Sales & Marketing news

• The Dow slid about 250 points amid China trade retaliation fears

  14-03-2018 21:12 via feedproxy.google.com
  China threatened to retaliate against President Trump's new tariffs on imported metals on Wednesday.
  Retail sales fell short of estimates.
  The Atlanta Fed's GDP tracker now sees 1.9% growth in the first quarter.
  The Dow Jones industrial average fell 248 points in total.
  You can track the Dow in real-time on Markets Insider here>>
  The Dow Jones industrial average fell as much as 306 points on Wednesday and closed down 248 points. The index was bogged down by concerns of possible Chinese ret
  
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• CNBC commentator Larry Kudlow will replace Gary Cohn as Trump's top economic adviser

  14-03-2018 21:07 via feedproxy.google.com
  Larry Kudlow will replace Gary Cohn as President Donald Trump's top economic adviser.
  Kudlow was a staff economist at the Federal Reserve Bank of New York, worked in the Reagan administration, and was chief economist for Bear Stearns.
  Kudlow joined CNBC in 2001 and hosted a show on the network for 12 years.
  The conservative economist Larry Kudlow will replace Gary Cohn as National Economic Council director and become the top economic adviser to President Donald Trump.
  "Larry Kudlow was offered,
  
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• Trump's new top economic adviser has a history of slamming the president on Twitter

  14-03-2018 20:53 via feedproxy.google.com
  Larry Kudlow will be named the next National Economic Council director and President Donald Trump's top economic adviser in the coming days.
  Kudlow has typically supported the president, but also has a history of tweeting negative items about Trump.
  In a September 2015 tweet, Kudlow shared a GIF of a wrestler body-slamming Trump with Jeb Bush's face edited over the wrestler's.
  Larry Kudlow, a long-time CNBC contributor and conservative economic commentator, is expected to become the top economic
  
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• Adidas is banking on the hottest trend in sportswear to defy the American curse that's haunting Nike and Under Armour

  14-03-2018 20:37 via feedproxy.google.com
  During an earnings call on Wednesday, Adidas said that its North American revenues were up by 35% in 2017. 
  This growth has largely been based on its running and Originals shoe brands, which have a variety of popular models.
  Adidas will now take that momentum and apply it to its training apparel lines.
  There's no stopping Adidas. The German sportswear brand said in an earnings call Wednesday that its revenues were up 35% in North America in 2017.
  Adidas US head Mark King told Business
  
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• Tesla slides after a 2nd finance exec leaves the company in less than a week (TSLA)

  14-03-2018 19:29 via feedproxy.google.com
  Two financial executives have left Tesla in less than a week.
  The stock is down more than 3% Wednesday as the company's shareholder meeting approaches. 
  The stock slid further after CNBC reported the company was having a problem with flawed parts.
  You can follow the stock in real-time here>>
  Shares of Tesla sank as much as 2% Wednesday morning following a report that a second financial executive is leaving the electric car company in less than a week.
  Tesla’s VP of Finance, Susa
  
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• A key engine of the economy is flashing a warning sign

  14-03-2018 19:28 via feedproxy.google.com
  US retail sales fell unexpectedly in February, the third straight month of declines, raising concerns about the strength of consumer spending, which accounts for over two-thirds of economic activity.
  Stocks fell sharply on the news, and economists are revising down their forecasts for first-quarter economic growth.
  Morgan Stanley now sees the economy expanding at an annualized rate of just 1.6% in the first quarter.
  Still, many expect a rebound later this year, based on the strength of the labor
  
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• Theranos claimed it would generate 1,000 times more revenue in 2014 than it actually did

  14-03-2018 19:05 via feedproxy.google.com
  Theranos, along with its CEO Elizabeth Holmes and former president Sunny Balwani have been charged by the SEC with "massive fraud."
  The agency said Wednesday that Theranos and Holmes have agreed to resolve the charges against them.
  The SEC alleged that Theranos had overstated its program with the US Department of Defense as well as the revenues it generated in 2014. 
  Theranos, its CEO Elizabeth Holmes, and a former executive have been charged with fraud by the SEC. 
  Theranos and Holmes
  
