Sales & Marketing news

• One stock-trading strategy has quietly been crushing the market — and Goldman Sachs says it's just getting started

  23-04-2018 23:57 via feedproxy.google.com
  As the stock market has been whipsawed by factors such as trade tensions and central-bank tightening, one trading strategy has quietly outperformed.
  Goldman Sachs' 2018 market outlook suggests the trade will continue to excel throughout the rest of the year.
  Given how choppy the US stock market has been this year, it has proved difficult for traders to find a strategy that has outperformed through thick and thin.
  But Goldman Sachs thinks it has found an ace in the hole.
  As traders have stressed
  
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• Google-parent Alphabet is rising after its earnings report (GOOGL)

  23-04-2018 22:24 via feedproxy.google.com
  Alphabet reported first quarter earnings that beat analyst expectations on Monday.
  The stock is surging after-hours. 
  Follow Alphabet's stock price in real-time here. 
  Shares of Alphabet, the parent company of Google, surged as much as 4% after the company reported first quarter earnings that beat expectations, but then quickly retreated back to gains of less than 1%. 
  For the first quarter of 2018, the search engine giant posted adjusted earnings of $13.33 per share where analyst
  
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• Stocks go nowhere as 10-year gets really close to 3%

  23-04-2018 22:23 via feedproxy.google.com
  Stocks closed mixed Monday, with losses in technology shares and major aluminum company Arconic Inc. The 10-year Treasury yield soared to nearly 3%, and the dollar climbed. 
  Here's the scoreboard: 
  Dow Jones Industrial Average: 24,438.85 −24.09 (-0.10%)
  S&P 500: 2,667.25 −2.89 (-0.11%)
  AUD/USD: 0.7606 -0.0067 (-0.87%)
  ASX 200 SPI futures: 5,879.5 +45 (+0.77%)Earnings season rolls on. Google-parent company
  
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• Bernie Sanders is about to roll out a plan to guarantee every single American a job

  23-04-2018 21:51 via feedproxy.google.com
  Sen. Bernie Sanders will introduce a plan to guarantee every American a job paying $15 an hour, according to a new report.
  The plan comes after two other Democratic senators, Cory Booker and Kirsten Gillibrand, also backed job guarantee proposals.
  Advocates for the plan say it will fight inequality and dampen recession, while opponents say it is an inefficient use of government resources.
  Sen. Bernie Sanders will roll out a plan to guarantee every American a job, according to a new report.
  The W
  
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• Under Armour's new sneaker technology is getting more attention than the Curry 4 (UAA)

  23-04-2018 21:49 via feedproxy.google.com
  Under Armour's HOVR sneaker technology could be even bigger than the Curry 4, according to a Deutsche Bank analyst Paul Trussell. 
  HOVR is easily outpacing the Curry 4 in Google Trends data. 
  Under Armour has been losing market share, and risks falling behind New Balance. 
  Watch Under Armour stock in real time here.
  Under Armour's new sneaker technology could be a bigger hit than the Curry 4, according to Deutsche Bank analyst Paul Trussell. The HOVR technology is part of Trussell
  
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• Wall Street will never have the courage to admit why Eddie Lampert failed

  23-04-2018 21:38 via feedproxy.google.com
  Eddie Lampert failed at turning Sears around because the premise of his approach was flawed.
  Activist investors like him are the purest expression of shareholder primacy, the idea that shareholders are the most important part of a company and the only people companies have a responsibility toward.
  This philosophy often puts shareholders in conflict with customers and employees — and that can mean game over.
  It would be nice if Wall Street could have an honest discussion about why Eddie Lam
  
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• Oil rallies to a 3-year high

  23-04-2018 21:33 via feedproxy.google.com
  Brent was up more than 1.5%, and West Texas Intermediate was up nearly 1% on Monday afternoon.
  Crude prices had been retreating early Monday, but seemed to reverse on new supply concerns.
  Follow oil prices in real time here. 
  Oil prices rallied to fresh three-year highs on Monday afternoon, erasing previous losses in a volatile day of trading.
  Brent, the international benchmark surged 1.6% to $74.91 per barrel at 3:00 p.m. ET. West Texas Intermediate also soared, trading up nearly 1% t
  
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• Larry Summers just obliterated the Fed's bank stress tests with a single sentence

  23-04-2018 21:30 via feedproxy.google.com
  The Federal Reserve’s sees bank stress tests as a key pillar of its post-crisis regulation of large banks.
  Lawrence Summers, the former US Treasury Secretary and former economic advisor to President Barack Obama, said the idea that all major US banks would be totally fine if economic and financial conditions deteriorate as sharply as some of the tests posit is simply not credible. 
  Lawrence Summers, the former US Treasury Secretary and former economic advisor to President Barack
  
