Sales & Marketing news

• Snap has 3 things going in its favor that 'investors have yet to appreciate,' according to Barclays (SNAP)

  12-04-2018 22:31 via feedproxy.google.com
  Snap's first-quarter earnings results should be positive, Barclays analyst Ross Sandler wrote in a note to clients. 
  Snap stock skyrocketed to above $20 in February, only to then get hit with a slew of headwinds, landing it at a negative return for the year.
  Sandler lists three core reasons Snap is set to show a good first-quarter report card.
  Watch Snap stock in real time here. 
  Snap should see a positive first-quarter earnings report, according to a note from Barclays analyst Ross Sa
  
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• Sears is closing its last Chicago store after 80 years in business (SHLD)

  12-04-2018 22:19 via feedproxy.google.com
  Sears is closing its last remaining store in Chicago.
  Sears was based in Chicago for more than a century. In its heyday in the 1970s, the company forever changed Chicago's skyline by building the iconic, 110-story Sears Tower.
  The company's sales have dropped from $53 billion in 2006 to $16.7 billion in 2017.Sears is closing its last remaining department store in Chicago.
  The company is shutting down the store, located in a shopping center called Six Corners, in mid-July after 80 years
  
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• Stocks climb as Trump softens his protectionist tone

  12-04-2018 22:17 via feedproxy.google.com
  Stocks rose as President Donald Trump softened his tone on protectionist policies, suggesting the US could reenter the Trans-Pacific Partnership and that a trade war with China might not happen. 
  Dow Jones industrial average:  24,482.98 +293.53 (+1.21%)
  S&P 500: 2,666.78 +22.76 (+0.86%)
  AUD/USD: 0.7756 -0.0004 (-0.03%)
  ASX 200 SPI futures: 5,811.5 +16.0 (+0.28%)
  1. Stocks rose and Treasurys fell on news that the US may rejoin the Trans-Pacif
  
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• Goldman Sachs is on a hiring spree for the tech team at the heart of its new strategy (GS)

  12-04-2018 22:07 via feedproxy.google.com
  Goldman Sachs is looking to hire 60 people for Marquee, an API store inspired by the firm's CFO Marty Chavez, people familiar with the matter told Business Insider. 
  The company is scaling the platform, which gives Goldman clients access to data and analytics, in the hope that it can deepen business ties. 
  The bank is hiring engineers "across the stack," according to two recent job ads.
  "We're packaging everything we do, and actually, we're redesigning the whole company, around APIs,"
  
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• Tesla fires back at NTSB over the investigation into fatal Autopilot crash, says it will complain to Congress (TSLA)

  12-04-2018 22:01 via feedproxy.google.com
  Disparities have emerged in a dispute between Tesla and the NTSB over the investigation of a fatal Autopilot crash in March.
  It's unclear whether Tesla ended its involvement with the investigation or was removed.
  The NTSB has objected to Tesla revealing information about the crash, a violation of its "party agreement" with the agency.
  Tesla CEO Elon Musk and NTSB chairman Robert Sumwalt had previously spoken about Tesla's obligation to abide by the agreement rules.A dispute has developed th
  
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• McDonald's stock drops after an employee infected with hepatitis A reportedly sparks an investigation (MCD)

  12-04-2018 21:57 via feedproxy.google.com
  A McDonald's in Berea, Kentucky, is at the center of an investigation after an employee reportedly handled food while infected with hepatitis A. 
  McDonald's stock dropped by as much as 0.6% on news of the investigation on Thursday.  
  The Madison County health department said that the chance of a McDonald's customer being infected with hepatitis A as a result is low. 
  McDonald's stock dropped on Thursday following reports of an investigation of an employee
  
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• Zuckerberg's Congressional appearance went okay, but some on Wall Street still worry the Cambridge Analytica scandal will hurt its business (FB)

