Sales & Marketing news

• The Marketing Academy unveils its 2018 scholars

  08-05-2018 20:30
  The Marketing Academy has revealed the 30 emerging marketing leaders that have made it onto its scholarship programme for 2018.
  The 30 marketers went through a three-stage selection process including nominations, pitches and face-to-face interviews to make it into this year’s class. It includes emerging leaders from client-side brands, media owners, agencies and startups.
  The programme aims to help the next generation of marketing leaders in their journey to the top. It includes one-t
  
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• Industry criticises ‘ineffective’ and ‘headline-chasing’ attempts to introduce watershed for junk food ads

  08-05-2018 17:30
  Both the advertising and food and drink industries have condemned the “headline-chasing”  attempts to introduce a watershed for junk food TV ads, warning it could lead to job cuts and a big drop in investment for media platforms reliant on advertising.
  The Advertising Association (AA) and Food and Drink Association (FDF) have both criticised the proposal to ban TV advertisements for high fat, salt and sugar (HFSS) products before 9pm, arguing that it will have no significant imp
  
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• Mark Ritson: Starbucks and Nestlé must focus on three key areas to avoid a bitter brew

  08-05-2018 17:19
  Starbucks has partnered with Nestlé to help it sell coffee. At first sight, that sentence appears a little odd. Like selling coals to Newcastle or ice to Eskimos, why on earth would Starbucks need any help selling coffee?
  The answer comes from two very different places. To understand why Starbucks needs Nestlé you have to grasp two of the more established theories of management thinking – core competency and competitive strategy – and then appreciate one of the most vil
  
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• Marketoonist on influencer fatigue

  08-05-2018 15:14
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on influencer fatigue appeared first on Marketing Week.
  
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• Understanding the eSports community: What brands need to know

  08-05-2018 15:07
  Gillette eSports brand ambassador xPeke at the IEM tournament in Katowice, Poland.Brand interest in eSports is set to reach new levels of excitement in 2018. High profile brands from Mercedes-Benz, Gillette and Red Bull to HP and Intel have all carved out sponsorship and partnership deals that are helping their brands reach the highly engaged and largely millennial eSports fanbase.
  It is hardly surprising this sector is of such interest given global revenues are set reach $905.6m in 2018, up 38
  
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• Budweiser unveils its biggest ever global campaign ahead of the FIFA World Cup

  08-05-2018 14:51
  Budweiser is launching its biggest ever global campaign ahead of the FIFA World Cup which kicks off in Russia next month.
  Speaking on a conference call today (8 May) Miguel Patricio, the global CMO of Budweiser’s parent company Anheuser-Busch InBev, says its new campaign will champion Budweiser’s dream of bringing people together while energising and inspiring the 3.2 billion football fans watching the World Cup.
  The campaign, titled ‘Light up the FIFA World Cup’ and
  
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• Are agencies losing the battle to justify their position?

  08-05-2018 12:00 via warc.com
  It’s no secret that agencies are under pressure. Clients are pushing back on non-transparent business models, consulting firms are setting up digital media departments, publishers are getting organised so they can hold inventory rates,...
  
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• European Square rival iZettle is heading for a $225 million IPO

  08-05-2018 11:13 via feedproxy.google.com
  iZettle has announced plans to list on the Nasdaq Stockholm stock exchange.
  The loss-making card terminal manufacturer hopes to raise $225 million in the listing to fund growth.LONDON — Swedish card reading startup iZettle on Tuesday announced plans to list its shares on the Nasdaq Stockholm stock exchange.
  iZettle plans to raise SEK 2 billion (€190 million, $225 million) selling shares to investors in the initial public offering. The funds will be used to "support the company’s
  
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• Every citizen should get $14,000 on their 25th birthday, according to a radical UK proposal

  08-05-2018 10:01 via feedproxy.google.com
  British think-tank proposes to give every single UK citizen free cash on their 25th birthday.
  The Resolution Foundation has proposed the £10,000 ($13,600) "Citizen's Inheritance" as a means of combatting generational wealth inequality.
  The payment would be funded by changing the way the UK's inheritance tax is structured, and would increase the wealth of the majority of Britain's younger people.LONDON — A British think-tank has come up with a radical proposal to address the huge gap
  
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• Thomas Barta: If data were a drug, marketers would be the cartel bosses – not Facebook

