Sales & Marketing news

• The FCC repealed net neutrality — and cable companies fell (CMCSA, TMUS, TWX, S, VZ, CHTR)

  14-12-2017 22:56 via feedproxy.google.com
  The Federal Communications Commission voted to repeal net neutrality rules on Thursday.
  Many of the major telecom companies were down after the vote.The Federal Communications Commission, chaired by Ajit Pai, voted to reclassify the internet as a Class I utility, turning over so-called net neutrality regulations put in place in 2015.
  After the vote on Thursday, blocking, throttling and paid prioritization by internet service providers will no longer be prohibited. Pai and his fellow Republican
  
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• JPMORGAN: Here are our bond market awards for 2017

  14-12-2017 22:34 via feedproxy.google.com
  Each year, JPMorgan makes an annual tongue-in-cheek list of bond market awards.
  The bank named Jay Powell the central banker the year while giving Janet Yellen the lifetime achievement award.
  Check out all of the awards below.
   
  JPMorgan makes an annual tongue-in-cheek list of bond market awards. Here it is for 2017...
  Bond of the Year – Veolia 0% due 11/20. It’s not that a BBB-rated French company was able to borrow at ZERO percent, it’s that they actually charged lender
  
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• Oracle topped Wall Street targets, but the stock is sinking over 4% (ORCL)

  14-12-2017 22:30 via feedproxy.google.com
  Oracle reported strong quarterly results after the closing bell on Thursday afternoon, beating Wall Street expectations. Even so, the stock is down more than 4% in after-hours trading at the time of writing.
  The database giant posted:
  Quarterly revenue of $9.63 billion, versus an analyst estimate of $9.57 billion, and up 6.2% year-over-year.Adjusted earnings of $0.70 per share, compared with estimates of $0.68.
  In a press release, Oracle attributes much of its growth to its cloud computing
  
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• Tim Cook teamed up with Charles Koch to write a pro-immigrant op-ed about 'dreamers' (AAPL)

  14-12-2017 22:17 via feedproxy.google.com
  Apple CEO Tim Cook and Koch Industries' CEO Charles Koch teamed up to write an editorial published in The Washington Post. 
  In the op-ed, they call for Congress to pass legislation so that so-called "dreamer" immigrants can stay in the United States.
  President Trump plans to remove protections for dreamers on March 5.
  Apple and Koch Industries don't seem to have a lot in common: one is public, the other is private and closely held by the Koch family. Apple sells premium phones and lap
  
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• The Fed could pump the brakes on bitcoin's 1,500% rally

  14-12-2017 21:51 via feedproxy.google.com
  The Federal Reserve on Wednesday raised its benchmark interest rate 25 basis points to a range between 1.25% and 1.5%.
  Don Ross, the CEO of PDQ Enterprises, operator of CODA Markets, a Chicago-based dark pool, thinks further rate hikes could pump the brakes on bitcoin's eye-popping rally.
   
  "I don't like to feed the beast, but it's hard to resist."
  Don Ross, CEO of PDQ Enterprises, operator of CODA Markets, a Chicago-based dark pool, is talking about bitcoin.
  He's a skeptic of the red-hot
  
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• THE BOTTOM LINE: Bitcoin mania, a Nobel Prize-winning economist talks Trump, and a deep dive on unstoppable tech stocks

  14-12-2017 21:32 via feedproxy.google.com
  This week:
  Business Insider CEO Henry Blodget discusses the meteoric rise of bitcoin. He references a recent research note published by former Merrill Lynch chief investment strategist Richard Bernstein, who refers to the cryptocurrency as "bitcon." Blodget walks through Bernstein's assertion the bitcoin meets all five characteristics of a bubble: available liquidity, leverage, democratization, new issues and turnover. The good news for bitcoin speculators is that Bernstein thinks the rally will
  
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• APPLY NOW: Business Insider is hiring a paid video intern who can animate

