Sales & Marketing news

• Ripple's XRP sinks after Coinbase shuts down rumors it's listing the cryptocurrency

  05-03-2018 23:26 via feedproxy.google.com
  Ripple's XRP is now down more than 4% on Monday, paring its earlier gains, after Coinbase shut down yet another rumor that it was planning to support the cryptocurrency.
  "We have made no decision to add additional assets to either GDAX or Coinbase," the company said in a tweet Monday afternoon.
  XRP, the third-largest cryptocurrency by market cap, surged as much as 6% Monday morning after a planned CNBC segment Tuesday featuring both Coinbase President Asiff Hirji and Ripple CEO Brad Garlinghouse
  
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• The biggest tech companies should be thinking about these 3 things during the rest of 2018 (FB, AMZN, NFLX, GOOGL)

  05-03-2018 23:08 via feedproxy.google.com
  Three themes could shape the performance of the biggest tech companies in 2018, according to UBS Analyst Eric Sheridan.
  The challenges companies like Facebook, Amazon, Netflix, and Alphabet's Google have faced in the fourth quarter will likely follow them into 2018, Sheridan says.
  The latest earnings season was a mixed bag for some of the biggest tech companies, like Facebook, Amazon, Netflix, and Alphabet's Google, but any stock underperformance this quarter was mostly underscored by
  
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• Dow jumps almost 350 points despite Trump saying he won't back down on tariffs

  05-03-2018 22:21 via feedproxy.google.com
  The Dow rose nearly 350 points Monday as fears of a possible trade war continue.
  President Trump doubled down on his proposed 25% and 10% taxes on imported steel and aluminum saying "we're not backing down."
  The Dow Jones industrial average gained nearly 350 points Monday, to close up 1.37% at 24,875, despite President Donald Trump saying that "we're not backing down" on his proposed tariffs on imported steel and aluminum.
  The S&P 500 finished up 1.10% and the Nasdaq closed up 1.03%.
  Trump,
  
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• How to embed gender equality in the marketing industry

  05-03-2018 17:11
  At the moment, women are poorly represented on corporate boards; hold less than a fifth of senior roles at UK companies and experience an average gender pay gap of 14%. Marketing Week’s Career and Salary Survey 2018 reveals that women in the marketing industry earn less than male marketers in every sector and in every role, except that of marketing assistant. It is clear that companies have work to do to embed diversity and inclusion into the heart of their businesses.
  In the run up to In
  
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• GDPR: Consent, legitimate interest and customer communication – sign up for our latest webinar

  05-03-2018 16:40
  There are just over two months before companies are required to comply with General Data Protection Regulation (GDPR) and there are still plenty of questions about what brands need to avoid suffering the consequences of non-compliance.
  Following our first webinar last month when we tackled the opportunity and challenge of GDPR we will dive deeper into questions around consent and how to get it as well as the challenge of meeting ‘legitimate interest’ requirements.
  Join Marketing Wee
  
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• McDonald’s most senior UK marketer takes on global role

  05-03-2018 14:37
  McDonald’s UK CMO Alistair Macrow has been promoted to CMO of high-growth markets, where he will be responsible for the marketing strategy in nine countries including China, Hong Kong, Italy, Poland, Russia, South Korea, Spain, Switzerland and the Netherlands.
  Macrow joined McDonalds as UK marketing director from video store Blockbuster in 2007 and climbed the ladder to become senior vice-president of marketing in January 2014.
  Having been with the company for the last 11 years, he ha
  
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• How the active data consumer could reshape business

  05-03-2018 11:00 via warc.com
  Consumers don’t know much about what personal data is being collected. It’s not until they start asking questions that the bottom part of the “data iceberg” becomes apparent, according to Tuomas Syrjänen, CEO of...
  
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• Wagamama, John Lewis, Toyota: Everything that matters this morning

  05-03-2018 07:30
  John Lewis cuts staff bonus as profits fall
  Bonuses for 84,000 staff at John Lewis and Waitrose have been cut for the fifth year in a row.
  The company said employees would share a £74m bonus, equivalent to 5% of annual pay—the lowest level in 64 years.
  All partners, from leading executives to shop floor assistants, receive the same percentage bonus.
  John Lewis Partnership chairman Sir Charlie Mayfield said 2017 had been a “challenging year for the company.
  READ MORE: John Lewis
  
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• Next, Ryanair, Amazon: Everything that matters this morning

  05-03-2018 07:30
  Next faces £30m equal pay claim
  Staff at high street retailer Next are demanding for up to £30m in back pay in the first major equal pay claim against a fashion retailer.
  Thousands of workers, the majority of which are female shop-floor staff, claim they are paid less than the predominantly male warehouse workforce.Shop-floor workers say they are paid £7.50 an hour, which works out as an average of £2 an hour less than warehouse workers who they view as doing work of equa
  
