to Russia's economy, Moscow looks poised to keep people working longer. 
  Prime Minister Dmitry Medvedev announced Thursday the government wants to gradually raise the retirement age from 55 to 6
  
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• Diageo to introduce ‘social contract’ to improve its relationship with agencies

  14-06-2018 17:51
  Diageo is preparing to launch a new programme developed by its procurement team that will lay out how its brands and agencies should work together, with the aim of improving their relationship and shifting the quality of its creative work.
  The programme, in essence a social contract, will set out rules around behaviour and decision-making in order to get the best working relationship out of the two parties. That means, for example, that if an agency turns up to a meeting and a key decision-maker
  
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• Millennials are snapping up the 'Netflix of China' — and the stock has doubled in less than 3 months (IQ)

  14-06-2018 17:46 via feedproxy.google.com
  Chinese Netflix-competitor iQiyi has more than doubled its stock price since going public in the US in March. 
  The stock is wildly popular with millennial investors on the stock trading app Robinhood.
  Follow IQ's stock price in real-time here. 
  Shares of iQiyi — the Baidu-owned video service widely seen as the Netflix of China — has more than doubled since its US initial public offering less than three months ago.
  As its stock has skyrocketed from $18 at the IPO to $37 on T
  
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• A tiny crypto firm making bitcoin trades worth hundreds of millions of dollars is taking a page out of Goldman Sachs' playbook

  14-06-2018 17:43 via feedproxy.google.com
  The blockchain company Paxos has brought on a trading vet to join its itBit OTC desk, Business Insider has learned.
  Paul Ciavardini is now leading the desk. He says the firm's custody business could help its trading business.
  Paxos' chief executive, Charles Cascarilla, recently told Business Insider the OTC desk saw nine-figure deals.
  The cryptocurrency company Paxos appears to be taking a page out of Goldman Sachs' playbook.
  The firm, which runs a crypto exchange and over-the-counter trading de
  
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• Netflix has doubled in value this year (NFLX)

  14-06-2018 17:41 via feedproxy.google.com
  Netflix's value has more than doubled in 2018. 
  It's been surging all year, driven by impressive earnings reports. 
  Watch Netflix trade in real time here. 
  Netflix's value has double for the year, having appreciated 103.05% between December 29 — the last trading day of 2017 —  and Thursday. 
  The stock is a beloved by Wall Street, but there is a widespread belief that its fundamentals are starting to round into form. Shares rallied to what was a new all-time h
  
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• How one software company rebranded to break down silos

  14-06-2018 17:13
  Appboy is a fine name for a new company – fun, light, a little cheeky. But not necessarily built for the long haul.
  As we became the dominant startup in our space and started to challenge marketing cloud incumbents, our name led some brands to sell us short. Having ‘app’ in the name meant that people often missed that we were capable of working our magic in email and on the web, too. We needed a change, a new name and new branding that spoke better to the company we’d be
  
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• Comcast jumps after crashing Disney's attempt to buy 21st Century Fox assets (CMCSA)

  14-06-2018 16:56 via feedproxy.google.com
  Comcast is surging after it proposed an all-cash deal to buy 21st Century Fox assets.
  The offer's price tag tops the recent deal proposed by Disney. 
  Jefferies analyst John Janedis says the deal is financially accretive and that Fox won't be able to resist. 
  Watch Comcast trade in real time here.
  Comcast shares are up 3% Thursday after the company proposed an all-cash offer for 21st Century Fox assets. 
  Comcast offered 21st Century Fox $65 billion in cash for its production a
  
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• Steve Bannon is getting into cryptocurrency and has talked about creating 'deplorable coin'

  14-06-2018 16:46 via feedproxy.google.com
  Steve Bannon, President Donald Trump's former chief strategist, is getting into cryptocurrencies.
  Bannon said he took a significant position in bitcoin and is considering creating a new cryptocurrency called "deplorable coin."
  Bannon was introduced to cryptocurrencies by Brock Pierce, a former child actor in the "Mighty Ducks" movies.
  Steve Bannon wants in on the cryptocurrency craze.
  Bannon, President Donald Trump's former chief strategist and the former head of the far-right website Breit
  
