Sales & Marketing news

• L’Oréal’s CMO: Brands should innovate when business is good, not when change is critical

  29-11-2017 18:08
  L’Oréal’s chief marketing officer claims brands should not wait for business to turn sour before kick-starting innovation, and instead shake things up when the brand is strong.
  Talking at the ad:tech London conference this morning (29 November), Stéphane Bérubé, who has been CMO for Western Europe for two months, having spent 15 years with the business in Canada, said key to this is “never taking anything for granted”.
  Besides talking
  
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• L’Oréal: Innovate when business is good, not when change is critical

  29-11-2017 18:08
  L’Oréal’s chief marketing officer claims brands should not wait for business to turn sour before kick-starting innovation, and instead shake things up when business is strong.
  Talking at the ad:tech London conference this morning (29 November), Stéphane Bérubé, who has been CMO for Western Europe for two months, having spent 15 years with the business in Canada, said key to this is “never taking anything for granted”.
  Besides talking
  
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• How Pearson’s digital transformation is helping it shift from B2B to B2C

  29-11-2017 16:07
  For those unaware of Pearson’s 173-year-long tale, here’s a quick history lesson. In the old days, Pearson was a large holding company with a diverse portfolio, encompassing brands such as the Financial Times and The Economist alongside a large education division.
  Two and half years ago, however, it made the decision to focus entirely on education and build its business through books and learning programmes. In 2015, it sold the Financial Times and its stake in The Economist, while t
  
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• PepsiCo: ‘Employer brands need as much attention as consumer brands’

  29-11-2017 15:55
  It’s no surprise that many big tech companies are top of the global brand rankings, with several growing their brands both in terms of value and revenue.
  Tech companies have pioneered new ways of doing business – not least in their approach to the workforce. But it didn’t take long for the cracks to appear in Silicon Valley. Casual dress, unlimited holiday and a cool office only go so far. Allegations of workplace bullying and glass ceilings have turned some employer brands to
  
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• GOLDMAN SACHS: Pain is coming for investors with markets the most expensive since 1900

  29-11-2017 15:21 via feedproxy.google.com
  Balanced equity/bond portfolios are enjoying their longest bull market in more than 100 years as growth has accelerated while inflation remains muted.
  While this has been a boon for investors, stocks, bonds and credit worldwide are now the most expensive since 1900, suggesting trouble ahead.The stars have really aligned for global markets in recent years.
  Aided by a so-called 'Goldilocks' environment of strong growth without inflation, portfolios containing a healthy balance of stocks and bonds
  
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• Amazon’s next headquarters could be worth $2 billion to the winning city (AMZN)

  29-11-2017 15:01 via feedproxy.google.com
  Amazon is on the hunt for a home for its second headquarters.
  The company has received hundreds of bids, in part because it could be worth several billion dollars to the winning city.
  Amazon has spent close to $2 billion on buildings in Seattle, according to a new study from BuildingZoom.Amazon might as well be hosting a reality game show.
  After the company announced it was seeking a home for its second headquarters, cities across the US jockeyed for their shot at winning the e-commer
  
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• This is the biggest redesign in Snapchat's history (SNAP)

  29-11-2017 15:00 via feedproxy.google.com
  Snapchat's biggest redesign ever simplifies the app into three main windows and separates all communication with friends from being shown next to professionally produced content.
  A new Discover feed shows algorithmically sorted content from media partners and verified celebrities. Unlike Facebook, Snap employees will approve everything that appears in its content feed.
  The redesign will be made available to a small percentage of users later this week before rolling out to everyone early next we
  
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• US GDP surges to best level since 2014

  29-11-2017 14:48 via feedproxy.google.com
  The second estimate of third-quarter gross domestic product showed the US economy grew at a 3.3% annualized rate.
  This was the strongest growth since Q3 2014.
  Wednesday's reading was above President Donald Trump's 3% target.A second estimate of third-quarter gross domestic product on Wednesday showed that the US economy grew at a 3.3% annualized rate, the strongest since Q3 2014. Revisions to nonresidential fixed investment, state and local government spending, and private inventory investment
  
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• Chipotle's founder plans to step down as the struggling chain begins the hunt for a new CEO (CMG)

  29-11-2017 14:12 via feedproxy.google.com
  Chipotle's founder announced plans to step down after 24 years. 
  The chain has begun the hunt for a CEO who can "address the challenges facing the company" and build customer trust. 
  Chipotle has struggled to win back customers after a 2015 E. coli outbreak. 
  Chipotle announced on Wednesday morning that its chief executive officer and founder plans to step down as it begins its hunt for a new CEO. Steve Ells, the fast-casual burrito chain's chairman, founder and CEO will ste
  