  08-05-2018 08:00
  Communication could be marketer’s most powerful tool. But it’s complicated.
  Facebook is plagued by questions about its data policies and how ads on its platforms have influenced voters (including in the US election and Brexit). YouTube ads appear next to hate speech. Millions of dollars get lost in agencies’ shady media deals. Many social media metrics remind me of La La Land (P&G cut millions of social advertising dollars without negative sales effect). TV ads appear when
  
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• Sainsbury’s, Nestlé, Nissan: Everything that matters this morning

  08-05-2018 07:40
  Sainsbury’s and Asda merger risks damaging the environment
  Food campaigners, environmentalists and farmers’ leaders have warned that the Sainsbury’s and Asda merger will have a long-term negative impact on food producers and the environment.
  According to Dan Crossley of the Food Ethics Council, too much pressure on producers will increase the risk of shortcuts being taken, including environmental standards being lowered.
  He also says it will reduce likelihood of producers being
  
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• Sainsbury’s, Asda, House of Fraser: Everything that matters this morning

  08-05-2018 07:40
  Sainsbury’s and Asda could face ‘73 shop closures’
  At least 73 supermarkets could be forced to close if the merger between Sainsbury’s and Asda is given the green light, according to new research.
  Speaking to the BBC director of Maximise UK David Haywood, a specialist in identifying store locations for brands, believes that at least 6% or 73 of the combined group’s supermarkets are at risk, excluding convenience stores. These calculations take into account Aldi and
  
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• Google, ASA, retail sales: Everything that matters this morning

  08-05-2018 07:40
  BMW and Halfords ads banned by ASA for promoting dangerous driving
  BMW and Halfords have had their ads banned by the Advertising Standards Authority (ASA) for promoting dangerous driving, however, Audi, who produced a similar ad, did not.
  BMW’s TV ad for its xDrive all-wheel drive system first appeared on 5 November last year and showed cars driving in various weather conditions and terrain. ASA received a single complaint about the advert from a viewer who suggested it condoned dangerous
  
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• BMW, Instagram, retail sales: Everything that matters this morning

  08-05-2018 07:40
  BMW and Halfords ads banned for promoting dangerous driving
  BMW and Halfords have had their ads banned by the Advertising Standards Authority (ASA) for promoting dangerous driving.
  BMW’s TV ad for its xDrive all-wheel drive system first appeared on 5 November last year and showed cars driving in various weather conditions and terrain. The ASA received a single complaint about the advert from a viewer who suggested it condoned dangerous driving.
  Despite BMW arguing that the cars were driven
  
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• Asda, Morrisons, Apple: Everything that matters this morning

  08-05-2018 07:40
  Asda suspends £99 petrol pre-charge after customer backlash
  Asda has suspended its trial of a £99 deposit at automated petrol pumps after it was widely criticised by customers.
  The “pre-authorisation charge”, which was introduced at three outlets, deducts money from the driver’s bank balance or credit card, however the money never actually leaves the customer’s account. It is held until the payment for the petrol has cleared at which point it is returned.
  Cust
  
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• The owner of the New York Stock Exchange has been reportedly working on a bitcoin exchange

  08-05-2018 05:52 via feedproxy.google.com
  ICE, the owner of the New York Stock Exchange, has been developing an online platform to buy cryptocurrency, a report from The New York Times found. 
  The trading platform would "allow large investors to buy and hold bitcoin," the report found. 
  ICE first entered the crypto market via a crypto data feed, which went live in March.            
  Intercontinental Exchange, the parent company of the New York Stock Exchange, has been developing an online plat
  
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• Google has built a powerful AI arsenal to take on Apple and Amazon, and the tech it shows off Tuesday will reveal who dominates the world after smartphones (GOOG, GOOGL)

  08-05-2018 02:45 via feedproxy.google.com
   AI is expected to play pivotal role at the Google I/O conference on Tuesday
  Google needs to win over developers so expect it to play up the company's AI efforts
  The company has yet to establish a hardware product category on its own, in the vein of Apple's iPad or Amazon's Kindle. But some observers think AI could be the key ingredient for a hit.Google's battle for the hearts and minds of developers is increasingly about one thing: artificial intelligence. 
  On Tuesday, when the inter
  
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• UK retailers want more from location data

  08-05-2018 01:42 via warc.com
  LONDON: An increasing number of retailers in the UK are using location-based technology to inform their geo-targeted marketing campaigns, but many feel let down by the accuracy of the data they currently receive.That is according to a
  
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• Time to redefine customer targets

  08-05-2018 01:42 via warc.com
  LONDON/NEW YORK: Marketers need to move beyond the use of demographics in their advertising and factor in the wealth of purchase data available in order to better target consumers, according to the chief research officer at Nielsen Catalina...
  
