Sales & Marketing news

• Republicans want to use a second round of tax cuts to put Democrats between a rock and a hard place

  28-03-2018 20:54 via feedproxy.google.com
  Republicans want to roll out a second tax cut bill this year.
  The new bill could force Democrats to make a hard choice right before the 2018 midterm elections.
  The bill could also help correct some of the errors in the original tax bill.
  Even after passing the largest federal tax code overhaul in 30 years, Republicans are making more noise about trying to pass a second tax cut in an attempt to put pressure on Democrats in an election year.
  Top Republicans including President Donald Trump and Rep
  
  Read more

• Ferrari is facing its 'most testing' year since its IPO (RACE)

  28-03-2018 20:40 via feedproxy.google.com
  Evercore ISI says Ferrari has six major challenges to overcome in 2018.
  The stock has outperformed the S&P 500 since its 2015 initial public offering. 
  Ferrari has held its own since its 2015 initial public, outperforming the S&P and more than doubling its opening share price, but 2018 presents a new sets of challenges, Evercore ISI says.
  In a note to clients Wednesday, analyst George Galliers laid out six challenges for the Italian motor company that could make 2018 a difficult yea
  
  Read more

• The robots are killing Tesla (TSLA)

  28-03-2018 20:32 via feedproxy.google.com
  Analysts at Bernstein argue that Elon Musk has over-automated Tesla.
  The very robots that Musk says will revolutionize the car industry are baking in Tesla's mistakes, and costing far more money than they're worth.
  The robots are killing Tesla.
  In a rare win for humans over robots in the battle for labor efficiency, Wall Street analysts have laid down a compelling argument for the idea that over-automation is to blame for problems at billionaire Elon Musk's electric-car company.
  That is to
  
  Read more

• 'I feel like I might have accidentally ruined my life:' Tax season is wrapping up and bitcoin investors are freaking out

  28-03-2018 20:12 via feedproxy.google.com
  Cryptocurrency exchanges generally don't send customers information about potential tax liabilities.
  That's leaving cryptocurrency investors confused about what they owe the IRS for their holdings. 
  The bitcoin boom of 2017 minted countless new millionaires, but not everyone who jumped on the bandwagon last year is currently enjoying their spoils.
  With the deadline for filing federal taxes in the US right around the corner, cryptocurrency investors who cashed in last year may face a massive
  
  Read more

• Advertisement

• The tech selloff reveals a major shift in how Wall Street is positioning for the future

  28-03-2018 19:43 via feedproxy.google.com
  Tech stocks, favored for their earnings growth, are underperforming more defensive utilities stocks. 
  The weakened ratio of both sectors reflects a softening in investors' growth outlook.
  The recent sell-off in tech stocks suggests that investors are thinking about growth differently.
  The returns of the S&P 500's technology sector have more than doubled the benchmark index's over the past year. In contrast, utilities, a defensive sector that investors like for its indifference to the ec
  
  Read more

• Everything is going wrong simultaneously for the tech juggernauts that have kept the market afloat for years

  28-03-2018 19:13 via feedproxy.google.com
  Tech stocks have been under a disproportionate amount of selling pressure in the past couple weeks, and it's been hurting broader indexes.
  Major issues at stock market favorites like Facebook, Apple, Amazon, and Tesla have flared up at the same time, threatening to deprive the market of strength in a group that's been indispensable during the nine-year bull market.
  While Facebook grapples with escalating privacy concerns, Amazon is feeling the wrath of Trump, while Apple and Tesla are facing pro
  
  Read more

• Tim Cook is throwing lots of shade — first at Amazon, then at Mark Zuckerberg (AAPL, FB, AMZN)