  14-12-2017 21:19 via feedproxy.google.com
  Business Insider is hiring a video intern specializing in animation.
  The ideal candidate has superb post-production video editing skills and a passion for the types of topics we cover for science, tech, and design videos at Business Insider. 
  This intern should know how to use Adobe After Effects and Photoshop, Illustrator and various types of audio and digital video equipment. Must also be comfortable working under tight deadlines.
  There's an opportunity
  
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• Rupert Murdoch laid out his vision of TV's future after the Disney-Fox deal, and it raises a lot of questions

  14-12-2017 21:18 via feedproxy.google.com
  Rupert Murdoch walked through the thinking behind the Disney-Fox deal.
  Murdoch thinks that entertainment TV programming supported by advertising will be a tough business moving forward.
  His point of view raises questions about the future of ventures like Hulu, and also his own broadcast network Fox (which wasn't sold to Disney).Rupert Murdoch doesn’t see much of a future for anything on linear TV that’s not news or sports — and even for sports he sees an impending challenge fr
  
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• 'The fight isn’t over': Tech erupts after the FCC's vote to kill net neutrality

  14-12-2017 21:02 via feedproxy.google.com
  The FCC voted to repeal net neutrality on Thursday morning and tech companies and executives spoke out in disappointment, and expressed desires to appeal the decision in court.
  The tech community has been pro-net neutrality since the plan to repeal was announced.Tech execs from Sheryl Sandberg to Microsoft's Brad Smith spoke out on Thursday to decry the FCC's controversial vote killing net neutrality. 
  The move by the FCC eliminates rules that stop broadband providers like Comcast and Veri
  
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• Amazon is selling Google and Apple TV gadgets again, ending a two-year cold war of streaming (GOOG, GOOGL, AMZN, AAPL)

  14-12-2017 20:29 via feedproxy.google.com
  After two years, Amazon will start selling the Google Chromecast and Apple TV streaming devices.
  The move comes after Google removed the YouTube app from Amazon devices.Amazon will start selling Google Chromecast and Apple TV streaming devices again, after unlisting them from sale two years ago, the company confirms to Business Insider. 
  The move comes as Amazon and Google battle over YouTube — the search giant recently pulled support for the very popular YouTube app from Amazon Echo
  
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• Marco Rubio threatens to vote against the GOP tax bill unless leaders meet demands

  14-12-2017 20:12 via feedproxy.google.com
  Republican Sen. Marco Rubio told GOP leaders he would not vote for their tax bill unless the child tax credit is made more generous.
  Rubio has also decried the drop in the top individual tax rate in the compromise bill.
  Republicans can lose only two votes in the Senate to pass the bill — and with Bob Corker likely to oppose it, Rubio's defection would leave them with no margin for error.Republican Sen. Marco Rubio on Thursday said he would vote against the final GOP tax bill unless the ch
  
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• The GOP tax bill will hit Americans in radically different ways depending on how they earn their money

  14-12-2017 19:56 via feedproxy.google.com
  The Republican tax bill proposes a significant break for pass-through businesses.
  A new report from the Tax Policy Center showed how married couples making the same amount of income would pay a dramatically different amount in taxes due to the change.
  The TPC report highlights that the tax bill sets up winners and losers not just by how much money you make, but also by how you make your money.One of the most significant tweaks to the federal tax code in the Republican Tax Cuts and Jobs Act coul
  
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• The FCC repealed net neutrality — here's what that means for you

  14-12-2017 19:54 via feedproxy.google.com
  In a Thursday vote, the Federal Communications Commission repealed the net-neutrality rules it put in place in 2015.
  The repeal is most likely mean higher prices and fewer choices for consumers.
  A repeal is good news for large telecommunications and internet companies.In a move that could fundamentally reshape the internet — and spur a new wave of legal wrangling — the Federal Communications Commission voted Thursday to repeal its net-neutrality rules.
  Here's what you need to know a
  
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• Ripple’s XRP overtakes bitcoin cash as 3rd largest cryptocurrency

