Sales & Marketing news

• The Economist promotes CMO to COO as focus moves from growth to profit

  13-04-2018 13:22
  The Economist Group has brought its sales and circulation divisions back together as its strategy changes direction to solve “joint marketing challenges”.
  The new publisher team will be led by the group’s managing director and chief marketing officer of circulation, Michael Brunt, under a new chief operating officer role. Mark Cripps, currently executive vice president, brand and digital marketing, has been promoted to executive vice president, chief marketing officer.
  The Econ
  
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• P&G, Tesco, O2: 5 things that mattered this week and why

  13-04-2018 13:20
  P&G reinvents agency relationships with new model that combines talent from rival agencies
  Procter & Gamble has been promising to rid the ad world of its “archaic Mad Men model” and the company’s chief brand officer Marc Pritchard revealed the latest step in that strategy this week with a new agency model for creative that aims to get talent crossing the holding group boundary.
  The as-yet unnamed agency will combine the very best people from WPP, Publicis and Omnic
  
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• Thomas Barta: The #MeToo movement should be a wake-up call for all leaders

  13-04-2018 08:00
  Human rights activist Tarana Burke has a point. When the #MeToo campaign brought her own long-standing sexual abuse movement back into the spotlight, Burke said: “These moments are small victories. We ride the momentum. And then we get on the ground and do the work.”
  Now that the dust is starting to settle, how can we as leaders do more of this work?
  In October 2017, the New York Times broke the abuse allegations against Hollywood producer Harvey Weinstein. Most people – me inc
  
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• Will Facebook always be free?

  13-04-2018 02:00 via warc.com
  WASHINGTON, DC: Following two days of congressional hearings in which Facebook CEO Mark Zuckerberg faced questions on the nature of his business, its relationship to data, and that data’s use in advertising, there was a hint the social media...
  
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• What traits empower celebrity endorsement?

  13-04-2018 01:03 via warc.com
  NEW YORK: Trustworthiness is more impactful for celebrity endorsers than expertise or attractiveness when it comes to boosting brand credibility, according to a study of the airline industry published in the Journal of Advertising Research (JAR). ...
  
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• Google dials down search app for Africa

  13-04-2018 01:03 via warc.com
  NAIROBI: Google has released a search app designed to take account of the prevalence of lower-end devices and slower connections across much of Africa and which allows consumers to use local languages.There are currently an estimated 230 million...
  
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• Fashion brands diversify into digital

  13-04-2018 01:03 via warc.com
  ASIA-PACIFIC: The fashion industry continues to diversify into digital and away from its long relationship with traditional media such as glossy magazines, with social media influencers emerging as a “natural destination” for fashion...
  
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• EXQ ties customer experience to business results

  13-04-2018 01:03 via warc.com
  LONDON: NPS and CSAT metrics are “blunt instruments” when to comesto measuring customer experience, according to an industry figure, who maintains that Experience Quality Measurement (EXQ) is a far more reliable indicator.Writing in...
  
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• Coke triples IPL spend

  13-04-2018 01:03 via warc.com
  NEW DELHI: Coca-Cola is spending around three times as much as normal on the India Premier League this year as it takes on regional brands and pushes new variants of its leading products.“This year, we are seeing heightened activity and...
  
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• Asia's online shoppers expect more

  13-04-2018 01:03 via warc.com
  SINGAPORE: Online shoppers in Asia are the least satisfied with all aspects of their shopping experience, compared to shoppers in other regions, according to new research.The UPS Pulse of the Online Shopper report, based on a comScore survey of...
  
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• New study shows Trump's massive tariffs will hurt the economy and cost 79,000 US jobs

  13-04-2018 00:28 via feedproxy.google.com
  President Donald Trump said his new tariffs on China and metals would boost the US economy.
  A study by the Tax Foundation found the tariffs will actually hurt the US economy and cost Americans jobs.
  The study also found that low- and middle-income Americans would pay the highest costs from the tariffs.
  President Donald Trump has touted his recent decision to impost tariffs on imports of steel, aluminum, and some Chinese goods as a way to support American workers and invigorate the US economy.
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