Sales & Marketing news

• This year could see a bull market for tech IPOs — but don't expect to see a lot of big names go public

  08-03-2018 23:46 via feedproxy.google.com
  The number of tech startups going public should jump to around 50, investment bankers who cater to the industry say.But don't expect a lot of big-name companies to hit the public markets. Instead, enterprise-software companies will likely represent the lion's share of new offerings, the bankers said.
  Many startups are feeling pressure from venture investors and employees to go public — and may sense a welcome market ahead for their shares, the bankers said.Dozens of tech companies are angl
  
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• Trump's massive tariff announcement is twisting the political world in knots

  08-03-2018 23:38 via feedproxy.google.com
  Conservative organizations panned the steel and aluminum tariffs implemented by President Donald Trump on Thursday.
  On the flipside, left-leaning groups and individuals praised the plan as beneficial to US workers.When President Donald Trump signed his executive order to implement new tariffs on aluminum and steel on Thursday, political groups traded places as conservative organizations panned the proposal while liberal groups cheered its arrival.
  The Heritage Foundation, which has long-backed T
  
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• Toys R Us is reportedly about to liquidate its US assets as it loses hope of finding a savior

  08-03-2018 23:17 via feedproxy.google.com
  Toys R Us is preparing to liquidate its entire US operation, according to Bloomberg.
  The retailer filed for Chapter 11 bankruptcy protection in September 2017. 
  Debt restructuring negotiations are reportedly not going well, but a buyer could still emerge to rescue the chain.
  Toys R Us is reportedly in its death throes, and liquidation of all its US assets is looking like the most likely outcome, according to a new report in Bloomberg, which cited anonymous sources.
  A deal has not yet been r
  
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• Crypto exchanges are looking to list more coins even as regulators clamp down

  08-03-2018 23:11 via feedproxy.google.com
  Cryptocurrency exchange Gemini is making the addition of more coins to its exchange a focus in 2018, according to a Bloomberg News report out Thursday. 
  Kraken also plans to add to the number of coins trading on its platform as part of a broader expansion, according to a person familiar with the company's operations.
  Gemini and Kraken, two of the largest cryptocurrency exchanges in the US, are looking to add to the number of coins listed on their respective platforms. 
  Cameron and Tyle
  
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• Costco is selling $6,000 doomsday-prepper food kits that can feed a family of 4 for a year (COST)

  08-03-2018 22:44 via feedproxy.google.com
  Costco is selling emergency food kits that can feed a family of four for one year.
  The kits contain freeze-dried broccoli, green beans, corn, dehydrated apples, and other grains and proteins that have a shelf life of up to 30 years. 
  One anonymous reviewer called the Thrive-branded $3,999.99 kit "end-of-the-world-as-we-know-it insurance." Costco is selling food kits that can feed a family of four for up to a year.
  The kits cost between $1,000 and $6,000 and include a mix of grains, fru
  
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• Here's why the February jobs report is coming out in the middle of the month

  08-03-2018 22:16 via feedproxy.google.com
  The monthly jobs report usually comes out on the first Friday of the month, but the February 2018 report will be out March 9, the second Friday.
  That can happen from time to time, depending on when the surveys behind the jobs report are taken during a short month.
  The jobs report is a monthly ritual for anyone following markets or the US economy, as it contains some of the main data points measuring the health of the labor market in the world's largest economy.
  The report almost always comes out
  
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• Trump just rolled out his massive new tariffs — here's what we know about them

  08-03-2018 22:14 via feedproxy.google.com
  At the White House on Thursday, President Donald Trump rolled out his new tariffs on steel and aluminum.
  The tariffs will start in 15 days.
  Canada and Mexico will be exempt, and other countries can apply for exemptions.
  President Donald Trump on Thursday rolled out his new tariffs on steel and aluminum, kicking off what some economists fear could be a protectionist shift for the administration.
  "The workers who poured their souls into building this great nation were betrayed," Trump said at the
  
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• Trade war fears are escalating — here's who has the most to lose

  08-03-2018 20:00 via feedproxy.google.com
  Last Thursday President Trump announced that the US would impose new tariffs on imports of steel and aluminum. This caused US stocks to sell off broadly, while shares of the largest US steel makers got a small boost. The initial market reaction was small compared to the potential larger consequences of these policies. According to a recent note from Fidelity Investments, "the broader issue is the potential of escalating anti-trade policies globally, which could slow, or even rever
  
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• The 3 stooges are running the US economy now, so buckle up

  08-03-2018 19:34 via feedproxy.google.com
  With Gary Cohn out at the White House, President Donald Trump can run the economy like the slapstick show he's always wanted.
  The stars are Treasury Secretary Steven Mnuchin, Commerce Secretary Wilbur Ross, and Trump's top trade adviser, Peter Navarro.
  These three stooges will surely provide the protectionist antics that make their boss laugh, but they're a danger to the US economy.
  Treasury Secretary Steve Mnuchin is a sycophant.
  Commerce Secretary Wilbur Ross is a sycophant.
  The White House tr
  
