Sales & Marketing news

• For the first time ever, Microsoft will distribute its own version of Linux (MSFT)

  16-04-2018 23:23 via feedproxy.google.com
  Microsoft on Monday announced Azure Sphere, a new technology to protect the processors that power smart appliances, connected toys, and other gadgets.
  Azure Sphere is powered in large part by Linux, a free operating system that Microsoft once viewed as a major threat. 
  It's the first time ever that Microsoft has made Linux part of a product offering.Microsoft announced on Monday a new technology called Azure Sphere, a new system for securing the tiny processors that power smart appliances,
  
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• Trump looks like he's about to hit back at China's crackdown on US tech companies

  16-04-2018 23:13 via feedproxy.google.com
  President Donald Trump is considering another round of trade action against China.
  The US Trade Representative would look into the Chinese government's limits on US cloud computing companies.
  A new investigation would push the US closer to a full-blown trade war with China.
  President Donald Trump's administration is considering retaliatory action in response to China's limitations on US tech companies, according to a new report.
  The Wall Street Journal's Bob Davis reported that the US Trade Repr
  
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• Netflix is soaring after it crushed subscriber growth targets yet again (NFLX)

  16-04-2018 22:50 via feedproxy.google.com
  Netflix beat domestic and international subscriber growth targets, adding 7.41 million subscribers — a first-quarter record.
  It reported revenue in line with Wall Street estimates and company forecasts.
  Netflix's guidance for Q2 subscriber additions should also have investors smiling.
  Netflix blew past its subscriber growth targets in its first-quarter earnings report Monday, and its stock rose by more than 6% in after-hours trading.
  The streaming giant added a total of 7.41 million subscr
  
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• Stocks close higher as markets shift their attention from geopolitical turmoil to corporate earnings

  16-04-2018 22:23 via feedproxy.google.com
  Stocks rose Monday as focus shifted from geopolitical turmoil to corporate earnings reports. Markets seemed comforted by a lack of immediate Russian retaliation after the US and its allies carried out air strikes against the Syrian government on Friday.
  Here's the scoreboard: 
  Dow Jones Industrial Average: 24,574.79 +214.65 (+0.88%)
  S&P 500: 2,680.52 +24.22 (+0.91%)
  AUD/USD: 0.7780 +0.0015 (+0.19%)
  ASX 200 SPI futures: 5,822.5 (+14.50) (+0.25%)Th
  
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• Silicon Valley techies get free food and dazzling offices, but they're not very loyal - here's how long the average employee stays at the biggest tech companies

  16-04-2018 22:15 via feedproxy.google.com
  Software and internet companies had the highest level of employee turnover in 2017 when compared to other major industries, according to data gathered by employment-focused social network LinkedIn.
  Silicon Valley is famous for showering employees with perks like free meals, transportation and childcare, not to mention the—in some cases—multi-billion dollar, state-of-the-art office spaces. 
  However, data available to LinkedIn Premium users, and compiled by the San Francisco Busi
  
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• How Siemens is evolving its employer brand to attract new talent

  16-04-2018 18:05
  As businesses fight to attract and retain talent in both existing and emerging markets, Siemens is focusing on its employer brand in an effort to change the way people view the company and compete against the likes of Google.
  This is why Rosa Riera was brought on as vice president of employer branding and social innovation three years ago, to oversee the transformation of the Siemens employer brand and bring a new relevance to the business.
  Speaking to Marketing Week, Riera says the shift to dig
  
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• The science of creativity

  16-04-2018 16:59 via warc.com
  Australian agency AFFINITY has won the Best Use of Data Grand Prix for two consecutive years at the WARC Media Awards. CEO Luke Brown shares how the agency uses layers of data to uncover human insights that ultimately translate into...
  
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• Urgent change is needed at WPP despite Sorrell’s transformative legacy

  16-04-2018 16:47
  The shock exit of Sir Martin Sorrell from WPP over the weekend has shaken the advertising industry. The man who once said the only way he would leave was by being “carried out of the glue factory”, appears to have changed his mind and is instead set to “retire”.
  It’s impossible to underplay the impact Sorrell has had on the ad industry. The story of how he built WPP up from a Kent manufacturer of wire baskets to the world’s biggest advertising company is well
  
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• GDPR: Third-party data and privacy notices – sign up for our latest webinar

  16-04-2018 15:30
  There is just over a month before companies are required to comply with General Data Protection Regulation (GDPR) and there are still plenty of questions about what brands need to do to avoid suffering the consequences of non-compliance.
  Join us on Thursday (19 April) at 1500 when we will delve deeper into questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
  Join Marketing Week editor Russell Parsons, Fedelma Go
  
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• YouTube, Disney, data transparency: Everything that matters this morning

  16-04-2018 08:30
  IPA calls for suspension of micro-targeted political ads
  The IPA is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
  The UK trade body wants the UK Electoral Commission and political parties to address the issues of ads being targeted at users based on their data.
  The IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
  Sarah Golding, the IPA president, says: &ldqu
  
