Sales & Marketing news

• Why seamless service sets the best marketing apart

  18-04-2018 17:51
  The post Why seamless service sets the best marketing apart appeared first on Marketing Week.
  
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• M&S marketing boss Patrick Bousquet-Chavanne departs in shake-up of marketing structure

  18-04-2018 16:47
  Marks & Spencer‘s marketing boss Patrick Bousquet-Chavanne is to step down as part of a restructure of the retailer’s marketing team that will see it move away from a central function and towards separate marketing teams for its clothing and home, and food businesses.
  Bousquet-Chavanne will step down from the board today (18 April) and leave M&S at the end of May. It means marketing will no longer be represented at board level, with the CEO and CFO now the only members of the
  
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• Waitrose puts focus back on food in new brand campaign

  18-04-2018 14:05
  Waitrose is launching a new brand campaign that puts the focus of its advertising back on food and cooking.
  The ‘Beautifully Simple’ campaign, created by adam&eveDDB, aims to inspire customers to cook more often using a small number of fresh ingredients to create everyday meals. Using the tagline ‘Great food is simple when you start with the best’, it will showcase recipes that use just seven ingredients, starting with prawn spaghetti with lime and chilli.
  The campaig
  
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• The secret of successful CMOs: it's all about demand

  18-04-2018 02:00 via warc.com
  If strategy, and advertising more broadly, is going to have a voice at the top table, it needs to speak in a language that the money men understand: demand. Here, Oliver Joyce, a partner at Mindshare Worldwide, explores how advertising can...
  
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• ANA and Cannes Lions launch CMO Growth Council

  18-04-2018 02:00 via warc.com
  NEW YORK: The Association of National Advertisers (ANA) and Cannes Lions International Festival of Creativity have launched a CMO Growth Council to represent the voice and priorities of a slate of leading marketers.Featuring 20 marketing heads...
  
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• Voice battle kicks off in India

  18-04-2018 01:25 via warc.com
  NEW DELHI: Google and Amazon are preparing to go head to head as they look to develop a market in India for voice-controlled smart speakers, according to local media buyers.Between them, the two are expected to
  
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• Personalisation recovers Asia's abandoned carts

  18-04-2018 01:25 via warc.com
  SINGAPORE: Nine in ten potential bookings in the Asia-Pacific travel sector are abandoned before purchase, according to research which also demonstrates that retargeting with a degree of personalisation can successfully recover at least some of...
  
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• Making branding attributable

  18-04-2018 01:25 via warc.com
  NEW YORK: The link between outdoor media and mobile location data is being taken a step further by a US business using “wrapped” cars and geofencing to enable retargeting.Startup Wrapify began a couple of years ago by simply paying...
  
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• How AB InBev brews powerful content

  18-04-2018 01:25 via warc.com
  ORLANDO, FL: Anheuser-Busch InBev, the brewer, is developing a content model that works at high speed and delivers enhanced relevance, while also proving a cost effective means of reaching consumers.Lucas Herscovici, AB InBev’s Global...
  
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• Airlines need to improve their CX

  18-04-2018 01:25 via warc.com
  LONDON: The airline industry competes fiercely on price, but as air travel has become a commodity even budget airlines are having to rethink their customer experience as a way of differentiating the brand.Writing in the current issue of Admap, Rob...
  
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• Marketing budgets see slowest growth for two years as main media slips into decline

  18-04-2018 01:01
  Amid ongoing reports of challenging marketing conditions and financial pressures – specifically around Brexit and GDPR – marketing budget growth lost more momentum during the first quarter of 2018, marking the slowest growth in two years.
  According to the new Bellwether report from the IPA, 22.9% of companies increased their marketing budgets compared to 17.9% that recorded a fall – resulting in a net balance of +5% and down from +8.6% in the previous quarter.
  Internet marketin
  
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• Marketers’ job prospects take a hit over economic uncertainty

  18-04-2018 01:01
  The jobs market for the marketing industry took a hit in Q1, compared to the previous year, over concerns over challenging market conditions and the ability to recruit the right staff.
  According to the IPA’s latest Bellwether report, 29.4% of respondents said they expected employee numbers to rise over the next three months, reflecting marketers’ general optimism about their own company financial prospects, ongoing sales wins and capacity pressures.
  However, while 55.4% said the
  
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