Sales & Marketing news

• One of the data companies that Facebook just kicked off its platform is livid: 'We are getting thrown under the bus'

  29-03-2018 23:14 via feedproxy.google.com
  One of the data companies Facebook is planning to remove from its ad-targeting program has come out swinging.
  Acxiom CEO Scott Howe told Business Insider that Facebook is deliberately cutting off third-party data vendors to distract from its botched handling of the Cambridge Analytica mess.
  ''We are getting thrown under the bus,' Howe said. "This was a masterful political manipulation."A lot of people are not happy with Facebook right now. Add Scott Howe to the list.
  Howe is the president and CE
  
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• Saudi Arabia's powerful crown prince is taking a landmark US tour, meeting with with stars from Elon Musk and Bill Gates to Oprah

  29-03-2018 23:01 via feedproxy.google.com
  Saudi Arabia's Crown Prince Mohammed bin Salman is currently on a multi-week tour across the US, meeting with heavy hitters in government, business, and the media.
  Starting with President Donald Trump, MbS, as he is known, has since gone on to meet other important politicians in Washington, including influential members of Congress and a number of Trump Cabinet officials.
  But the crown prince isn't just meeting with politicians. The Independent reported that a leaked copy of his itinerary&n
  
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• Trump threatens to 'hold up' new trade deal with South Korea in a roundabout attempt to put pressure on North Korea

  29-03-2018 22:06 via feedproxy.google.com
  President Donald Trump may "hold up" a new trade deal with South Korea until after his meeting with North Korea's leader, Kim Jong Un.
  Trump may block the deal because "it's a very strong card and I want to make sure everyone is treated fairly" in the talks with North Korea.
  Trump has called the previous version of the trade deal, known as KORUS, "horrible."
  President Donald Trump said Thursday that he is considering slowing down negotiations on a new trade deal with South Korea to maintain maxi
  
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• Stocks surge to end the first quarter

  29-03-2018 22:00 via feedproxy.google.com
  Stocks surged in the final trading of the first quarter, but the S&P 500 was unable to erase its first quarter loss. The benchmark index fell 1.19% during the first quarter, snapping its streak of nine consecutive quarterly gains. It also marked first time in eight years that Q1 was negative. 
  Here's Thursday's scoreboard:S&P 500: +1.38%
  Dow Jones: +1.07%
  Nasdaq: +1.64%Tech names like Facebook, Intel, Apple and Microsoft led the Dow's top gainers as Wall Street changed its ton
  
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• A key recession signal is back at levels last seen during the financial crisis

  29-03-2018 21:36 via feedproxy.google.com
  The yield curve, which measures the difference between short- and long-term bond yields, hit its narrowest point since October 2007. 
  When the curve inverts, meaning long-term yields fall below short-term yields, it has historically indicated that a recession is coming.
  Follow 2-year and 10-year Treasury yields here. 
  What's happening in the bond market is raising recession fears.  
  The 2-year/10-year spread, which measures the difference between short- and long-term bon
  
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• Bob Wootton: Harvey Nichols and MoneySupermarket are wrong to fire their agencies

  29-03-2018 16:09
  Some arguable underlying business reasons (or at least some Olympic-quality corporate blather) will doubtless be rolled out to explain two notable recent ad agency firings.
  First, we had MoneySupermarket’s dismissal of Mother. Then hot on its heels came Harvey Nichols’ firing of adam&eveDDB. I see quite a bit in common between these two apparently disparate stories.
  READ MORE: MoneySuperMarket – We need our brand to be more famous than our ads
  Both involve long-term relatio
  
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• Alibaba unveils car ‘vending machine’, sponsors dump Aussie cricket stars: International round-up

  29-03-2018 13:39
  Major sponsors end relationships with Australian cricket stars over ball tampering scandal
  Major sponsors of the Australian cricket team’s stars have started jumping ship after the nation’s vice-captain David Warner found himself in hot water over his role in the ball tampering scandal engulfing the national team.
  Electronics giant LG says it won’t be renewing its sponsorship deal with Warner, due to his leading role in Australia’s ball-tampering plot during day three of
  
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• What is people-based marketing

  29-03-2018 12:00 via warc.com
  Information tied to identity is the basis of people-based marketing - with this technique, marketers are offered better targeting solutions but also more opportunities to enhance trust with both the client and the consumer, says Richard...
  
