Sales & Marketing news

• Ad industry welcomes review into junk food ad ban on TfL

  11-05-2018 15:44
  The ad industry has welcomed a consultation into whether junk food ads should be banned from London’s public transport network.
  The Mayor of London Sadiq Khan says he is planning a ban on ads that promote food and drink products that are high in salt, fat and sugar on tubes, buses and overground trains that are part of the Transport for London (TfL) network or in stations follow a consultation.
  Khan explains: “Child obesity in London is a ticking time bomb and I am determined to
  
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• The marketing insights of the top beer brands

  11-05-2018 13:31
  Beer and cider is one of the country’s most dynamic consumer goods sectors, with established brands fighting keenly over on- and off-trade sales, while craft brands cause a wave of disruption to tempt consumers to try something new.
  YouGov conducted an in-depth study of beer and cider drinkers in the UK, and here’s what it uncovered.
  READ MORE: Download YouGov’s beer and cider whitepaper here
  Pubgoers tend to be older men with the means to spend
  More than half of exclusive pub
  
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• Starbucks, Budweiser, Unilever: 5 things that mattered this week and why

  11-05-2018 13:03
  Starbucks and Nestlé need each other to grow
  Starbucks and Nestlé’s $7bn licensing deal brings two of the coffee industry’s biggest companies together to create an alliance that ought to strengthen both firms’ bottom line.
  It might seem strange that Starbucks would want, or need, Nestlé’s help to sell coffee. It is already the biggest coffee shop chain in the world with a brand equity that you would think would make selling in retail easy. But in real
  
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• Maserati revs up the competition with BMW and Audi with first UK TV ads

  11-05-2018 11:03
  Italian luxury car brand Maserati has launched its first national UK TV ad campaign, which it hopes will drive home the message that it is “significantly more exclusive” than the likes of BMW, Audi and Mercedes.
  “This campaign taps into our essential brand proposition, which is affordable exclusivity,” Maserati’s general manager Mike Biscoe tells Marketing Week.
  “This means we are competing against the upper levels of the German competition – BMW, A
  
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• Maserati revs up the competition with BMW and Audi with first UK TV ad campaign

  11-05-2018 11:03
  Italian luxury car brand Maserati has launched its first national UK TV ad campaign, which it hopes will drive home the message that it is “significantly more exclusive” than the likes of BMW, Audi and Mercedes.
  “This campaign taps into our essential brand proposition, which is affordable exclusivity,” Maserati’s general manager Mike Biscoe tells Marketing Week.
  “This means we are competing against the upper levels of the German competition – BMW, A
  
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• Lessons from Gunn 100: When creativity meets tech

  11-05-2018 11:00 via warc.com
  For the Gunn 100 report, Ogilvy & Mather’s Worldwide creative chief, Tham Khai Meng considers the...
  
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• MORGAN STANLEY: Here's how the rise of cryptocurrencies could change the way central banks deal with future financial crises

  11-05-2018 10:52 via feedproxy.google.com
  Central banks are exploring the usage and creation of digital currencies following a boom in popularity of the likes of bitcoin.
  This week, analysts at Morgan Stanley examined the possible practical uses from central banks for digital currencies.
  Perhaps their most interesting finding was that digital currencies could be used to enable deeper negative interest rates in the next financial crisis.
  Track the price of major cryptocurrencies with Markets Insider.LONDON — Central banks coul
  
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• Canon on reframing the business to avoid further smartphone disruption

  11-05-2018 08:38
  It is almost exactly a year since Canon relaunched its brand with the aim of making it “accessible” to a wider group of customers. The shift was predicated on a realisation that the organisation needed to move from being product-centric to more customer-centric, focusing more on how its cameras and printers meet consumers’ needs rather than shouting about the latest specs.
  The most obvious sign of this was a TV ad (see above), ‘Live for the story’ created by VCCP, t
  
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• Brands are ditching CVs to find new ways of discovering diverse talent

  11-05-2018 08:22
  As the workplace environment evolves and society moves to more flexible, decentralised ways of working, brands are increasingly seeking to tease out skills from potential employees that cannot be expressed on an old school CV.
  Businesses are also waking up to the fact that a diverse workforce creates the best products and services, a reason why focus is increasingly being put on making recruitment more democratic in order to attract people from a variety of socio-economic backgrounds.
  Companies
  
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• Bank of America says oil could surge back to $100, and lays out exactly how it could get there

  11-05-2018 04:36 via feedproxy.google.com
  Bank of America Merrill Lynch's commodity strategists see a risk that Brent crude oil returns to $100 per barrel by next year. 
  Brent last touched that level in September 2014, as oil prices descended into their worst crash in a generation. 
  "In short, the micro drivers of the oil market remain positive, as long as global demand does not suffer from the ongoing threats of trade wars and policy uncertainty," the strategists said in a note. 
  Remember $100 oil? Bank of America Merril
  
