Sales & Marketing news

• Mark Ritson: Media agencies will go the way of the dinosaurs if they don’t tackle transparency

  21-12-2017 17:53
  Agency.
  It is an interesting word. For most mere mortals it is usually associated with action and effect; “thanks to his agency the job was done and everyone was relieved”. We marketers, however, have long thought about agency as a very particular, organisational noun. It is the company that acts on behalf of clients to get the advertising job done; “the agency was amazing”.
  In our world, there are clients and customers and, in between, agencies that work to allow the for
  
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• Podcast: Mark Ritson on the biggest stories of 2017

  21-12-2017 12:32
  Mark Ritson catalogues all the key moments in marketing via his weekly column in Marketing Week.
  Here, he takes a look back and shares his standout stories of 2017, from Marc Pritchard’s “landmark speech” in January, which he describes as “the singular marketing moment of the year” to Facebook’s string of measurement errors.
  Listen to the podcast for Ritson’s characteristically sharp take on 2017 and what it will mean for marketers next year.
  The post Po
  
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• Mark Ritson on the biggest stories of 2017

  21-12-2017 12:32
  Mark Ritson catalogues all the key moments in marketing via his weekly column in Marketing Week.
  Here, he takes a look back and shares his standout stories of 2017, from Marc Pritchard’s “landmark speech” in January, which he describes as “the singular marketing moment of the year” to Facebook’s string of measurement errors.
  Listen to the podcast for Ritson’s characteristically sharp take on 2017 and what it will mean for marketers next year.
  The post Ma
  
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• Uber labelled a transport service, Burger King gifts customer a restaurant: International round-up

  21-12-2017 11:25
  Uber labelled a transport service by Europe’s highest court
  More bad news for Uber – it has now been officially labelled a “transport service” instead of an digital service by Europe’s top court.
  Uber has consistently argued that it is only an app that connects passengers to cab drivers through technology, as opposed to a transport service.
  That definition has helped the company avoid the stricter regulations which apply to other transport services. Instead, Ub
  
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• From introvert to extrovert: The changing nature of insight teams

  21-12-2017 08:30
  For many years, market research was a recessive function. Tucked away in marketing’s backroom, its managers asked consumers what they wanted and reported the results with scrupulous objectivity.
  Researchers – bookish, pernickety, introverted types – worked in the shadows of their more outgoing product and brand management colleagues.
  But modern consumer insight lives by different rules.
  Digital platforms bring better, faster sources of information. Data science is being us
  
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• What’s in store for 2018? Marketers share their predictions

  21-12-2017 08:00
  ‘People will realise digital marketing and marketing are one in the same’
  Zoe Burns-Shore, head of brand and marketing at First Direct 
  “I see a few things happening next year. First, everyone outside those working in marketing will continue to believe that no-one watches telly, while all secretly watching telly.
  “Secondly, I think at least 100 new digital platforms will be launched that all promise to make everyone’s marketing more personal and relevant &
  
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• A decline in December caps two years of falling consumer confidence

  21-12-2017 01:01
  If you were expecting consumer confidence to improve as a result of Brits trading up for the Christmas period then GfK’s latest numbers might make for depressing reading.
  For the first 20 days of December, GfK’s major purchase index, which ranks Brits’ propensity to spend money on big ticket items such as electricals, fell one point to a score of -4. This means it’s nearly six times as bad as it was in December 2016 when this score stood at +12.
  The overall consumer confi
  
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• SMBs can fuel digital adspend growth

  21-12-2017 01:00 via warc.com
  NEW YORK: As digital ad revenues continue to rise, analysis from the Interactive Advertising Bureau (IAB) indicates that there are opportunities for publishers to attract more spending from small and medium-sized businesses (SMBs).In an addendum...
  
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• Myntra prepares for its biggest-ever sales event

  21-12-2017 01:00 via warc.com
  BENGALURU: Myntra, the online fashion retailer owned by e-commerce operator Flipkart, will host its End of Reason Sale (EORS) from 22 to 25 December, and aims to increase sales by at least 50% compared to the last EORS it staged in June.Back then,...
  
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• Mobile device usage cuts into real socialising

  21-12-2017 01:00 via warc.com
  LONDON: Increased usage of mobile devices over recent years appears to have had a direct impact on the amount of time people go out to socialise with friends and family, official analysis suggests.According to the
  
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• China's declining instant noodle market

  21-12-2017 01:00 via warc.com
  BEIJING: China remains by far the largest market for instant noodles in the world, but declining sales have led to speculation over whether this trend signals wider changes in Chinese society.According to the World Instant Noodle Association, more...
  
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• Burger King 'excited' by DOOH possibilities

  21-12-2017 01:00 via warc.com
  LONDON: Burger King, the fast-food chain, is looking at new ways to use digital out of home, following a recent London campaign that drove footfall across the day by varying the creative on selected digital panels.Renato Rossi, VP/Marketing UK at...
  
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• Ashley Stewart's brand-driven comeback

  21-12-2017 01:00 via warc.com
  LOS ANGELES: Ashley Stewart, the plus-size clothing retailer for women, was able to call upon the enduring strength of its brand as it sought to rebuild an ailing business.James Rhee, who took over as Ashley Stewart’s CEO in 2013, discussed...
  
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• Amazon attracts 76% of online holiday shoppers

  21-12-2017 01:00 via warc.com
  NEW YORK: The extent to which Amazon now completely dominates online retailing in the US has been confirmed in CNBC’s latest All-America Economic Survey.Now in its twelfth year, the nationwide survey of 800 Americans revealed that...
  
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