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• This is the age when you're most likely to become a millionaire

  29-11-2017 14:05 via feedproxy.google.com
  The typical "401(k) millionaire" is a low six-figure earner who reached the milestone after age 50, according to a Fidelity Investments report cited by the New York Times.
  On average, women hit the milestone at age 58.5, while the average man became a millionaire at age 59.3.Those who reached millionaire status saved over 20% of their income and invested nearly 80% in stocks. 
  Some people spend their whole lives working toward a seven-figure savings.
  But it's undoubtedly easier to reach mi
  
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• GM just gave the first public ride in its self-driving cars — a herky-jerky trip, but a 'big moment' for the company (GM, GOOGL)

  29-11-2017 14:00 via feedproxy.google.com
  General Motors and its Cruise subsidiary on Tuesday gave their first public demonstrations of the self-driving car they're developing, which is based on the Chevy Bolt.The car successfully navigated a drive through a San Francisco neighborhood without incident, but the ride wasn't smooth.Cruise and GM are focusing on safety right now, rather than the rider experience, but officials expect to start mass producing the cars "in a matter of quarters."SAN FRANCISCO — In the race to build auton
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, ROKU)

  29-11-2017 12:40 via feedproxy.google.com
  Here is what you need to know.
  Yellen testifies. Fed Chair Janet Yellen will give her economic outlook before the Joint Economic Committee, beginning at 10 a.m. ET. 
  The pound is rallying after the UK reportedly agrees to a Brexit bill. The British pound trades up 0.49% at 1.3406 versus the US dollar following reports the United Kingdom and European Union agreed to a Brexit "divorce bill" worth about 50 billion pounds.  
  Oil is sliding ahead of OPEC. Brent crude oil
  
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• Amazon can alter the course of history for these 7 companies (AMZN, PYPL, AAOI, MA, V, PLD, IP, JNPR)

  29-11-2017 12:10 via feedproxy.google.com
  Wall Street is looking for new ways to cash in on Amazon's meteoric rise.
  Amazon's stock has grown over 50% in the past year and is currently trading at $1,146.19 per share.
  Investors can benefit from investing in companies whose revenues are tied to Amazon.
  Track Amazon's stock price moves here.While much attention is paid to the companies and industries Amazon disrupts, it has also boosted many that are tied to its massive ecosystem.
  Amazon is a $545 billion tech titan tha
  
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• The stock market's safety net is disappearing — but don’t sound the alarm just yet

  29-11-2017 12:04 via feedproxy.google.com
  Share buybacks and dividend payments are slowing, but it's not yet time to panic about the longevity of the bull market, Morgan Stanley says.
  The firm says stocks should continue climbing higher as corporations use money to grow their core businesses, something that equity investors have already started rewarding.Since the financial crisis, share buybacks have been an ace in the hole for public companies as the equity market's bull run has stretched into its ninth year.
  They've offered a win-wi
  
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• Inside the media multiverse

  29-11-2017 11:00 via warc.com
  Following the release of Mindshare’s Media Multiverse research, three of the agency’s leaders discuss the industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one...
  
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• There's been a shake-up at secretive trading firm Jump Trading

  29-11-2017 08:04 via feedproxy.google.com
  Steve Hunt, chief technology officer of Jump Trading, is leaving the firm.
  Hunt spent more than 10 years with the trading firm, according to his LinkedIn page.
  Samuel Tegel, head of liquidity strategy at the firm has also left.Steve Hunt, the chief technology officer of Chicago-based trading firm Jump Trading, has left the firm, according to the company. 
  Hunt's tenure with Jump, a trading firm with offices in Chicago, New York, London, and Singapore, has spanned more than 10 years, a
  
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• JPMORGAN: There's still a fortune to be made in the stock market by betting on tax reform

  29-11-2017 06:51 via feedproxy.google.com
  JPMorgan says the market is underpricing the potential for stock market gains in the event that Republicans successfully overhaul the tax code.
  The firm recommends buying bullish single-stock call options on a handful of companies closely linked with tax-reform progress.Banks across Wall Street are bullish on stocks heading into 2018, with many citing the positive effect of tax measures proposed by the GOP.
  JPMorgan is one of those firms, and it thinks investors are asleep at the switch, ignori
  
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• Commerce Secretary Wilbur Ross is low-key having the worst week ever

  29-11-2017 06:25 via feedproxy.google.com
  Wilbur Ross is quietly having a horrible week.
  On Monday, he was forced to admit that he's been lying about how rich he is.On Tuesday, he was revealed to have closer financial ties to Russian President Vladimir Putin than anyone thought.
  It's only Tuesday.
  Low key, according to the Urban Dictionary, means:
  "to keep something low key: to not announce it; to have a quiet gathering; opposite of a large party or big group of people; not much emphasis, closely aligned with a normal night out doing t
  
