Sales & Marketing news

• Unilever trials in-store facial recognition technology

  07-03-2018 17:43
  Unilever is trialling in-store facial recognition technology that measures shoppers’ engagement with on-shelf displays, in an attempt to gather more detailed analytics about the physical retail environment. The trials, which have so far taken place in the US and Brazil, were revealed earlier today (7 March) at Marketing Week’s Insight Show.
  In partnership with Mesh Experience and Emotion Research Lab, Unilever placed discreet cameras on shelves to analyse shoppers’ facial expr
  
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• Diageo: Programmatic enables us to do ‘really great marketing’

  07-03-2018 17:36
  The digital ecosystem, with all its fraud, viewability and brand safety issues, is increasingly seen as a murky and challenging place for brands to be. And with Procter & Gamble saying this week it is planning to slash “wasted” digital media spend by half, many other marketers will no doubt be wondering whether they should be pulling the purse strings and following suit.
  Diageo, however, is not one of them. Its head of global digital media partnerships, Jerry Daykin, says he is c
  
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• Ariel launches biggest marketing push for a decade as it looks to get laundry market back in growth

  07-03-2018 15:31
  Ariel is launching its biggest marketing push for a decade as it looks to convert more shoppers from liquid washing detergent to more premium liquitabs and drive growth back into the category.
  The £10.5m campaign, which launches today (7 March), features a TV ad that aims to “shake up” the laundry market by showcasing the “ease and simplicity” of washing with liquitabs. The campaign, created by Publicis, shows a range of different people and their varying washing ne
  
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• Little Miss Inventor joins Mr Men line-up as brand looks to communicate ‘what young girls can be’

  07-03-2018 14:06
  The Mr Men and Little Miss series is getting a new addition as its owner, Sanrio, introduces Little Miss Inventor to coincide with International Woman’s Day.
  The new character is the 36th Little Miss to join the iconic children’s franchise and the new book, which launches tomorrow (8 March), is aimed at encouraging young girls to pursue science. Simon Gresswell, Sanrio’s chief operating officer, says the latest addition to the series is part of attempts to give the series a mor
  
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• All things being equal: Navigating the choppy waters of gender equality in media

  07-03-2018 13:00 via warc.com
  To find out, we ran a series of questions past the British public as part of the latest wave of our quarterly consumer confidence and attitude tracking survey, The...
  
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• Marketers undervalue the impact of traditional media channels

  07-03-2018 10:30
  Marketers are overestimating the effectiveness and value of digital media channels such as online video and social media compared to more traditional formats such as TV, according to a new study.
  Calling for a re-evaluation of where marketers spend their budgets, new research from Radiocentre and Ebiquity highlights a disconnect between the scale of investment pumped into online media and the value it delivers. It also reveals key industry decision-makers are significantly undervaluing tradition
  
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• Mark Ritson: Marketers are clueless about media effectiveness – here’s the proof

  07-03-2018 10:30
  Being sent new research or industry reports is a common experience for columnists. I’ve been writing for Marketing Week for a long time and rarely does a fortnight pass without an approach from an entirely delightful PR person or corporate marketer wanting to share the results of the latest wah-wah about blah-blah arriving at my door.
  I always have a little sniff: who knows what has been uncovered and even if the sample is too small or the method highly incredulous, it always gives you an
  
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• Ticket resale sites face crackdown on ‘opaque and misleading’ pricing

  07-03-2018 01:01
  Secondary ticketing operators including StubHub, Viagogo, Seatwave and Get Me In have said the will work with the ad regulator to crackdown on some of their advertising practices as the ad regulator responds to concerns about misleading pricing in the sector.
  The Advertising Standards Authority has concluded a formal investigation into the sector, finding that advertisers were “not upfront and clear” with consumers about additional ticket fees and charges added at the end of the book
  
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• Secondary ticketing operators welcome crackdown on ‘misleading’ pricing

  07-03-2018 01:01
  Secondary ticketing operators including StubHub, Viagogo, Seatwave and Get Me In have said the will work with the ad regulator to crackdown on some of their advertising practices as the ad regulator responds to concerns about misleading pricing in the sector.
  The Advertising Standards Authority has concluded a formal investigation into the sector, finding that advertisers were “not upfront and clear” with consumers about additional ticket fees and charges added at the end of the book
  
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• What does it mean to be ‘strategic’?

