Sales & Marketing news

• How Facebook and Instagram gave new life to Guinness’s ‘Made of More’ campaign

  14-05-2018 18:11
  The post How Facebook and Instagram gave new life to Guinness’s ‘Made of More’ campaign appeared first on Marketing Week.
  
  Read more

• McDonald’s promotes new customer experience in marketing push

  14-05-2018 16:11
  McDonald’s has launched a new campaign that highlights how its new customer experience is making its customers’ lives easier as it looks to more widely promote new services such as table service and mobile ordering.
  The campaign, created by Leon Burnett features three adverts – Hands Full, Grownup and It Must Be – each of which focuses on a different McDonald’s service.
  Hands Full sees two new parents struggle with everyday tasks such as taking a pram down stairs an
  
  Read more

• Ad stereotypes, ad skipping & retail sales fall: 5 killer stats to start your week

  14-05-2018 15:03
  1. Advertisers negatively stereotyping people with mental health disorders
  More than a fifth (22%) of the UK population feel that those with mental health problems are negatively stereotyped in advertising, rising to 60% among those with mental health conditions.
  Some 37% of those with mental health problems cite social media as a source of pressure about their identity, and 68% say social media has caused them stress or anxiety. This is compared to 17% and 35% respectively among the UK populati
  
  Read more

• YouTube, Asda, Barclaycard: Everything that matters this morning

  14-05-2018 08:50
  YouTube readies launch of music streaming service to rival Apple
  YouTube is set to launch a new music streaming business as it looks to take on the might of Apple, Amazon and Spotify.
  The subscription service, which is set to launch next week on 22 May, will replace Google Play Music.
  It will first launch in the US, Australia, New Zealand, Mexico and South Korea before being rolled out in the UK and 13 other countries.
  A subscription for YouTube Music Premium will cost $9.99 (about £7.40)
  
  Read more

• Advertisement

• Spotify, New Look, Waitrose: Everything that matters this morning

  14-05-2018 08:50
  Spotify launches biggest marketing campaign to date
  Spotify has launched its biggest marketing campaign to date as the music streaming service aims to “double down” on its commitment to its freemium model.
  The new campaign, which follows the launch of its entirely reimagined Spotify for Free experience, is titled ‘Love What You Love’ and features two activations – one of which the company has put its spin on action and horror film trailers.
  The second part of t
  
  Read more

• Mothercare, M&S, Facebook: Everything that matters this morning

  14-05-2018 08:50
  Ministers cut fixed-odds betting stakes to £2
  The government is cutting the stake fixed-odds betting terminals (FOBTs) as it looks to “reduce harm among the most vulnerable”. Players will now only be allowed to stake a maximum of £2, down from £100 previously.
  The machines have been a point of focus for anti-gambling campaigners, who claim FOBTs easily cause addiction and cause harm to people’s mental, social and financial wellbeing. However, betting firms ha
  
  Read more

• Fox, M&S, Facebook: Everything that matters this morning

  14-05-2018 08:50
  Ministers expected to cut fixed odd betting stakes
  The government will announce its decision on whether to curb stakes on fixed-odds betting terminals (FOBTs) this morning. Currently players are allowed to bet £100 every 20 seconds but this expected to be cut to £2.
  The machines have been a point of focus for anti-gambling campaigners who say FOBTs easily cause addiction and destroy peoples mental, social and financial wellbeing. However, betting firms have warned that it could lead
  
  Read more

• Fox, East Coast train line, Facebook: Everything that matters this morning

  14-05-2018 08:50
  Ministers expected to cut fixed odd betting stakes
  The government will announce its decision on whether to curb stakes on fixed-odds betting terminals (FOBTs) this morning. Currently players are allowed to bet £100 every 20 seconds but this expected to be cut to £2.
  The machines have been a point of focus for anti-gambling campaigners who say FOBTs easily cause addiction and destroy peoples mental, social and financial wellbeing. However, betting firms have warned that it could lead
  
