Sales & Marketing news

• A massive regulatory overhaul is boosting the stock of one Wall Street trading giant

  01-12-2017 23:06 via feedproxy.google.com
  Virtu, the Wall Street trading giant, ended Friday's trading session up nearly 7%.
  Investors have been pouring into the stock since a UBS analyst raised his price target for the firm. 
  Virtu will likely benefit from a regulatory overhaul in Europe set to go live next year. Virtu soared by more than 7% on Friday, a day after a UBS analyst raised his price target for the Wall Street trading giant. 
  It gave up some gains by the end of the trading day, and closed at $17.40 up 6.75%.
  
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• The crypto exchange Coinbase is down again as bitcoin prices near $11,000

  01-12-2017 22:54 via feedproxy.google.com
  Coinbase is down for maintenance as bitcoin prices soar back up toward $11,000. 
  It's the second time this week the site has been unavailable.On Wednesday, bitcoin mayhem overwhelmed the platform and caused an outage on Coinbase that locked many users out of their accounts.
   
  The cryptocurrency exchange Coinbase is down again, just two days after a major system outage that kept many users from accessing their bitcoin wallets as prices on the digital coin fluctuated wildly between
  
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• Reddit and its users are ratcheting up their opposition to the FCC's imminent repeal of its net neutrality rules

  01-12-2017 22:53 via feedproxy.google.com
  Reddit users on Friday took to the site to call out congressional opponents of net neutrality.
  Users not only named net neutrality opponents, but posted how much in campaign donations the members of Congress reportedly received from the telecommunications industry, which is pushing for a repeal of the net neutrality rules.
  The posts come less than two weeks before the Federal Communications Commission is slated to vote on a repeal of those rules.With the Federal Communications Commission slated
  
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• There are 5 places in the US where you need to make over $110,000 to afford a home

  01-12-2017 22:14 via feedproxy.google.com
  Four of the five most expensive housing markets in the country are in California.
  In these markets, buyers need to make more than $110,000 to qualify for a mortgage with a 20% down payment.In the San Jose metro area, buyers need to make over $210,000.
   
  Several of the priciest housing markets in the country are in the American West.
  In the third quarter of 2017, the median cost of a single-family home in the region rose to $373,700, up 7% from the previous year and a greater increase than
  
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• Cboe's president hints at ether and bitcoin cash futures

  01-12-2017 21:59 via feedproxy.google.com
  Cboe President Chris Concannon said the firm could launch more products, such as futures for ether and bitcoin cash.
  In August, Cboe announced it would launch a bitcoin futures contract.
  Two months later, CME announced its product, which is set to go live first, on December 18. 
   
  On Friday, the US Commodity Futures Commission gave exchanges the green light to roll out bitcoin futures, and Cboe President Chris Concannon says other cryptocurrency futures might be on the horizon.&n
  
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• Fed’s Harker tells us why next year is a wild card for rate hikes

  01-12-2017 21:25 via feedproxy.google.com
  The Federal Reserve can be patient in raising interest rates further, Philadelphia Fed President Patrick Harker tells Business Insider.
  Harker worries low inflation may be a more persistent trend than previously believed, giving the Fed ample room to keep rates low. 
  A December rate hike is likely he said, but next year "we’re going to have to wait and see."
  The Federal Reserve will raise interest rates later this month, but low inflation means the central bank can take a wait-and-se
  
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• We know more details about the final GOP tax bill — thanks to a lobbyist who sent it to a top Democratic senator

  01-12-2017 21:24 via feedproxy.google.com
  The Republican tax bill is expected to get a vote in the Senate by the end of Friday.
  No text of the final bill or major amendments has been publicly released.
  Democratic Sen. Claire McCaskill tweeted a photo of possible GOP amendments that she received from a lobbyist — rather than the Republican leadership.We now know some of the amendments that could be in the Republican tax bill — but only thanks to a Democratic senator who says she got them from a lobbyist.
  Sen. Claire McCaskil
  
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• Nicolas Maduro is cracking down on rivals and Venezuela's oil industry could take a big hit

  01-12-2017 21:10 via feedproxy.google.com
  Venezuela has arrested former senior officials in what it has called a crackdown on corruption.
  But other seen a politically motivated campaign against rivals behind the arrests.
  Efforts by President Nicolas Maduro to consolidate power and eliminate rivals may end up harming the country's oil industry and economy as a whole.Authorities in Venezuela arrested two former senior officials on Thursday in what has been called a crackdown on corruption in the country's state-run oil industry.
  Many, th
  
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• The one trick the GOP had to make its tax bill look good failed spectacularly

  01-12-2017 20:30 via feedproxy.google.com
  Dynamic scoring is a budget trick that makes tax cuts look more sensible than they are by estimating how much economic growth the cuts will create, then adding that estimation to budget projections.
  But not even that trick can save the GOP's tax bill, according to the nonpartisan Tax Policy Center.
  Even when dynamic scoring is applied to the bill, it is still projected to add to the federal budget deficit.In Washington, there's a magical way to make a budget look balanced even when it
  