  12-04-2018 21:23 via feedproxy.google.com
  Mark Zuckerberg's appearance on Capitol Hill went as well as could be expected, given the scrutiny facing the company following the Cambridge Analytica scandal, said Pivotal analyst Brian Wieser.
  But that doesn't mean Facebook is out of the woods; instead, it faces higher risks of regulation and a hit to its business amid the backlash, Wieser said.Citing those risks, the analyst reiterated his sell rating and $138 price target on Facebook's stock.Pivotal analyst Brian Wieser has been pessimistic
  
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• The 'Facebook is bad for society' narrative isn't flying with advertisers, Barclays says (FB)

  12-04-2018 20:35 via feedproxy.google.com
  Facebook advertisers aren't going anywhere, according to Barclays analyst Ross Sandler. 
  Facebook CEO Mark Zuckerberg testified before Congress Tuesday and Wednesday over user data privacy.
  Revenue remains on track, as ad prices are increasing. 
  The real risk is that Facebook is spending on new hires to implement privacy mechanisms, potentially putting pressure on margins. 
  Watch Facebook stock in real time here. 
  Advertisers aren't worried about users fleeing Facebook in lig
  
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• Zuora soars in its IPO, and the founder's stake is worth nearly $200 million — 5 years after the company hit rocky times (ZUO)

  12-04-2018 20:26 via feedproxy.google.com
  The cloud accounting software company Zuora popped about 50% on its first day as a public company.
  The company was founded by Tien Tzuo, a well-known Silicon Valley player who was employee No. 11 at Salesforce.
  There were some dicey times for Tzuo about five years ago, when things weren't going well and employees were bailing.
  Those employees have since come back, and today is a sweet moment of validation, he told Business Insider.
  2018 is shaping up to be the year of the enterprise tech IPO, an
  
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• Intel is on track to close at its highest levels since the dot-com bubble burst (INTC)

  12-04-2018 20:18 via feedproxy.google.com
  Intel popped 3% in trading Thursday.
  The stock could soon reach its highest levels since the dot-com bubble burst nearly two decades ago.
  Follow Intel's stock price in real-time here.
  Shares of Intel rose as much as 3.2% Thursday, and are on track for their best close since the tech bubble burst in late 2000. A close above $$52.48 will get them there. 
  At the height of the dot-com boom, Intel shares traded as high as $75.81 in August 2000, before bottoming out at $12.41 during the depths of
  
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• Facebook's recent struggles have investors in a panic — and looming regulation could forever change how it does business

  12-04-2018 20:00 via feedproxy.google.com
  After it was revealed that Cambridge Analytica improperly accessed data from 87 million Facebook users, privacy concerns have been front and center in tech.
  We have seen increased volatility in the tech sector over the past few weeks, and questions about the effects of possible regulations.
  Nidhi Gupta, the manager of the Fidelity Select Multimedia Fund, sayspotential regulation falls into three buckets: content safety, antitrust, and data protection. The big one on everyone's mind following the
  
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• CBS CEO Les Moonves could make up to $280 million if Shari Redstone fires him over embattled CBS-Viacom merger

  12-04-2018 19:31 via feedproxy.google.com
  CBS CEO Leslie Moonves could reportedly make up to $280 million if he is fired over an embattled potential merger between CBS and Viacom, Bloomberg reported.
  CNBC reported on Wednesday that Shari Redstone, the controlling shareholder of CBS and Viacom, was "likely" to remove Moonves as the head of CBS if merger negotiations between CBS and Viacom fell through. 
  Moonves' contract entitles him to $150 million if he is fired before its expiration in 2021, Bloomberg reported.But his payout figu
  
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• Top Republican senator: Trump wants to jump back in the massive trade deal he once called a 'rape of our country'

  12-04-2018 19:29 via feedproxy.google.com
  Sen. Ben Sasse said on Thursday that President Donald Trump had told two advisers to look into getting the US back into the Trans-Pacific Partnership.
  Trump pulled the US out of the TPP two days after taking office.
  The move would be a reversal of Trump's recent protectionist trade rhetoric.
  President Donald Trump appears to be reversing course on a major multilateral trade deal.
  Republican Sen. Ben Sasse, a staunch free-trade advocate, told reporters Thursday that during a White House meeting e
  