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• Coinbase snags an executive from the New York Stock Exchange as it tries to become the Google of crypto

  08-03-2018 19:26 via feedproxy.google.com
  The New York Stock Exchange lost an executive to cryptocurrency exchange Coinbase, according to a blog post by the company. 
  Eric Scro is set to join the San Francisco-based company as vice president of finance. 
  Coinbase, which has been at the heart of the crypto boom, told Business Insider it expects to double its team from 250 employees to 500 in 2018.
  Count this as a sign that Coinbase is snagging talent to build the Google of crypto. 
  Coinbase, the cryptocurrency trading plat
  
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• CRYPTO INSIDER: Bitcoin keeps on tanking

  08-03-2018 19:07 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Bitcoin continues to plummet Thursday, down another 6% near $9,300 the day after it lost nearly 10% thanks to malicious activity on the Binance exchange and another stern warning from the Securities and Exchange Commission. 
  Here are the current crypto prices:
  In the news:T
  
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• GOLDMAN SACHS: A new 'scenario worth worrying about' could cause the next avalanche of selling in the stock market

  08-03-2018 19:01 via feedproxy.google.com
  The recent stock market correction was worsened by a flash crash in illiquid investment products that had bet on low volatility.This flash crash and others during the recovery have occurred against the backdrop of a relatively good economy — and that's the worrying scenario, according to Charles Himmelberg, Goldman Sachs' cohead of global markets research.
  If such a drop happens as investors digest sour economic news, that's when we could see a spillover into the real economy, he said.The
  
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• Walmart is doubling down on its ‘Every Day Low Price’ strategy — and that proves it still has an edge (WMT)

  08-03-2018 18:41 via feedproxy.google.com
  Walmart has been renewing efforts to offer discounts on its best-selling products, which could help it support its share price — for now, according to a Credit Suisse analyst.
  Walmart disappointed investors when it reported a slowdown in e-commerce sales growth last quarter.
  View Walmart's stock price in real time here.
  Walmart has started to double down on its "Every Day Low Price" strategy, signaling a shift in focus to discounts on  its best-selling products in order to increa
  
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• The company people were confusing for Snapchat is changing its name and pivoting to blockchain

  08-03-2018 18:29 via feedproxy.google.com
  Snap Interactive has rebranded as PeerStream, and plans to launch a blockchain-based messaging app called Backchannel later this year. 
  In an interview with Business Insider, CEO Alex Harrington explained the name change and new business line.
  When Snapchat's parent company, Snap Inc., went public last year, Snap Interactive unexpectedly got a boost because of its similar name. 
  At the time, the company's chairman defiantly vowed there was no name change in its immediate future: "
  
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• TRUMP: Gary Cohn 'may be a globalist, but I still like him,' and I suspect he may come back to the White House

  08-03-2018 18:14 via feedproxy.google.com
  President Donald Trump on Thursday praised his top economic adviser, Gary Cohn, who announced his resignation Tuesday.
  "He may be a globalist, but I still like him," the president said.
  Trump also said Cohn could come back to the administration.
  President Donald Trump on Thursday praised his top economic adviser Gary Cohn, who announced his resignation on Tuesday, and said he could return to the White House in the future.
  "This is Gary Cohn's last meeting of the Cabinet, with the Cabinet, and he
  
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• The politicians who are about to reverse post-crisis Wall Street rules are 'just asking for another horrific crash'

  08-03-2018 17:59 via feedproxy.google.com
  US lawmakers are about to reverse post-crisis rules meant to shield taxpayers from having to bail out large banks in case of another meltdown. 
  On the tenth anniversary of the 2008 crisis, Dennis Kelleher of Better Markets tells us the move is "grossly irresponsible at this late very stage of the business cycle."
  Senator Elizabeth Warren has come out vocally against the new law: "People in this building may forget the devastating impact of the financial crisis 10 years ago."
  US la
  
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• John Lewis promises ‘bold moves’ as it vows to reinvent high street shopping

  08-03-2018 16:44
  John Lewis is looking to “reinvent” its high street stores and significantly improve the customer experience following a “challenging year” that saw profit decline by 22%.
  During its annual general meeting today (8 March), Charlie Mayfield of the John Lewis Partnership admitted that margins were under more pressure than anticipated as a result of subdued consumer demand, political uncertainty, a weakened pound and structural change, but said the business will be “up
  
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• ‘It takes a big effort to stamp out unconscious bias’

  08-03-2018 16:27
  Gillian Wilmot has a wealth of industry experience behind her, having headed up marketing at Next, Avon and Littlewoods, as well as serving as managing director of Royal Mail. Now a mentor and chairman of UK Coaching, which promotes the education of sport coaches and teachers, she has deep insight and strong views about how well businesses are doing at instilling diversity and equality across UK organisations.
  With International Women’s Day offering an opportunity to gauge progress, she b
  
