Sales & Marketing news

• Goldman Sachs' hot new business is lending to subprime consumers, and Wall Street's starting to ask questions (GS)

  17-04-2018 18:19 via feedproxy.google.com
  Goldman Sachs launched Marcus, an online lending business, in October 2016.
  The business has now originated $3 billion in loans, according to Goldman Sachs CFO Marty Chavez.
  But analysts have expressed concern over the quality of these loans, with one analyst noting on Goldman Sachs' first quarter earnings call that a chunk of the loan book is subprime.
  Goldman Sachs is lending to subprime consumers. Yes, you read that right. 
  The prestigious Wall Street bank launched Marcus, an online
  
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• Apple is rallying after announcing a monthly subscription service for news (AAPL)

  17-04-2018 18:10 via feedproxy.google.com
   
  Apple shares are rising Tuesday after Bloomberg reported the company is launching a subscription news service.
  This is part of a broader effort to pivot its focus from devices to services.
  Apple stock got hit in late March, along with the broader tech sector, but remains up for the year. 
  Apple shares are rallying Tuesday, up 1.5% at $178.46, after Bloomberg reported the tech giant is launching a subscription news service.
  The service could launch later this year, and would be a
  
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• Bitcoin exchange Kraken plans to pull out of Japan

  17-04-2018 17:50 via feedproxy.google.com
  Kraken, one of the largest cryptocurrency exchanges in the world, is pulling out of Japan, the company announced Tuesday. 
  The news comes as Japanese regulators ramp up oversight over the country's crypto exchanges. 
  Kraken, one of the largest cryptocurrency exchange operators in the world, is pulling out of Japan, the company announced in a statement Tuesday. 
  The pull out comes as regulators in the country ramp up oversight efforts after the $500 million hack of Coincheck, one o
  
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• One of Trump's biggest accomplishments could make the next recession worse

  17-04-2018 17:39 via feedproxy.google.com
  The $1.5 trillion tax overhaul signed by President Donald Trump last year could worsen the next recession, according to economists and strategists at Morgan Stanley. 
  In a report on Tuesday, they likened the boost from tax reform to a "happy hour" after which the economy is vulnerable to a painful hangover. 
  Financial markets have already priced in much of the boost from tax cuts, they said. 
  Enjoy the tax cuts now, but brace for when next the economy goes bust. 
  According to
  
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• JPMorgan: Trump's escalating skirmish with China over trade is 'like a WWE wrestling match'

  17-04-2018 17:38 via feedproxy.google.com
  Trump's trade war with China resembles a "WWE wrestling match," according to Mike Bell, global market strategist at JPMorgan Asset Management.
  "There's an awful lot of talk, but not a lot of damage likely to be done," Bell told journalists.
  Currently announced tariffs represent less than 0.3% of GDP for both China and the USA.Bubbling tensions between the USA and China over trade are like a "WWE wrestling match" — with both sides engaging in needless bravado and trash talk without any
  
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• Odeon’s MD on making the cinema experience relevant for the Netflix generation

  17-04-2018 16:27
  With the rise of Netflix and Amazon you’d be forgiven for thinking cinema was struggling. In fact, the industry is the healthiest it’s ever been. Carol Welch, managing director of UK and Ireland at Odeon, has been in her role a year but is still fascinated by how the “tiny screen” is helping her business.
  She says: “You only need to take a journey into work to see that people view more and more content on the tiny screen – which is on an iPad or a mobile phone
  
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• Netflix is 'getting closer to escape velocity' (NFLX)

  17-04-2018 15:58 via feedproxy.google.com
  Netflix is surging Tuesday after another stellar earnings report.
  Credit Suisse says the company is nearing "escape velocity" as it gains even more ground on competitors.
  Follow Netflix's stock price in real-time here. 
  Netflix continues to top Wall Street's expectations, and the company is nearing "escape velocity" from its streaming competitors, according to Credit Suisse.
  "Netflix continues to reap the benefits of its programming win streak, as it wields its large content acquisition bud
  
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• Tesla is sliding after halting Model 3 production (TSLA)

  17-04-2018 15:39 via feedproxy.google.com
  Tesla has temporarily suspended its Model 3 assembly line while seeking to "improve automation and systematically address bottlenecks."
  Shares were down 2.51% early Tuesday.
  Model 3 production worries are only part of Tesla's problems right now.
  Watch Tesla trade in real time.
  Tesla was trading lower by 2.51% at $283.91 Tuesday after the electric-car maker said it had temporarily suspended its Model 3 assembly line to "improve automation and systematically address bottlenecks."
  The shutdown, fir
  