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• Nvidia just hit a record high (NVDA)

  14-06-2018 16:25 via feedproxy.google.com
  Shares of Nvidia climbed 1.8% Thursday morning to hit an all-time high of $267.49, surpassing their previous record set earlier in June.
  Wall Street remains optimistic on the chipmaker, with a consensus target of $277 — a roughly 4% upside.
  "We are bullish on NVDA's outlook and see the company ideally leveraged to some of the most attractive secular growth themes in semiconductors," Rick Schafer, an analyst at Oppenheimer, told clients in a note Thursday. He has a price target of $262 for
  
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• Why Cadbury’s ‘Gorilla’ ad nearly didn’t get made

  14-06-2018 16:15
  Imagine the pitch: it’s a 90-second advert, there’s no dialogue, we won’t show the product; instead it’s just a guy in an animatronic gorilla suit in an empty room playing the drums. Would you buy it?
  Luckily Phil Rumbol, Cadbury’s then newly-appointed marketing director, did and ‘Gorilla’ has gone on to become one of the best known ads of the early 2000s. “When we heard the script I just remember myself and my team walking into the side room and g
  
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• Social media to create a ‘fertile environment’ for advertisers at Russia World Cup

  14-06-2018 15:57
  With 3.2 billion people from more than 200 countries set to tune in to Russia’s 2018 FIFA World Cup, which kicks off this afternoon (14 June), some of the world’s biggest brands are busy preparing to grab the attention (and money) of consumers.
  Such is the opportunity that Zenith has forecast the World Cup will contribute an additional $2.4bn of ad spend to what is expected to be a $579bn market in 2018. That might seem a small percentage – it’s 0.41% of the total in
  
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• Ikea launches in India, Ben & Jerry’s resurrects Pride rainbow: International round-up

  14-06-2018 15:26
  Ikea finally launches in IndiaAfter a decade of delays, Ikea is finally set to open its first store in India in the southern city of Hyderabad.
  850 employees will run the shopping centre-sized store, which will include a restaurant that can seat 1,000 people. No official date has been set, but it will open at some point during July,
  Ikea first applied to open a store in 2006 but withdrew it three years later, having failed to persuade New Delhi to relax rules prohibiting foreign companies from
  
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• The mysterious trader known as '50 Cent' appears to be back betting on more stock market chaos

  14-06-2018 15:10 via feedproxy.google.com
  The mysterious volatility trader known as "50 Cent" appears to have made some new bets this week that the stock market will see turbulence over the summer.
  The trades match a growing sentiment across Wall Street that the stock market could be in for a rocky ride over the next few months.
  It looks as if the swashbuckling volatility trader known as "50 Cent" is already plotting his comeback.
  Known for his consistent purchases of bite-size Cboe Volatility Index (VIX) options — usually co
  
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• Tesla has surged more than 20% since Elon Musk warned of the 'short burn of the century' (TSLA)

  14-06-2018 14:58 via feedproxy.google.com
  Tesla CEO Elon Musk said in early May that the "short burn of the century comin soon." 
  Since his tweet, shares have risen more than 20%.
  Still, short-sellers have upped their bets against the stock.
  Watch Tesla trade in real-time here. 
  Elon Musk appears to have made good on his promise of the "short burn of the century" — at least for now.
  Since Tesla’s chief executive tweeted the warning to short sellers, shares of his electric-car maker have risen by just over 21% from
  
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• Euro slides after ECB says it will end its 2.5 trillion euro bond-buying program

  14-06-2018 14:40 via feedproxy.google.com
  The European Central Bank said Thursday it will end its bond-buying program in December. 
  The central bank also said it expects to keep rates unchanged through the summer of 2019.
  The euro fell 0.73% against the greenback following the announcements. The euro slid versus the dollar Thursday after the European Central Bank said it would end its €2.5 trillion ($3 trillion) bond-buying program at the end of the year and expects to keep rates steady through next summer. 
  The
  
