Sales & Marketing news

• M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work

  19-04-2018 19:01
  Having spent the last few years, bringing the advertising for its two businesses – clothing and home, and food – together, Marks & Spencer has, in one management reshuffle, shifted strategy quite dramatically.
  Patrick Bousquet-Chavanne, the marketing boss for the last six years, is out, as is marketing director for consumer and brand Rob Weston. And they will not be replaced. Instead, responsibility for marketing passes to each department under the leadership of Sharry Crammond i
  
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• P&G looks to even greater marketing efficiency to help tackle disruption

  19-04-2018 16:59
  Procter and Gamble (P&G) is planning to increase marketing efficiency still further as it looks to tackle disruption coming from discount retailers, ecommerce and private label products that are hitting its pricing and profit margins.
  Speaking on a call with investors this afternoon (19 April), CEO David Taylor looked to reassure that it is “not business as usual” at P&G as it reported “modest” Q3 earnings and suggested full-year sales growth would come in at the
  
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• Why brands must make data security part of their mindset

  19-04-2018 16:39
  Modern life is creating a flood of information – 16 trillion gigabytes of data were created in 2016 alone, and that number is expected to rise tenfold by 2025. Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage; the kinds of insights that strong customer relationships are built on.
  But these relationships are also built on trust: your customers’ trust that you’ll keep their
  
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• The emerging tech that promises to disrupt marketing

  19-04-2018 16:10
  As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand?
  In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G, really have i
  
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• Making dirt disruptive

  19-04-2018 15:00 via warc.com
  OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and...
  
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• Walmart revamps its website, KFC replaces fire with flaming fried chicken: International round-up

  19-04-2018 14:25
  Walmart revamps its website
  Walmart is sprucing up its website by making it look less like Walmart in a bid to appeal to higher-end brands.
  The upgraded Walmart.com will be rolled out next month and feature a more personalized homepage where shoppers will see top-selling items based on their locations.
  Consumers will also see a profile of their local store which tells them whether that store has online grocery or easy recorder – which lists your purchases made in-store.
  Walmart executives
  
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• ‘Data doesn’t need to be big or creepy to shed light on consumer psychology’

  19-04-2018 12:40
  As public fury rages around Facebook, Cambridge Analytica and the intrusion of privacy, we as marketers need to recognise the paradox between this consumer anger and the proven value of personalised customer experience. We need to resolve this paradox, in order to move forward positively and meet the requirements of both our shareholders and our customers.
  The use of data in marketing suffers from a fundamental conflict between two customer needs:
  Data effectiveness: Customers expect us to deal
  
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• Sign up to our webinar on the principles of experimentation

  19-04-2018 10:51
  Could you be making fundamental mistakes in your conversion rate optimisation and experimentation that are costing you time, weakening your insight and limiting your impact? Are you trying to grow conversion optimisation and experimentation in your organisation, but struggling with how to foster good experimentation habits? When was the last time you stopped, and critically evaluated your own approach to experimentation?
  Join Stephen Pavlovich and Kyle Hearnshaw from Conversion.com as they
  
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• Sign up to our webinar on creating an effective personalisation strategy

  19-04-2018 10:51
  Experimentation agency Conversion.com will share their proven framework for creating a personalisation strategy. In this webinar, you will discover:
  The opportunity of personalisation for your business – including the nine-step process to grade whether it is right for you (and what you should be doing right now).
  How other companies are applying personalisation – from simple tactics you can copy today, to DMP-integrated or AI-driven personalisation strategies for the future.
  The sim
  
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• Kraft Heinz UK CMO on bringing ‘the magic’ back to marketing

  19-04-2018 08:00
  Think Heinz and your mind probably turns to fond memories of eating baked beans, tomato soup and ketchup. But think Kraft Heinz and the image is more likely to be of a business that executes ruthless efficiency.
  That is an image Steve Chantry, UK and Ireland commercial director and CMO of Kraft Heinz, is looking to shake off. He argues that rather than focusing on cost-cutting, Kraft Heinz is trying to create “a culture of ownership”, a move that was key in attracting him to the role
  
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• Publishers launch new audience currency in bid to attract more ad dollars

  19-04-2018 02:00
  The publishing industry has launched a new audience measurement currency that promises to give advertisers access to transparent data and open up new opportunities to plan and trade audiences across UK newsbrands and magazines.
  The move means that for the first time, marketers can look at audience delivery across all publisher platforms – phone, tablet, desktop and print – which reach 91% of the UK population every month.
  It comes at a time when trust in digital media is at an all-ti
  
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• Why saying sorry well matters

  19-04-2018 01:21 via warc.com
  BIRMINGHAM: Every business makes mistakes occasionally but for an e-commerce company these can provide a unique opportunity to build customer relationships, the chairman of Brand Alleybelieves.The flash sales retailer already has a head start in...
  
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• WARC 100 finds PR baked into best campaigns

  19-04-2018 01:21 via warc.com
  GLOBAL: Effective campaigns increasingly have PR baked into their channel strategies, according to a new WARC report which analyses the most effective campaigns from around the world.The report,
  
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• The days of omnichannel are numbered

  19-04-2018 01:21 via warc.com
  CAMBRIDGE, MA: In the not too distant future, consumers will rely to a significant extent on AI assistants, with brands having to shift their efforts from building consumer relationships to optimizing their positions on AI platforms, according to...
  
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• Gen Z's influence on grocery purchases

  19-04-2018 01:21 via warc.com
  CHICAGO: Gen Z’s preferences tend to have significant influence on the purchase behaviors of their household, according to new research which recommends that manufacturers and retailers adjust their marketing strategies accordingly. ...
  
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• Brand trust falls among Indian consumers

  19-04-2018 01:21 via warc.com
  NEW DELHI: Overall levels of brand trust in India are falling, with a “trust gap” emerging, according to an annual consumer survey to establish the country’s most trusted brands.The latest edition of the Brand Trust Report from...
  
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• Aussie junk food advertising in the spotlight

  19-04-2018 01:21 via warc.com
  ADELAIDE: A child watching just 80 minutes of television per day will be exposed to more than 800 junk food ads over the course of a year, according to research from the University of Adelaide.Associate Professor Lisa Smithers, of the University...
  
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