Sales & Marketing news

• Ripple CEO: Most cryptocurrencies will go to $0 (XRP)

  13-02-2018 23:57 via feedproxy.google.com
  Ripple CEO Brad Garlinghouse, the man behind the hot XRP token, said he expects 'most' cryptocurrencies will eventually go to zero.
  Speaking at the Goldman Sachs Technology and Internet Conference, Garlinghouse said that most coins don't have a value proposition, and are being traded solely on a speculative basis. 
  He still expects bitcoin, at least, to be around long-term as a store of value. SAN FRANCISCO -- Ripple CEO Brad Garlinghouse may be the man behind the popular cryptocurrenc
  
  Read more

• Here’s a great explanation of what the blockchain is from the person tasked with explaining it to the world

  13-02-2018 23:31 via feedproxy.google.com
  Business Insider's Sara Silverstein spoke with Jamie Smith, CEO of the Global Blockchain Business Council, at the World Economic Forum in Davos, Switzerland. Smith is also the co-chair of the WEF's blockchain council. Following is a transcript of the video.
  Sara Silverstein: So tell me what is the purpose of the Global Blockchain Business Council?Jamie Smith: So the Global Blockchain Business Council is designed to specifically educate regulators on behalf of business so that they can under
  
  Read more

• BARCLAYS: Oracle just needs one 'last missing piece' in its cloud business — but it's a big one (ORCL)

  13-02-2018 23:27 via feedproxy.google.com
  Analysts at Barclays believe that customer acceptance is Oracle's last big hurdle when it comes to the success of its cloud product, according to a note published Tuesday.
  Oracle has been slow to keep up with more aggressive competitors like Amazon Web Services and Microsoft Azure.
  Nonetheless, Barclays said they are convinced that the "enterprise nature" of Oracle's cloud offering brings something to the table for businesses that its competitors can't. Oracle was late to the game in the bo
  
  Read more

• A new lawsuit casts doubt on what billionaire Steve Cohen's deputies have been saying for years

  13-02-2018 23:11 via feedproxy.google.com
  A female staffer at Point72, billionaire Steve Cohen's investment firm, filed a lawsuit alleging widespread discrimination of women.
  Two senior men targeted in the lawsuit, Doug Haynes and Mark Herr, have for years pushed the narrative that Point72 is a welcome place for women. Haynes presented at an all-women's networking group, for instance, with Herr in attendance.
  These public appearances occurred in the lead-up to the firm's eventual opening up again to outside money as part of the firm's r
  
  Read more

• Advertisement

• JPMORGAN: Bitcoin miners are in a 'hash rate arms race'

  13-02-2018 23:07 via feedproxy.google.com
  Bitcoin mining is becoming more expensive, according to JPMorgan. 
  That's because miners are "currently in a hash rate arms race."Bitcoin miners are in an arms race and it is driving the cost of minting new bitcoin to all-time highs. 
  That's according to a big report on cryptocurrency out Friday by financial giant JPMorgan.
  Miners are the folks who unleash new bitcoin into the universe by running computationally intensive algorithms on systems called rigs. The miners pumping out the mo
  
  Read more

• Chipotle pops after naming Taco Bell CEO as new boss (CMG)

  13-02-2018 22:56 via feedproxy.google.com
  Current Taco Bell CEO Brian Niccol will be the new CEO of Chipotle on March 5.
  Shares of Chipotle climbed as much as 10% on the news. Shares of Chipotle Mexican Grill popped more than 10% in after-hours trading on Tuesday following a report that current Taco Bell CEO Brian Niccol will assume the same role for the embattled Mexican chain starting on March 5. 
  Chipotle is expected to officially announce the news later on Tuesday, according to a Wall Street Journal report.
  Current CE
  
  Read more

• Chipotle taps Taco Bell's CEO to turn around the struggling chain (CMG)

  13-02-2018 22:39 via feedproxy.google.com
  Chipotle's new CEO will be Taco Bell's current leader — Brian Niccol. 
  The struggling chain has been searching for a new CEO since November, when founder Steve Ells announced plans to step down in an effort to turn around the chain. 
  At Taco Bell, Niccol pushed for creative marketing, digital innovation, and wild new menu items. Chipotle's new CEO comes from another Mexican chain.
  The struggling chain's new top executive will be Taco Bell's current CEO Brian Niccol. Niccol w
  
  Read more

• Smart Valor CEO says you can 'tokenize' everything, even her coat

  13-02-2018 22:17 via feedproxy.google.com
   Feldmeier thinks tokenization is most valuable in illiquid asset classes because it can provide a cheaper alternative for investors in to more expensive investment vehicles like venture capital and private equity.
  Switzerland will become a hub for crypto talent, because of the ambiguity of security laws, which will create more opportunities for exchanges.
  Believes bitcoin has enough potential to go to $100,000 within one to two years, but says the retail investors are adding to bitcoin&rsq
  
  Read more

• Advertisement

• JCPenney is laying off hundreds of workers as it shuts down a massive distribution center in Wisconsin (JCP)

  13-02-2018 22:01 via feedproxy.google.com
  JCPenney is closing a two-million-square-foot facility in Wisconsin.
  670 employees will lose their jobs. 
  The decision was made to fix the fact that JCPenney is "oversized" relative to the number of stores it has open in the US. 
   