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• How JPMorgan's CIO decides which startups to partner with, which to invest in, and which to outright buy (JPM)

  17-04-2018 15:28 via feedproxy.google.com
  JPMorgan Chase is a giant on Wall Street, but it's also very engaged with the smaller players in the fintech world.
  The bank paid over $220 million to buy WePay in October, and led a $100 million investment in Bill.com weeks before that.
  CIO Lori Beer explained how and why JPMorgan decides to get involved with a tech startup — which can take the form of a residency, partnership, investment, or outright acquisition. 
  Last October, JPMorgan Chase made an unprecedented foray into the fin
  
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• Apple is reportedly readying a monthly subscription service for news (AAPL)

  17-04-2018 15:14 via feedproxy.google.com
  Apple is planning to launch a premium subscription for news, Bloomberg reported. 
  Last month, it bought Texture, a magazine subscription service that cost $9.99 per month.
  The Apple News subscription could look a lot like Apple's streaming music service, Apple Music.
  Apple is planning to launch its own premium subscription service for news, Bloomberg reported on Tuesday. 
  The subscription could launch later this year in an updated version of the Apple News app, according to the re
  
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• Former Red Bull marketer on shaking off the unhealthy image of energy drinks

  17-04-2018 15:04
  The natural energy drink Tenzing is launching its first marketing campaign to coincide with the introduction of the sugar tax as it looks to appeal to health-conscious Londoners and shake off the category’s unhealthy image.
  The campaign launches this month and will run for 10 weeks across outdoor and digital including YouTube, Facebook and Instagram. It has also signed a partnership with magazine Time Out to run print ads and potentially collaborate on an event.
  Huib Van Bockel, the found
  
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• BANK OF AMERICA: Market bulls have been 'silenced' — but there are 2 big reasons why they refuse to give up on stocks

  17-04-2018 15:02 via feedproxy.google.com
  Bank of America Merrill Lynch's fund-manager survey shows a handful of statistics that suggest bullish sentiment has been tempered.
  Yet the stock market continues to climb higher, and BAML sees two reasons why investors are so reluctant to throw in the towel.
  As the stock market has shaken off recent turbulence and continued its long-running chug higher, some shifts have occurred under the surface that suggest investors aren't as confident as they seem.
  For one, cash holdings jumped to 5% from 4
  
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• BANK OF AMERICA: Market bulls have been 'silenced' — but there are 2 big reasons they refuse to give up on stocks

  17-04-2018 15:02 via feedproxy.google.com
  Bank of America Merrill Lynch's fund-manager survey shows a handful of statistics suggesting bullish sentiment has been tempered.
  Yet the stock market continues to climb higher, and BAML sees two reasons investors are so reluctant to throw in the towel.
  As the stock market has shaken off recent turbulence and continued its long-running chug higher, some shifts have occurred under the surface that suggest investors aren't as confident as they seem.
  For one, cash holdings jumped to 5% from 4.6%, a
  
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• Innovation, creativity and packing a punch: What makes marketing effective

  17-04-2018 14:58
  Effectiveness is the key measure by which all marketing should be judged, but what is the secret to creating effective marketing? While it clearly depends on the brand and its objectives, there are threads that run through the best marketing, whether it’s a clear strategy, a creative idea that stands out from the crowd or results marketers can measure.
  With Marketing Week’s Masters of Marketing Awards now open for entries, we speak with five of the judges including Channel 4’s
  
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• Billionaire banking heir and cryptocurrency investor Matthew Mellon dies in rehab at 54

  17-04-2018 14:54 via feedproxy.google.com
  Billionaire Matthew Mellon is dead at 54.
  He died at a rehab facility in Mexico after struggling with an addiction to painkillers.
  Mellon is a descendant of the founders of Mellon Bank and investment bank Drexel Burnham Lambert.
  In recent years he made a reported $1 billion investing in cryptocurrency XRP.LONDON — Billionaire banking heir and cryptocurrency investor Matthew Mellon has died in a rehab facility in Mexico, according to multiple press reports. He was 54. 
  His cousin
  
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• Mark Ritson: Wetherspoons ditching social media is brand leadership at its best

  17-04-2018 14:50
  Picture: Stephen J Mason PhotographyIt’s been just over 24 hours since JD Wetherspoon made the shock announcement that it would immediately shut down its Twitter, Facebook and Instagram pages. “Rather than using social media,” Wetherspoons announced on Monday, “we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.”
  In this social media age, such anno
  
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• Mark Ritson: Wetherpoons ditching social media is brand leadership at its best