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• Victoria's Secret is 'clearly breaking' as PINK sales fall for the first time

  12-04-2018 18:51 via feedproxy.google.com
  Sales of PINK merchandise declined in March for the first time.
  PINK is now dropping its swimwear line.
  A failing PINK brand could be devastating to Victoria's Secret.
  Victoria's Secret is dropping its PINK swimwear line after it pulled the brand into the red for the first time ever. 
  Parent company L Brands said Thursday the decline in sales of PINK merchandise was driven mainly by its swimwear line, which the company said it is now "in the process of exiting." 
  Analysts at Jeffries c
  
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• Aluminum rockets to a 6-year high after US imposes sanctions on a major Russian producer

  12-04-2018 18:22 via feedproxy.google.com
  Aluminum futures on the London Metals Exchange soared to the highest level since 2012 on Thursday. 
  Late last week, the Trump administration announced sanctions on more than a dozen Russian entities, including United Co. Rusal, the world's second-largest producer. 
  Traders are concerned about supply disruptions. 
  Aluminum surged to a six-year high on Thursday following US sanctions imposed on a key Russian producer. 
  Last week Friday, the Trump administration announ
  
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• Tesla slides after 'tense' scuffle with government investigators over fatal Autopilot crash (TSLA)

  12-04-2018 18:19 via feedproxy.google.com
  Tesla has reportedly been booted from the federal investigation of a fatal Model X crash in California. 
  Shares of the automaker slumped 2% Thursday after Bloomberg News reported a scuffle between Tesla and government investigators. 
  Follow Tesla's stock price in real-time here.
  Shares of Tesla fell 2.57%, as low as $293.74, Thursday amid the company's disagreement with the National Transportation Safety Board regarding its investigation of a fiery Autopilot crash in California th
  
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• We shopped at Home Depot and Lowe's to see which store was better — and the winner was clear for one key reason (HD, LOW)

  12-04-2018 18:11 via feedproxy.google.com
  Home Depot and Lowe's, two top home-improvement stores in the US, offer similar product workshops and installation services.
  Though the stores sell most of the same products, Home Depot's setup appears to be geared more toward professionals — like contractors and interior designers — than Lowe's.
  We visited both stores and found that Home Depot had more to offer than Lowe's.
  Home Depot and Lowe's have for decades been two top home-improvement stores in the US.
  They stock all things h
  
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• Why one startup is investing 100% of its crowdfunding into marketing

  12-04-2018 18:05
  When launching any new business knowing when to start marketing the offer is key. Too early and customers might be turned off by glitches that still need to be fixed. But too late and what was once a unique proposition could be seen as dated and no longer new.
  It’s a dilemma Olivia Cantillon, co-founder of editorially-led shopping platform Own The Look is all too familiar with. Having spent a number of years working as a fashion and beauty editor on women’s magazines, she spotted wha
  
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• Facebook could enjoy the 'unintended consequences' of new regulations (FB)

  12-04-2018 17:38 via feedproxy.google.com
  Data privacy regulation from the Federal Trade Commission could benefit Facebook, according to two Wall Street analysts.
  Regulation would impose costs associated with ensuring user privacy, which could impede the wave of new players competing with Facebook.
  This happened after the financial crisis, when regulation of the credit rating industry imposed costs that made it hard for new players to compete with the already dominant ones. 
  Watch Facebook stock in real time here.Potential data pri
  
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• Asos: Instagram shopping could either turbo-charge our business or threaten it

  12-04-2018 15:22
  As Instagram rolls out its ‘shoppable’ posts feature in a claimed effort to create a more “seamless experience” for retailers, Asos remains wary, saying it is unsure whether this will “turbo-charge” what it does or threaten its business model.
  “It’s interesting,” CEO Nick Beighton said on a results call yesterday (11 April). “On one level [Instagram shopping] could absolutely turbo-charge our experience for 2017. On another level, it co
  
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• How Boden’s digital transformation helped it pounce on the ‘Kate effect’