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• How ‘social prediction’ is transforming the world of consumer foresight

  14-06-2018 10:52
  Since the dawn of modern marketing, consumer-facing brands have striven for better, more accurate information about their potential customers. Which audiences should they be targeting? What are their needs and desires? Where and when are they most likely to form and make their purchase decision? These questions are all asked with the intention of making smarter, faster marketing decisions to gain a competitive edge.
  The types of questions marketers are asking haven’t changed, but the tool
  
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• Marketing Week at 40

  14-06-2018 10:39
  The post Marketing Week at 40 appeared first on Marketing Week.
  
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• Meet the South Korean brand taking on the UK subscription shaving market

  14-06-2018 08:30
  Dorco hopes to crack the UK market by positioning itself as the consumer’s friend.The explosion of the online subscription shaving market over the past two years has introduced a wave of new brands to the UK. From US imports Dollar Shave Club and Harry’s to homegrown contender Cornerstone, French razor business Bic and even shaving giant Gillette, consumers are spoilt for choice.
  Now South Korean market leader Dorco is hoping to claim its share of the UK shaving sector. Unfazed by t
  
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• Mark Ritson: Publicis has done nothing but prove agile structures are a load of BS

  14-06-2018 08:00
  There was a flurry of press coverage a year ago when Publicis Groupe announced Arthur Sadoun would replace long-serving chief executive Maurice Lévy. The media frenzy was understandable. Publicis is one of the big five advertising agencies and Lévy had been running the groupe for two decades.
  A change at the helm was always going to be newsworthy but Sadoun wasted no time making his mark on the agency group and generating a bundle of new headlines. On 20 June last year he drop
  
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• Why brands need to address the hidden pressures of parenting

  14-06-2018 02:00 via warc.com
  Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how. Parenting has never been easy, but historically the rules of being a good parent...
  
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• Snapchat's offline impact measurement

  14-06-2018 02:00 via warc.com
  LONDON: Snapchat, the image sharing camera app, has answered critics of its measurement capabilities with a new deal with LiveRamp, which it says will allow UK brands to measure the impact of campaigns on offline sales.Andy Pang, international...
  
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• Rethinking qual for Gen Z

  14-06-2018 02:00 via warc.com
  GLOBAL:Marketers need to rethink how to research young people since traditional qualitative research methods no longer work for Gen Z, according to an industry figure.In a WARC Best Practice paper,
  
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• Ramadan boosts adspend and retail spend

  14-06-2018 02:00 via warc.com
  JAKARTA: Advertising expenditure in Indonesia has risen during this Ramadan compared to last as people have spent increased leisure time watching TV, new data indicate, while retail spending is also expected to surge.Figures from Nielsen...
  
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• J&J's formula for social purpose

  14-06-2018 02:00 via warc.com
  NEW YORK: Johnson & Johnson, the healthcare company, is increasingly applying its business savvy to corporate social responsibility programs, marking the latest step in its long-term commitment to doing good.Alice Lin Fabiano, global...
  
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• Holograms, AR, e-commerce boost Zara owner

  14-06-2018 02:00 via warc.com
  A CORUÑA: Zara owner Inditex has reported profit increases off the back of online efforts and canny investments in technology which have boosted its overall efficiency.The retailer – the world’s largest by...
  
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• 'Fresh consistency' and agility drive Mondelez India

  14-06-2018 02:00 via warc.com
  MUMBAI: Mondelez India, the confectionery giant, is rethinking its marketing approach as it seeks to both maintain brand values and be more responsive to the needs of a new generation.“Every year we think about what to say, we keep getting...
  
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• Cannabis enhances family TV time

  14-06-2018 02:00 via warc.com
  NEW YORK: Parents who are also consumers of cannabis report that they spend more time watching TV with their children and enjoy it more after they’ve taken the drug, according to new research.Strategic research agency Miner & Co. Studio...
  
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