Sales & Marketing news

• Amazon, YouTube, BMW: 5 things that mattered this week and why

  08-12-2017 16:07
  YouTube looks to hire thousands of new staff to battle unsavoury videos
  It’s undeniable that Google has had a tough year. The digital giant has come under fire for a lack of transparency when it comes to sharing data, and “marking their own homework” with reporting campaign results. But one of the biggest scandals of the year surrounds its video platform YouTube.
  At the start of 2017, an investigation by The Times into advertising appearing next to extremist content sparked a m
  
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• Budweiser Prohibition on becoming ‘the Coke Zero of the non-alcohol category’

  08-12-2017 13:46
  Budweiser’s non-alcoholic beer Prohibition Brew has launched its first campaign in the UK, which looks to convince consumers not to drink and drive over the festive period.
  The brand was launched in the UK last month, and the business is now in the process of building distribution in pubs and supermarkets. The beer got its name as it was first brewed during prohibition America in the 1920s and 1930s, and is reportedly brewed to the same recipe as Budweiser but without the alcohol.
  Speaking
  
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• Budweiser Prohibition on becoming ‘the Coke Zero’ of non-alcohol beer

  08-12-2017 13:46
  Budweiser’s non-alcoholic beer Prohibition Brew has launched its first campaign in the UK, which looks to convince consumers not to drink and drive over the festive period.
  The brand was launched in the UK last month, and the business is now in the process of building distribution in pubs and supermarkets. The beer got its name as it was first brewed during prohibition America in the 1920s and 1930s, and is reportedly brewed to the same recipe as Budweiser but without the alcohol.
  Speaking
  
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• Britvic’s CMO on taking digital ROI measurement ‘to another level’

  08-12-2017 08:08
  Proving the return on investment of digital channels is becoming increasingly important for all brands, and none more so than drinks giant Britvic, which claims it has already taken its focus “to another level”.
  Matt Barwell, the company’s CMO, says while its marketing messages have not changed this year and it continues to put customers “at the heart of everything”, what has shifted up a gear is its concerns around ad fraud and getting “genuine ROI&rdquo
  
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• TAG-certified channels cut fraud

  08-12-2017 01:00 via warc.com
  WASHINGTON, DC: Digital ads run in accordance with standards set by the Trustworthy Accountability Group (TAG) witness significantly lower levels of invalid traffic, a new study from the organisation has shown.
  
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• Mobile, social video goes viral in Indonesia

  08-12-2017 01:00 via warc.com
  JAKARTA: Digital audiences in Indonesia are “millennial by default” with mobile-first and social media content most likely to go viral in the country, according to a local expert.Joe Wadakethalakal, CEO of Indonesian content platform...
  
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• Microsoft's messaging formula

  08-12-2017 01:00 via warc.com
  NEW YORK: Microsoft, the technology giant, is drawing on underlying principles such as humanity and humility as it crafts messages with real meaning for consumers.Kathleen Hall, Microsoft’s Corporate VP/Brand, Advertising and Research,...
  
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• Marmite's strategy: headlines first, ads second

  08-12-2017 01:00 via warc.com
  LONDON: Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread.“We were going to...
  
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• Marketers need to shift data focus

  08-12-2017 01:00 via warc.com
  LONDON: Marketers are justifiably focused on GDPR, due to be implemented in May 2018, but a technical approach to compliance needs to be supplemented with public education as there is widespread misunderstanding of the collection of data and the...
  
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• Apple feels political heat for App store changes

  08-12-2017 01:00 via warc.com
  SAN FRANCISCO, CA.: An ongoing dispute between Apple and the developer of an app platform for restaurants has spilled over into Washington following changes to the App Store, which critics argue will discriminate against small businesses. ...
  
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• Alibaba, Ford sign strategic partnership

  08-12-2017 01:00 via warc.com
  SHANGHAI: Alibaba, the Chinese e-commerce giant, has formed a strategic three-year partnership with Ford, which could see the American automaker sell cars on Alibaba’s Tmall online marketplace.As part of the agreement, Ford will work with...
  
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