  28-03-2018 18:46 via feedproxy.google.com
  Apple CEO Tim Cook was interviewed by Recode's Kara Swisher on Wednesday in Chicago.
  He had some good burns for Amazon and for Facebook CEO Mark Zuckerberg.
  Apple CEO Tim Cook was in Chicago on Wednesday to talk about schools and the company's new iPad.
  Somehow, he still found time to burn some of Apple's closest competitors.
  In an interview with Recode's Kara Swisher, Cook had less-than-complimentary things to say about Facebook and Amazon.
  First, he weighed in on Amazon's public search for a s
  
  Read more

• Amazon is fighting back after the White House says it has no immediate plans for policy changes (AMZN)

  28-03-2018 18:32 via feedproxy.google.com
  President Donald Trump is eyeing legal means to go after Amazon, according to a report from Axios' Jonathan Swan.
  This isn't the first time Trump has set his sights on the retailer.  
  The White House said it has no immediate policy changes.
  Amazon shares are down 3.71% after slumping as much as 7.4%.
  Watch Amazon in real time here.
  Shares of Amazon slumped as much as 7.4% Wednesday morning following a report President Donald Trump is eyeing legal means to go after the e-commerce behemo
  
  Read more

• Advertisement

• CRYPTO INSIDER: Only bitcoin is in the green

  28-03-2018 18:25 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Bitcoin was the only major cryptocurrency in the green Wednesday afternoon, while most others had declined.
  Here are the current prices:
  What's happening:'All hell will break loose': The crypto market will boom again in 2018 according to the CEO of American Express-backed startu
  
  Read more

• Top investors were asked to rate Wall Street's CEOs — here's how Jamie Dimon, Lloyd Blankfein and James Gorman stack up (JPM, C, MS)

  28-03-2018 18:16 via feedproxy.google.com
  JPMorgan Chase CEO Jamie Dimon is the best of Wall Street's top executives, according to ratings from investors compiled by Procencus. 
  Of the nine global bank CEOs rated, Dimon ranked the highest overall, as well as in four of the six "competencies" the CEOs were judged on.
  Morgan Stanley's James Gorman came in second, and he beat out Dimon on ratings for market communication and hitting financial plans and targets. 
  While the top-rated CEOs had strong stock performance, it wasn't a p
  
  Read more

• Apple slips after analysts slash iPhone sales forecasts (AAPL)

  28-03-2018 18:10 via feedproxy.google.com
  Analysts at Goldman Sachs and RBC Capital Markets separately slashed their iPhone sales estimates, citing sluggish demand for the smartphones.The analysts expect Apple to release its latest wave of iPhones in September, meaning the company could soon start curbing its inventory in order to make way for new products.
  Both firms reduced their price targets and earnings forecasts.
  You can watch Apple's stock move in real time here.
  Forecasts for Apple's iPhone sales have gotten the axe. 
  After
  
  Read more

• Netflix is tumbling as tech stocks continue to get smoked (NFLX)

  28-03-2018 17:52 via feedproxy.google.com
  Netflix is getting smoked as the tech selloff continues. 
  It's still one of the best performing tech stocks in recent months. 
  Shares of Netflix dropped as much as 7.2% Wednesday as the tech sector at large remained under pressure, continuing its slump fueled by fears of a crack down on Chinese investment in US tech companies.
  The stock is now down 10% for the week. 
  Facebook began to drag the sector down last week, officially entering a bear market, when the Cambridge Analyt
  
  Read more

• JPMORGAN: Twitter concerns are 'overdone' (TWTR)

  28-03-2018 17:45 via feedproxy.google.com
  Investor concerns about a regulatory impact on Twitter are "overdone," said JPMorgan analyst Doug Anmuth.Twitter relies more on non-sensitive data than it does on sensitive data, so it's not terribly exposed to regulatory risk, he said.
  Anmuth gave a $36 price target on Twitter, which has been hit hard of late. 
  Investors' concerns over Twitter are "overdone," JPMorgan analyst Doug Anmuth wrote in a note to clients Wednesday.
  Twitter has been hit hard since news broke of the massive Fa
  