  Read more

• Advertisement

• Facebook, Waitrose, Bauer: Everything that matters this morning

  14-05-2018 08:50
  Facebook suspends 200 apps from its platform
  Following the Cambridge Analytica scandal, Facebook has suspended 200 apps from using its platform.
  In a blog post, the company’s vice president of product partnerships, Ime Archibong, said Facebook is investigating all the apps that had access to large amounts of information before it changed the platform policies in 2014 – significantly reducing the data apps could access.
  “We have large teams of internal and external experts
  
  Read more

• Aldi, Santander, WPP: Everything that matters this morning

  14-05-2018 08:50
  Aldi partners with ITV to broadcast first fully signed ad break
  Aldi has partnered with ITV to broadcast the first ever ad break done only with sign language to mark Deaf Awareness Week, which runs from 14 to 20 May.
  Aldi’s ad, part of its ‘Like Brands’ campaign, sees Oscar winner and deaf actress Maisie Sly and her mum (who is also deaf) star in the ad about fish fingers. Created by McCann UK, it is already on air but on later today will feature in a fully signed ad break duri
  
  Read more

• How brands are stepping up to improve children’s mental health

  14-05-2018 08:00
  Vlogger Scola explains what it felt like to have her identity stolen online for the BBC’s Own It.So much work has been done over the past year to remove the stigma surrounding mental health, encouraging us all to speak more openly about our struggles and prioritise wellbeing.
  Yet while the taboos are being broken down from an adult perspective, for children the challenge of communicating their feelings about their mental health is starting at an increasingly young age.
  One in 10 children
  
  Read more

• Trumps says he told his Commerce Department to lift a trade ban on Chinese phone company ZTE

  14-05-2018 03:21 via feedproxy.google.com
  President Donald Trump has instructed his Commerce Department to help get a Chinese telecommunications company get "back into business" after the US government cut off access to its American suppliers.
  The US accused ZTE of misleading American regulators after it settled charges of violating sanctions against North Korea and Iran.
  As one of the world's largest telecom equipment makers, ZTE relied on US companies for components.
  President Donald Trump said Sunday he has instructed his Commerce De
  
  Read more

• US digital adspend reaches a record $88bn

  14-05-2018 01:31 via warc.com
  NEW YORK: Digital adspend in the US increased 21% year-on-year to reach a record high of $88bn in 2017, according to the latest internet advertising revenue report from the Interactive Advertising Bureau (IAB).Prepared by PwC US, the professional...
  
  Read more

• Sustainable brands boost Unilever revenues

  14-05-2018 01:31 via warc.com
  GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.The Anglo-Dutch company...
  
  Read more

• McKinsey identifies ongoing role of rebates

  14-05-2018 01:31 via warc.com
  HOLLYWOOD, FLORIDA: Rebates remain a “fundamental part” of the advertising ecosystem despite the controversy surrounding this practice, a study by McKinsey, the management consultancy, has found.Sarah Armstrong, a partner at McKinsey...
  
  Read more

• Heineken adapts the purchase funnel

  14-05-2018 01:31 via warc.com
  LONDON: Heineken, the Dutch brewer, is rethinking the path to purchase in recognition of the new environment in which consumers perceive brands - with many more touchpoints than ever before now seen as points of purchase.This is according to...
  
  Read more

• Brands can tap sports growth in China

  14-05-2018 01:31 via warc.com
  BEIJING: Sport and exercise are taking off in China, driven by a combination of health and social factors, and opening up new opportunities for brands to connect with consumers.Writing for WARC, Chris Maier, managing director of analytics,...
  
  Read more

• Aussie news readership continues to grow

  14-05-2018 01:31 via warc.com
  SYDNEY: Print news readership in Australia is continuing to grow even as print advertising spend declines, with online readership via websites and apps driving growth, according to new industry data.Research firm Roy Morgan observed a 3.2%...
  
  Read more

• Apple and Goldman Sachs join forces

  14-05-2018 01:31 via warc.com
  NEW YORK: Tech giant Apple and Goldman Sachs, the investment bank, are reported to be developing plans to launch a new joint credit card, which would enable both firms to extend their services beyond core business activities.The new credit card is...
  
  Read more

Follow @sales_mrktinguk on Twitter!