Sales & Marketing news

• 2018: The year the industry must grow up

  13-12-2017 23:00 via warc.com
  Digital publishing may be a relatively young industry, but as excuses go, this just doesn’t wash any more. Collectively, we now have enough knowledge, experience, and expertise to assume responsibility for the challenges we face –...
  
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• M&S on how SMEs can turn sustainability into a success

  13-12-2017 16:21
  Achieving success in sustainability can’t be built around standalone campaigns but must be based on integrating it into the very core of a business, according to retail giant Marks & Spencer.
  New research by creative agency 18 Feet and Rising finds that while 88% of small- and medium-sized businesses value sustainability, 70% struggle to implement it into their business.
  Having surveyed 100 CEOs at UK-based SMEs, the study shows 40% believe sustainable practices are too costly to imple
  
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• Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018

  13-12-2017 14:41
  Well, fellow marketers, we are almost at the end of the road for 2017. Can you believe it? As 2018 approaches from over the horizon I wanted to reach out directly to you and check that your marketing is in good shape for the year ahead.
  Below you will find seven key challenges to review and then score your own marketing capabilities against. I’ve attended most of the big marketing conferences around the globe this year – both in the UK and further afield. It’s taken me a few w
  
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• A guide to trendspotting

  13-12-2017 13:00 via warc.com
  “To look at where the future is heading, don’t look at consumers but at the expectations that are created by the innovations on which they are lavishing love and attention today,” Henry Mason, managing director of...
  
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• GDPR is about action – here’s where to start

  13-12-2017 11:00 via warc.com
  Consultations are not the answer to the questions posed by GDPR, says Julian Saunders of PORT.im. What matters is the way we can act now.Just this week I’ve received a baker’s dozen of emails from various groups...
  
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• WARC Awards: Content judges announced

  13-12-2017 01:00 via warc.com
  GLOBAL: John Dokes, CMO of AccuWeather, will chair the judging panel for the Effective Use of Content category in the 2018 WARC Awards scheme, a global initiative for next-generation marketing effectiveness.The Effective Use of Content category...
  
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• Southeast Asia's digital economy to hit $50bn this year

  13-12-2017 01:00 via warc.com
  SINGAPORE: One of the fastest-growing economic areas in the world with high internet penetration, Southeast Asia’s internet economy will reach $50bn in 2017 and has the potential to exceed $200bn by 2025, according to a new study.The...
  
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• Publishers tackle video ad fraud

  13-12-2017 01:00 via warc.com
  NEW YORK: Publishers are losing up to $3.5m a day to counterfeit video inventory, according to a new study, which calls on advertisers to demand their programmatic campaigns run only on authorised inventory as defined by publishers’ ads.txt...
  
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• India restricts condom ads

  13-12-2017 01:00 via warc.com
  DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.The Information and...
  
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• Home Depot's key mobile metric

  13-12-2017 01:00 via warc.com
  CHICAGO: Home Depot, the home improvement retailer, regards driving store visits as the key indicator of success for its efforts on mobile.Erin Everhart, Senior Manager/Media Strategy & Mobile at Home Depot, discussed this subject during a...
  
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• Food triggers Brits' Christmas planning

  13-12-2017 01:00 via warc.com
  LONDON: For British consumers, the arrival of Christmas is signalled not so much by a spate of seasonal advertising as by the sight of festive foodstuffs in store.Research for customer experience agency Wunderman, conducted by YouGov, asked over...
  
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• Brands should engage with women's sport

  13-12-2017 01:00 via warc.com
  LONDON: In the UK, women’s sport has been on a clear upward trajectory, and for brands greater investment and involvement could become an important long-term strategy.“We will know we’ve had success when we stop talking about...
  
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