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• Singtel and Razer target e-sports

  08-05-2018 01:42 via warc.com
  SINGAPORE: Singtel, the Singapore telco, and Razer, the gaming hardware firm, are joining forces to create one of the largest e-payments network in Southeast Asia and one that will have a particular focus on gamers.The two have signed a Memorandum...
  
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• How to respond to digital hacks

  08-05-2018 01:42 via warc.com
  NEW YORK: McAfee, the cybersecurity firm, was hacked on LinkedIn last year, an event that reaffirmed the importance of even the most expert of brands preparing for the inevitably of this threat.Allison Cerra, McAfee’s CMO, discussed this...
  
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• Effective data activation delivers returns

  08-05-2018 01:42 via warc.com
  NEW YORK: The top priority for B2B sales and marketing teams over the coming year is to increase their use of data and analytics to better meet business needs, according to a new survey of 500 business executives in Europe and North America.The...
  
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• Asia story

  08-05-2018 01:42 via warc.com
  Copy
  
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• Amazon’s Prime video service has a weird problem — people are paying for it but aren’t watching it (AMZN, NFLX)

  08-05-2018 00:52 via feedproxy.google.com
  Amazon's Prime service is now the No. 3 video-streaming service behind Netflix and YouTube.
  But a new survey by Morgan Stanley shows that only one out of three Prime members actually use Amazon's streaming-video service.
  While the number of viewers is edging up, the survey found that Amazon might need to make some programming changes to really boost its audience.Amazon's Prime video offering has made big gains in establishing itself as a rival to Netflix, but it still has some big obstacles to o
  
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• Twenty years after Steve Jobs released the iMac, Apple's famous line of computers account for only a tenth its business (AAPL)

  08-05-2018 00:32 via feedproxy.google.com
  When Steve Jobs released the iMac in 1998, the bright-colored computer was a lifesaver for Apple, whose business was almost entirely based on Mac sales.
  Twenty years later, Apple is a completely different company. 
  As this chart from Statista shows, the percentage of Apple's revenue attributable to Mac computer sales has steadily decline over the last two decades, shrinking to roughly one tenth of total sales last year. 
  Apple's Mac sales have actually increased year-over-yea
  
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• 'Put your money where your mouth is': Winklevoss twin challenges bitcoin hater Bill Gates

  08-05-2018 00:21 via feedproxy.google.com
  Tyler Winklevoss, the founder of crypto exchange Gemini, is telling Bill Gates to put his money where his mouth is. 
  Gates said he would short bitcoin if he easily could. 
  Winklevoss says he can if he wants.The cofounder of one of the largest cryptocurrency exchanges is calling out Bill Gates for his recent anti-bitcoin comments. 
  Gates, the cofounder of computer and software giant Microsoft, said Monday he would short the digital currency if he could.
  "I agree I would short it if
  
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• D.E. Shaw sent a memo to employees in the fallout from a portfolio manager fired for inappropriate behavior

  08-05-2018 00:20 via feedproxy.google.com
  D.E. Shaw, the $50 billion hedge fund firm, sent a memo to employees on Monday in the fallout from firing a portfolio manager for inappropriate behavior.
  Business Insider earlier reported that D.E. Shaw fired Daniel Michalow, a senior portfolio manager in the firm's discretionary macro group, after the fund conducted an investigation in March. The investigation was sparked after Michalow allegedly said to a former assistant that one of the requirements for hiring a new assistant was someon
  
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• Snap is giving an Amazon exec $20 million in stock to replace its CFO one week after reporting disastrous earnings (SNAP)

  08-05-2018 00:10 via feedproxy.google.com
  Snapchat parent company Snap is appointing an ex-Amazon exec as its new CEO.
  Tim Stone is replacing Andrew Vollero, who was in the job for just over two years.
  Snap has had a turbulent year since its IPO, and its stock recently plummeted after disappointing earnings.Snapchat's parent company Snap Inc. is getting a new CFO.
  Andrew Vollero, the company's first chief financial officer, is stepping down, the company announced in a financial filing on Monday. He's being replaced by Tim Stone, a veter
  
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