Sales & Marketing news

• PepsiCo on the launch of its first ecommerce-only brand Drinkfinity

  12-03-2018 14:29
  PepsiCo is bringing its first ecommerce only product, Drinkfinity, to the UK as it looks to widen its appeal among a younger, health-conscious customer and develop more one-to-one relationships with consumers.
  Drinkfinity is a healthy squash-like drink that comes in the form of plastic ‘pods’ that are added to water. They include flavours such as Blackberry Acai Charge, White Peach Chill and Pineapple and Coconut Water.
  Consumers can only buy the pods, along with a reusable bottle de
  
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• A guide to forming authentic partnerships in sports

  12-03-2018 13:00 via warc.com
  With the FIFA World Cup, Commonwealth Games and Ryder Cup taking place this year, 2018 is a big year for sport. Kevin Gessay, Managing Director of global entertainment agency PMK•BNC, looks at how brands can work with ambassadors to...
  
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• Rhetorik Releases New Sales & Marketing Data Tool for UK & Ireland for Tech Industry - PR Newswire (press release)

  12-03-2018 11:03
  Rhetorik Releases New Sales & Marketing Data Tool for UK & Ireland for Tech Industry
  PR Newswire (press release)
  Rhetorik has announced the launch of its enhanced and expanded NetFinder sales and marketing data solution for enterprise tech vendors. The new application features an all-new online portal and a 78% increase in company coverage, providing the highest ...en meer »
  
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• South Korea, the US's 3rd biggest steel importer, says it will 'deploy all possible means' to fight Trump's tariffs

  12-03-2018 09:21 via feedproxy.google.com
  South Korea will "deploy all possible means" to respond to U.S. President Donald Trump's decision to impose tariffs on steel and aluminum imports, the country's finance minister said.
  Trump pressed ahead with steep import tariffs of 25 percent on steel and 10 percent for aluminum, but exempted Canada and Mexico and offered the possibility of excluding other allies.
  South Korea, the third-largest steel exporter to the United States and a strategic ally on the Korean peninsula, has already put in
  
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• Unilever, Disney, junk food ads: Everything that matters this morning

  12-03-2018 08:40
  ASA tackles ‘blurred line’ between advertising and editorial
  The Advertising Standards Authority has called for evidence on recognition and labelling of online ads in a bid to ensure consumers are able to recognise them.
  The move comes amid the rise of social media influencers, which is confusing consumers’ perceptions of advertising.
  The ASA has since launched a new project aimed to explore how online ads are recognised and how they’re labelled while one of its rules ind
  
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• Legoland, Snapchat, Diageo: Everything that matters this morning

  12-03-2018 08:40
  Legoland in global ad campaign
  Legoland is today launching an advertising campaign by agency BMB across several countries, aiming to promote the theme parks as more than just hotels and attractions and positioning the brand as the place for children to “unlock their imagination”. The TV ad, running in the UK, US, Europe, United Arab Emirates, Japan and Malaysia, features a park warden who oversleeps and has to get the attraction’s Lego characters ready for it to open.
  It marks
  
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• Farfetch, TfL, Manchester City: Everything that matters this morning

  12-03-2018 08:40
  Farfetch readies for ‘£4bn’ IPO
  Luxury UK-based fashion website Farfetch is readying itself for a £4bn initial public offering (IPO) that would see its valuation exceed that placed on the entire Marks & Spencer business.
  According to the Financial Times, Farfetch has engaged bankers from JPMorgan and Goldman Sachs to work on a US listing, which would put the business in the same bracket as high profile fashion players such as Burberry (with a £7bn stock market v
  
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• ASA, Unilever, Disney: Everything that matters this morning

  12-03-2018 08:40
  ASA tackles ‘blurred line’ between advertising and editorial
  The Advertising Standards Authority has called for evidence on recognition and labelling of online ads in a bid to ensure consumers are able to recognise them.
  The move comes amid the rise of social media influencers, which is confusing consumers’ perceptions of advertising.
  The ASA has since launched a new project aimed to explore how online ads are recognised and how they’re labelled while one of its rules ind
  
  Read more

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• Apple, Evening Standard, Café Rouge: Everything that matters this morning

