Sales & Marketing news

• Slimes, squishies and social influencers: How The Entertainer is looking to rip up the toy market rule book

  09-05-2018 18:08
  High street toy retailer The Entertainer’s new £700,000 flagship store in Westfield London is a children’s haven of high-tech tablets, interactive floor projections and fart buttons. Stand in front of its augmented reality mirror and you can change your outfit entirely.
  To avoid the same fate as recently-folded Toys R Us, The Entertainer knew it needed to offer more than rows of shelves crammed with toys. And with profit up 37% year on year, CMO Phil Geary’s belief that s
  
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• Colin Lewis: We need evidence-based marketing to save us from the fads and fashions

  09-05-2018 15:55
  In 1836, French physician Pierre Louis conducted one of the first clinical trials in medicine. At the time, the removal of blood – or ‘bloodletting’, most often by leeches – had been accepted for centuries as a cure for everything from indigestion to cancer. It was around so long, in fact, that the leading British medical publication is still called the Lancet – a device used to drain blood.
  Louis’s clinical trial compared pneumonia patients treated with
  
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• How GDPR will impact Facebook, Google and online advertising

  09-05-2018 12:02
  Brands could see the price of personalised online advertising skyrocket from the end of this month, as the EU’s General Data Protection Regulation (GDPR) comes into force. The supply of ad impressions that can be targeted using personal data is likely to suffer a significant drop, as it becomes clear how many publishers (or how few) have successfully obtained consent from consumers to use that information.
  Some believe online targeting will eventually shift away from the use of personal da
  
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• Connecting marketing to business outcomes

  09-05-2018 11:40
  The amount of data being created and collected continues to explode, theoretically giving marketers the ability to track consumers, predict outcomes and react intelligently. However, despite the profusion of data, marketers are not always making meaningful decisions from it and are falling foul of widespread knowledge gaps around data, insight and appropriate action.
  Against this landscape and seeking to better reflect the role of data in marketing, Media iQ has rebranded to MiQ with a new focus
  
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• The people of 'Frenemies'

  09-05-2018 11:20 via warc.com
  The New Yorker's media writer, Ken Auletta, has written a book about advertising in the 21st Century. Here, WARC's US Editor, Geoffrey Precourt introduces us to some of its characters. In June, Penguin Books will...
  
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• Sign up to our webinar on the anatomy of a successful Instagram ad campaign

  09-05-2018 11:19
  Marketers live and breathe ad campaigns. A lot of effort is put into them and yet, not all campaigns turn out satisfactory. How can we turn the tide?
  In this webinar, Sarah Cunningham, head of demand generation at AdRoll and Maria Toft, demand generation manager at Falcon.io will uncover:
  A step-by-step process for launching effective ad campaigns
  Creative best practices and advanced ad targeting options
  The KPIs you should be measuring.
  Join us on Tuesday 5 June at 3pm GMT to find out mor
  
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• Zalando beauty launch signals a robust market

  09-05-2018 01:59 via warc.com
  BERLIN: The successful launch of Zalando’s beauty range – the first new category in four years for Europe’s biggest online retailer – provided a bright spark in what was an otherwise a squeezed quarter, hinting at...
  
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• Sorrell seeks to 'start again'

  09-05-2018 01:59 via warc.com
  NEW YORK: Sir Martin Sorrell, the former CEO of WPP Group, plans to “start again”, having recently been “extracted” from his leadership role at the agency holding company.Sorrell, who
  
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• Online grocery battle looms in India

  09-05-2018 01:59 via warc.com
  MUMBAI: India’s e-commerce sector faces yet another shake-up as US retail giant Walmart prepares to take a majority stake in Flipkart, a move that is expected to presage a move into online grocery sales where US rival Amazon is already a...
  
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• Libé nurtures younger audience

  09-05-2018 01:59 via warc.com
  PARIS: “Give me just one generation of youth, and I'll transform the whole world,” said Vladimir Lenin. Libération, the French newspaper, is focusing on growing subscriptions to its children’s product, Le P’tit...
  
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• Instagram adds a native payments feature

  09-05-2018 01:59 via warc.com
  SAN FRANCISCO: Instagram, the Facebook-owned image sharing platform has quietly added a payments feature for some US and UK users of its wildly popular app, which allows users to enter debit or credit card details in order to make purchases without...
  
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• Aussie kids happier than elsewhere

  09-05-2018 01:59 via warc.com
  MELBOURNE:  94% of Australian kids feel happy – a full 9% higher than the global average –according to new research by Nickelodeon.Viacom International, which owns children’s TV channel Nickelodeon, surveyed 1000 Australians...
  
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• Ad tech vendor 'bloodbath' predicted

  09-05-2018 01:59 via warc.com
  MOUNTAIN VIEW, CA: Two weeks out from the implementation of GDPR, publishers and ad tech vendors are absorbing the implications of Google’s decision to limit publishers using its consent manager provider (CMP) to sharing information with just...
  
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• The people of "Frenemies"

  09-05-2018 01:00 via warc.com
  In June, Penguin Books will publish New Yorker author Ken Auletta's Frenemies – The Epic Disruption of the Ad Business (and Everything Else).In April, agencies had their chance to sweat bullets as Auletta
  
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