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• Google beat revenue targets but didn't ease Wall Street's biggest worries (GOOG, GOOGL)

  23-04-2018 21:25 via feedproxy.google.com
  Google's revenue was slightly stronger than expected during Q1.
  The fees Google pays to partner web sites, known as TAC, continued to increase as a percentage of revenue.
  Analysts on the conference call focused on regulatory risks and spending.Google-parent company Alphabet  topped Wall Street targets with 23% revenue growth in Q1, but the better-than-expected performance was not enough to allay worries about rising expenses and the most significant risks of a regulatory clampdown the compa
  
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• 'This is all a sham': Ex-Sears executive says the CEO's new bid to revive Sears will kill off the 125-year-old retailer once and for all (SHLD)

  23-04-2018 21:10 via feedproxy.google.com
  Sears CEO Eddie Lampert wants to buy Sears' Kenmore brand, its home-improvement business, its Parts Direct division, and some or all of the company's real estate through his hedge fund, ESL Investments.
  One of Lampert's critics, former Sears Canada CEO Mark Cohen, says the deal is a "sham" and would kill off the 125-year-old retailer by stripping Sears of some of its most valuable brands and real estate.
  "They keep pulling more rabbits out of the hat to keep this thing alive," sai
  
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• Netflix sinks after saying its going to issue $1.5 billion of junk bonds (NFLX)

  23-04-2018 20:47 via feedproxy.google.com
  Shares of Netflix sank more than 3% Monday after the company announced a new $1.5 billion debt offering.
  This latest round of junk bond offerings will add to Netflix's total accrued debt of $6.5 billion disclosed on its latest quarterly filing last week. The company is seeking yields between 5.75% and 6%, Bloomberg News reported.
  Netflix is stuck in a growing battle between bulls and bears.On one hand, cynics like Michael Pachter of Wedbush Securities say the ongoing cash burn could ultimately h
  
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• A crypto trading platform has raised $10 million from a Japanese investment giant to go head-to-head with a big business on Wall Street

  23-04-2018 19:43 via feedproxy.google.com
  Templum, a New York-based trading technology company, has raised $10 million in a fundraising round with a Japanese investment giant.
  Templum says it could provide private companies with an alternative to the timely and expensive traditional initial public offering process. 
  New York-based trading technology company Templum has snagged $10 million in a fundraising round involving  Japanese investment giant SBI Group, the company said on Monday.
  The firm, which launched its alternative
  
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• CRYPTO INSIDER: Inside a high-speed trader's crypto 'launch pad'

  23-04-2018 18:59 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.Jump Trading, a secretive Chicago high-speed trading firm, has partnered with the University of Illinois Urbana-Champaign to provide students with a launch pad to create crypto companies. 
  Here are the current prices of major cryptocurrencies:
  What's happening:The SEC c
  
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• How one Savile Row tailor is translating the luxury experience online

  23-04-2018 18:22
  The Richard James spring/summer 2018 collection.Ever since it was founded in 1992, bespoke tailor Richard James has looked to shake-up Savile Row with an injection of colour and cuts that push the boundaries of suit design. Putting a twist on classic tailoring, the Richard James aesthetic chimed perfectly with the rise of Cool Britannia, attracting fans from Oasis frontmen Noel and Liam Gallagher to actors Tom Cruise and Hugh Grant.
  Never afraid to take risks, Richard James became the first Sav
  
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• Amazon has 'created a tipping point' in online groceries (AMZN)

  23-04-2018 18:08 via feedproxy.google.com
  Amazon is shaking up groceries, forcing others to grow their online presence. 
  Big players like Walmart, Target, Kroger, and Costco, are upping their online-selling and delivery combos to compete with Amazon.
  Watch Amazon trade in real time here.
  Amazon's growing presence in online groceries is forcing the competition to restrategize, according to UBS analyst Eric Sheridan in a note to clients. 
  Amazon acquired Whole Foods for $13.7 billion in the summer of 2017, a threatening move to
  
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• Google-parent Alphabet is gaining ahead of its earnings report (GOOGL)

  23-04-2018 17:58 via feedproxy.google.com
  Google-parent Alphabet is scheduled to report earnings after the closing bell Monday.
  Wall Street is bullish, but with caution. 
  Potential regulation is sure to be at the front of investors minds. 
  Follow Alphabet stock in real-time here.
  Google-parent company Alphabet is rising, up more than 0.3%, Monday ahead of its first-quarter earnings report which is due out after the closing bell.
  Regulation is sure to be at the top of investors' minds following Facebook's Cambrid
  
