Sales & Marketing news

• Hostelworld, Giffgaff, Apple: The top 10 YouTube ads in April

  15-05-2018 16:03
  1. Hostelworld: Even divas are believers… Mariah Carey stays in a hostel
  Hostelworld enlisted the help of legendary diva Mariah Carey for this ad, which aims to talk up the level of service people can expect. In the ad, Carey’s assistant accidentally books a hostel, and while at first she is angry she soon comes around and by the end is giving an impromptu performance in the hostel’s bar. No one really believes Carey is about to give up her lavish lifestyle to stay in a hostel
  
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• Scouts introduces ‘skills for life’ positioning as it looks to drive recruitment

  15-05-2018 15:37
  Promoting greater social cohesion, inclusivity and improving social mobility is the aim behind the The Scouting Association’s new strategy for 2018-2023, released today (15 May).
  Through its ‘Skills for Life’ positioning, the Scouts will show young people how the skills they learn scouting can be applied to their future careers. This move is supported by research carried out by the organisation, which finds young people today are particularly concerned about their prospects whe
  
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• Easyjet CEO: ‘We want to be the most data-driven airline in the world’

  15-05-2018 14:15
  EasyJet CEO Johan Lundgren has promised that he will create “the most data-driven airline in the world” as the low-cost carrier looks to data to increase revenue, improve customer loyalty and cut costs.
  Speaking on an investor call today (15 May), Lundgren said that despite the low-fare airline boasting 36.8 million passengers last quarter – an increase of 8.8% year on year –  the company could “do better” when it comes to the customer experienc
  
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• Marketoonist on brand standing

  15-05-2018 13:26
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on brand standing appeared first on Marketing Week.
  
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• The art of negotiating influencer compensation

  15-05-2018 12:00 via warc.com
  Influencer marketing is growing in popularity, but is getting more complicated every day. One of the more difficult areas to navigate is how to pay influencers. We Are Social's Florencia Lujani gives advice on this tricky...
  
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• EasyJet brings back the CMO role in management shake-up

  15-05-2018 08:57
  EasyJet has shaken up its management board, adding new the new roles of CMO and chief data officer as it looks to accelerate its use of data, boost loyalty and expand the type of services it offers customers.
  Lis Blair, currently easyJet’s CRM and insight director, has been promoted to the CMO role and will now be the airline’s most senior marketer following the departure of chief commercial officer Peter Duffy in January. easyJet had initially said its plans were to scrap the CCO ro
  
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• Michael Barnett: Marketers sorely need GDPR to guide them, but can it be enforced effectively?

  15-05-2018 08:16
  If the Cambridge Analytica saga has shown us anything, it is that new data protection laws are long overdue – and that most UK marketers would not dare argue. Most, in fact, would agree it is now a matter of strategic importance to restore consumers’ trust in how their businesses use data.
  The Cambridge Analytica story surely marks the first time a marketing segmentation model has had such wide and profound implications for society, taking in the election of a US president, the UK&rs
  
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• Product innovation or marketing strategy: What comes first?

  15-05-2018 08:04
  ‘Innovate or die’ is a phrase often used to describe the approach brands must take to stay ahead in an ultra-competitive market characterised by rapidly changing consumer demand.
  However, the way companies go about driving new product development depends very much on their structure, priorities and where marketing sits within the innovation journey.
  Marketing’s influence is key to ensuring new offerings fit with a strategy determined by customers’ needs, so companies aren
  
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• Walled gardens build walls higher

  15-05-2018 01:10 via warc.com
  NEW YORK: Google’s decision to no longer provide marketers with DoubleClick advertising IDs from May 25 on the grounds of user privacy appears to go against a trend for greater media transparency, industry figures have argued.The DoubleClick...
  
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• The ethics of tapping data for creativity

  15-05-2018 01:10 via warc.com
  GLOBAL: Marketers and agencies faced with a huge and ever-growing amount of data will have to use artificial intelligence to make sense of it, while at the same time addressing the ethical issues of new data-gathering options, such as...
  
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• Overseas operators take a punt on US sports betting

  15-05-2018 01:10 via warc.com
  WASHINGTON DC: America’s huge illegal sports betting industry could be opened up to legitimate operators following a Supreme Court decision to strike down a 1992 federal law.The Professional and Amateur Sports Protection Act of 1992 (PASPA)...
  
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• India sports tourism takes off

  15-05-2018 01:10 via warc.com
  MUMBAI: Sports tourism, already a big business in developed markets, is starting to make inroads with Indian sports fans who are looking beyond cricket when they travel overseas to attend a sporting event.According to Manmeet Ahluwalia, head of...
  
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• Comcast's B2B marketing strategy

  15-05-2018 01:10 via warc.com
  NEW YORK: Comcast, the media conglomerate, is making effective use of sophisticated targeting tools as a means of boosting its business-to-business (B2B) messaging aimed at advertising buyers.Maria Weaver, Comcast’s SVP/global marketing for...
  
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• China leads charge into luxury digital ad spending

  15-05-2018 01:10 via warc.com
  GLOBAL: Luxury brands may have been initially reluctant to embrace digital advertising but they are now catching up fast and will invest one third of their adspend in digital this year, according to new research.The Luxury Advertising Expenditure...
  
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• Aussie women love social

  15-05-2018 01:10 via warc.com
  SYDNEY: Australian women of all ages spend more time on social media than their similarly aged male peers, with the greatest differences apparent in the youngest age groups, according to new research.Data from Roy Morgan’s Single Source...
  
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