Sales & Marketing news

• Webinar on conversational storytelling for the internal pitch

  30-11-2017 16:48
  That’s why we’re excited to bring you our new webinar workshop on conversational storytelling for business. Join Prezi’s regional director of marketing in Europe, Spencer Waldron, to learn the mechanics of developing stories that resonate beyond the boardroom and strike more meaningful chords with your audience.
  You’ll learn:
  What it means to build business narratives that mean something, and how the right stories can bring incredible value to prospects and customers
  How
  
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• New ASA chairman: It would be odd if advertisers always complied

  30-11-2017 16:24
  The new chairman of the Advertising Standards Authority (ASA), Lord David Currie, has some experience when it comes to leading regulators. Back in 2002, he became the first chairman of the newly-created Office of Communications, or Ofcom, before becoming the chairman of the Competition and Markets Authority (CMA) in 2012.
  With that in mind, he has some idea of what makes a good regulator. And the key aspect is respect, he says, in an interview with Marketing Week less than two weeks after taking
  
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• International round-up: US tobacco advertising, Ocado’s French partnership

  30-11-2017 15:44
  US tobacco firms forced to run ads admitting cigarettes are addictive
  This week millions of Americans opened their Sunday newspapers to find full page ads from tobacco giants that admit smoking kills.
  The country’s biggest tobacco firms have also been forced to pay for television ads, which contain the same message and run for between 30 and 45 seconds, at least five nights every week for the next year.
  This comes after new rules by the US Federal Court were finally agreed on last month af
  
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• How Change Please plans to disrupt the coffee market and end homelessness

  30-11-2017 14:46
  The idea for Change Please originated following an 12-hour bus journey in South East Asia, during which its founder Cemal Ezel was told about the ‘rocking chair test’ by a fellow traveller.
  It goes like this – imagine yourself old and wrinkly, sitting in a rocking chair. Ask yourself if you are happy with the life you’ve lived and the impact you’ve had. Ezel, who used to work in finance, decided he wanted to be remembered for something different, and so Change
  
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• Brits’ hunger for major purchases plunges just before Christmas

  30-11-2017 01:01
  The latest consumer confidence figures from GfK show Brits have cut back on making major purchases at the worst possible time for retailers.
  In November, GfK’s major purchase index, which ranks Brits’ propensity to spend money on big ticket items such as electricals, fell six points to a score of -6. To put this into perspective, in November 2016 this was 11 points higher at a score of 5.
  According to Joe Staton, head of market dynamics at GfK, this isn’t a sign consumers are b
  
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• The rituals of the Indian holidaymaker

  30-11-2017 01:00 via warc.com
  Anvar Alikhan looks at the cultural divide in India that separates the generations who grew up before the economic reforms of 1991 and those who came after.There is a fascinating cultural divide in India between the generation...
  
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• Mobile is the world's second-largest ad medium

  30-11-2017 01:00 via warc.com
  GLOBAL: Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure, according to new analysis from WARC.The latest
  
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• Marketers will boost their video activity in 2018

  30-11-2017 01:00 via warc.com
  NEW YORK: Nearly four-fifths (79%) of marketers at leading brands intend to increase their video advertising in 2018, but they continue to face challenges and seem to lack confidence in their video strategies, a new survey has revealed.That is...
  
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• Lowe's sees huge potential in AR and VR

  30-11-2017 01:00 via warc.com
  NEW ORLEANS: Lowe’s, the home-improvement chain, believes that technologies like augmented reality (AR) and virtual reality (VR) could help solve a $70bn problem by letting consumers envision the end result of their projects.Amanda Manna,...
  
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• How marketers can do more with less

  30-11-2017 01:00 via warc.com
  LONDON: As marketers come under constant pressure to deliver ROI while doing “more with less”, a leading brand strategy consultant has outlined four ways by which this can be achieved.In a WARC Best Practice paper, entitled
  
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• Harrods builds long-term trust in China

  30-11-2017 01:00 via warc.com
  HONG KONG: Harrods, the luxury British department store, has no significant physical retail presence in China, yet it maintains a strong relationship with Chinese shoppers through a range of marketing techniques.These include the deployment of key...
  
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• Crafting alternative choices

  30-11-2017 01:00 via warc.com
  Faris Yakob wonders whether the explosion of the craft beer industry and resulting decline in the fortunes of the brewing behemoths carries any lessons for advertising?I'm in London this week and, having not been back for a while,...
  
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• Change the story

  30-11-2017 01:00 via warc.com
  The ad industry likes to think of itself as great storytellers, but so often fails to look at the form those stories take. Gareth Kay believes it's time advertising applied creativity to how it tells stories rather than simply applying...
  
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• Brand activism works for Ben & Jerry's

  30-11-2017 01:00 via warc.com
  SINGAPORE: Ice cream brand Ben & Jerry’s has partnered with local activists to help Singapore tackle climate change in an initiative that also helped to enhance its brand purpose.“It’s not an afterthought. It is a long-term...
  
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• Back to the future: Advertising and the impostor syndrome

  30-11-2017 01:00 via warc.com
  Malcolm White argues  that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of 'impostor syndrome'.I'm writing this article almost 30 years to the day since I started my...
  
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• Animated video ads are on the rise

  30-11-2017 01:00 via warc.com
  NEW YORK: Despite reports that short-form video works well in an era of declining attention spans, it appears a number of major brands see longer animated ads as the way to stand out.Taco Bell, for example, has registered more than one million...
  
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• All I want for Xmas

  30-11-2017 01:00 via warc.com
  Mike Teasdale offers up his Christmas wish list for the industry, which includes taking the management consultancy threat more seriously, using the blend of creative and data to generate transformative work, agency leaders doing more for...
  
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