Sales & Marketing news

• Sarah Vizard: Marketers need a better answer to the ROI question

  20-12-2017 15:11
  Criticism is often levelled at marketers and marketing departments for their inability to speak the language of the boardroom and prove return on investment (ROI). The topic has been the subject of innumerable conferences, events and pieces of research as the industry desperately attempts to shake off its “weak and fluffy” reputation and prove real financial results.
  Just in the past few months, two of the industry’s biggest advocates – the IPA and Thinkbox – have l
  
  Read more

• Why the ad industry is struggling with apprenticeships

  20-12-2017 15:06
  Much is made of marketing’s need to ensure it has a pipeline of talent with the right skills for the future, particularly as digital and data become increasingly integral to the day job. There is also a need to get people from more diverse backgrounds into an industry that still under-represents BAME people, as well as women, particularly at a senior level.
  Specific industry apprenticeships ought to be a key means of addressing the shortage of those skills among young people. However, a he
  
  Read more

• Keith Weed: My big takeaways from 2017

  20-12-2017 14:15
  It’s that time of year when articles turn en masse to reflections of the year, so here are a couple of overarching thoughts that, for me, have really characterised 2017.
  1. This has been the year for video
  Firstly let’s look at the area of technology. Although we’ve been earnestly repeating the ‘this year will be the year of video’ mantra every January for at least the last three years, it feels like 2017 finally was video’s year.
  As the prevalence of video ra
  
  Read more

• Keith Weed: 2017 has been a big year for video, measurement and diversity

  20-12-2017 14:15
  It’s that time of year when articles turn en masse to reflections of the year, so here are a couple of overarching thoughts that, for me, have really characterised 2017.
  1. This has been the year for video
  Firstly let’s look at the area of technology. Although we’ve been earnestly repeating the ‘this year will be the year of video’ mantra every January for at least the last three years, it feels like 2017 finally was video’s year.
  As the prevalence of video ra
  
  Read more

• Advertisement

• Hack your Christmas: Boost your knowledge with a trivia game

  20-12-2017 12:29
  It’s 4pm on 25 December. The chocolate log has been polished off and you’re on your fourth glass of wine, but you’ve hit that barren patch between the Queen and Doctor Who. Your witty repartee has totally dried up and Granny is in danger of falling asleep. It’s the moment someone inevitably suggests playing a board game.
  We can already hear you groaning, but instead, you could choose to come prepared and propose something you would actually gain from – that’s
  
  Read more

• Why are advertisers still failing to represent lesbians?

  20-12-2017 08:30
  When is the last time you saw an ad featuring a gay woman? Chances are you might not even be able to recall a single commercial. And you wouldn’t be wrong thinking they are few and far between.
  Research by Lloyds Banking Group published in 2016 showed that just 19% of people featured in advertising are from minority groups, and of those only 0.06% are from the LGBT community despite this group making up 1.7% of the British population.
  Lloyds then surveyed consumers to get their opinions an
  
  Read more

• The Marketing Week Podcast: The marketing moments and mishaps of 2017

  20-12-2017 08:00
  From brands getting political and marketers taking back control to Uber’s many flaws being revealed and questions being asked about influencers, 2017 was a busy year for marketing.
  In this end of year podcast, Marketing Week editor Russell Parsons is joined by special projects editor Michael Barnett and features editor Lucy Tesseras to reflect on the marketing moments, campaigns, heroes and villains of 2017, as well as the hot topics for next year.
  For more on our review of 2017 and predi
  
  Read more

• SENATE PASSES TAX BILL, PUTS TRUMP AND GOP ON VERGE OF HUGE LEGISLATIVE VICTORY

  20-12-2017 06:44 via feedproxy.google.com
  The Senate passed the GOP tax bill, the Tax Cuts and Jobs Act, late Tuesday night.
  The vote puts the bill on the edge of success, with only a technical vote in the House needed before it can be sent to President Donald Trump's desk.
  The bill is set to make sweeping changes to the tax code for both businesses and households.The Senate passed the sweeping GOP tax bill just after midnight in Washington on Wednesday, putting Republicans and President Donald Trump a hair's breadth away from a signat
  