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• Netflix is planning to raise $1.5 billion as its 'cash burn continues to grow' (NFLX)

  23-04-2018 17:43 via feedproxy.google.com
  Netflix announced Monday it will sell $1.5 billion of debt notes to finance new content.
  The company's constantly increasing cash burn has some analysts worried.
  Follow Netflix's stock price in real-time here.
  Netflix will raise a fresh debt round of $1.5 billion to fund new content, the company announced Monday, adding to its $6.54 billion in long-term debt reported on last week's earnings call.
  While the announcement had little impact on Netflix shares — many analysts had already factore
  
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• There are signs Trump's trade friction is killing jobs in big manufacturing states

  23-04-2018 17:30 via feedproxy.google.com
  There are some signs that President Donald Trump's tariffs on steel, aluminum, and other imports are slowing hiring in manufacturing-heavy states, according to Deutsche Bank. 
  Warnings that Trump's trade policies could produce this kind of result have been pouring in from economists.
  It’s still early days, but there are some signs that the Trump administration’s approach to trade is hurting jobs in the most affected states.
  Since announcing tariffs on steel and aluminum in March
  
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• Ad spend, viewability, data sharing: 5 killer stats to start your week

  23-04-2018 16:37
  Sky overtakes P&G as UK’s biggest traditional advertiser
  Sky overtook Procter & Gamble as the UK’s biggest spender on traditional advertising last year. Sky increased spend by 2.7% year on year to £197.1m, while P&G’s spend dropped by 1.4% to £196.8m.
  Tesco had the largest annual increase, with spend increasing by 71.6% to £89.5m, ahead of Samsung, up 43.5% to £66.6m. They both joined the top 10 biggest spenders.
  Aldi saw the biggest decline
  
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• Mars promotes Michele Oliver to global brand purpose role

  23-04-2018 16:29
  Mars has promoted Michele Oliver to a new role as global corporate brand and purpose director as the company looks to make diversity and inclusion a bigger part of its marketing and communications globally.
  The move comes after Oliver spearheaded work across Mars brands in the UK that aimed to champion inclusivity. That includes the much lauded campaigns for Maltesers, which featured disabled actors and went on to become the brands’ most successful campaign in 10 years.
  “Oliver&rsquo
  
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• St-Rémy unveils new look as it tries to revitalise the ‘outdated’ brandy category

  23-04-2018 16:27
  Spirits group Rémy Cointreau is rebranding St-Rémy as it looks to revitalise the brandy category and appeal to a younger audience.
  Having first launched in 1886, the brand has a long heritage and as a result its global brand director Hervé Buzon believes St-Rémy has a duty to boost consumer perceptions of the spirit and create buzz around the category generally.
  Burzon tells Marketing Week: “The brandy category is declining. It’s seen as outdated and
  
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• Google, Facebook, luxury brands: Everything that matters this morning

  23-04-2018 08:34
  Health Secretary takes swipe at social media giants
  Healthy Secretary Jeremy Hunt has warned social media companies they could face tough new laws if they fail to do more to protect children online.
  In a letter Hunt accuses companies including Facebook and Google of “turning a blind eye” to their impact on children and gives them a deadline of the end of April to outline action they will take to cut underage use, prevent cyber bullying and promote healthy screen time.
  He writes: &ldq
  
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• Diageo, Poundworld, Twitter: Everything that matters this morning

  23-04-2018 08:34
  Diageo launches VR series to show dangers of binge drinking
  Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the dangers of binge drinking, as part of its commitment to reduce harmful drinking.
  It builds on the drinks business’s 2016 launch of ‘Decisions’, a first-of-its-kind 360 degree experience that placed consumers in the front seat of a fatal drunk driving crash.
  73% of people who viewed the film
  
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• Diageo, Poundworld, Amazon: Everything that matters this morning

  23-04-2018 08:34
  Diageo launches VR series to show dangers of binge drinking
  Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the dangers of binge drinking, as part of its commitment to reduce harmful drinking.
  It builds on the drinks business’s 2016 launch of ‘Decisions’, a 360-degree experience that placed consumers in the front seat of a fatal drink-driving crash.
  73% of people who viewed the film said they were mor
  
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• Costa, TSB, Amazon: Everything that matters this morning

  23-04-2018 08:34
  Whitbread to spin off Costa Coffee
  Whitbread plans to spin off its Costa coffee chain into a separately listed company within two years as it responds to activist investors’ demands for a split. Whitbread, which also owns Premier Inn and restaurant chains including Beefeater, says the split will happen “as fast as practical and appropriate”. It will have to undertake work on its IT systems, international expansion and its pension deficit before the spin-off can occur.
  Adam Croz
  
