Sales & Marketing news

• Trump's new tariffs just got a brutal review

  06-03-2018 20:10 via feedproxy.google.com
  Americans do not like President Donald Trump's proposed tariffs, according to a new poll.
  31% of people surveyed by Quinnipiac University said they support the steel and aluminum tariffs.50% opposed.
  Additionally, few Americans agreed with Trump that a trade war is "good, and easy to win."
  Americans are largely opposed to President Donald Trump's proposed tariffs on steel and aluminum imports, according to a new survey.
  The tariffs, which function as a tax on imports,  would add a 25% tax o
  
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• CVS is borrowing a near-record $40 billion to bankroll a deal that hasn't even been approved

  06-03-2018 19:45 via feedproxy.google.com
  CVS announced plans to sell $40 billion of bonds in order to finance its $69 billion acquisition of Aetna. 
  The offering, which will be the third-biggest on record, is being done now because CVS wants to avoid the higher interest rates expected later in 2018.
  CVS Health plans to sell $40 billion of bonds in order to finance its massive $69 billion acquisition of Aetna.
  The sale marks the biggest corporate debt financing in more than two years, and the third-largest in history. And it comes
  
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• Trump keeps making a wildly misleading claim about trade between the US and Canada

  06-03-2018 18:40 via feedproxy.google.com
  President Donald Trump said new tariffs on steel and aluminum are needed because of "large trade deficits with Mexico and Canada."
  The US does not have a trade deficit with Canada.
  The Us does have a trade deficit in goods, but makes up for that deficit with a surplus in services.
  In an early-morning tweetstorm Monday, President Donald Trump defended his decision to impose new tariffs on steel and aluminum by pointing to trade problems with two of the Us' closest allies.
  "We have large trade def
  
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• CRYPTO INSIDER: Banks are racing to hire crypto talent

  06-03-2018 18:38 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Morgan Stanley appears to be stepping up its game when it comes to cryptocurrency.
  The Wall Street giant's three most recent job postings for equity-research positions on LinkedIn say "knowledge of cryptocurrency is a plus." The associate/analyst positions are for three separate
  
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• BANK OF AMERICA: These 11 companies are set to capitalize on the biggest changes in tech

  06-03-2018 18:13 via feedproxy.google.com
  Strategists at Bank of America have compiled a projection of the biggest, world-transforming themes over the next two to five years, and companies that they believe would benefit.
  "The future is arriving sooner than investors expect," Beijia Ma, an equity strategist at Bank of America Merrill Lynch, said in a recent note.
  "By 2020E, we see electric and autonomous vehicles, the Internet of Things (IoT), AI and other hyperbolic technologies impacting lives on Main Street. 2023E serves a
  
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• Charlotte Rogers: McDonald’s premium push shows it is ready to gobble up Byron’s business

  06-03-2018 18:11
  McDonald’s ‘Love affair – Luxury in a bun’ advert promoting its Signature Collection.2017 marked a decade of posh burgers in the UK. From Byron, Gourmet Burger Kitchen and Honest Burger to the slick, paired back operation introduced by American chain Five Guys, pimped-up burgers have become a mainstay of British culture.
  When Byron burst onto the scene in 2007 some wondered if this new wave of burger dining would sound the death knell for McDonald’s, the establishe
  
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• Adidas needs to do one thing ahead of the World Cup to beat the competition

  06-03-2018 17:43 via feedproxy.google.com
  Adidas may do well in the fourth quarter thanks to the World Cup, but the apparel maker still needs to find ways keep up its momentum, Wedbush analyst Christopher Svezia found.
  The one way Adidas can stay ahead of competition is to ramp up its promotional activity, he says.
  Adidas is a German company traded on the Frankfurt stock exchange.
  As Adidas gears up for increased sales going into the World Cup in June, competition will also be fierce, and the sportswear retailer will need to go bey
  
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• Intel just reached its highest level since the tech bubble despite a massive security flaw (INTC)