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• YouTube, Disney, Bank of England: Everything that matters this morning

  16-04-2018 08:30
  IPA calls for suspension of micro-targeted political ads
  The UK advertising trade body is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
  The Institute of Practitioners in Advertising (IPA) is calling for the UK Electoral Commission and political parties to stop ads being targeted at users based on their data.
  IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
  S
  
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• WPP, Wetherspoons, Channel 4: Everything that matters this morning

  16-04-2018 08:30
  WPP faces possible breakup
  The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell over the weekend.
  According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
  Sorrell is rep
  
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• WPP, Facebook, Channel 4: Everything that matters this morning

  16-04-2018 08:30
  WPP faces possible breakup
  The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell on 14 April.
  According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
  Sorrell is reportedly in
  
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• P&G, Snapchat, Pfizer: Everything that matters this morning

  16-04-2018 08:30
  P&G expands its consumer health business with Merck deal
  Procter & Gamble is to acquire the consumer health business of German pharmaceutical giant Merck for around €3.4bn (£3bn) in a deal that adds vitamins and minerals to its over-the-counter (OTC) medicine business.
  P&G says it sees the deal as an opportunity to expand its consumer healthcare business, while also bringing expertise to the company in the shape of strong health care commercial capabilities, technical skil
  
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• Facebook, Starbucks, Apple: Everything that matters this morning

  16-04-2018 08:30
  Facebook takes major step on the path to GDPR compliance
  Facebook will change the way it targets its adverts and is taking its first major steps toward GDPR compliance ahead of the new regulations kicking in on May 25.
  From this week, the social network will have to as its users to agree to its terms of service and data policies while asking users to review information they’ve shared on the platform. Facebook will also no longer be able to process news feed posts for ad-targeting purposes,
  
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• Amazon, P&G, Diageo: Everything that matters this morning

  16-04-2018 08:30
  Amazon ranked ‘most valuable’ global retail brand
  Amazon, McDonald’s and Alibaba have topped WPP’s inaugural BrandZ top 75 most valuable global retail brands ranking, with Starbucks, The Home Depot and Louis Vuitton also featuring in the top 10.
  According to WPP, retail brands have been growing their value 35% faster than non-retailers over the last 10 years.
  The top 75 brands – which also include Nike, Subway, eBay and Aldi – are worth over $1 trillion i
  
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• From mountains to cities: How The North Face is looking to engage a new community

  16-04-2018 08:05
  In order to remain viable, a business like The North Face obviously has to sell products. And Kathy Hines, the brand’s newly-appointed vice-president of marketing and strategy, admits she’d be lying if she were to say anything different. But beyond that, she believes the business has an opportunity to make a difference, and so she has also taken on a much bigger task: to make sure the 50-year-old outdoor brand has a legacy and leaves something behind that her and her team can be
  
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• What next for WPP and Sorrell?

  16-04-2018 01:40 via warc.com
  LONDON: Adland is digesting the implications of the unexpected weekend resignation of Sir Martin Sorrell from his position as chief executive officer of WPP, with speculation that the world’s largest ad business could be broken up and that...
  
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• Rethinking integrated campaigns pays dividends

  16-04-2018 01:40 via warc.com
  GLOBAL: There is huge scope for innovation within integrated campaigns where each channel not only plays to its strengths but reinforces the roles of other channels, according to a WARC study.The
  
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• Retailers underestimate social advocacy

  16-04-2018 01:40 via warc.com
  NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.That is according...
  
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• Licensed content appeals more to Netflix viewers

  16-04-2018 01:40 via warc.com
  NEW YORK: Netflix, the video streaming service, has built a reputation for creating award-winning original shows, such as House of Cards, but it has emerged that a full 80% of its viewing in the US actually comes from licensed TV and movie content. ...
  
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• Land O'Lakes taps power of purpose

  16-04-2018 01:40 via warc.com
  DANA POINT, CA: Land O’Lakes, the food and agriculture company, is leveraging the power of purpose to strengthen its brands and provide a unified vision across diverse business units.Tim Scott, SVP/CMO of Land O’Lakes discussed this...
  
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• China opens up Hainan to world trade

  16-04-2018 01:40 via warc.com
  BEIJING: China plans to establish a huge free trade zone in its southernmost province of Hainan in a move that could see the island challenge Hong Kong and Singapore for talent and investment.The initiative was announced last Friday to coincide...
  
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• Bundesliga aims to engage Asian football fans

  16-04-2018 01:40 via warc.com
  SINGAPORE: The English Premier League may be the most popular overseas football league in Asia, but Bundesliga, its German counterpart, intends to compete by growing its brand through the use of data and digital engagement.Bundesliga has...
  
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• Brand loyalty slips in the Middle East

  16-04-2018 01:40 via warc.com
  DUBAI: Consumers in the Middle East are becoming more cost-conscious and less loyal to brands, according to a new study that also identifies rapidly shifting purchase behaviours in the region.Based on responses from consumers in Egypt, Saudi...
  
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