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• The GOP tax bill now looks like it will pass — but it could still get tripped up by the details

  29-11-2017 01:03 via feedproxy.google.com
  Senate Republicans cleared a significant hurdle toward passing their version of the Tax Cuts and Jobs Act.
  I now think it's more likely than not that it will pass.
  Significant hurdles remain with key senators.By passing the tax bill through the Senate Budget Committee — and more importantly, by getting Sens. Bob Corker, Ron Johnson and Susan Collins to express optimism that their objections to the bill are being addressed — Republicans have passed a major hurdle.
  I have been skeptic
  
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• Paddy Power ad banned for ‘normalising gambling at work’

  29-11-2017 01:01
  Paddy Power has been rapped by the ASA for a “socially irresponsible” ad showing a security guard gambling at work.
  The video, aired in August 2017, features a security guard singing to the tune of ‘Papa Loves Mambo’ while watching casino customers gambling.
  He then turns away from the monitors and is shown gambling on Paddy Power via his smartphone as the song continues. The song includes the line “Yeah I’ll have a spin on it, when I’m on break, the dai
  
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• WARC Media Awards: Data shortlist named

  29-11-2017 01:00 via warc.com
  GLOBAL: Campaigns from Unilever, Vodafone and Walt Disney are among the 20 papers that have been shortlisted in the Effective Use of Data category in the 2017 WARC Media Awards.“The entries this year demonstrated a democratisation of how...
  
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• WARC Awards: Data shortlist named

  29-11-2017 01:00 via warc.com
  GLOBAL: Campaigns from Unilever, Vodafone and Walt Disney are among the 20 papers that have been shortlisted in the Effective Use of Data category in the 2017 WARC Media Awards.“The entries this year demonstrated a democratisation of how...
  
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• The role of Lego's 'retail theatre'

  29-11-2017 01:00 via warc.com
  BARCELONA: Bricks-and-mortar stores are a vital part of the Lego brand, providing a unique media channel for both shoppers and consumers, according to two of the toymaker’s executives.Cindy Chu, Global Shopper Insight Manager, Lego, told the...
  
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• Strategists reveals insights from Asia's best campaign

  29-11-2017 01:00 via warc.com
  SHANGHAI: Skincare communication in China was a sea of sameness, but the Swedish agency behind SK-II’s Marriage Market Takeover campaign leveraged its outside perspective to redefine category norms, a strategist on the award-winning campaign...
  
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• Strategists reveal insights from Asia's best campaign

  29-11-2017 01:00 via warc.com
  SHANGHAI: Skincare communication in China was a sea of sameness, but the Swedish agency behind SK-II’s Marriage Market Takeover campaign leveraged its outside perspective to redefine category norms, a strategist on the award-winning campaign...
  
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• Datsun looks beyond traditional media

  29-11-2017 01:00 via warc.com
  CHENNAI: In the three years since its launch in India, Datsun has rapidly become a leading car brand, selling almost as many units as its parent Nissan thanks to a digital-first strategy.“We are taking a digital lead,” Jerome Saigot,...
  
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• Cyber Monday surges ahead

  29-11-2017 01:00 via warc.com
  SAN JOSE, CA: Figures from a range of sources indicate that online sales surged on Cyber Monday, with one source now predicting that this year’s total holiday season will be the first to break the $100bn barrier.According to Adobe, Cyber...
  
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• Campbell Soup Co.'s goals for voice tech

  29-11-2017 01:00 via warc.com
  NEW YORK: The Campbell Soup Co., the food manufacturer, believes that voice-activated technologies such as Amazon Echo present opportunities ranging from increased consumer engagement to driving product replenishment.Matt Pritchard, VP/Digital...
  
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• Brands wary of FIFA

  29-11-2017 01:00 via warc.com
  NEW YORK/ZURICH: FIFA’s recent history of corruption appears to be having an effect on its ability to attract sponsors for next year’s World Cup in Russia, while broadcasters there have yet to agree a price for the television rights to...
  
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• Senate Republicans are getting closer to passing their enormous tax bill

  29-11-2017 00:34 via feedproxy.google.com
  The Senate GOP tax bill cleared the Senate Budget Committee on Tuesday and headed to the full Senate for a possible vote.
  While as many as eight Republicans were holding out from supporting the bill, a meeting appeared to bring them closer to supporting it.
  But there are still a number of procedural and political hurdles for the GOP to clear.Senate Republicans appeared Tuesday to be moving closer to passing their massive tax code overhaul after a party meeting and a slew of proposed changes to
  
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