  12-04-2018 15:15
  As a fashion brand, having the Duchess of Cambridge pictured in one of your designs is the stuff dreams are made of. With just one snap an item can go from overlooked to sold out overnight.
  But the ‘Kate effect’, as it is known, isn’t without its challenges. In order to take full advantage of the increased interest, brands need to move quickly. So being set up to react to moments like this is critical.
  British clothing retailer Boden has been on a digital transformation journey
  
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• Adidas makes jerseys from plastic, Dove tackles low self-esteem among school girls: International round-up

  12-04-2018 14:32
  Adidas launches ‘upcycled’ Earth Day soccer jerseys
  Sportswear giant Adidas has created Earth Day soccer jerseys made from upcycled plastic ocean waste that will be worn by all 23 Major League Soccer (MLS) teams during Earth Day weekend, which starts on Friday 20 April.
  Each jersey has been made from 13 recycled plastic bottles and rubbish – found in beaches and coastal communities – and will be available for purchase on the Adidas and MLS online stores.
  It is understood
  
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• Six steps to the IPA Effectiveness Awards entry finish line

  12-04-2018 12:00
  The entry deadline for the IPA Effectiveness Awards is in sight. Even if you are behind schedule, don't panic! IPA Effectiveness Editor Carlos Grande summarises how to avoid the most common pitfalls that keep entrants off the Awards...
  
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• Air Europa appoints new UK sales and marketing managers - TTG

  12-04-2018 11:46
  TTG
  Air Europa appoints new UK sales and marketing managers
  TTG
  He has previously worked in sales, business development and trade and corporate accounts with British Airways, Iberia, Arik Air and Air Astana. The airline said he would bring excellent interpersonal skills and significant insight into the aviation ...en meer »
  
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• Why Mytaxi’s four-month rebrand window meant it ‘couldn’t miss a beat’

  12-04-2018 08:21
  A graphic showing the rebrand from Hailo to Mytaxi.It is a year since black cab app Hailo rebranded as Mytaxi in the UK. The taxi hailing service gave itself just four months to mastermind the merger with Mytaxi, bringing together two cultures, products and teams.
  From a marketing perspective, the rebrand was managed by Gary Bramall, who joined Hailo as CMO in September 2014.
  Bramall is no stranger to large-scale rebrands, having rolled out the repositioning of France Telecom to Orange, which b
  
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• The role of insurance in the sharing economy

  12-04-2018 02:00
  GLOBAL: Chinese consumers are more likely to use sharing economy platforms for holiday homes or car rentals than American or British consumers, according to a new survey, but in all three countries reducing risk has the potential to increase...
  
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• Mobile is core to West Africa's growth

  12-04-2018 02:00
  ABIDJAN: West Africa’s mobile industry is forecast to contribute more than US$50bn to the region’s economy annually by 2025, on the back of consistent value to the tune of $37bn last year, or 6.7% of GDP.This is according to a GSMA...
  
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• How IKEA is solving the problem of cities

  12-04-2018 02:00
  OSLO: A retailer that has become emblematic of elegant Swedish design, IKEA’s traditional out-of-town business model is under threat. The aggressor? Cities and their car-less inhabitants.CEO, Jesper Bodin has
  
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• Getting Facebook Live right requires planning

  12-04-2018 02:00
  BALI:  Facebook Live offers new opportunities to marketers when streaming and live content are hugely popular, but getting it right requires a clear strategy, say experts in the area.More than a hundred million hours of video is watched every...
  
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• Coke taps insight from Freestyle machines

  12-04-2018 02:00
  AUSTIN, TX: Coca-Cola, the soft drinks manufacturer, is generating invaluable consumer insights from its Freestyle fountain machines, which allow customers to mix beverages of their choosing from across the company’s portfolio.A case in...
  
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• Building a better CX

  12-04-2018 02:00
  GLOBAL:Delivering a good customer experience (CX) – the tangible reality of the brand and proposition made to the customer – is essential in the modern digital economy and requires an ongoing commitment from businesses if they are to...
  
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