  Read more

• Advertisement

• Debtors in China are placed on a blacklist that prohibits them from flying, buying train tickets, and staying at luxury hotels

  20-12-2017 03:40 via feedproxy.google.com
  China lists the names and personal details of 8.8 million debt defaulters on a public website.
  Those defaulters can't fly or use high-speed trains, book fancy hotels or enroll their children at expensive schools.
  Naming and shaming is growing across the country, with automatic messages playing on mobile phones and the names and photos of defaulters being promoted on screens in buses and public lifts.China maintains a public blacklist of debtors that effectively restricts their movements and the
  
  Read more

• Bitcoin cash soars above $3,000 after Coinbase says it will offer trading of the cryptocurrency

  20-12-2017 02:11 via feedproxy.google.com
   
  Bitcoin cash, an offshoot of red-hot bitcoin, was soaring after Coinbase said it would enable trading of the cryptocurrency on its platform.
  Bitcoin cash was trading at $3,338 a coin at 7:40 p.m. ET, according to Markets Insider data.Bitcoin cash jumped by more than $600 after Coinbase, one of the largest cryptocurrency exchanges, announced Tuesday evening it would enable trading of the bitcoin offshoot.
  The cryptocurrency, which was formed after a fork of the bitcoin network in August, w
  
  Read more

• The iPhone was the camera of choice in 2017, but standalone cameras still have a loyal following (AAPL)

  20-12-2017 02:04 via feedproxy.google.com
  Your smartphone's built-in camera can't match the photo quality and features offered by a standalone camera, but that's not stopping most people from using their phones to take pictures. According to recent data from photo-sharing site Flickr, charted for us by Statista, smartphones are far and away the most popular photographic device.
  Half of the photos uploaded onto Flickr in 2017 were captured by phone cameras, while digital SLR cameras accounted for one third of the pictures. Point-and-shoo
  
  Read more

• Will China's live streaming industry survive?

  20-12-2017 01:00 via warc.com
  BEIJING: An industry that accompanied the proliferation of the smartphone in China, live streaming, is seeing a decline in online viewership after two years of explosive and potentially unsustainable growth.With over 100 different streaming...
  
  Read more

• TOMS formula for reaching niche audiences

  20-12-2017 01:00 via warc.com
  LOS ANGELES: TOMS, the footwear and accessories brand, is tapping marketing resources such as digital data and “micro-influencers” as it endeavors to reach young consumers and niche audiences.Mondy Herndon, who served as TOMS’...
  
  Read more

• The 'fourth dimension' of segmentation

  20-12-2017 01:00 via warc.com
  LONDON: Three-dimensional audience segmentation is useful up to a point but adding the fourth dimension of the subconscious can turn broad-brush segmentations into much more focused ones, according to an industry figure.Writing in the current...
  
  Read more

• Neighbourhood Hong Kong malls attract investment

  20-12-2017 01:00 via warc.com
  HONG KONG: Malls that serve consumers’ daily needs are outperforming luxury malls and are catching the eye of  investors, new research shows.According to data from property consultants, including Savills, Jones Lang LaSalle, and CBRE...
  
  Read more

• IPG Mediabrands works across walled gardens

  20-12-2017 01:00 via warc.com
  NEW YORK: Digital media owners measure audiences, and optimise spend, in their own ways, meaning that media planning requires a certain amount of repetition, but IPG Mediabrands believes it has come up with a solution that allows it to define...
  
  Read more

• How Mailchimp's misinterpretation meme built brand affinity

  20-12-2017 01:00 via warc.com
  ATLANTA/LONDON: Mailchimp, the B2B online marketing platform, increased brand awareness and affinity while successfully differentiating itself from rivals by exploring the possibilities that arose from a mistake.A mispronunciation of the company...
  
  Read more

• Germany warns Facebook on data collection

  20-12-2017 01:00 via warc.com
  BERLIN: Germany’s competition authority has warned Facebook that its collection of data is “problematic” and may breach privacy laws.The Bundeskartellamt began investigating the social media giant last year and, in a
  
  Read more

Follow @sales_mrktinguk on Twitter!