  JCPenney is cutting 670 jobs as it closes a two-million-square-foot facility in Wauwatosa, Wisconsin.
  The retailer will begin shutting down the distribution center this summer, The Milwaukee Journal Sentinel reported on Tuesday. The facility curren
  
  Read more

• Trump held a freewheeling White House meeting on trade — and it sounds like some of economists' worst fears could come true

  13-02-2018 21:52 via feedproxy.google.com
  President Donald Trump held a discussion with senators from both parties on trade, specifically possible action on steel and aluminum imports.
  Lawmakers repeatedly attempted to urge caution on the use of tariffs, while Trump complained about unfair trade practices by foreign countries.President Donald Trump held a meeting on trade at the White House on Tuesday and raised the spectre of possible protectionist policies while pushing back on senators suggestions that new tariffs could be bad for th
  
  Read more

• Forget 'Make America Great Again' — Wharton professor says Trump has been terrible for America's brand

  13-02-2018 21:44 via feedproxy.google.com
  On a very sunny day at the World Economic Forum in Davos, Business Insider's Sara Silverstein spoke with Wharton School marketing professor David Reibstein. Following is a transcript of the video.
  Silverstein: And how does somebody like Trump affect America's brand?
  Reibstein: So a lot of where a country gets its image is from its overall long-term reputation and the products that come from there. But also some of the people that come from there and the political leaders definitely have an impac
  
  Read more

• Katie Couric said skating is 'an important mode of transportation' in the Netherlands — here’s how long it would take Dutch gold medalist Sven Kramer to skate to work

  13-02-2018 21:40 via feedproxy.google.com
  Katie Couric was widely criticized for suggesting skating was an "important mode of transportation" in the Netherlands.
  Using data from Statistics Netherlands, Business Insider estimated how long Dutch gold-medal speed skater Sven Kramer would take to skate the average distance traveled by a Dutch person in a day.
  If Kramer were able to sustain a speed of 29 mph, he would be able to cover the average daily commute distance of 32 kilometers in about 39 minutes, beating the average travel time by
  
  Read more

• Now do you finally believe baby boomers are the most selfish generation?

  13-02-2018 21:31 via feedproxy.google.com
  Recent gyrations in the stock market are telling Wall Street to be worried about the future.
  That is because, thanks to bad economic policy, we are stealing from the future to give to those who have money in the present.
  Thanks mom and dad.I like to call the Masters of the Universe at night, after the market has closed, the dust has settled, and the gains and losses realized during the day have crystallized into some kind of truth about where the market is headed.
  And last night, amidst the terr
  
  Read more

• The stock market has a 'funny way of testing new Fed chairs'

  13-02-2018 20:41 via feedproxy.google.com
  Markets tend to test new Federal Reserve chairs not long after they take over; Jerome Powell's first drubbing came especially quickly with last week's sharp reversal. 
  The Dow Jones industrial average gained 63% under Janet Yellen's four-year tenure, the sixth best run of 15 Fed chairs, according to LPL Research.
  The best total return under a Fed chair is the 312% Dow gain under Alan Greenspan; but he was also the longest tenured Fed chair at 18.5 years, so his annualized return is only 8.0
  
  Read more

• Litecoin is sliding after its first competing fork is announced

  13-02-2018 20:40 via feedproxy.google.com
  Litecoin is falling after its first hard fork was announced. It will occur next week.
  Litecoin cash is not affiliated with litecoin in anyway, and litecoin founder Charlie Lee has warned any fork could be a scam. 
  In an interview with  Business Insider, the fork's founders maintain that litecoin cash not a scam, and an improvement on the original litecoin. Litecoin is down 2.2% Tuesday morning — alongside most other major coins — after the cryptocurrency’s first
  
  Read more

• Twitter is surging ahead of CEO Jack Dorsey's Goldman Sachs presentation (TWTR)

  13-02-2018 20:21 via feedproxy.google.com
  Twitter is rising ahead of CEO Jack Dorsey’s presentation at a Goldman Sachs conference.
  The social-media company last week reported better-than-expected earnings that sent share prices soaring.
  Follow Twitter's stock price in real-time here>>Shares of Twitter gained more than 8% ahead of CEO Jack Dorsey’s presentation at a Goldman Sachs technology conference in San Francisco Tuesday afternoon.
  He’s scheduled to take the stage at 3:30 p.m. ET.
  It’s not clear what th
  
  Read more

• 8 'Amazon-proof' businesses that are defying the retail apocalypse (AMZN)

  13-02-2018 19:59 via feedproxy.google.com
  Amazon's enormous ambitions have led it to expand from online retail into film and television production, advertising, and cloud computing, among other industries.
  While it may seem that no business is safe from Amazon, a 2017 investor survey from Morgan Stanley Research indicated that some industries may not be threatened by Amazon in the near future.
  Those industries include auto parts, beauty, and home improvement.It's no secret that Amazon is a major threat to many businesses.
  From its humbl
  
