Sales & Marketing news

• EasyJet, BT, McDonald’s: 5 things that mattered this week and why

  18-05-2018 16:13
  McDonald’s begins push to highlight innovations in customer service
  When you think of McDonald’s, table service is not the first thing that comes to mind but the fast food giant is trying to change this in a marketing push to highlight innovations around customer service.
  This week it launched three new adverts highlighting how McDonalds customer service is improving people’s lives. The first two TV ads, which will be supported by radio and social, sees struggling new parents f
  
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• Colin Lewis: How to be a modern day marketing mystic

  18-05-2018 16:00
  Since time immemorial, humans have longed to learn what the future holds for them. Soothsayers, fortune-tellers and clairvoyants have targeted that particular market with gusto, with hundreds of discredited and often absurd methods. Think reading tea leaves, consulting tarot cards, numerology and phrenology. In Ancient Rome, there were even religious officials called haruspex who interpreted omens by inspecting the entrails of sacrificed animals.
  Whatever form fortune-telling takes, the basic ou
  
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• Marketing Week Masters

  18-05-2018 13:40
  Overview
  The Marketing Week Masters celebrate and reward true mastery in marketing. Marketing Week is the only UK title that covers everything in marketing from strategy through to execution and the Marketing Week Masters are the only awards to do the same.
  Open to brands, agencies, in-house marketing teams, designers, consultancies, PR firms, charities and any organisation who has delivered outstanding marketing, these awards are unique in their scope and prestige.
  Attracting hundreds of entri
  
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• Helen Tupper: Turn lack of knowledge to your advantage

  18-05-2018 08:05
  We’re lucky in our profession that we are provided with a constant opportunity to learn, develop and increase our knowledge. While the basics of marketing remain, how we execute against them changes constantly due to the dynamics of our markets, the expectations of our customers and the impact of technology.
  We’re expected to know about everything from the impact of GDPR to the role of chatbots in the customer experience and the efficiency of programmatic advertising, to name bu
  
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• YouTube Music is about to debut

  18-05-2018 01:14 via warc.com
  SAN FRANCISCO: YouTube, known mostly for being a video platform, has confirmed that it will roll out a new music-streaming service next Tuesday (May 22nd) as it seeks to compete with rivals, such as Spotify and Apple Music.The service has been...
  
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• WFA and brands demand digital advertising reform

  18-05-2018 01:14 via warc.com
  GLOBAL: Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.After...
  
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• Study probes link between sales and media activity

  18-05-2018 01:14 via warc.com
  NEW YORK: A study published in the Journal of Advertising Research (JAR) offers fresh insight into the relationship between a brand’s sales and its paid and digital owned media.Rob Jayson (US International Media/USIM), Martin P. Block,...
  
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• Online fraud in APAC is a growing concern

  18-05-2018 01:14 via warc.com
  SINGAPORE: E-commerce in the Asia-Pacific region is booming, with 71% of consumers making online purchases, yet a new report has found that one-in-five have already fallen victim to online fraud.That is according to global IT firm Experian, whose...
  
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• Facebook India unveils 'zero friction' initiative

  18-05-2018 01:14 via warc.com
  NEW DELHI: India is the second-largest smartphone market in the world and now Facebook has launched an initiative in the country to help brands reduce the number of consumers who drop out from their mobile purchase journeys.Called the ‘Zero...
  
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• European Retail Alliance forms to fight online rivals

  18-05-2018 01:14 via warc.com
  MUNICH/PARIS: Faced with growing competition from the likes of Amazon and other online retailers, two leading European electronics retailers are fighting back with plans to launch a “European Retail Alliance”.MediaMarktSaturn,...
  
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• ETL: the next acronym you need to understand

  18-05-2018 01:14 via warc.com
  SAN FRANCISCO/LONDON: Automation of ETL (Extract, Transform and Load) promises to transform the lives of marketers by taking data used in campaign advertising analytics from multiple sources and combining this into a single database view for better...
  
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