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• McDonald’s flips golden arches, Fox to slash ad time: International round-up

  08-03-2018 13:14
  Fast-food giants celebrate International Women’s Day
  To mark International Women’s Day, McDonald’s has flipped its iconic M into a W while KFC is introducing the world to Colonel Sanders’ wife, Mrs Claudia Sanders.
  As part of McDonald’s IWD campaign in the US, the company’s upside-down arches will replace rightside-up arches across its digital channels in a bid to celebrate women. It is understood the logo will also be changed on all of the company’
  
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• The cocktail party effect: How salience in out-of-home affects the bottom line

  08-03-2018 11:00 via warc.com
  The cocktail party effect is a well-known behavioural bias, whereby humans ‘selectively attend’ to stimulus they deem familiar or important. Kinetic UK and MediaCom looked into the possibility of its effect for use in out of home...
  
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• Tanya Joseph: International Women’s Day is more than just another sales opportunity

  08-03-2018 08:30
  Happy International Women’s Day. It is one of my favourite days of the year.
  I was raised by feminists; my mother and father taught my sisters and me about gender politics and to celebrate the women (and men) who have over the centuries worked so hard to bring about gender equality. On 8 March we exchange cards bearing images of strong women, ask ourselves what we are doing to support women and remind each other that while great progress has been made there is still so much more to so.
  All
  
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• Thomas Barta: Five common career diseases and how to cure them

  08-03-2018 08:00
  Have you ever experienced reduced budgets, a loss of career momentum, or a lack of traction in your company? If so, you could be at risk of a serious career disease. Take the time to familiarise yourself with the symptoms and treatments below.
  ADHD (all-digital hyperactivity disorder)
  Symptoms: In the early stages, ADHD often goes unnoticed. As digital is hot, leaders with ADHD feel like part of a trend. The most digitally savvy are admired. Titles like ‘digital native’ or ‘dig
  
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• Hack your commute: Take action against gender inequality

  08-03-2018 07:00
  International Women’s Day (IWD) is a good time of year to focus your mind – and those of your colleagues and bosses – on your attitudes and behaviours in relation to the continuing disparity between the genders in the workplace and elsewhere. While some clearly see IWD as an opportunity to sell more products, you could have a greater influence on creating change by actually taking concrete actions to improve things – ones which extend beyond 8 March.
  So how can you change
  
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• International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’

  08-03-2018 01:01
  International Women’s Day (IWD) is looking to push a #pressforprogress message this year as it looks to build on strong global momentum around gender parity. With movements such as #MeToo and #TimesUp and a focus on the gender pay gap in countries including the UK where businesses will soon be forced to publish their gap,  IWD is hoping 2018 is a year when society and business can move beyond support and push for real change.
  “There is a strong global momentum striving for gende
  
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• US Retailers chase 'audience of one'

  08-03-2018 01:00 via warc.com
  NEW YORK: Two unexpected entrants to virtual reality, the long-touted next-big-technology, have announced their engagement with the tech: high-end retailer Barneys New York and slightly less high-end Walmart.According
  
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• Time to re-evaluate media effectiveness

  08-03-2018 01:00 via warc.com
  LONDON: Advertisers and agencies routinely overvalue digital media channels and undervalue traditional ones when it comes to brand building, new research suggests.Marketing and media consultancy Ebiquity conducted in-depth research on the relative...
  
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• Mars Petcare builds direct relationships

  08-03-2018 01:00 via warc.com
  PALM DESERT, CA: Mars Petcare, the pet food manufacturer, is constructing more direct connections with consumers as a means of transforming its business and building its brand alike.Leonid Sudakov, President/Connected Solutions at Mars Petcare,...
  
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• Majority of Americans use artificial intelligence

  08-03-2018 01:00 via warc.com
  WASHINGTON, D.C.: The vast majority (85%) of American consumers say they use at least one of six devices, programs or services that feature artificial intelligence, a new study reveals.According to Gallup, which along with Northeastern University...
  
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• Coca-Cola Japan to create first alcoholic drink

  08-03-2018 01:00 via warc.com
  TOKYO: Coca-Cola has said it is planning to experiment with the company’s first alcoholic drink, in a move described as “unique” in its history, as Coke seeks to engage with Japan’s growing market for alcopops,...
  
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• Amazon prepares to enter Vietnam

  08-03-2018 01:00 via warc.com
  HANOI: Next week, Amazon is expected to announce its first steps into Vietnam’s fast-growing e-commerce market.According to a report in Tuoi Tre, the online retailing giant will sign a deal with the Vietnam E-Commerce Association...
  
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• Advertisers need to get hands-on with media

  08-03-2018 01:00 via warc.com
  GLOBAL: Advertisers are having to rethink the way they invest in paid media and take greater responsibility for their investments rather than outsourcing the task to agencies, an industry figure has argued.In a WARC Best Practice paper,
  
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