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• Warren Buffett has a simple prediction for the future of Apple (AAPL)

  01-12-2017 20:10 via feedproxy.google.com
  Some cynics have been calling for the slow death of Apple since its legendary founder, Steve Jobs, died in 2011.
  But, Warren Buffett recently endorsed the company and is heavily invested in its future.
  Apple's economic moat, or competitive advantage, could be what saves the company and allows its profits to continue to grow.
  Watch Apple's stock move in real time.Since the death of legendary Apple CEO Steve Jobs, it's become somewhat fashionable to opine about the slow death of Apple. The compan
  
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• MIZUHO: AMD and Nvidia's crypto boom is officially over (NVDA, AMD)

  01-12-2017 20:00 via feedproxy.google.com
  Bitcoin recently crossed the massive $10,000 milestone.
  Nvidia and AMD have enjoyed strong demand for their chips that could be ending soon.
  The companies will have to focus on other areas of their businesses to continue to do well in the future.
  Watch the price of Bitcoin move in real time.As bitcoin crashes through the $10,000 per coin milestone, it looks like the crypto boost chip makers AMD and Nvidia have enjoyed is finally coming to an end.
  "While the Blockchain software te
  
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• UBS: There is no such thing as an iPhone X 'supercycle' (AAPL)

  01-12-2017 19:59 via feedproxy.google.com
  The iPhone X was expected to drive a wave of customers to upgrade their phones, but it looks like that might not happen.
  Apple seems to have hit a ceiling for its US market penetration.
  The company will now have to focus on milking more money from its current iPhone owners and growing its international market share.
  Watch Apple's stock price move in real time here.Before its release, analysts speculated that the iPhone X would drive a "supercycle" of phone upgrades. For about three years, 
  
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• Goldman Sachs just gave Amazon its most bullish price target yet (AMZN)

  01-12-2017 19:56 via feedproxy.google.com
  Amazon Web Services is one of the internet giant's fastest-growing business lines
  Citing the success of AWS, Goldman Sachs has upped its price target for Amazon to $1,450 a share. Shares of Amazon could reach $1,450 in the next 12 months, Goldman Sachs said in a note to clients Tuesday morning. It’s the highest price target on Wall Street, according to Bloomberg. 
  "We continue to believe Amazon’s pace of innovation, increasing pricing flexibility, and an aging corporate te
  
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• The hottest product on Black Friday and Cyber Monday wasn't even on sale

  01-12-2017 19:46 via feedproxy.google.com
  Nintendo's Switch game console was the #1 best-selling product online on Thanksgiving, Black Friday, and Cyber Monday, according to Adobe Analytics.
  The Switch has enjoyed a record-breaking year since its launch, Jefferies Analyst Atul Goyal said.
  Strong sales now will help Nintendo in the future, as Switch owners will keep buying new games over the next several years, Goyal said.
  Click here to view Nintendo's live stock price.Nintendo dominated online sales on Black Friday and Cyber Monday tha
  
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• Google says this $45 cardboard box has artificial intelligence that can watch your dog and guard your house (GOOG, GOOGL)

  01-12-2017 19:42 via feedproxy.google.com
  Google created an inexpensive solution for AI-powered computer vision.
  The AIY Vision Kit costs $45, is adorable, and can learn to distinguish your dog from your cat.
  Beyond just home monitoring, the AIY Vision Kit can be used to make your home smarter.Here's your chance to be the first person on your block to have a house with artificial intelligence. 
  All you need is $45 and the patience to put together a weird cardboard kit that Google announced on Friday.
  Google's got a thing for cardb
  
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• Stocks tumble, gold spikes on report that Flynn is prepared to testify against Trump

  01-12-2017 19:32 via feedproxy.google.com
  Stocks fell sharply on Friday on an ABC News report that Michael Flynn would say President Donald Trump told him to contact Russians.
  Earlier Friday, Flynn was charged with one count of making false statements to federal investigators. He has pleaded guilty.
  Stocks rose to new highs this week as Senate Republicans advanced their tax bill, though news related to the Russia investigation has now overshadowed that in markets.US stocks fell in trading on Friday following an ABC News report that sai
  
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• One market expert says the financial system could collapse at any moment

  01-12-2017 19:15 via feedproxy.google.com
  Business Insider executive editor Sara Silverstein sits down with Jim Rickards, the editor of Strategic Intelligence and the author of Currency Wars: The Making of the Next Global Crisis. He discusses the elements that could cause a market collapse.Join the conversation about this story »
  
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• New DM Trust chair: Digital talent is global and we need to attract the best

  01-12-2017 17:12
  Matthew Housden has over 30 years’ experience working in consultancy and for well known brands, and the University of Greenwich lecturer is now taking over as chair of the DM Trust, the charity tasked with funding growth and good governance indirect, digital and data marketing.
  He tells Marketing Week what he thinks are the biggest issues currently facing the industry – including digital skills, diversity and recruiting global talent – and how it must go about tackling them.
  W
  