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• The biggest Wall Street bill in years is tearing Democrats apart

  14-03-2018 18:44 via feedproxy.google.com
  The Senate is close to passing a bill that would roll back a slew of Wall Street regulations.
  Democrats are divided on the bill, with Sen. Elizabeth Warren leading the fight against the measure.
  A solid group of Democratic moderates are in favor of the bill and pushing back against Warren.
  The push to pass the largest rollback of banking regulations since the financial crisis is splitting the Democrats in the Senate in two.
  One the one hand, the banking deregulation bill championed by Republican
  
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• Larry Kudlow is the perfect person to keep Trump's economic sham going

  14-03-2018 18:43 via feedproxy.google.com
  Larry Kudlow, a Reagan era policy wonk and talking head, is joining Trump's White House.
  The fact that he disagrees with Trump's trade agenda and is still willing to join makes him the perfect candidate.
  Kudlow won't be able to dissuade Trump from doing what he wants, but Kudlow will get what he wants either way. He'll be relevant again.
  Larry Kudlow will join the White House to serve as an economic adviser to the  Trump administration, and based on his career and Trump's personality,
  
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• Prime numbers are still one of the most mysterious topics in math — here are the most confounding problems

  14-03-2018 18:23 via feedproxy.google.com
  Prime numbers are a central topic of study in math.
  Despite being an object of fascination for millennia, there are still a lot of unsolved problems involving primes.
  Prime numbers are one of the most basic topics of study in the branch of mathematics called number theory.
  Primes are numbers that can only be evenly divided by themselves and 1. For example, 7 is a prime number since I'm left with a remainder or a fractional component if I divide 7 by anything other than itself or 1. 6 is not a pr
  
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• McDonald’s doesn’t want marketers to stop being brave despite the ‘dead dad’ ad fail

  14-03-2018 17:42
  McDonald’s UK CEO Paul Pomroy says he “still wants marketers to be brave and bold” despite the ‘dead dad ad’ failure.
  Speaking at an Oystercatchers event last night, Pomroy discussed last year’s controversial ad, which was pulled after McDonald’s was accused of exploiting bereavement.
  Pomroy said it was important to make clear that no one was going to lose their jobs over the controversy and sent out an email to the agency the morning after the advert wa
  
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• One of Wall Street's most followed forecasts for the US economy is looking worse and worse

  14-03-2018 17:08 via feedproxy.google.com
  The Atlanta Fed's GDPNow tracker projects 1.9% growth for the US economy in the first quarter.
  In early February, the tracker expected 5.4% growth.
  President Donald Trump has touted 3% growth for his administration.
  One model that forecasts the US economy's performance saw another big downward revision on Wednesday.
  The Federal Reserve Bank of Atlanta's GDPNow model projects that gross domestic product will increase at a 1.8% annualized rate in the first quarter. That’s down from last week
  
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• Ethereum nears its lowest level of 2018

  14-03-2018 17:04 via feedproxy.google.com
  Ethereum fell more than 5% Wednesday morning, bottoming out at $651 per token — quickly approaching its lowest level of 2018 so far.
  The previous low was $689 per ETH, set on February 6, according to Markets Insider data.
  Most cryptocurrencies took a big hit on Wednesday after Google announced it would follow Facebook's lead in banning all cryptocurrency related ads on its platforms.
  You can track the price of dozens of major cryptocurrencies in real-time here>>
  SEE ALSO: C
  
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• Top Wall Street analyst thinks it might be time to sell Tesla and buy Ford (F, TSLA)