  Read more

• Tesla is getting slammed following its downgrade at Moody's

  28-03-2018 17:36 via feedproxy.google.com
  Tesla is trading lower by 8.12% after getting downgraded at Moody's.
  The rating agency lowered Tesla's corporate rating one notch to B3, citing a "significant shortfall" in Model 3 production.
  Moody's could downgrade Tesla further if it continues to miss production targets.
  Follow Tesla shares in real time.
  Tesla shares are sliding Wednesday, down 8.12%, after the electric-car maker was downgraded by Moody's. 
  The rating agency lowered Tesla's corporate rating one notch to B3, citing a 
  
  Read more

• Mexico's former ambassador to China explains 'how China capitalizes where the United States is retreating'

  28-03-2018 17:19 via feedproxy.google.com
  Jorge Guajardo was one of Mexico's longest-serving ambassadors to China, serving from June 2007 to April 2013.
  His time there took him each of the country's provinces, witnessing first-hand the country's rapid growth and important transfers of power, as well as visits by two Mexican presidents with two Chinese presidents.
  Prior to being appointed to his post in China by President Felipe Calderon of the National Action Party, he was consul general in Austin, Texas, a position for which President
  
  Read more

• Hedge funds' favorite stocks are having a brutal month

  28-03-2018 17:08 via feedproxy.google.com
  It's been a tough month for the darlings of the hedge fund investment world. 
  Back in December, Business Insider published a list of the stocks hedge funds love the most. And it's been a brutal few weeks for the 10 top stocks, with several down more than 10% in the last month. In comparison, the S&P 500 is down around 4%, and the Dow is down around 5%.
  It's not all bad for hedge funds' bets, of course, with many of the market's favorite short trades benefitting from the recent volatili
  
  Read more

• MORGAN STANLEY: Nvidia's self-driving selloff is 'an overreaction' (NVDA)

  28-03-2018 17:07 via feedproxy.google.com
  Nvidia dropped 10% on Tuesday after saying it was halting self-driving tests following a fatal crash.
  Morgan Stanley analyst Joseph Moore told clients that dip was an overreaction. 
  You can follow Nvidia's stock price in real-time here>>
  As Nvidia CEO Jensen Huang showed off some of the company's latest tech developments on stage at its 2018 GPU Technology Conference in California on Tuesday, the stock was being clobbered for entirely different reasons.
  After an unnamed source to
  
  Read more

• These are the 25 most powerful militaries in the world

  28-03-2018 16:59 via feedproxy.google.com
  These are the 25 most powerful militaries in the worldSEE ALSO: The US Navy's next advanced aircraft carrier is 70% complete — watch the latest 888-ton chuck drop into place
  Join the conversation about this story »NOW WATCH: How Russia's most advanced military equipment stacks up against NATO hardware
  
  Read more

• Renovate or innovate? How Carlsberg is revitalising its ‘sleeping giants’

  28-03-2018 16:58
  Carlsberg is making actor Mads Mikkelsen the global face of the brand as it follows up the success of its Carlsberg Export rebrand with new strategies for ‘sleeping giants’ including Tetley.
  The brewer launched the £15m Carlsberg Export rebrand, which included a new marketing campaign and product redesign, last year, and it claims the revamp has dramatically improved consumer perceptions and boosted sales.
  At a media briefing on Monday (26 March) the brewer revealed that t
  
  Read more

• We visited Victoria's Secret and saw why analysts say its teen brand is on 'the precipice of collapse' (LB)

  28-03-2018 16:42 via feedproxy.google.com
  PINK has become one of Victoria's Secret's only areas of growth. 
  But in its parent company's most recent quarterly results, the brand showed signs of slowing and has ramped up its promotions. 
  Jefferies analyst Randal Konik wrote in a note to investors on Monday that PINK is on "the precipice of collapse."
  PINK was once Victoria's Secret's saving grace, but now analysts say the brand is showing signs of struggle. 
  In recent years, PINK has become one of the mo
  