  14-12-2017 19:44 via feedproxy.google.com
  Many cryptocurrencies, even ones smaller than bitcoin, have seen big gains in recent weeks.
  XRP, founded by Ripple, has overtaken bitcoin cash as the third-largest digital currency by market cap.
  Check out the live price of Ripple's XRP here.Ripple’s XRP cryptocurrency has seen a tremendous gain of 78.2% over the past 24 hours, propelling it to a market cap of $32.029 billion and making it the third-largest digital currency. It trails just bitcoin and Ethereum, according to Coin
  
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• The FCC net neutrality hearing was briefly evacuated so police dogs could search the room 'on advice of security'

  14-12-2017 18:59 via feedproxy.google.com
  Police briefly evacuated the public and commissioners from an FCC hearing on net neutrality on Thursday, shortly before a contentious vote to repeal open internet rules was due to occur.
  FCC Chairman Ajit Pai, who was giving his closing remarks, abruptly stopped speaking and announced that there would be a "brief recess on advice for security."
  Police units with canine units were soon brought into the meeting room after it was evacuated. While the official web broadcast of the hearing switc
  
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• Disney and Fox are up strongly after announcing their $52.4 billion deal (DIS, FOXA)

  14-12-2017 18:52 via feedproxy.google.com
  Disney beat out other companies circling 21st Century Fox's entertainment businesses, and will buy film and TV assets for more than $52 billion.
  Shares of both companies are rising strongly on the news.
  Watch Disney and Fox's stock prices move in real time here.Disney announced its plan to buy 21st Century Fox's film and TV assets for $52.4 billion. Fox shareholders will receive 0.2745 shares of the new Disney and one share of the spun-off broadcast company for each current share
  
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• Netflix is shrugging off the Disney-Fox deal (NFLX, DIS, FOXA)

  14-12-2017 18:24 via feedproxy.google.com
  On Thursday, Disney said it's buying 21st Century Fox's entertainment assets for $52.4 billion.
  The move is widely seen as the company gearing up to go to war with Netflix.
  Netflix investors seem unphased by the acquisition, sending shares of the company higher after the deal was announced.
  Watch Netflix's stock price move in real time here.Disney announced its $52.4 million plan to buy many of 21st Century Fox's entertainment assets on Thursday, in a move that many are calling the precurs
  
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• Something doesn't add up in Janet Yellen promise of higher wages

  14-12-2017 18:08 via feedproxy.google.com
  The Federal Reserve's expectation for additional wage growth is based on hopes and prayers, not hard evidence. 
  Outdated economic models suggest a low unemployment rate should boost wages, but wage growth has been lagging for a prolonged period.
  Wage growth for non-supervisory workers have actually declined over the last year, confounding the Fed's reasoning for additional rate hikes, an ex-Bank of England official tells Business Insider. 
   
  The biggest criticism of the Federal R
  
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• Why local is increasingly powerful

  14-12-2017 17:00 via warc.com
  Smarter marketing and investment in communications is helping local brands fight back against the multinationals. Elspeth Cheung, Global BrandZ Valuation Director at Kantar Millward Brown, explainsIt’s easy to be bamboozled...
  
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• How football startup Dugout plans to become the sport’s first social network

  14-12-2017 16:46
  When it launched last November, Dugout turned heads, with high-profile clubs such as Manchester City, Liverpool, Paris Saint-German, Barcelona and AC Milan among its initial investors.
  The idea behind Dugout is to bring fans access to the world of football beyond the matches. There are 74 clubs, one football federation, two leagues, 107 players and multiple influencers signed up, with each having their own page that is regularly updated with behind-the-scenes content showing players at the train
  
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• International round-up: Unilever launches ‘natural’ beauty brand, Kellogg’s doubles down on cereal cafes

  14-12-2017 15:49
  Unilever goes after niche audiences with ‘natural’ beauty line
  Unilever says it is no longer going after broad swathes of consumers, instead using big data to determine increasingly narrow groups to develop new products for.
  For example, it launched a new personal care brand ‘Love Beauty and Planet’ in the US this week, featuring “natural” products including shampoos, conditioners, and body washes.
  The bottles are made from 100% recycled plastic and are 100% r
  