  Read more

• GM is making an aggressive push to save its South Korean business — but the clock is ticking (GM)

  13-02-2018 19:46 via feedproxy.google.com
  GM is taking urgent steps to fix its ailing South Korean business.
  The carmaker isn't yet ready to exit the market or sell GM Korea, as it did with Opel in Europe in 2017.
  The first step toward rightsizing the operation is the closure of an underutilized factory.General Motors is moving quickly to fix its business in South Korea. 
  After CEO Mary Barra highlighted problems with GM Korea on the carmaker's fourth-quarter earnings call, the company announced on Monday that it would shutter its
  
  Read more

• Mark Ritson: Despite Unilever’s good intentions, its demands of digital platforms are futile

  13-02-2018 15:46
  So it happened again. This time of year appears to be enshrined as the annual date for FMCG giants to have a red hot go at digital platforms. Last year it was Marc Pritchard from Procter & Gamble (P&G) giving the speech of his life to demand improvements in the way Facebook, Google and the rest operated. This year it was Unilever’s Keith Weed up on the podium at the same event, the American IAB’s annual conference, delivering his own equally critical set of demands.
  READ MOR
  
  Read more

• Marketoonist on the future of ecommerce

  13-02-2018 12:00
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the future of ecommerce appeared first on Marketing Week.
  
  Read more

• For agencies, it’s not about surviving. It’s about operating differently.

  13-02-2018 12:00 via warc.com
  Agencies are increasingly aware that they are fighting for business with much larger organizations, says Mirum CEO, Dan Khabie. The way agencies will prove their value is not in comparing themselves to larger competitors, but by operating...
  
  Read more

• Harry Lang: Marketers can redeem their sins if they start acting responsibly

  13-02-2018 08:30
  Adam and Eve had no real use for a new 64GB iPhone X with double data package. If they wanted to explore, they could walk around the limitless bounds of Eden at will with no need to plug into Waze. Dating was a foregone conclusion, no formal employment meant no email and if they wanted to chat, they could simply talk to each other.
  Things were very different in Old Testament times, but the one thing that has remained constant is marketers breaking the rules – ever since a wily snake,
  
  Read more

• Unilever collaborates to clean up digital

  13-02-2018 01:00 via warc.com
  PALM DESERT, CA: Unilever, the consumer packaged goods manufacturer, believes that collaboration and partnerships are more likely to deliver a cleaned up digital supply chain than simply handing out ultimatums to the biggest platforms.Keith Weed,...
  
  Read more

• Three ways to maximise multiscreen investment

  13-02-2018 01:00 via warc.com
  LONDON: The advertising industry has yet to achieve standardised measurement and technological integration between channels, but there are three key things that brands can employ today to maximise investment across TV, online video and mobile. ...
  
  Read more

• Tesco eyes discount chain to chase Aldi, Lidl

  13-02-2018 01:00 via warc.com
  LONDON: Tesco, the UK’s largest supermarket group, has been planning to create a new discount grocery chain to rival the two German discounters, Aldi and Lidl, that have taken the UK by storm, a new investigation reveals.According to an
  
  Read more

• Southeast Asia weighs tax on e-commerce

  13-02-2018 01:00 via warc.com
  SINGAPORE: With Singapore set to announce a new budget next week, it could likely include a tax on e-commerce services such as Amazon and Lazada, in what could become a region-wide trend of levelling the field for brick and mortar retailers.With a...
  
  Read more

• Russian electoral interference becomes a case study

  13-02-2018 01:00 via warc.com
  NEW YORK: The role of Russian trolls and bots in the 2016 US presidential election has been submitted as a case study to the Webby Awards as an example of an impactful and disruptive campaign.A group of advertising industry creatives has written...
  
  Read more

• Jack In The Box's challenger brand strategy

  13-02-2018 01:00 via warc.com
  NEW YORK: Jack In The Box, the restaurant chain, bases its adoption of new tools, platforms or marketing techniques in large part around whether it will help the challenger brand overcome a “Goliath”.Iwona Alter, CMO at Jack In The...
  
  Read more

• Indian F&B packaging gets localised

  13-02-2018 01:00 via warc.com
  NEW DELHI: Food and beverage brands in India are taking the trend towards marketing in regional languages a stage further to embrace product packaging as a way of reaching more consumers.“The packaging connects with the consumer at point of...
  
  Read more

• How Spring Festival is evolving

  13-02-2018 01:00 via warc.com
  BEIJING: The rituals of hongbao and chunyun continue at the heart of China’s Spring Festival, but the nature of these traditions is changing in line with wider societal developments.Many people will undertake often arduous...
  
  Read more

• Casper, Tesla among 'direct brand' bellwethers

  13-02-2018 01:00 via warc.com
  PALM DESERT, CA: Casper, Tesla and Blue Apron are among the "direct brands" that demonstrate how the future may unfold across different product categories, according to a new study.The "
  
  Read more

Follow @sales_mrktinguk on Twitter!