  06-03-2018 17:31 via feedproxy.google.com
  Intel just reached its highest price since August 30, 2000.
  The stock has struggled to come back in the years since the tech bubble burst — but a massive security meltdown disclosed in January doesn't seem to be slowing it down. 
  Shares of Intel reached an all-time high of $51.33 Tuesday, their highest levels since the tech bubble of the early 2000s, despite a recently exposed security flaw that affects every major CPU maker in the world.
  The stock's previous high, adjusted for splits
  
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• McDonald's massive burger change won't impact the Big Mac — and it reveals the fast-food giant's biggest challenge (MCD)

  06-03-2018 17:12 via feedproxy.google.com
  McDonald's announced on Tuesday that it is swapping frozen beef for fresh meat in Quarter Pounders across the US.
  However, the chain isn't currently making the change to other burgers, such as the Big Mac. 
  "We have value customers and they're happy with where those products are," the company's U.S. president, Chris Kempczinski, told Business Insider
  McDonald's needs to win over upscale customers with innovation like fresh beef, while still convincing bargain shoppers to visit the chai
  
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• Gary Cohn is making a desperate effort to stop Trump's trade war before it starts — and if he doesn't, he may leave

  06-03-2018 16:53 via feedproxy.google.com
  Gary Cohn and other White House officials are trying to persuade President Donald Trump to soften his newly announced tariffs.
  Cohn helped schedule a meeting between Trump and business executives whose companies would be hurt by the taxes on steel and aluminum imports.
  Several White House advisers are making a last-ditch effort to blunt the impact of President Donald Trump's newly announced steel and aluminum tariffs.
  Gary Cohn, the director of the National Economic Council and former Goldman Sa
  
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• Europe is retaliating against Trump's tariffs by targeting classic American products like blue jeans and bourbon

  06-03-2018 16:06 via feedproxy.google.com
  The European Union plans to retaliate to President Trump's new steel and aluminum tariffs.
  The EU's focus will be on classic American products, like jeans, bourbon, and motorcycles.
  The new measures are also meant as a political message to US congressional leaders.
    
  The European Union plans to respond to President Donald Trump's steel and aluminum tariffs by slapping counter measures on quintessentially American products.
  The European Commission, the executive arm of the EU, has comp
  
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• Why Pritchard’s speech is a clear sign agencies must ‘reshape’ for the future

  06-03-2018 16:02
  Marc Pritchard, brand chief at the world’s largest advertiser Procter & Gamble, grabbed ad land’s attention (again) last week with his speech outlining the FMCG giant’s plan to take more control of creative and media as it looks to drive “growth with greater efficiency”.
  As part of his call to action, he called for creative and media to be reunited. He said that while there were good reasons for separating the two functions at the time, he believes this has only
  
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• McDonald’s franchisees say its new Dollar Menu isn't living up to the hype (MCD)

  06-03-2018 15:42 via feedproxy.google.com
  McDonald's franchisees surveyed by Credit Suisse say the new "1, 2, 3 Dollar Menu" isn't living up to expectations.
  The bank has cut its target price and same store sales outlook for the chain.
  Shares of McDonald's are down 13% so far in 2018.
  McDonald’s brought back its dollar menu — or at least, a version of it — to much fanfare in January, but more than two months in, franchisees say the new iteration isn’t helping to grow sales at the fast food chain.
  “MCD franc
  
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• Target's quest to catch Amazon is failing miserably — and traders saw it coming (TGT)

  06-03-2018 15:12 via feedproxy.google.com
  Target reported fourth-quarter profits that fell short of analyst estimates, causing its stock to decline on Tuesday.
  Positioning data shows traders were expecting weakness in Target shares, and those pessimists cashed in on the stock loss.
  No one ever said challenging Amazon would be easy.
  Target is finding that out the hard way, having reported fourth-quarter earnings that missed consensus estimates, largely due to increased efforts to compete against the Jeff Bezos-led retail titan.
  A major i
  
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• Amazon’s new checking account program is 'less about disrupting' and 'more about increasing engagement' (AMZN)

  06-03-2018 14:36 via feedproxy.google.com
  Amazon plans to launch a "checking account-like" product, the Wall Street Journal reported Monday.
  Bank of America analysts say the move is more about increasing customer engagement than disrupting the financials sector.
  The analysts say the service probably won't have a big impact on Amazon's bottom line.
  While Amazon has plenty of power to disrupt any given sector — just look at what it’s done to groceries in less than 12 months — the e-commerce giant’s new plan to offe
  
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• Marketoonist on marketing buzzwords

  06-03-2018 14:14
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing buzzwords appeared first on Marketing Week.
  