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• International round-up: Unilever launches ‘natural’ beauty brand, Kellogg doubles down on cereal cafes

  14-12-2017 15:49
  Unilever goes after niche audiences with ‘natural’ beauty line
  Unilever says it is no longer going after broad swathes of consumers, instead using big data to determine increasingly narrow groups to develop new products for.
  For example, it launched a new personal care brand ‘Love Beauty and Planet’ in the US this week, featuring “natural” products including shampoos, conditioners, and body washes.
  The bottles are made from 100% recycled plastic and are 100% r
  
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• The top 10 Christmas YouTube ads in 2017

  14-12-2017 15:04
  We are edging ever closer to the festive period, which means that most Christmas campaigns have been gracing our screens for yonks.
  So how have they been performing? YouTube has released its top 10 Christmas ads in the UK to shed a light on the issue. The list is determined by an algorithm that factors in organic and paid views, watch time and audience retention.
  And the most popular Christmas ads are as follows…
  1. John Lewis Christmas Ad 2017 – #MozTheMonsterJohn Lewis’s Ch
  
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• Is Discounting Fools Gold?

  14-12-2017 11:00 via warc.com
  With deep discounting holidays, like Boxing Day looming, it can be tempting to throw caution to the wind and discount like crazy in pursuit of traffic and margin-low spend, says Paul Hunt of Pricing Solutions (part of the iris network), but...
  
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• How one startup is trying to make loyalty ‘smarter’

  14-12-2017 08:40
  Shake out your wallet and you’ll most likely find a number of loyalty cards gathering dust. Or perhaps you recognise the feeling of frustration when paying for your morning coffee, only to realise you’ve lost your paper stamp card. These are problems Yoyo Wallet is looking to solve.
  Talks for the company started around 2012, when mobile payment was becoming an increasingly hot topic of discussion. Apple was in the process of setting up its mobile payment system, while Starbucks overh
  
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• UK news brands begin publishing robot articles

  14-12-2017 01:00 via warc.com
  LONDON: At least 20 regional newspapers in the UK have already published stories that were jointly written by robots and humans in a project that is being described as a world-first for journalism.The automated news service is called RADAR, or...
  
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• Mattel refines approach for testing ads

  14-12-2017 01:00 via warc.com
  ORLANDO, FL: Mattel, the toy manufacturer, has developed a bespoke ad-testing tool to help it gain a clearer view of whether its messages will deliver strong in-market results.Jaideep Dore, Mattel’s Director/Global Consumer Insights,...
  
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• Instagram users can now follow hashtags

  14-12-2017 01:00 via warc.com
  SAN FRANCISCO: Instagram, the image-sharing platform owned by Facebook, has rolled out a new feature that lets users follow hashtags in the same way they follow friends.According to a
  
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• India's TV future – synergy not competition

  14-12-2017 01:00 via warc.com
  MUMBAI:The TV will continue to be the focal point for family entertainment in India for some years yet, according to an industry figure, even as increased internet penetration and smartphone ownership are altering the media landscape.In a WARC...
  
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• How Cisco is ditching 'selfie marketing'

  14-12-2017 01:00 via warc.com
  LONDON: Cisco, the networking hardware supplier, has abandoned a product-led marketing approach in favour of a customer-centric strategy that has devolved authority to a more local level and embraced customer advocacy.The journey has involved some...
  
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• Digital must carry on improving, says P&G

  14-12-2017 01:00 via warc.com
  NEW YORK: Marc Pritchard, Chief Brand Officer at Procter & Gamble, says there has been “very strong” progress on cleaning up the digital ecosystem this year, but more work needs to be done on brand safety in 2018.“We’ve...
  
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• 89% of Indian auto sales are digitally influenced

  14-12-2017 01:00 via warc.com
  NEW DELHI: Almost 90% of car sales in India are influenced by consumers going online to conduct research and watch videos, according to a new industry report.Research conducted by Google India and Kantar TNS states that 89% of car purchases in...
  
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