  Read more

• How Ace & Tate is looking to disrupt the eyewear market

  28-03-2018 16:42
  When Dutch eyewear startup Ace & Tate was founded in Amsterdam almost five years ago, it had one mission: to disrupt the eyewear market.
  Now with 27 stores in seven countries – including a new shop near Covent Garden in central London – and the launch of its first ever global campaign this week, it is looking to take that disruption to the next level with a focus on virtual eye tests and its sights set on the US.
  If one thing’s immediately clear from the Covent Garden store
  
  Read more

• MORGAN STANLEY: Tesla's slump could be the buying opportunity 'investors have been waiting for' (TSLA)

  28-03-2018 16:09 via feedproxy.google.com
  Shares of Tesla continue to slide amid downgrades, crashes, and production missteps.
  Morgan Stanley says the slump could be a potential buying opportunity. 
  You can track Tesla's share price in real-time here>>
  After losing more than 17% since the beginning of the year, Morgan Stanley says Tesla is trading right in the middle of its bull and bear cases for the stock, which could finally be a buying opportunity.
  "We think that we are looking at one of the buying opportunities that many
  
  Read more

• Understanding the new Chinese traveller

  28-03-2018 16:00 via warc.com
  With the number of overseas Chinese tourists predicted to rise exponentially by 2023, PSI’s James McEwan takes a closer look at the new Chinese travel market.The Opportunity
  
  Read more

• Trump's chief metric for who is winning the trade war is moving in the wrong direction

  28-03-2018 16:00 via feedproxy.google.com
  The US trade deficit keeps widening despite President Donald Trump's anti-trade, protectionist stance. 
  The deficit with China surged 16.7% in January to its highest level since September 2015.
  "The trade numbers over the last quarter of 2017 deteriorated sharply, suggesting 2018 could see a larger deficit," write Nomura research analysts Bilal Hafeez and Sam Booney in a research note.
  For most economists, a large US trade deficit is the natural and sustainable product of a very large
  
  Read more

• Americans in almost every state saw their incomes go up last year

  28-03-2018 15:55 via feedproxy.google.com
  The Bureau of Economic Analysis recently released data on personal income growth between 2016 and 2017 in each state and Washington DC.
  Income rose in every state except North Dakota, with Washington state taking the lead with a 4.8% jump in personal income.
  Personal income rose in every US state but one last year, according to the Bureau of Economic Analysis.
  The BEA recently released data on personal income in each state and Washington DC, including the percent change in total income for resid
  
  Read more

• 30 irresistible places Americans dream of owning a vacation home

  28-03-2018 15:54 via feedproxy.google.com
  Exotic locales from Canada to South America draw millions of tourists every year.
  But some vacationers are looking for more than a one-time visit — they want a home away from home.
  Based on Google searches originating in the US, these are the top 30 countries in North, South, and Central America where people are eyeing a vacation home.
   
  If you've ever fantasized about turning your getaway dreams into reality, you've got company.
  Approximately 14% of realtor respondents in the Nationa
  
  Read more

• Amazon is getting whacked following a report saying Trump wants to go after the e-commerce behemoth (AMZN)

  28-03-2018 15:48 via feedproxy.google.com
  President Donald Trump is eyeing legal means to go after Amazon, according to a report from Axios' Jonathan Swan.
  This isn't the first time Trump has set his sights on the retailer.  
  Amazon shares are down 5.68%.
  Watch Amazon in real time here.
  Shares of Amazon are under pressure, down 5.68% Wednesday morning, following a report President Donald Trump is eyeing legal means to go after the e-commerce behemoth. 
  Axios' Jonathan Swan says Trump believes Amazon is making life difficu
  
  Read more

• Trump keeps backing down from his worst impulses — and it could be great news for the economy