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• ‘There’s no point launching a Christmas ad in November’ says the Co-op

  01-12-2017 16:48
  The Co-op will today (1 December) debut its headline Christmas TV ad, which features several community groups – from a pensioner’s choir to beatboxers – singing a cover of Blur’s Tender.
  The campaign, created by agency Forever Beta, has no actors and is filled with real-life communities the Co-op brand directly benefits. Running across channels such as TV, video-on-demand, digital video, out-of-home, press and radio, there will also be mini films available online that tel
  
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• Google: GDPR will tighten the screws on how the whole industry handles data

  01-12-2017 16:04
  For a giant such as Google, the new European General Data Protection Regulation (GDPR) rules might seem like a tough task to implement. Yet it believes it won’t be bearing the brunt of the complex set of changes.
  Instead, the digital giant believes the correct handling of consumer data is an “ecosystem challenge”, and that advertisers are the ones facing the biggest hurdles when trying to implement the new rules.
  One of the challenges it does have to tackle, however, is determi
  
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• L’Oréal, Smirnoff, Paddy Power: 5 things that mattered this week and why

  01-12-2017 14:30
  Smirnoff urges brands to back up purpose with ‘significant action’
  Smirnoff has long been looking to promote inclusivity and diversity in its advertising through its ‘We’re Open’ campaign. It launched a new iteration this week, which is focused around the trans and non-binary community (individuals who identify as neither male or female).
  Through this campaign and by championing LGBT role models, Smirnoff hopes to shift mainstream perceptions and understanding of un
  
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• How to break down the barriers between marketing and procurement

  01-12-2017 13:43
  Transparency issues, brand safety concerns, fears over agency rebates – all issues impacting the media buying process over the past year. As trust between brands, agencies and media owners becomes increasingly strained, extra pressure has been exerted on the relationship between marketing and procurement.
  On the front line between brands and agencies, procurement is responsible for having the difficult conversations which balance the creative input of the marketing team with the desire to
  
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• Britvic on how marketing and procurement are getting the best from agencies

  01-12-2017 08:37
  A mixture of quality, creativity and commercial rigour is helping marketing and procurement achieve stronger agency relationships at Britvic.
  Here, in the fifth instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Charlotte White, global marketing controller for Fruit Shoot, and Raj Bassan, senior category manager for marketing procurement, discuss the importance of being closely aligned and sharing objectives in order to build
  
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• Why cinema’s ‘captive audience’ is winning new advertisers

  01-12-2017 08:00
  DCM collaborated with Airbnb to create a 3D ad experience during certain screeningsSuch is the hype of the Disney machine, it feels like there’s just as many people counting down the days until the release of ‘Star Wars: The Last Jedi’ as Christmas itself. The second part in the new trilogy, The Last Jedi is expected to break box office records and will no doubt be boosted by an endless number of sponsors and brand partners.
  Its release comes amid a healthy period for cinema a
  
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• Singapore gets millennials to think about retirement

  01-12-2017 01:00 via warc.com
  SINGAPORE: Encouraging young Singaporeans to invest in their financial health for the distant future can be a real challenge, but marketers are not afraid to think outside of the box.According to a Nielsen survey commissioned by NTUC Income, 64%...
  
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• Kellogg Co. pushes for 'agile ROI'

  01-12-2017 01:00 via warc.com
  NEW YORK: The Kellogg Co., the food manufacturer, is tapping more “agile” ways to determine return on investment (ROI) in order to help it adapt marketing strategies at greater speed.Jeff Doud, Director/Marketplace Analytics at...
  
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• Google faces UK lawsuit over data harvesting

  01-12-2017 01:00 via warc.com
  LONDON: A collective lawsuit, the first of its kind in the UK, has been filed against Google, which is accused of illegally harvesting the personal data of millions of Apple iPhone users.The class action is led by Richard Lloyd, the former...
  
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• Facebook releases Asian holiday shopping data

  01-12-2017 01:00 via warc.com
  KUALA LUMPUR: As Christmas approaches, brands should be aware that Asia’s mobile consumers spend more via Facebook in the final three months of the year, although spending and social habits differ across markets.In Malaysia, for example,...
  
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• Facebook blocks ads that exclude by race

  01-12-2017 01:00 via warc.com
  SAN FRANCISCO: Facebook has announced that it will temporarily stop advertisers from excluding ethnic or racial groups when they buy ads on the social network.In addition to suspending its “multicultural affinity marketing” feature,...
  
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• Best Brazilian brands of 2017

  01-12-2017 01:00 via warc.com
  SAO PAULO: Brands that operate in financial services and the beverages sector have taken the top five places in a new ranking of the top 25 most valuable brands in Brazil.Compiled by Interbrand, the global branding consultancy, the ranking lists...
  
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