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• Trump's massive new tariffs could end up costing America 146,000 jobs

  06-03-2018 14:02 via feedproxy.google.com
  President Donald Trump's newly announced tariffs on steel and aluminum could result in a net decrease in the number of employed Americans, a new study found.
  The economists Joseph Francois and Laura Baughman said the tariffs would boost employment in metals industries by 33,464.
  But they would cost companies that rely on steel and aluminum about 179,334 jobs, the economists found.
  The new tariffs on steel and aluminum proposed by President Donald Trump could end up being a net negative for Ameri
  
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• Morgan Stanley is looking to staff up its stock research unit with crypto talent

  06-03-2018 13:38 via feedproxy.google.com
  Morgan Stanley is looking to add those with knowledge of the cryptocurrency world to its stock research team. 
  The bank's chief executive has had a more positive view of bitcoin and crypto than other Wall Street heads. 
  Morgan Stanley appears to be stepping up its game when it comes to cryptocurrency. 
  The Wall Street giant's three most recent job postings for equity research positions on LinkedIn say "knowledge of cryptocurrency is a plus." The associate/analyst positions are for
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, GS, JWN)

  06-03-2018 12:41 via feedproxy.google.com
  Here is what you need to know.
  Gary Cohn is making a desperate effort to stop Trump's trade war before it starts. Cohn, the director of the National Economic Council and former Goldman Sachs executive, and a group of officials in the White House and Treasury Department are trying to persuade President Donald Trump to reconsider his planned tariffs on steel and aluminum, Politico's Ben White reports.
  The stock market bottomed 9 years ago. The S&P 500 put in a financial-crisis low of 666 on Ma
  
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• The stock market bottomed 9 years ago — here are the headlines from the darkest days of the financial crisis

  06-03-2018 12:05 via feedproxy.google.com
  The S&P 500 lost more than 50% of its value during the Great Financial Crisis.
  Stocks bottomed on March 6, 2009 and put in their lowest close just three days later. 
  Check out some of the headlines from the crisis.
  The S&P 500 crashed more than 50% during the 2008/2009 Great Financial Crisis. Tuesday, March 6, marks the nine-year anniversary of the S&P 500's post-financial crisis intraday low of 666. The index put in its closing low of 676.63 three days later, on March 9.
  The se
  
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• JPMORGAN: The stock market's most trusted strategy is on its last legs

  06-03-2018 12:04 via feedproxy.google.com
  JPMorgan says a tried-and-true strategy that has supported the almost nine-year bull market is showing signs of fading.
  The firm is particularly troubled about a lack of liquidity, which it says is making investors less nimble and exacerbating market moves.
  For most of the almost nine-year stock bull market, investors have viewed weak stretches as opportunities to increase exposure.
  And can you blame them? The equity market has made a habit of snapping back quickly following sell-offs, which has
  
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• Obama made one of history's greatest stock market calls 9 years ago

  06-03-2018 12:00 via feedproxy.google.com
  The stock market fell to its lowest level of the recession nine years ago on March 6, 2009. 
  Days earlier, Obama said, "What you're now seeing is profit-and-earnings ratios are starting to get to the point where buying stocks is a potentially good deal if you've got a long-term perspective on it."
  Stocks have nearly quadrupled since then. 
  Former President Barack Obama nailed it. 
  Exactly nine years ago, on Friday, March 6, 2009, the S&P 500 index dropped to an intraday low of
  
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• 'We cracked that code': McDonald's is making a massive change to its burgers — and Burger King and Wendy's should be terrified (MCD)