  17-04-2018 14:50
  Picture: Stephen J Mason PhotographyIt’s been just over 24 hours since JD Wetherspoon made the shock announcement that it would immediately shut down its Twitter, Facebook and Instagram pages. “Rather than using social media,” Wetherspoons announced on Monday, “we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.”
  In this social media age, such anno
  
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• Roku is surging after inking a deal with ESPN (ROKU, DIS)

  17-04-2018 14:42 via feedproxy.google.com
  ESPN's cable-free streaming service, ESPN+, will  be available on Roku devices, the company announced Monday.
  Roku surged more than 8% after-hours on the news. 
  Steve Cohen's Point72 hedge fund also acquired a 5% stake in the company last week. 
  Follow Roku's stock price in real-time here.
  Shares of Roku jumped more than 8% in early trading Tuesday after the streaming-device maker announced a deal with ESPN to stream its new direct-to-consumer channel on the platform. 
  ESPN+,
  
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• Marketoonist on inflated marketing claims

  17-04-2018 14:31
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on inflated marketing claims appeared first on Marketing Week.
  
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• Netflix is soaring after adding more subscribers than expected (NFLX)

  17-04-2018 13:59 via feedproxy.google.com
  Netflix added more subscribers in the first-quarter than Wall Street expected and the stock is soaring. 
  The company added 1.96 million new subscribers in the US and 5.46 million internationally, while earnings $0.64 per share on revenues of $3.701 billion in revenue.
  Follow Netflix's stock price in real-time here.
  Shares of Netflix jumped more than 8% after the closing bell Monday after the streaming giant added more subscribers than Wall Street analysts had expect
  
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• Goldman Sachs delivers huge earnings beat on trading bonanza (GS)

  17-04-2018 13:00 via feedproxy.google.com
  Goldman Sachs announced first-quarter earnings Tuesday morning, smashing analyst expectations.
  The bank reported earnings of $6.95 a share, well ahead of analyst expectations of $5.56 and the third-highest on record. Here are the key numbers:Revenue: The bank delivered $10.4 billion in revenue, well ahead of analyst expectations of $8.75 billion. It was the best quarterly revenue figure in three years and was up 25% from the same period a year earlier.
  Net income: Net income came in at $2.8 bil
  
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• 10 things you need to know before the opening bell (TSLA, FB, NFLX, SPY, SPX, QQQ, DIA)

  17-04-2018 12:40 via feedproxy.google.com
  Here is what you need to know.
  Trump has picked Fed Chairman Jerome Powell's right-hand man. President Donald Trump is set to nominate the economist Richard Clarida to be the Federal Reserve's next vice chairman.
  China ramps up its holding of US Treasurys. China has retained its position as the US's largest foreign creditor after announcing its Treasury holdings rose by $8.5 billion in February to $1.18 trillion.
  The British pound hits its highest level since the Brexit vote. The pound hit $1.43
  
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• 21 companies that give stock pickers their best shot at crushing the market, according to Goldman Sachs

  17-04-2018 12:01 via feedproxy.google.com
  When stocks trade too similarly, it's tougher for stock pickers to profit from unique opportunities.
  The average three-month stock correlation on the S&P 500, a gauge of how uniformly stocks on the index trade, jumped from 9% in January to 52% last week. That was the largest and fastest increase outside 1987, according to David Kostin, Goldman Sachs' chief US equity strategist.
  But there's some good news for stock pickers: Kostin expects correlations to fall, as regulation on tech companies
  
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• Be more pirate: Sam Conniff Allende’s revolutionary call

  17-04-2018 12:00 via warc.com
  In his new book, Be More Pirate, Sam Conniff Allende, co-founder of Livity, outlines a model for a radical new way of organising with wide-ranging implications. WARC’s Sam Peña-Taylor explores the...
  
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• Advertising in context: how to capitalise on live sporting events

  17-04-2018 12:00 via warc.com
  Live sporting events are powerful opportunities for brands to engage with fans online. With people scouring the web for game scores, live updates, reviews, previews, and everything in between, there is a plethora of opportunities to engage...
  