  07-03-2018 01:00 via warc.com
  The term ‘strategic’ is overused and often misused, says Tim Williams. Marketing professionals should think more carefully about using the word, as calling people ‘strategic’ can make everyone else with a non-strategy...
  
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• TV still central to building brands

  07-03-2018 01:00 via warc.com
  ORLANDO, FL: Television retains its leading role as a channel for the long-term building of brands, according to a study by the Association of National Advertisers (ANA), the trade body, and Forrester, the research firm.Jim Nail, a Principal...
  
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• Tourism Australia builds on Super Bowl ad

  07-03-2018 01:00 via warc.com
  NEW YORK: Tourism Australia is building on the success of an ad disguised as a trailer for a new Crocodile Dundee movie with a series of online videos that form part of a “conversion exercise”.Teasers for the fake film trailer ran in...
  
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• Three key trends in influencer marketing

  07-03-2018 01:00 via warc.com
  With 2018 set to be a bigger year than ever for social media, Solberg Audunsson outlines what will be the biggest trends such as influencer audiences driving brands, sponsor tagging and Instagram’s one billion active monthly...
  
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• The rise of impulsiveness

  07-03-2018 01:00 via warc.com
  Today’s advertising environment increasingly sees long-term, equity building mass marketing being replaced by short-term, response-generating micro marketing and, says Mike Teasdale, ageism in ad agencies is contributing to the...
  
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• Sleights of our minds

  07-03-2018 01:00 via warc.com
  Despite increased awareness of behavioural economics in the industry, little advertising is shaped by using it. Faris Yakob wonders if the future lies in attention economics instead.In 2011, Jim Stengel, former CMO of Procter...
  
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• Now Fox rethinks ad loads

  07-03-2018 01:00 via warc.com
  NEW YORK: Another US network is reviewing ad loads, as Fox has signalled its ambition to slash advertising time over the next two years.The notion was first trailed at a private industry event the network hosted last week, the Wall Street Journal...
  
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• Marriott India focuses on food and weddings

  07-03-2018 01:00 via warc.com
  MUMBAI: Local food and beverages (F&B) and weddings are a particular focus in India for JW Marriott, as the hotel chain looks to tap into the growing domestic travel market.“In India we need to position F&B extremely well,”...
  
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• ISBA backs 100% viewability standard

  07-03-2018 01:00 via warc.com
  LONDON: ISBA, the Incorporated Society of British Advertisers, is to adopt a new viewability standard and has called for advertisers around the world to be given the facility to buy digital display at 100% in view.The organisation, which is...
  
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• Is 2018 the year of the chatbot?

  07-03-2018 01:00 via warc.com
  SYDNEY: Brands must strike the right balance between utility, purpose and customer centricity in chatbot development to avoid being a flash in the pan, according to agency experts.While AI and voice search are still in their infancy, chatbots are...
  
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• How IFF found 'freshness' in Vietnam

  07-03-2018 01:00 via warc.com
  BERLIN/HANOI: Commercial scents are created in a laboratory but they need to take account of the local context in which they are experienced, as fragrance manufacturer IFF discovered during a global research project.Perfumers are very creative,...
  
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• How beauty brands illustrate P&G's new philosophy

  07-03-2018 01:00 via warc.com
  LONDON: Brands can’t just rely on their agencies – they need to take back control, get their hands on the keyboard, and ensure they are able to manage the brand and not just the project, according to Procter & Gamble’s Chief...
  
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• Collaborate to be relevant

  07-03-2018 01:00 via warc.com
  Many marketers cling to brands, such as Apple and Nike, to prove that they have cultural impact, ignoring the fact that it is often new business models, built from collaboration, that really change lives. If marketers want to genuinely...
  
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• Back to the future

  07-03-2018 01:00 via warc.com
  In the creative communications industry, it feels vital to find exactly the right words but, Malcolm White asks, why not use malapropisms as a resource to define a brand’s essence and values?Close to 30 years ago now, I...
  
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