Sales & Marketing news

• Mark Ritson: Why you should fear the ‘digital duopoly’ in 2018

  05-12-2017 17:23
  Long shadows, overly emotional TV ads and the uniform presence of Christmas trees in every shop window mean only one thing in marketing land: it is time for media agencies to look back at the current year’s ad spend and also project their estimates for the one that awaits us in January.
  That’s exactly what GroupM, the largest media agency in the world, did this week at the UBS Global Media and Communications Conference in New York. But that is not what made the headlines. Among a ki
  
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• Making boxed wine premium: How one brand is looking to change Brits’ perceptions

  05-12-2017 16:12
  Ask the average Brit what they think of boxed wine, and there’s a good chance they’ll look at you as if you’ve asked them to lick the floor.
  Yet Rob Malin is convinced UK consumers are on the cusp of changing their minds. He is one of the co-founders of When In Rome wine, which prides itself on selling “premium craft wine” from independent Italian producers. Each journey starts in Verona when around 1,800 boxes – equivalent to around 12,000 bottles of wine &nd
  
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• YouTube to recruit thousands of new staff to tackle ‘troubling’ content

  05-12-2017 14:04
  YouTube’s CEO Susan Wojcicki has unveiled further measures to battle unsuitable content after it found itself in hot water once again – this time for allowing child abuse videos to be hosted on the platform.
  Commenting in a blog post entitled ‘Expanding our work against abuse of our platform’, Wojcicki admitted that while YouTube is mostly used as a “force for creativity,” there is also a “more troubling” side to the platform.
  To combat this, she s
  
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• YouTube to recruit 10,000 new staff to tackle ‘troubling’ content

  05-12-2017 14:04
  YouTube’s CEO Susan Wojcicki has unveiled further measures to battle unsuitable content after it found itself in hot water once again – this time for allowing child abuse videos to be hosted on the platform.
  Commenting in a blog post entitled ‘Expanding our work against abuse of our platform’, Wojcicki admitted that while YouTube is mostly used as a “force for creativity,” there is also a “more troubling” side to the platform.
  To combat this, she s
  
  Read more

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• YouTube targets 10,000 new staff to tackle ‘troubling’ content

  05-12-2017 14:04
  YouTube’s CEO Susan Wojcicki has unveiled further measures to battle unsuitable content after it found itself in hot water once again – this time for allowing child abuse videos to be hosted on the platform.
  Commenting in a blog post entitled ‘Expanding our work against abuse of our platform’, Wojcicki admitted that while YouTube is mostly used as a “force for creativity,” there is also a “more troubling” side to the platform.
  To combat this, she s
  
  Read more

• YouTube promises thousands of new staff to tackle ‘troubling’ content

  05-12-2017 14:04
  YouTube’s CEO Susan Wojcicki has unveiled further measures to battle unsuitable content after it found itself in hot water once again – this time for allowing child abuse videos to be hosted on the platform.
  Commenting in a blog post entitled ‘Expanding our work against abuse of our platform’, Wojcicki admitted that while YouTube is mostly used as a “force for creativity,” there is also a “more troubling” side to the platform.
  To combat this, she s
  
  Read more

• Marketoonist on being customer-centric

  05-12-2017 13:14
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on being customer-centric appeared first on Marketing Week.
  
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• Gamee on its plans to become the ‘YouTube of mobile gaming’

  05-12-2017 08:11
  Gaming is expected to generate $109bn in revenues in 2017, with mobile now the most lucrative segment of the market. And this year, smartphone and tablet gaming will grow 19% year on year to sales of $46.1bn, claiming 42% of the total market, according to Newzoo. It says mobile games have been boosted by the popularity of the likes of Candy Crush, Mario Run and Pokémon Go.
  However, with mobile app usage and downloads also experiencing a decline – Adobe says app downloads have fallen
  
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• Xaiozhu will use facial recognition to verify guests

  05-12-2017 01:00 via warc.com
  BEIJING: China’s biggest home-sharing startup Xiaozhu, known as China’s Airbnb, is looking to overcome the persistent issue of identity verification and believes facial recognition technology will be key.Though China’s government...
  
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• Size is everything, says Zenith

  05-12-2017 01:00 via warc.com
  GLOBAL: The internet is driving almost all of global growth in advertising expenditure, according to Zenith, and most of that is being captured by just five USand Chinese platforms.The December edition of the ROI agency's Advertising...
  
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• Purpose hasn’t peaked, says Laurence Green

  05-12-2017 01:00 via warc.com
  A judge on the inaugural panel for Brand Purpose at the 2017 WARC Awards, Laurence Green writes that brand purpose is alive and well and "busy restoring the broken link between business and society."Self-congratulatory as...
  
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• Marks & Spencer, BBC among winners of MRS awards

  05-12-2017 01:00 via warc.com
  LONDON: Papers from Marks & Spencer, BBC Radio 4, Barclays and Exterion Media are among the winners at the MRS Awards 2017, which recognise the effective use of market research.In London, last night, the Market Research Society held an event...
  
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• Lime Crime's nuanced expansion formula

  05-12-2017 01:00 via warc.com
  LOS ANGELES/BEIJING: Lime Crime, the cosmetics company, adopted a distinctive approach to launching in China in response to the unique dynamics that were facing its brand in the country.Kim Walls, Global General Manager for Lime Crime, discussed...
  
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• Facebook launches messaging app for under-13s

  05-12-2017 01:00 via warc.com
  MENLO PARK, CA: Facebook yesterday rolled out a messaging app for kids in the US, as it aims to attract parents keen for their children to occupy a safe online ecosystem. Facebook’s developer blog announced
  
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• Disney rethinks dads

  05-12-2017 01:00 via warc.com
  EUROPE: Media depictions of fathers are frequently outdated and fail to take account of the key aspirations of modern dads, according to new Disney research.When the entertainment brand talked to 160 fathers across the UK, Germany, Spain and...
  
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• Data, delivery issues dog Vietnam e-commerce

  05-12-2017 01:00 via warc.com
  HO CHI MINH CITY: E-commerce in Vietnam is growing fast from a low base, but is facing problems around delivery and effective use of data according to observers.E-commerce no longer suffers from an inability to handle online orders at peak periods...
  
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• CX, data and AI lead 2018 marketing priorities

  05-12-2017 01:00 via warc.com
  GLOBAL: Data, customer experience and artificial intelligence are among the areas that both agencies and brands plan on prioritising in 2018, which promises to be a year of digital transformation, according to an exclusive survey by WARC.This...
  
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