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• Coca Cola, Facebook, Channel 4: Everything that matters this morning

  23-04-2018 08:34
  Supermarkets and big brands commit to 100%  recyclable plastic packaging
  Brands including Coca Cola, P&G, and Nestle have joined major UK supermarkets to launch a new voluntary pledge to cut plastic packaging.
  Currently 42 businesses are supporting the UK Plastics Pact, which includes an aspiration that by 2025 all plastic packaging can be reused, recycled or composted.
  The Pact members are responsible for over 80% of the plastic packaging on products sold through UK supermarkets a
  
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• Apple, Google, Co-op: Everything that matters this morning

  23-04-2018 08:34
  European Commission probes Apple’s Shazam deal
  Apple’s planned acquisition of UK music recognition app Shazam is being investigated after seven countries asked the European Commission to review the deal.
  The European Commission said an initial probe found the tech giant may encourage Shazam users to switch to its music streaming service following a takeover, meaning a merger could have an negative effect on competition.
  Shazam lets users identify songs via their smartphone and alread
  
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• Richard Shotton: If you want to earn consumers’ love, flaunt your flaws

  23-04-2018 08:30
  In May 1993, Melody Maker published a scathing review of the band Darlin’. The critic, Dave Jennings, dismissed their tunes as “daft punky trash”. Ouch.
  But the band shrugged off the criticism. So much so, that when they relaunched, the barb became their name: Daft Punk.
  The French dance duo are not the only musicians to have embraced insults. Keith Moon, The Who’s drummer, ridiculed rival musician Jimmy Page’s group saying they would go down “like a lead bal
  
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• If purpose is so important to brands why are so many failing to measure its impact?

  23-04-2018 08:00
  The Body Shop brought dogs along to protest outside the UN headquarters in New York to call for an end to animal testing in cosmetics.As companies look to connect with consumers in more meaningful ways, brand purpose has rapidly moved up the agenda. But with an increasing number of businesses making it a focus of their marketing, consumers are understandably getting a little sceptical – particularly when there is not a clear line between the brand and its purpose.
  People are beginning to
  
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• Kimberly-Clark taps power of design thinking

  23-04-2018 02:00
  DANA POINT, CA: Kimberly-Clark, the health and personal care company, is making greater use of a “brand-design” approach as it seeks to maximise the impact of assets such as the logos for offerings like Kleenex.Lisa Hurwitz, VP/global...
  
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• Ken Auletta's new book has made the 4A's twitchy

  23-04-2018 02:00
  Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg,...
  
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• Ken Aluetta's new book has made the 4A's twitchy

  23-04-2018 02:00
  The New Yorker’s Ken Auletta put the advertising industry in his reportial crosshairs, and Bill Koenigsberg clearly was uncomfortable. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, the...
  
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• How much targeted advertising is too much?

  23-04-2018 02:00
  GLOBAL: Faced with the difficulty of finding the appropriate balance between targeted digital advertising and the reach of traditional broadcast media. many marketers resort to intuition but, say three industry figures, with good data and the right...
  
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• Holding companies must transform, says Publicis CEO

  23-04-2018 02:00
  PARIS: Clients face a series of challenges, ranging from pressure to cut costs, to brand trust, and that means holding companies must transform themselves “drastically”, the chairman and CEO of Publicis Groupe has warned.Speaking
  
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• Digital underpins Indian music industry growth

  23-04-2018 02:00
  NEW DELHI: Music streaming contributed 27% growth to the Indian music industry last year, which saw overall revenues increase from Rs 570.7 crore (US$85.78m) in 2016 to Rs 725.6 crore in 2017.That is according to the latest figures from the...
  
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• Brands still take risks over brand safety

  23-04-2018 02:00
  NEW YORK: Many brands continue to opt for cheaper, but riskier, ad inventory despite a spate of digital safety scandals over the past couple of years, according to the global brand safety officer at IPG Mediabrands’ UM Worldwide.Joshua...
  
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• Alibaba partners with Thailand on digital trade

  23-04-2018 02:00
  BANGKOK: Alibaba Group, the Chinese e-commerce giant, has forged a strategic partnership with the government of Thailand that involves the establishment of a smart digital trading hub in the country.Other measures include plans to boost tourism,...
  
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• Ad campaign grows WSJ's female subscriber base

  23-04-2018 02:00
  NEW YORK: Nearly 200,000 female students have become new subscribers to The Wall Street Journal after the business publication made a conscious decision to close the gender gap in its reader base and following a successful ad campaign.As reported...
  
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