  12-03-2018 08:40
  People with disabilities want brands to ‘be braver’ representing them in ads
  Almost two-thirds (63%) of people with physical disabilities think showing more disabled people in ads will help remove the stigma of such conditions, while 54% want brands to be braver in showing ‘people like me’ in their ads, according to a new study by media agency UM.
  More than half (52%) of the 2,000 UK Brits surveyed believe people with physical disabilities are negatively stereotyped, whi
  
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• Adidas, Google, BBC: Everything that matters this morning

  12-03-2018 08:40
  Google doubles number of bad ads removed from its platform to 3.2 billion
  Google removed more than 3.2 billion so-called “bad ads” from its platform in 2017, almost twice as many as it removed in the previous year as it looks to make viewers’ experience of the site as “safe and positive” as possible.
  It has been able to significantly increase the removal rate because of new technology that spots bad ads and sites faster. That has allowed it to remove 320,000 bad pub
  
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• I got my hammer and smashed the glass ceiling: One female CEO on her rise to the top

  12-03-2018 08:30
  It seems appropriate to be meeting Jennifer Atkinson, CEO of luxury travel group Inspiring Travel Company (ITC), on one of the wettest days of the year. She quickly points out, though, that days like this are what keeps her business thriving. “No matter what, when it’s a cold, grey, wet morning people will always say, ‘you know what I need? A bloody holiday’.”
  However, to run a successful company in a crowded market it takes more than bad weather. It actually takes
  
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• Ad industry comes together to tackle sexual harassment

  12-03-2018 01:01
  The advertising sector is hoping to have its own #TimesUp and #MeToo moment, with industry bodies coming together to issue a rallying cry and help eradicate sexual harassment from the industry entirely.
  Aimed at all sexualities, genders, agencies, marketers and media owners, the ‘timeTo’ initiative is looking to instigate long-term, cultural change at a time when issues around gender discrimination and sexual harassment are dominating headlines and conversations across the globe
  
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• The New Yorker aims to double its circulation

  12-03-2018 01:00 via warc.com
  NEW YORK: The New Yorker, the highbrow US cultural magazine, is in the fortunate position of generating two-thirds (65%) of its income from subscribers, but it wants to go further by almost doubling its paid circulation to two million by 2023. ...
  
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• Sydney hosts a new daigou shopping hub

  12-03-2018 01:00 via warc.com
  SYDNEY: AuMake, a company that specialises in connecting Australian suppliers with Chinese consumers, has launched Australia’s first dedicated retail hub for ‘daigou’ shoppers.Thousands of Chinese daigou shoppers make a living in...
  
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• Inside HSBC's Together We Thrive

  12-03-2018 01:00 via warc.com
  LONDON: Formerly the ‘world’s global bank’, HSBC’s most recent campaign, Together We Thrive, sets out the brand’s view that people, communities, and businesses all thrive when they’re connected to something...
  
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• Google champions 'assistive' brands

  12-03-2018 01:00 via warc.com
  PALM DESERT, CA: Brands must inject “assistive” layers into their strategies at various stages of the purchase journey, a leading executive from Google, the tech company, has argued.Jim Lecinski, VP of customer solutions at Google,...
  
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• False news travels much faster than true news

  12-03-2018 01:00 via warc.com
  BOSTON: False news spreads far faster and wider on Twitter than the truth, according to a new academic study, which also suggests that people, not bots, are the prime culprits when it comes to the proliferation of misinformation.The research,...
  
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• Coca-Cola pivots toward content marketing in India

  12-03-2018 01:00 via warc.com
  NEW DELHI: The Coca-Cola Company, home to some of India’s biggest beverage brands including Thums Up and Maaza, has re-oriented its digital properties toward content marketing in the country in a bid to tell better brand stories.“We...
  
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• Brands should treat Russia 2018 as the mobile World Cup

  12-03-2018 01:00 via warc.com
  LONDON: If the FIFA World Cup in Brazil in 2014 can be regarded as the first social media World Cup, then brands should prepare for the tournament in Russia this summer to be dominated by fans sharing visual images with each other.That is...
  
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