  06-03-2018 11:01 via feedproxy.google.com
  McDonald's is rolling out burgers made with fresh — not frozen — beef across the US, the company announced Tuesday. 
  All Quarter Pounder burgers at the chain's 14,000 US locations will be made with fresh beef starting in May.
  The changes result in a "hotter, juicier" burger that helps McDonald's to win over customers looking for more upscale options and better food quality.
  McDonald's is making a massive change to its burgers. 
  On Tuesday, the fast-food giant announced it w
  
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• Lessons from fintech: The three Cs to building trust

  06-03-2018 11:00 via warc.com
  Fintech companies don’t have the luxury of a legacy and big name to ensure trust, making this one of these firms’ main focus. Zaynab Ahmed of SpotCap explains how building trust should be a key area of opportunity....
  
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• Retailers are struggling but Amazon is not to blame

  06-03-2018 10:00
  The new year kicked off with more gloomy news for retailers. Many were quick to point the finger at ecommerce titan Amazon for monopolising shopper attention, squeezing margins and driving historic brands into irrelevance.
  Although Amazon has driven consumer expectations ever higher, is it really to blame for profit warnings at high street fixtures such as Marks & Spencer, Debenhams and Mothercare? Surely its success does not mean shopkeepers should pull down their shutters once and for all?
  
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• Why marketers should not neglect audio branding

  06-03-2018 08:15
  
  
  Companies spend billions developing the look and feel of their brand but just as important – however sometimes overlooked – is audio branding.
  Music has the ability to create strong emotional reactions in people, so defining a brand’s audio personality is critical because one wrong note could be the difference between a customer who is happy and engaged with a brand, and one who switches off.
  The rise of voice-connected devices like Amazon Echo and Google Home is only going to
  
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• Russell Parsons: It’s time to market marketing

  06-03-2018 08:00
  “Marketing seems to be the in thing. It’s regarded as the centre of all the activity in a company and graduates think it’s an exciting and glamorous job.“
  This is a reflection on the huge volumes of applications for the handful of marketing positions at Cadbury, from a 1982 Marketing Week article on the state of the job market for graduates.
  Written at the dawn of Margaret Thatcher’s deregulated, commerce-led economic revolution, it paints a picture of an employers&
  
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• Marketing’s looming crisis: Why the industry must work harder to attract the next generation

  06-03-2018 08:00
  Do young people still see marketing as a desirable career destination? The answer to this question is crucial in guaranteeing a pipeline of fresh talent entering the industry.
  The reality, according to an investigation by Marketing Week, is that the lack of information out there explaining the diverse opportunities of a career in marketing puts the industry at a distinct disadvantage in the minds of young people. Marketing also has to contend with a perception problem among the younger generatio
  
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• There's a hidden market pitfall that could cost stock traders a fortune — here's how to avoid it

  06-03-2018 07:03 via feedproxy.google.com
  As the stock bull market approaches its ninth birthday, many investors are wondering when would be the proper time to take profits and leave equities.
  Bank of America Merrill Lynch warns against exiting the stock market too early, arguing that it's better to get out too late than too soon.
  When it comes to an equity bull market, much is made about when it's time to hit the exits. And it makes sense that people pay such close attention, because no one wants to be the last one standing as stocks c
  
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• Morgan Stanley breaks down which markets provide the clearest hints of a downturn

  06-03-2018 04:11 via feedproxy.google.com
  Strategists at Morgan Stanley have put together a guide on which assets are most consistent with the final stages of a bull market.
  "Our current environment of rising inflation, strong data, tighter policy, flatter yield curves and more volatility is consistent with a late-cycle market," they said. 
  The agreed definition of a bear market is a 20% decline from the most recent high. 
  But it's not as straightforward to predict when a bear market is looming. Moreover, the bear markets in t
  
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• Hot investing startup Pagaya has landed a 20-year BlackRock veteran as chief investment officer

  06-03-2018 04:10 via feedproxy.google.com
  Ed Mallon, a former managing director at BlackRock, has joined a small asset manager as its chief investment officer. 
  Mallon said Pagaya, the firm he joined Thursday, is at a similar inflection point as BlackRock when it was founded in the 1980s. A more than 20-year veteran at the world's largest asset manager has left to join a startup tech company. 
  Ed Mallon, a former managing director overseeing opportunistic investments at BlackRock, has joined New York-based Pagaya as chief
  
