Sales & Marketing news

• How brands are experimenting with digital audio advertising

  27-03-2018 14:00
  Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.
  With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.
  In the next instalment of Marketing Week’s Digital Decoded series, we speak
  
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• Ben Davis: Don’t undervalue the power of a good website

  27-03-2018 13:26
  One of the great tropes of modern marketing is a tendency for the industry to get distracted by shiny new things, sometimes at the expense of sound strategic thinking.
  The hype around some digital technologies can be exactly that – it’s what Marketing Week columnist Mark Ritson so often highlights: TV is not dead, machine learning is some way off, Blockchain isn’t ‘key’, consumers don’t crave engagement with your brand.
  Artificial intelligence, personalis
  
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• The altruistic consumer isn’t who you think it is

  27-03-2018 12:00
  Brands are talking about ethics because consumers are increasingly aware – so goes the story. But Wasserman’s Tom Lovegrove wasn’t so sure. Here, he profiles the ethical altruists.The last few years have seen a...
  
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• Marketoonist on personal data and terms of service

  27-03-2018 10:26
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on personal data and terms of service appeared first on Marketing Week.
  
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• P&G’s Marc Pritchard on the next frontier of digital: We want to know our investment results in a sale

  27-03-2018 08:00
  Procter & Gamble’s chief brand officer Marc Pritchard is calling on the big digital players to help it prove when digital marketing investment leads to a sale.
  Speaking to Marketing Week, Pritchard said: “The next frontier with the big players is going to be getting a consumer signal that helps us make sure that investment actually results in a sale and that it doesn’t add excess frequency.
  “I want to know if I reach you, and I don’t need to know it’s you
  
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• Surprise! How to build brands and cut through

  27-03-2018 02:00
  DÜSSELDORF: Marketers are taught that brands should be consistent in their marketing activities but it is the element of surprise that achieves the cut-through they are looking for.Dr Gordon Euchler and Ton Hollander, head of planning and...
  
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• Relevance doubles engagement with mobile ads

  27-03-2018 02:00
  LONDON: Mobile advertising that references consumers’ interests or location drives twice as much engagement as generic mobile ads, according to new research.Verve, a location-based mobile marketing platform, surveyed 2,000 UK adults and...
  
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• India's newspapers face difficult times

  27-03-2018 02:00
  NEW DELHI: Rising newsprint costs and a government move to publish ads of tender notices digitally are set to have an adverse impact on India’s newspapers.According to Exchange4Media there has been a 40% increase in the price of newsprint in...
  
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• How advertising got into GIFs

  27-03-2018 02:00
  NEW YORK: GIFs are growing in prominence as a way for brands to drop into the bloodstream of the internet, according to a new report.The looped video format is popular with young people who dip into popular culture for memes and references to show...
  
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• Facebook and the trust gap

  27-03-2018 02:00
  SAN FRANCISCO: Fewer than half of American respondents to a Reuters/Ipsos survey trust Facebook to comply with privacy laws, a sign that the social network has much work to do to maintain trust.The poll, which ran over three days last week,...
  
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• Declines in Chinese TV viewing squeeze video inventory

  27-03-2018 02:00
  SHANGHAI: Brands face a significant challenge in securing video inventory in China, as shifting media habits fuel ratings declines and viewers demand greater ad quality.This is according to
  
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• Bulgrin urges researchers to mix old and new

  27-03-2018 02:00
  MIAMI BEACH, FL: Marketing researchers must find the right balance of new analytic techniques and more traditional forms of audience measurement, according to Artie Bulgrin, EVP/strategy & insights at MediaScience.Bulgrin discussed this topic...
  
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