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• Aluminum jumps to a near 7-year high as Trump sanctions hit Russia

  17-04-2018 11:48 via feedproxy.google.com
  Aluminum prices have jumped to a near seven-year high on Tuesday as the impact of US sanctions against Russia continues to impact the global supply of the industrial metal.
  Just under two weeks ago, the Trump administration announced sanctions on more than a dozen Russian entities, including United Co. Rusal, the world's second-largest aluminum producer. Rusal has seen its share price plunge.
  The news caused aluminum prices to skyrocket, and they have continued to do so over recent day
  
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• How blockchain is disrupting loyalty

  17-04-2018 08:00
  There has been much discussion about the rise of cryptocurrency and the potential of blockchain when it comes to increasing transparency in the digital advertising ecosystem given its open ledger format. But perhaps less talked about is the way these new technologies could impact the future of loyalty and CRM.
  Startup Trippki is collaborating with nine hotel groups across South America, Europe, Africa and Asia on a blockchain-powered loyalty system that rewards guests in cryptocurrency
  
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• GOLDMAN SACHS: Tech stocks face a looming risk that would make them less appealing

  17-04-2018 06:27 via feedproxy.google.com
  As the tech industry worried about regulation last week, equity analysts at Goldman Sachs highlighted another risk to tech stocks.S&P Dow Jones Indices is set to make some changes to the S&P 500 in September, and tech stocks are at the center of them.Tech investors and analysts were captivated last week as Facebook CEO Mark Zuckerberg faced two days of grilling on Capitol Hill over Facebook's handling of users' data.
  The concern was that lawmakers may create new regulations that threaten
  
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• Facebook is probably tracking you whether you use it or not — and it doesn't really give you a choice (FB)

  17-04-2018 03:55 via feedproxy.google.com
  Facebook collects data on non-users and logged out users alike, a company representative acknowledged Monday in a blog post.
  Non-users can't opt out of this data collection, but it isn't used to target them with ads, a spokeswoman said.
  Logged-out users can opt out of ad targeting based on their off-Facebook activities — but not the data collection.Even if you've never signed up for Facebook or have logged out of your account, the social networking company is likely tracking your virtual m
  
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• 'I’m going to destroy you': Employees who worked at YouTube say violent threats from volatile ‘creators’ have been going on for years (GOOG, GOOGL)

  17-04-2018 02:44 via feedproxy.google.com
  The attack on YouTube by Nasim Aghdam may be isolated act by a disturbed person but former employees say workers receive threats anytime major changes are made to the site.YouTube's management stationed an armed guard outside one employee's house a decade ago after a user threatened her and her family.
  Former employees say Facebook, Twitter or any other platform that offers a chance at notoriety should be concerned with implications of Aghdam's case.YouTube managers had no way to predict Nasim A
  
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• WARC Awards: Purpose shortlist announced

  17-04-2018 02:00 via warc.com
  LONDON: Campaigns from Diageo, Microsoft and Procter & Gamble are among the 19 from around the world that have been shortlisted for the WARC Awards’ Effective Use of Brand Purpose category.The panel of 17 judges, led by Claudia...
  
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• Walgreens builds love and loyalty

  17-04-2018 02:00 via warc.com
  CHICAGO: Walgreens, the drugstore chain, is seeking to become the “most-loved” player in its category, with an emphasis on enhancing its business and driving customer loyalty.Adam Holyk, SVP/CMO for the Deerfield, Illinois-based...
  
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• Research proves the power of TV advertising

  17-04-2018 02:00 via warc.com
  SYDNEY: Television remains the most effective form of advertising compared to Facebook and YouTube, according to new research by Dr Karen Nelson-Field.Her study found that in an average ad second, overall TV commanded more attention with twice the...
  
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• P&G sets new sustainability goals

  17-04-2018 02:00 via warc.com
  CINCINNATI: Procter & Gamble, the FMCG business, claims to have achieved many of its 2020 environmental sustainability goals, and has announced new, broad-reaching goals for 2030.These include
  
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• Local TV taps OTT

  17-04-2018 02:00 via warc.com
  NEW YORK: OTT is emerging as a viable secondary content distribution platform for local TV channels to capture certain audiences and generate new advertising revenue streams.“As affiliation agreements get more troublesome and expensive,...
  
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• How India's malls help launch brands

  17-04-2018 02:00 via warc.com
  MUMBAI: India’s e-commerce businesses tend to grab the headlines but the digital world accounts for a fraction of retail sales and brands can still achieve successful outcomes in the real world by working closely with shopping malls.Grand...
  
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• Four pillars for digital brand-building

  17-04-2018 02:00 via warc.com
  GLOBAL: Many brands continue to see digital as primarily a response-led medium, but digital channels, when used well, can play a fundamental and complementary role in brand building, an industry figure maintains.In a WARC Best Practice paper,
  
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• 19 Crimes wins Super REGGIE

  17-04-2018 02:00 via warc.com
  CHICAGO: 19 Crimes, the wine brand, claimed the top prize at the 2018 REGGIE Awards for a campaign that tapped the power of augmented reality (AR), and was created by agencies J. Walter Thompson and Geometry Global.The REGGIE Awards, which honour...
  
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