  14-03-2018 16:42 via feedproxy.google.com
  Morgan Stanley analyst Adam Jonas boosted his target price for Ford to $15.
  The carmaker has underperformed the markets amid a US sales boom.
  Jonas recently also recommended that investors think about taking some profits from Tesla holdings.The contrast is vivid: over the past three years, Tesla shares have risen 70% while Ford shares have declined 30%. In 2017, Tesla surpassed Ford's market capitalization and now has the 100-plus-year-old carmaker out-valued by over $10 billion.
  Ford, of course
  
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• Chipotle's chief marketing officer, who was once arrested on cocaine charges, has suddenly resigned (CMG)

  14-03-2018 16:36 via feedproxy.google.com
  Chipotle's chief marketing officer, Mark Crumpacker, resigned from his position on Tuesday.
  "Crumpacker is being terminated without cause," the company said in a regulatory filing.
  Crumpacker was set to receive a $600,000 retention bonus if he stayed at the company until January 5, 2019. Chipotle's chief marketing officer, Mark Crumpacker, resigned from his position on Tuesday, the company said in a regulatory filing. 
  His resignation will take effect on Thursday. Chipotle did not
  
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• Twitter spikes to 2.5-year high after its CFO says a new subscription product is coming (TWTR)

  14-03-2018 16:32 via feedproxy.google.com
  Twitter hit a two-and-a-half year high Wednesday after its CFO said the company was creating a new subscription product geared toward businesses.
  Twitter CFO Ned Segal says the social media platform has not done a good enough job in helping businesses use the platform to its full capabilities.
  You can see Twitter's current stock price here.
  Twitter hit a two and half-year high Wednesday, up 5.89% at $35.93, after CFO Ned Segal said the company is rolling out a new subscription product geared tow
  
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• Mark Ritson: 10 reasons why Superbrands 2018 is a worthless list

  14-03-2018 16:21
  Superbrands is back. Again. With another shit-filled annual compendium of hoo haa, I give you the 2018 UK Superbrands top 20.
  The Superbrands organisation describes its list as the “definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations”. OK then, if you say so. From where I am standing this year’s list makes just as little sense as all its equally ridiculous predecessors, but that will not stop naïve journali
  
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• CRYPTO INSIDER: The golden age of ICOs is over

  14-03-2018 16:06 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Cryptocurrency fundraising is off to a record-breaking start this year, according to new data from crypto-watcher Autonomous NEXT.
  But the rest of 2018 could see the market for ICOs fizzle out, according to a number of cryptocurrency experts who spoke with Business Insider
  
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• We went to a Kohl's store and saw how it's bucking the trend of dying department stores and malls (KSS)

  14-03-2018 16:00 via feedproxy.google.com
  Despite the recent struggles of mall-based department stores like Sears, Macy's, and JC Penney, Kohl's has seen some success. 
  One reason for this is that nine out of 10 Kohl's stores are located in suburban strip malls, away from enclosed shopping malls. 
  Kohl's has also made an effort to partner with retailers like Amazon and Aldi. 
  While thousands of mall-based stores close across America, Kohl's is thriving. 
  The retailer's same-store sales surged in the critica
  
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• A former Equifax executive has been charged with insider trading for selling shares before the company's massive data breach was announced

  14-03-2018 15:43 via feedproxy.google.com
  A former high-ranking Equifax executive was charged with insider trading by the US Securities and Exchange Commission on Wednesday.
  The complaint is the latest development in an ongoing saga that saw the personal details of more than 145 million US consumers possibly exposed in a data breach.
  Jun Ying, a former Equifax employee who was at one point next in line to be the company's global chief information officer, has been charged with insider trading by the US Securities and Exchange Commission
  
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• Walmart may have found the key to unlocking its online growth potential (WMT)

  14-03-2018 15:34 via feedproxy.google.com
  Walmart plans to hit a 40% US online growth target by 2019, and the company just made a move to get it there, a Credit Suisse analyst says.
  The retail giant announced it will launch an online grocery delivery service in over 100 cities.
  You can view Walmart's stock price here.
  Walmart may have found a way to relieve its online growth concerns, as well as get it to its targets in the next two years.
  The company plans to reach a 40% US online growth target by 2019. With the recent announcement tha
  
