Sales & Marketing news

• International round-up: Ford sells cars online in China, US ad mocks Jesus’s parentage

  07-12-2017 15:55
  Ford partners with China’s Alibaba to sell cars online
  Alibaba and Ford are set to sign a deal this week that will allow Ford to sell cars online to consumers in China.
  According to sources, Ford will begin selling cars through Alibaba’s online retail arm Tmall from next year. Under the agreement, cars purchased online will be delivered to buyers by franchised Ford retail stores.
  However, the deal could have a negative impact on dealerships, according to Yale Zhang, head of Shanghai-
  
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• Charlotte Rogers: The razor subscription market is already on the verge of saturation

  07-12-2017 12:33
  Subscription services are the beating heart of any successful ecosystem brand. From Amazon Prime and Netflix to Deliveroo’s £8 a month Plus service, brands in every industry are realising the importance of getting consumers to commit.
  No sector has been more disrupted by the fight for subscriptions than the men’s shaving market. Innovation was once limited to the latest high-tech release from Procter & Gamble’s Gillette, but last year the shaving market exploded with
  
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• How to overcome the three big pain points of data

  07-12-2017 12:16
  For many brands today, data has become the most valuable asset, and marketers are equipped  with a variety of ways to collect it – from social media listening tools to in-store data, CRM software, call centres, mobile usage, web analytics and third-party sources. There is a wealth of data at their disposal.
  Although data-driven marketing offers exciting, new opportunities for brands, there are numerous challenges and obstacles that can hamper a marketer’s ability to succeed. We
  
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• Why comms planning needs to be less relay and more rugby

  07-12-2017 12:00 via warc.com
  While the multi-platform world presents significant opportunities for brand advertisers, it also presents new challenges. Today's planners need to call on new and existing skill-sets to unlock the full potential for their clients, argues...
  
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• 2017 year in review: It’s been a good year for…

  07-12-2017 08:00
  Samsung shows brands how to bounce back
  Putting aside the announcement that CEO Kwon Oh-hyun is planning to step down amid an ongoing corporate governance crisis, from a product perspective Samsung is a standout example of a brand using the power of marketing to bounce back.
  The South Korean smartphone brand relied on its marketing strength to cut though the negative publicity surrounding the Galaxy Note 7 exploding phones scandal in October 2016, first by accepting responsibility and then movin
  
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• 2017 year in review: It’s been a bad year for…

  07-12-2017 08:00
  Digital: The year the gloss came off
  A catalogue of unfortunate revelations have dogged digital marketing in 2017, chief among them being the world’s biggest advertiser cutting over $100m of digital spend with no negative impact on sales. That was Procter & Gamble chief financial officer Jon Moeller’s statement to investors in July, when he explained it had set out to slash misplaced ads and fraudulent impressions.
  As a result, “we didn’t see a reduction in the [sales
  
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• Banks could take a $4.4 billion hit from new reforms — and traders will bear the brunt of it

  07-12-2017 01:02 via feedproxy.google.com
  The European operations of investment banks are expected to lose $4.4 billion from new regulatory reforms, known as MiFID II.
  Traders will shoulder the bulk of the losses, with equity and debt markets teams expected to lose a combined $2.5 billion.Global investment banks are going to see their revenues in Europe chopped by $4.4 billion from the new financial reforms that start to go live in January, according to a new report. Trading desks will bear the brunt of the losses. 
  Banks generate
  
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• World's largest Starbucks opens in Shanghai

  07-12-2017 01:00 via warc.com
  SHANGHAI: Starbucks, the US coffee shop chain, has opened a vast new megastore in Shanghai, which includes a range of added features designed to appeal to Chinese consumers, such as an upmarket bakery and augmented reality experiences.At 30,000...
  
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• Mobile is critical for targeting Aussie mums

  07-12-2017 01:00 via warc.com
  SYDNEY: The purchase decisions of Australian mothers are heavily influenced by both online and offline word-of-mouth, with Facebook being their preferred social media platform, according to new research.Speaking at the Marketing to Mums conference...
  
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• Metrics matter most to brands and agencies

  07-12-2017 01:00 via warc.com
  GLOBAL: Ad fraud may be worth upwards of $7bn a year but it rates very low down on the list of concerns for brands and agencies in 2018, which is dominated by digital metrics and recruitment issues.A survey undertaken by WARC for its
  
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• Defining, evaluating and validating target audiences

  07-12-2017 01:00 via warc.com
  LONDON: Machine learning is becoming increasingly important to sift through huge volumes of data, but humans will still be required to answer the nuanced questions that arise from the inevitable gaps in the data, according to a leading planner. ...
  
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• Adspend on Amazon could grow by $800m

  07-12-2017 01:00 via warc.com
  NEW YORK: Facebook and Google completely dominate digital advertising at present, but at least three major ad holding companies are reported to be planning to increase their spending with Amazon by a significant amount next year.According
  
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• Acceptance of CX tech depends on digital trust

  07-12-2017 01:00 via warc.com
  NEW YORK: A significant proportion of consumers are open to brands that use intelligent technology to personalise experiences, but establishing digital trust is crucial if consumers are to be won over, a new survey has found.According to...
  
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• Oracle is trying to get Google to pay it a lot of money for Android, again

  07-12-2017 00:13 via feedproxy.google.com
  Oracle on Thursday will try, once again, to get the courts to tell Google to hand over a lot of money.
  In May 2016, a jury ruled in favor of Google, saying Google's use of bits of Oracle code in Android constituted "fair use."
  Oracle appealed the verdict, however, and the first appeal hearing is scheduled to kick off Thursday.
  The two have been duking it out in court for years, but so far, Oracle has not been awarded the multi-billion dollar judgment it's seeking.Last May, Oracle suffered a wel
  
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