  28-03-2018 15:15 via feedproxy.google.com
  President Donald Trump has fallen into a cycle of backing off initial tough talk on trade fights.
  The easing of Trump's new tariffs on both China and metals could be a positive sign for the US economy.
  A familiar pattern is emerging in President Donald Trump's highly publicized moves on trade in recent weeks: Trump announces tariffs in dramatic fashion at the White House, only to back off in the days and weeks that follow.
  "President Trump is, for many, the big bad wolf," Fraser King, an analyst
  
  Read more

• Trump wants to go after Amazon

  28-03-2018 15:12 via feedproxy.google.com
  President Donald Trump is "obsessed" with Amazon, a source told the news website Axios.
  The president is considering targeting the retail giant's tax status or antitrust action.
  Trump blames Amazon for the decline of brick-and-mortar retailers and the pain that has caused real-estate developers.
  And he thinks the company is getting a free ride from the US Postal Service.
  President Donald Trump is "obsessed" with Amazon, a source told the news website Axios, and is eyeing legal means to go after
  
  Read more

• Tesla's tumbling stock has made short sellers $1.9 billion in less than a month (TSLA)

  28-03-2018 15:11 via feedproxy.google.com
  Tesla's stock has come under serious pressure in recent days, dropping 8.2% on Tuesday as analysts questioned Model 3 production targets and the National Transportation Safety Board announced a second investigation into a self-driving car death involving a Tesla vehicle.
  This decline has been lucrative for Tesla short sellers, who have made almost $2 billion in March alone.
  Follow Tesla in real time here.
  Elon Musk's least favorite group of people is enjoying a revenge of sorts.
  That would be sh
  
  Read more

• A new poll found that a majority of Americans support a radical change to the US healthcare system

  28-03-2018 14:44 via feedproxy.google.com
  A new poll found 59% of Americans support a "national Medicare-for-all plan."
  The plan is similar to a proposal made by Sen. Bernie Sanders during the 2016 presidential campaign.
  Support for the idea is split along party lines, with only 36% of Republicans in favor.
  The healthcare system supported by Bernie Sanders and many liberal-leaning Democrats has begun gaining steam with more Americans, according to a new poll.
  The poll, from the Kaiser Family Foundation, a nonpartisan health policy think
  
  Read more

• Facebook gains after announcing new privacy tools (FB)

  28-03-2018 14:34 via feedproxy.google.com
  Facebook is embroiled in controversy surrounding US election interference, users' personal data, and the firm Cambridge Analytica.
  On Wednesday, the company said it's making it easier for people to revoke apps' access to their data — and simplifying privacy settings.
  Shares are up about 1% ahead of Wednesday's opening bell. You can follow the price in real-time here>>
  Shares of Facebook are set to open up about 1%, near $154, Wednesday after the company said it would releas
  
  Read more

• US economic growth revised higher in the 4th quarter on stronger consumer spending

  28-03-2018 14:30 via feedproxy.google.com
  US gross domestic product was revised up to a 2.9% annualized rate from 2.5%, led by an upgrade to consumer spending.
  The final quarter of 2017 marked the third quarter in a row with GDP close to or exceeding 3%, the pace the Trump administration set as a target for the economy.Several forecasters have downgraded their GDP estimates for the first quarter of 2018, though Q1 growth tends to be the slowest of the year.
  The US economy grew faster than previously estimated in the final quarter of 201
  
  Read more

• Tesla is sliding after getting downgraded at Moody's

  28-03-2018 13:42 via feedproxy.google.com
  Tesla is trading lower by 2.84% after getting downgraded at Moody's.
  The rating agency lowered Tesla's corporate rating one notch to B3, citing a "significant shortfall" in Model 3 production.
  Moody's could downgrade Tesla further if it continues to miss production targets.
  Follow Tesla shares in real time.
  Tesla shares are sliding Wednesday, down 2.84%, after the electric-car maker was downgraded by Moody's. 
  The rating agency lowered Tesla's corporate rating one notch to B3, citing a 
  