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• Amazon signs up as new sponsor of The Great British Bake Off

  29-03-2018 10:49
  Amazon has signed up as the new sponsor of Channel 4’s The Great British Bake Off in what is seen as a major coup for the broadcaster.
  The sponsorship includes the ninth series of Bake Off (it’s second season on Channel 4), which will air later in the year. It also includes spin-off shows Bake Off: An Extra Slice, festive episodes and Bake Off: The Professionals.
  The deal will see Amazon focus on its Echo speakers and Alexa voice service. It was brokered by Channel 4’s sales ho
  
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• Mr Clean wins Grand Ogilvy

  29-03-2018 08:00 via warc.com
  NEW YORK: A campaign by Leo Burnett that changed perceptions of the Mr. Clean brand has won the Grand Ogilvy at the 2018 ARF David Ogilvy Awards.At the annual awards, which took place at a ceremony in New York last night, a total of six Golds,...
  
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• Analyst, UK Marketing Sales & Analytics - Music Week

  29-03-2018 01:28
  Music Week
  Analyst, UK Marketing Sales & Analytics
  Music Week
  Job title: Analyst, UK Marketing Sales & Analytics Reports to: Head of Marketing Analytics. Department: Strategy & Digital. Main purpose of job: To be an integral part of the Marketing and Digital team responsible for capturing marketing and promo ...
  
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• US tariffs target 'Made in China' 2025 plan

  29-03-2018 01:10 via warc.com
  BEIJING: The Trump administration’s announcement of tariffs on industrial materials belies the far greater potential of China’s technology advancements, with key figures in the administration suggesting that this will be the next target;...
  
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• Indians embrace fast food as QSR brands boom

  29-03-2018 01:10 via warc.com
  MUMBAI: Fast food brands in India are benefitting from a pick-up in the economy and a youth population with more money to spend, according to a new report, as competitors stake their claim in the growing category.According to a Euromonitor report,...
  
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• Google enters the GIF game with Tenor acquisition

  29-03-2018 01:10 via warc.com
  SAN FRANCISCO: Google has acquired the mobile and desktop GIF platform Tenor, in a demonstration of the medium’s growing potential as a marketing channel that can track and align with users’ emotions.The company
  
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• Global viewability: video improves, display lags

  29-03-2018 01:10 via warc.com
  BRUSSELS: Around the world, reported average ad viewability from MRC-accredited companies for video stands at 60% while display is just under 50%, new research reveals.The Global Viewability Benchmarking report, from the World Federation of...
  
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• Brands fall short on CMO diversity

  29-03-2018 01:10 via warc.com
  DANA POINT, CA: Brand owners have made “strong progress” in addressing the gender imbalance in the chief marketing officer (CMO) role, but ethnic diversity still requires further work, the Association of National Advertisers (ANA) has...
  
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• Automation vs waste: the programmatic conundrum

  29-03-2018 01:10 via warc.com
  GLOBAL: As little as 28% of advertisers’ programmatic expenditure may actually make it to the working media level, as agency fees, the “tech tax” and ad fraud all eat into the $63.4bn spent worldwide last year, an analysis by WARC...
  
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• Consumer confidence on the rise but concerns about the economy linger

  29-03-2018 01:01
  Consumer confidence saw a “surprise” three-point increase in March as positive news about wage increases, inflation decreases and the Brexit agreement in principle, as well as the prospect of lighter evenings and the advent of spring, boosted morale.
  According to GfK’s Consumer Confidence Index, all five measures of consumer confidence increased in March compared to February. For example, consumers’ propensity to make a purchase increased by two points to a score of two,
  
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