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• Google unveiled a bunch of new features aimed at curbing 'tech addiction' — here's what each of them actually does (GOOGL)

  11-05-2018 03:48 via feedproxy.google.com
  At this week's Google I/Odeveloper conference, the company unveiled a host of features geared at helping you monitor how frequently you use your devices.
  It's all part of a new initiative that the company is calling"Digital Wellbeing" and includes several apps and automatic features.
  Unfortunately, the scientific underpinnings of the features are thin at best. Google wants you to stop using the term FOMO.
  Instead of complaining about your fear of missing out, the search engine giant would l
  
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• Dropbox CEO Drew Houston to investors: Don't expect us to build out our sales teams (DBX)

  11-05-2018 02:20 via feedproxy.google.com
  Dropbox has no intention of growing its sales efforts, Dropbox CEO Drew Houston told investors Thursday.
  The company is on a quest to grow its paid users. They are the key to profitability for the $12 billion company, and analysts are obsessed with paid users as a metric of Dropbox's success.
  But 90% of Dropbox's revenue come from users who "self-serve," the company said. 
  This means free Dropbox users are deciding to pay for enhanced services on their own, without the help of a sales perso
  
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• Smart tech baffles Brits

  11-05-2018 02:00 via warc.com
  NEWBURY: More than half of Britons have purchased smart technology for their homes without understanding how to use it, new research has found.The Smart Home Shopper study from field marketing agency Gekko, based on a survey of 1,000 UK shoppers,...
  
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• Pi-hole threatens 'black hole' for digital ads

  11-05-2018 02:00 via warc.com
  NEW YORK: Pi-hole, a free, open-source software package for the Raspberry Pi basic computer, enables users to block ads and halt trackers across an entire network, potentially creating “a black hole for internet advertisements”.A...
  
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• McLaren seeks fan engagement and partner activation

  11-05-2018 02:00 via warc.com
  LONDON: Success on the track has proved elusive for McLaren, the Formula One team, but that has also forced greater humility and more creativity in its content output, according to its digital director.When you’re winning, engagement comes...
  
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• Different nationalities have distinct travel behaviours

  11-05-2018 02:00 via warc.com
  SYDNEY: Different nationalities have distinct travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation, according to research conducted by online travel agent Expedia.Hari Nair, Global VP - Expedia Media...
  
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• Better investment in newsbrands could boost campaign profit

  11-05-2018 02:00 via warc.com
  LONDON: Digital newsbrands not only provide brand-safe environments but, properly utilised, can deliver higher business returns for advertisers than general online display, new research says.
  
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• Aussie marketers divided on social effectiveness

  11-05-2018 02:00 via warc.com
  SYDNEY: Despite their concerns about transparency, viewability and ROI, Australian marketers continue to spend around a quarter (26%) of their media budgets on social media platforms, according to research by Ad News.The title surveyed more than...
  
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• ARF chief explores millennial myths

  11-05-2018 02:00 via warc.com
  NEW YORK: Marketers may not fully understand “the distinctive media and market behavior” of millennials and Generation Z, according to Scott McDonald, the president/CEO of the Advertising Research Foundation (ARF).Writing in the latest...
  
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• 'Strategically comforting and tactically terrifying': Chinese leaders are wary of Trump — but they still see an opportunity

  11-05-2018 01:43 via feedproxy.google.com
  Foreign governments are uncertain about President Donald Trump.
  China, as a rising power, sees his missteps as opportunities to expand its influence.
  But Trump's unpredictability is cause for concern in Beijing and elsewhere.
  President Donald Trump has been a source of amusement and frustration for foreign governments, which are frequently unsure whether his public pronouncements reflect the policies he will pursue.
  That mismatch is felt acutely in China, which stands alongside the US as the pre
  
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• Nvidia's bitcoin boom is over, but this investor says the bigger opportunity is just starting (NVDA)

  11-05-2018 01:43 via feedproxy.google.com
  Nvidia gave its first-ever peek at its crypto mining-related business on Thursday.
  But Benjamin Lau, the chief investment officer of Apriem Advisors, says Nvidia has another opportunity that's much bigger than crypto mining.
  Booming demand for Nvidia's chips for artificial intelligence and data centers should drive the company's business for the near future, he said. 
  Graphics chipmaker Nvidia pulled the curtain back on its bitcoin mining-related business for the first time on Thursday. But
  
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• 'He was like a hyena going after her:' Theranos investor Tim Draper blames the company's downfall on an investigative journalist

  11-05-2018 00:06 via feedproxy.google.com
  Early Theranos investor Tim Draper said that he stands by his earlier statement that Theranos founder Elizabeth Holmes is the victim of a witch-hunt.
  Draper said that he believes that a writer, who is most probably Wall Street Journal reporter John Carreyrou, was "like a hyena going after her."
  Draper said that he believed that Holmes had created a "great opportunity" for the healthcare field, and that she had been bullied into submission. Wearing a loud, bitcoin-decorated tie, in
  
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