  Read more

• Mark Ritson: Marketers’ silence on Cambridge Analytica speaks volumes

  28-03-2018 13:30
  Cambridge Analytica whistleblower Christopher Wylie testifying to the House of Commons DCMS committee on 27 MarchIt’s ironic, is it not. We marketers spend our lives trying to get the public’s attention. Finally, a story comes along – in the shape of the Cambridge Analytica saga – that propels marketing, advertising and consumer behaviour onto the front pages of the world’s media for two weeks. And yet, despite this global popularity, marketers appear reticent to t
  
  Read more

• 'It's funny but it's not funny': Trading executive warns about pivots to blockchain

  28-03-2018 13:00 via feedproxy.google.com
  Business Insider spoke to Jason Paltrowitz, executive vice president at OTC Markets, about the ongoing cryptocurrency and blockchain craze.
  He says the company has beefed up its oversight and warnings to investors about potential fraud as it continues to see companies boost their stock price by pivoting to crypto. 
  "It's funny but it's not funny," he told Business Insider. "This is the latest avenue for potential fraud and things that will harm investors, and so we need to take it seriously
  
  Read more

• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, LULU)

  28-03-2018 12:37 via feedproxy.google.com
  Here is what you need to know.
  Stocks dive following report of crackdown on Chinese companies investing in the US. The Dow Jones industrial average fell 600 points from its highs Tuesday after reports surfaced suggesting the Trump administration could move to block China from investing in certain types of US tech companies.
  Global markets are under pressure. Hong Kong's Hang Seng (-2.5%) led the decline in Asia, and Germany's DAX (-1.28%) trails in Europe. The S&P 500 is set to open lower by
  
  Read more

• The choppy trading that's rocking stocks is an ominous sign for the future of the bull market

  28-03-2018 12:05 via feedproxy.google.com
  The stock market has been possessed by volatility in recent days as fears of a global trade war have whipsawed US equities, particularly tech firms.
  Bank of America Merrill Lynch warns these types of price swings can spell disaster for equity bull market periods, and explains why.
  The topsy-turvy ride US stocks are on right now doesn't simply mark the return of equity volatility. It could also be signaling the beginning of the end of the nine-year bull market.
  So says Bank of America Merrill Lyn
  
  Read more

• How intelligence and AI drives business innovation

  28-03-2018 12:00 via warc.com
  Our lifestyles have never been busier but technology underpinned by AI, such as voice search, makes our lives easier and saves us one of our most valued commodities – time, argues Bing’s Axel Steinman.As AI and digital...
  
  Read more

• Monster’s new CMO on taking the brand out of the dotcom era

  28-03-2018 08:12
  Moving the focus of marketing strategy across the Atlantic can involve a big shift in operational thinking. In November, recruitment site Monster relocated its global CMO role to the US following the departure of London-based CMO Andrew Warner after three years with the business.
  His replacement is Jonathan Beamer, founding partner of digital media agency Think-Digital and former senior vice president of strategy and analysis at Digitas North America.
  Beamer’s strategy is to take Monster b
  
  Read more

• Monster’s CMO on taking the brand out of the dotcom era

  28-03-2018 08:12
  Moving the focus of marketing strategy across the Atlantic can involve a big shift in operational thinking. In November, recruitment site Monster relocated its global CMO role to the US following the departure of London-based CMO Andrew Warner after three years with the business.
  His replacement is Jonathan Beamer, founding partner of digital media agency Think-Digital and former senior vice president of strategy and analysis at Digitas North America.
  Beamer’s strategy is to take Monster b
  