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• Coca-Cola, YouTube, Trinity Mirror: Everything that matters this morning

  05-03-2018 07:30
  YouTube awarded brand safety certification
  YouTube has been awarded its brand safety certification amid concerns the video hosting platform was publishing adverts alongside extremist or controversial content.
  JICWEBS, the independent UK body that sets the best practice and standards for trusted online ad trading, declared YouTube had met the Good Practice Principles which are created by the Digital Trading Standards Group (DTSG).
  The guidelines aim to reduce the risk of ads being placed next to
  
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• Coca-Cola, Thomas Cook, Sainsbury’s: Everything that matters this morning

  05-03-2018 07:30
  Coca-Cola makes first move into alcoholic drinks
  Coca-Cola has been one of the world’s most famous soft drinks companies for almost 130 years but it is breaking with tradition by launching its first alcoholic drink. It is testing a type of alcopop, Chu-Hi, that is popular in Japan. The low-alcohol drink contains distilled shochu alcohol mixed with flavoured fizzy water.
  Jorge Garduno, Coca-Cola’s Japan president, says: “This is a canned drink that includes alcohol; traditionall
  
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• Bob Wootton: Don’t bet on GDPR offering the same lenience as the ‘cookie law’

  05-03-2018 07:30
  A recent email from my independent financial adviser reminded me of the scale of the task GDPR poses for any business that holds data, however small.
  A seven-page questionnaire confirming my permissions to use and store my data – with reference to third-party, independent data compliance consultants – all the while making clear that they would not be able to advise me further unless I granted my permission.
  READ MORE: GDPR: Five questions marketers must answer before May
  Put si
  
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• Amazon, Smirnoff, Levi’s: Everything that matters this morning

  05-03-2018 07:30
   
  UK high street set to suffer from cold weather
  The 0.4% GDP growth forecast for the first three months of 2018 could reduce by as much as 0.2%, economists have warned, as the UK economy takes a “significant hit” as a result of the recent icy weather.
  Retail is one of the sectors expected to be hit hardest, with one analyst saying the big freeze could be a “disaster” for the high street as many people decide to stay in and shop online instead.
  “Anything that
  
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• Why brands need apprenticeships to widen access to marketing careers

  05-03-2018 06:00
  In an uncertain world where employment is far from secure, young people are increasingly demanding practical and employment-focused ways of learning. As a result, apprenticeships are proving a popular way to learn skills on the job and forgo the rocketing expense of university education, which costs up to £9,250 a year.
  In April 2017, the Government committed to create three million new apprentices by 2020 with the introduction of the Apprenticeship Levy. Yet when it comes to standar
  
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• The greatest hits of Binet & Field

  05-03-2018 01:00 via warc.com
  Tom Roach, Managing Partner, Performance, at BBH London compiles his own selection of the most important data and charts by the IPA’s Godfathers of Effectiveness.Ask people in adland who the godfathers of effectiveness are,...
  
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• Placed offers its location insights tool for free

  05-03-2018 01:00 via warc.com
  SEATTLE: Placed, the location analytics firm owned by Snap, has decided to make its Placed Insights tool available for free, which will enable users to track store visits across about 1,900 businesses in the US.Announcing the initiative in a
  
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• NRA's ad agency faces profound questions

  05-03-2018 01:00 via warc.com
  NEW YORK: The relationship between the National Rifle Association (NRA), the lobbying group, and Ackerman McQueen, its long-standing agency, demonstrates the complexities that can result for shops with controversial clients on their roster. ...
  
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• Most Americans still use Facebook and YouTube

  05-03-2018 01:00 via warc.com
  WASHINGTON DC: A large majority of Americans continue to use Facebook (68%) and YouTube (73%), but social media platforms like Snapchat and Instagram are especially popular among young consumers aged 18 to 24.These are some of the headline...
  
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• Five considerations for a screenless environment

  05-03-2018 01:00 via warc.com
  GLOBAL: For several years the advertising industry has obsessed over viewability metrics, butit may need to be rather quicker in adjusting to a world in which these are irrelevant as people spend more of their time in screenless digital...
  
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• Festivals fuel Chinese food and travel spending

  05-03-2018 01:00 via warc.com
  SHANGHAI: Food, especially festive specialities such as zongzi or mooncake, is the top driver for Chinese consumer spending during traditional Chinese holidays, a new survey has revealed.According
  
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• Digital drives adspend growth in Hong Kong

  05-03-2018 01:00 via warc.com
  HONG KONG: Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong last year, according to a new survey which suggests online channels will continue to drive adspend growth in 2018.The
  
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• Brits have little trust in data protection

  05-03-2018 01:00 via warc.com
  LONDON: Just 2% of UK consumers say they trust marketing and advertising companies with their personal information, according to a recent survey which also suggests people seem resigned to the issue of data privacy being out of their control.Based...
  
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