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• A top White House economic adviser is making a desperate effort to stop Trump's trade war before it starts

  06-03-2018 03:22 via feedproxy.google.com
  Gary Cohn and other White House officials are trying to convince President Donald Trump to soften his new tariffs.
  Cohn helped schedule a meeting between Trump and business executives whose companies will be hurt by the new tax on steel and aluminum imports.
  A group of White House advisers is making a list-ditch effort to blunt the impact of President Donald Trump's newly announced steel and aluminum tariffs.
  Gary Cohn, the director of the National Economic Council and former Goldman Sachs execu
  
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• TV adspend down, radio up

  06-03-2018 01:00 via warc.com
  LONDON:TV advertising revenue dipped 3.2% in 2017 from the previous year’s record high while radio spending last year jumped 5.2% to its highest ever figure, according to new data.Figures provided by commercial TV broadcasters to Thinkbox,...
  
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• Test, test and test again: Asia's e-commerce leaders

  06-03-2018 01:00 via warc.com
  SINGAPORE: Brands can learn a lot about how to utilise data modelling, smart AI, weighted attribution and shopping experiences from Asia’s fast growing e-commerce platforms such as Lazada, Carousell and Zalora.Weighted attribution, for...
  
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• Personalization boosts purchase intent, loyalty

  06-03-2018 01:00 via warc.com
  US/EUROPE: Consumers increasingly understand the value exchange involved when they give up their data to brands but a significant proportion feel they aren’t getting the personalization benefits they have come to expect, a study suggests.The...
  
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• Microsoft, Google eye growth in low-end tech

  06-03-2018 01:00 via warc.com
  GLOBAL: Recent forays by the tech giants into software to improve the experience of lower end devices indicate that they are not focused just on the upper end of the market in their pursuit of growth.Earlier this week, Microsoft announced the
  
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• Babbel's small changes drive big effects

  06-03-2018 01:00 via warc.com
  BERLIN: Behavioural economics suggests that small changes can have major effects, but these may not necessarily be in the ways a brand expects, as the experience ofonline language-learning business Babbel demonstrates.Scott Weiss, vice president...
  
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• Apps and mobile wallets gain ground in India

  06-03-2018 01:00 via warc.com
  NEW DELHI: Indian mobile users much prefer apps to browsers when shopping and an increasing number prefer to pay for purchases via a mobile wallet, according to two new pieces of research.Worldpay, the global payments processing business, surveyed...
  
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• 4A's champions greater diversity

  06-03-2018 01:00 via warc.com
  NEW YORK: Agencies must take active steps to counter biases and prejudice in the industry, according to Keesha Jean-Baptiste, the SVP/Talent Engagement and Inclusion at the 4A’s (American Association of Advertising Agencies).“I would...
  
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• Pakistan's relationship with the US is getting frosty — and it's warming up to Russia

  06-03-2018 00:55 via feedproxy.google.com
  ISLAMABAD (Reuters) - As US influence in Islamabad wanes, Pakistan's former adversary Russia is building military, diplomatic and economic ties that could upend historic alliances in the region and open up a fast-growing gas market for Moscow's energy companies.
  Russia's embrace of Pakistan comes at a time when relations between the United States and its historical ally are unraveling over the war in Afghanistan, a remarkable turnaround from the 1980s, when Pakistan helped funnel weapons and US
  
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• Apple has stolen the wearables crown from Fitbit thanks to the Apple Watch (AAPL, FIT)

  06-03-2018 00:00 via feedproxy.google.com
  Apple's smartwatch is the gadget of choice in the global market for wearable devices. The Apple Watch, first released in 2015, appears to be catching on with consumers and now dominates the nascent wearables market.
  Although Apple does not disclose sales figures of its Apple Watch, this chart by Statista, based on data from industry research firm IDC, shows that Apple took the top spot in 2017. The addition of cellular connectivity to the new model of the Apple Watch, along with the struggles at
  
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