  Read more

• Why there is ‘no excuse for misalignment’ between marketing and sales

  28-03-2018 08:03
  The relationship between marketing and sales is typically characterised by a healthy tension. Both sides must learn how to balance the short-term need to drive conversion with the longer-term desire to build brand equity and create fulfilling customer experiences.
  A 14-year working relationship helps feed the close alignment between EE’s managing director of marketing, Max Taylor, and managing director of channels and trading, Ettienne Brandt.
  “We typically see things from a very si
  
  Read more

• China isn’t killing the US in trade by as much as we think

  28-03-2018 05:04 via feedproxy.google.com
  A trade war is brewing between the US and China. 
  The US-China trade balance misses hundreds of billions of sales made through offshore subsidiaries. 
  Tariffs could hurt both sides more than the record-high US trade deficit with China suggests. 
  President Donald Trump loves to hate the trade deficit the US runs with China — even using it to promote a trade war between the two countries — but he could be missing a huge point. 
  On the campaign trail, Trump called tr
  
  Read more

• Stocks haven't been this wildly unpredictable in years — but one key historical comparison could reveal what's next

  28-03-2018 05:02 via feedproxy.google.com
  Volatility has returned to the stock market in recent weeks, with the S&P 500 moving more than 2% for three consecutive days for the first time in 2 1/2 years.
  One historical comparison could shed light on how the benchmark equity index will fare in the coming weeks.
  Volatility is back in the stock market, for better or worse.
  On Monday, the benchmark S&P 500 moved more than 2% on a closing basis for a third straight day, the longest such streak in more than 2 1/2 years. What's more, Mon
  
  Read more

• Bank of America has formulated a 2-step plan for people who think Trump's trade war is almost over

  28-03-2018 03:38 via feedproxy.google.com
  There are sound arguments both for why the trade war between the US and China may escalate and for why it may not.
  For the bullish investor, derivatives strategists at Bank of America Merrill Lynch have formulated a trading recommendation after observing that implied volatility jumped as stocks sold off last week.
  The stock market's sharp moves since last week appear to track the odds investors are placing on a trade war.
  Last week, the S&P 500 suffered its biggest drop in over two years as
  
  Read more

• $1.6 billion Coinbase just made a big move toward supporting a bunch of Ethereum-based cryptocurrencies

  28-03-2018 01:46 via feedproxy.google.com
  Coinbase, the $1.6 billion cryptocurrency exchange that took bitcoin mainstream, will add support for ERC20 tokens.
  ERC20 is the technical standard behind Ethereum blockchain tokens, which make up the majority of so-called altcoins — alternative tokens that might be embraced by cryptocurrency enthusiasts, but that generally aren't in the mainstream. 
  Coinbase hasn't said which of the hundreds of ERC20 tokens it will trade on its platform, if any. But it plans to start the months-long
  
  Read more

• The best influencers are not who you think

  28-03-2018 01:23 via warc.com
  LOS ANGELES: Influence is now a serious business, but while murkiness continues to surround the strategy, new research is opening up the door on effectiveness.A study by social media analytics company Shareablee and content company Fullscreen,...
  
  Read more

• Meredith rethinks ad sales at Time Inc

  28-03-2018 01:23 via warc.com
  NEW YORK: Meredith, the media business, is unpicking the ad sales structure at Time Inc, the publisher whose acquisition it completed in January this year.The past week has seen a flurry of activity around the Time Inc titles, with Meredith...
  
  Read more

• Incentives, collaboration suggest the route through GDPR

  28-03-2018 01:23 via warc.com
  LONDON: A growing number of companies are mulling introducing redeemable incentives and forming partnerships to protect data in order to secure user consent for personal information ahead of the General Data Protection Regulation’s coming into...
  
  Read more

• Comcast taps the power of voice

  28-03-2018 01:23 via warc.com
  AUSTIN, TX: Comcast, the cable and broadcasting company, is generating extremely valuable consumer insights from the voice-activated remote controls that are now being used by many customers of its X1 service.Amit Bagga, Comcast’s VP of...
  
  Read more

Follow @sales_mrktinguk on Twitter!