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• Print in the digital age: How technology is transforming print procurement

  14-03-2018 14:45
  Most sectors have been disrupted by technology, including the print industry, and it’s changing the way marketers buy print.
  Marketers who outsource their print buying to third parties can easily work directly with printers thanks to automated print procurement solutions. Marketers who already work with a trusted printer can also find ways to streamline their processes further.
  Using an external partner to source print seems an obvious choice. You hand over the relevant information and le
  
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• The Marketing Week Podcast: Addressing marketing’s impending talent shortage

  14-03-2018 14:41
  In the latest Marketing Week podcast, editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers debate marketing’s looming recruitment crisis.
  The discussion comes after exclusive Marketing Week research reveals marketing is slipping down the list of desirable careers for young people.
  Analysing the views of university and high school students on marketing’s appeal as a career for long-term success, the podcast debates whether a lack of socioeconomic di
  
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• The Guardian on its journey to become a supporter-led organisation

  14-03-2018 08:18
  Pick up a copy of The Guardian newspaper or head to its website and it is not difficult to spot major changes that have been taking place over the past two months. In January, the news organisation made the move to tabloid format and as part of the shift took the opportunity to totally redesign the brand – updating its logo, changing its masthead and revamping the look and feel of the newspaper, website and content.
  The rebrand is just the latest sign of a major rethink at The Guardian of
  
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• Robin Bonn: Don’t be seduced by chemistry – it shouldn’t win the pitch

  14-03-2018 08:00
  Here’s a quote from Alain de Botton for the lovelorn or lyrical among you: “The longing for destiny is nowhere stronger than in our romantic life”.
  Modern culture conditions us to overvalue the visceral thrill of meeting someone new. We’re in love with falling in love. And the same applies to you and your agencies.
  The C-word    
  At a recent industry thing, I was struck by the contrasting use of a word we all know and love – chemistry. Everyone agrees it&r
  
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• What publishers need to know about GDPR

  14-03-2018 01:00 via warc.com
  GLOBAL: Publishers are on the front line for GDPR compliance and have a unique opportunity to deliver transparency and boost consumer trust while also addressing issues such as ad blocking, an industry figure maintains.In a WARC Best Practice...
  
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• OTT focus on local content intensifies

  14-03-2018 01:00 via warc.com
  NEW DELHI: US streaming giants Amazon and Netflix are tapping into Indian viewers’ preferences for local content and, more specifically, regional language content as internet penetration spreads beyond the cities and into rural areas.Jessica...
  
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• Marketers expect to waste quarter of their budgets

  14-03-2018 01:00 via warc.com
  GLOBAL: Marketers believe that they are likely to waste around a quarter of their marketing budgets this year, according to a new report that also highlights how they remain focused on reach rather than tracking performance.The study by Rakuten...
  
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• KFC taps 'pride in fried' for brand turnaround

  14-03-2018 01:00 via warc.com
  SYDNEY: KFC leaned into its ‘pride in fried’ mantra to turn around the brand and record 25 quarters of same-store sales growth, according to the company’s CMO for Australia.“We had an intervention. We went...
  
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• Glossier's 'community-first' ethos

  14-03-2018 01:00 via warc.com
  PALM DESERT, CA: Glossier, the beauty company, believes that its “community-first” ethos has been vital to building meaningful bonds with consumers and spreading impactful word of mouth.Henry Davis, Glossier’s President/COO,...
  
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• Facebook makes new news move

  14-03-2018 01:00 via warc.com
  MENLO PARK, CA: Facebook, the social media giant, is reported to be working with as many as ten news publishers as it tests a daily news video that it plans to launch on its Watch platform this summer.“Timely news video is the latest step in...
  
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