Sales & Marketing news

• Campaign of the year final: Jigsaw vs Nike

  18-12-2017 13:42
  For a recap on all the campaigns visit 2017 year in review: Campaigns of the year
  The post Campaign of the year final: Jigsaw vs Nike appeared first on Marketing Week.
  
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• How digital audio, voice are reviving radio

  18-12-2017 11:00 via warc.com
  The demand for digital audio content is growing at a rapid rate. As audio continues to play a central role in our lives, sound has never been so influential in media, technology and business, suggests Oliver Deane.In the UK today,...
  
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• Ryanair, Amazon, Google: Everything that matters this morning

  18-12-2017 08:56
  Ryanair avoids further brand damage as pilots suspend Wednesday strike
  Irish Ryanair pilots have called off a one-day strike planned before Christmas, which could have seen a repeat of the reputation crisis that hit the budget airline this autumn, when it had to cancel thousands of flights having failed to account for pilots’ holiday time correctly in its schedules. The company’s management will now meet representatives of pilots’ unions after agreeing last Friday to recognise
  
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• Poundland, Facebook and Ryanair: Everything that matters this morning

  18-12-2017 08:56
  Poundland gets in trouble with Twinings after NSFW ad
  A campaign from Poundland featuring an elf in a sexually suggestive pose with a plastic doll in front of a box of Twinings Tea has created plenty of viral attention for the discounter.
  However, it hasn’t been warmly embraced by the tea brand itself, which tweeted that the picture “misuses our product”. Subsequently, Poundland has been forced to remove the Twinings brand from the social media campaign entirely.
  The “nau
  
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• Ikea, Uber, Toyota: Everything that matters this morning

  18-12-2017 08:56
  Ikea to be investigated by EU for tax avoidance
  After Apple and Amazon, it’s now Ikea’s turn to be investigated by the European Commission.
  The Swedish furniture giant has one division based in the Netherlands, which the Commission says may have been given unfair tax breaks by the Dutch government. The furniture retailer reportedly avoided paying nearly €1bn in taxes from 2009 to 2014 by taking advantage of loopholes in numerous countries.
  European Competition commissioner Margr
  
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• Adidas, Tesco and Google ad blocking: Everything that matters this morning

  18-12-2017 08:56
  Adidas to stop making its own wearables
  Adidas is shutting its digital sports business, which includes its dedicated wearables division, as it shifts strategy to focus on tech partnerships and developing software, rather than hardware. The German sports brand had heavily focused on wearable tech in the past few years and launched its own range, culminating in the miCoach Smart Run watch. But it will not shift its efforts towards software including the Runtastic app and an overhauled Adidas ecomm
  
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• Adidas, FIFA and Porsche: Everything that matters this morning

  18-12-2017 08:56
  Adidas calls on a host of stars for ‘Calling All Creators’ ad
  Adidas has brought together David Beckham, musician Pharrell Williams, model Karlie Kloss and a host of other stars to discuss the power of creativity in its latest global ‘Here to Create’ campaign.
  The group of athletes and other celebrities (all of which are wearing Adidas gear) sit around a table to highlight how the worlds of sport, fashion and music connect, with lines such as “We’re all creato
  
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• Marketers from Coke, First Direct and Sky share their marketing moments of 2017

  18-12-2017 08:00
  Aedamar Howlett, marketing director, Coca-Cola Great Britain:
  “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, diversity has always been part of our DNA.“We’re carrying this through everything we do right down to our product innovation – diversifying our portfolio of drinks through acquisitions like Honest, or breathing new life
  
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• Cancer Research UK merges emotional and practical messaging to drive donations

  18-12-2017 01:01
  Cancer Research UK (CRUK) is looking to make a “clearer connection” between the stories of people going through treatment and how donations can make a difference, showing how both are part of the “big fight against cancer”.
  The ‘Right Now’ campaign, created by Anomaly and The Garden Productions, has the same documentary style as its previous ads; showing unscripted moments and real people’s stories from the moment of diagnosis through to treatment.
  The a
  
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• Starbucks cracks Chinese culture to succeed

  18-12-2017 01:00 via warc.com
  SHANGHAI: Brands in China should aim for conspicuous consumption in public, with the product or brand logo itself working to aid the consumer in building their social status, according to a China marketing expert.“What most Westerners fail...
  
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• National stereotypes and email marketing

  18-12-2017 01:00 via warc.com
  NEW YORK: Email marketers recognise the importance of a good subject line when seeking to engage consumers, but intriguing new research suggests cultural and national stereotypes also play a role.Persado, a tech company that specialises in...
  
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• Marketing comms takes bigger role in luxury

  18-12-2017 01:00 via warc.com
  LONDON: Influencer relations are a higher communications and marketing priority for the UK luxury sector than traditional media relations, according to a survey of industry specialists.Working
  
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• Jones win over Moore offers limited ad lessons

  18-12-2017 01:00 via warc.com
  WILLAMSBURG, VA: Doug Jones’s victory over Roy Moore in Alabama’s recent special election for a Senate seat may offer limited lessons for political advertising experts, given the unique contours that shaped this specific race.Kip...
  
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• Facebook changes its video ad strategy

  18-12-2017 01:00 via warc.com
  SAN FRANCISCO: After years of resisting pre-roll ads on its site, Facebook has announced that it will now allow them, although they will not appear in the news feed where Facebook users spend most of their time.Instead, the social network will...
  
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• Disney deal will overturn India's TV market

  18-12-2017 01:00 via warc.com
  NEW DELHI: Walt Disney’s landmark $52.4bn deal with 21st Century Fox made headlines around the world last week and India is one of the major markets where it is likely to have far-reaching implications.In its analysis of the deal that...
  
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• Age is nothing but a number

  18-12-2017 01:00 via warc.com
  GLOBAL: Targeting may have become increasingly sophisticated thanks to digital, but marketers are still fixated on age when they ought to be concentrating on attitudes and behaviours, an industry figure argues.Writing in the current issue of...
  
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• 'WINTER MAY BE COMING': Wall Street report warns fund manager pay is headed for a reversal

  18-12-2017 00:07 via feedproxy.google.com
  According to an annual survey by Wall Street intelligence firm Greenwich Associates, asset management compensation increased by 7% from 2016 to 2017.
  Despite this, 2018 is likely to be a tough year for managers thanks to the rise of passive investing and high technology costs.Life was good for Wall Street asset managers in 2017.
  According to an annual report by intelligence firm Greenwich Associates, average compensation for asset managers in the United States is set to increase 7% from 20
  
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