Sales & Marketing news

• How to be more diverse in your hiring – the latest Marketing Week podcast

  27-11-2017 15:30
  The latest IPA figures certainly aren’t cheerful. Only 12% of those working in IPA member agencies are from a black, Asian or minority-ethnic background. And brands aren’t expected to be doing much better.
  So when it comes to hiring from a more diverse pool of people, where are we going wrong? And what are the (unintended) consequences of undiverse workplaces?
  Tanya Joseph, a consultant, chair of The Pool and architect of the ‘This Girl Can’ campaign at Sport England, bra
  
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• One year on from Toolkit 2017, how did we do?

  27-11-2017 11:00 via warc.com
  We’re getting ready to launch Toolkit 2018 – our guide to tackling some of the biggest challenges brands currently face.This will be the seventh year we have run a Toolkit report. We use it to draw out some key lessons for...
  
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• Smirnoff aims for ‘societal change’ with new LGBT campaign

  27-11-2017 08:59
  Smirnoff is launching a new campaign to help inspire Britain’s nightlife to become more open-minded about gender, and is partnering with the LGBT Foundation to enforce “real change”.
  The campaign, which launches today (27 November), is the latest iteration of its long-running ‘We’re Open’ campaign. It features a number of members of the trans and non-binary community – individuals who identify as neither male or female – including DJ and producer H
  
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• Victoria’s Secret, Maserati, Uber: Everything that matters this morning

  27-11-2017 08:57
  Maserati enlists Accenture Interactive as its global experience agency
  Car brand Maserati has appointed Accenture Interactive as its global experience agency, becoming the agency’s first major client following a spate of acquisitions by consultancy Accenture as it looks to expand into marketing services.
  Accenture Interactive has been tasked with enhancing the luxury vehicle manufacturer’s customer experience across all digital channels, thereby expanding its global sales and extend
  
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• RBS, Unilever, Benetton: Everything that matters this morning

  27-11-2017 08:57
  RBS to cut 680 jobs as part of cost-cutting drive
  British state-owned Royal Bank of Scotland (RBS) says it will close 259 branches and cut 680 jobs to reduce costs and encourage customers to use online and mobile services.
  The latest round of closures at the Edinburgh-based bank follow 180 announced in March, putting 1,000 jobs at risk, with the bank claiming there’s been a 40% drop in people using branches since 2014.
  British banks are set to close a record 762 branches this year, Reuter
  
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• Just Eat, Kellogg’s, Buzzfeed: Everything that matters this morning

  27-11-2017 08:57
  Just Eat reaches £5.5bn valuation
  Just Eat has joined the FTSE 100 list of British companies with a valuation of £5.5bn, making it worth more than Sainsbury’s, Morrisons and Marks & Spencer.
  The fast food delivery service works with 28,000 restaurants in the UK, delivering more than two million meals a week. During the first nine months of 2017 the company’s sales rose 45% to £385m and it expects to make profit of close to £160m this year.
  Just Eat ma
  
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• EasyJet, Tumblr, Sky: Everything that matters this morning

  27-11-2017 08:57
  New report shows the gender pay gay at EasyJet
  On average, male EasyJet employees earn over 50% more than their female counterpart, according to a new report. And the budget airline has also revealed that 89% of those in its top pay bracket are men.
  The main reason for this is the fact pilots are predominantly male. In fact, of EasyJet’s 1,500 pilots, only 86 are female, with the average pilot salary around £92,400.
  Compare this to cabin crew and 69% of staff there are female, with a
  
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• Black Friday, Just Eat, Santander: Everything that matters this morning

  27-11-2017 08:57
  Black Friday footfall plummeted from 2016
  The appeal of Black Friday appears to be wearing off British shoppers, with footfall on the high street significantly down on 2016. The annual day of discounting was imported from the US several years ago, but with consumers growing wise to the fact that deals now extend before and after the last weekend in November, there were 4.2% fewer shoppers out on the streets last Friday according to data from Springboard.
  The worse-than-expected performance is a
  
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• Cryptocurrency market cracks $300 billion as bitcoin and ethereum flirt with big milestones

  27-11-2017 07:00 via feedproxy.google.com
  The market for digital currencies cracked $300 billion for the first time Sunday night.
  At the same time, bitcoin and ethereum, the two largest cryptocurrencies, were flirting with their own big milestones.NEW YORK — The market for digital coins cracked $300 billion Sunday night for the first time ever as two of the largest cryptocurrencies eyed significant milestones.
  According to data from CoinMarketCap, the market capitalization of the entire crypto-market stood at $303 billion by 12:3
  
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• Zalando's reference point for fashion brands

  27-11-2017 01:00 via warc.com
  BERLIN: Online fashion retailer Zalando has accumulated a vast trove of data which it is now exploiting to facilitate strategic marketing and merchandising for its partner brands.Martin Schmidt, head of the Consumer Insights business at Zalando,...
  
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• Time to ditch A/B testing?

  27-11-2017 01:00 via warc.com
  MOUNTAIN VIEW, CA: Simple A/B testing of digital search ads should be retired in favour of a multi-level option that is now enabled by ad rotation, according to a leading Google executive.Writing in Search Engine Land, Matt Lawson,the Director...
  
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• The 'Chinese consumer' no longer exists

  27-11-2017 01:00 via warc.com
  SHANGHAI: Consumer confidence in China is at a ten year high, people have higher incomes than ever, more choices than ever – and marketers can’t think in terms of the “Chinese consumer” any more, according to a new study. ...
  
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• New brand safety concerns for YouTube

  27-11-2017 01:00 via warc.com
  LONDON: Leading brands, including Mars and Adidas, have once again pulled their advertising from YouTube, this time following claims that their ads were appearing on videos that are being viewed by paedophiles.A front-page story in The Times on...
  
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• Ford's multicultural marketing roadmap

  27-11-2017 01:00 via warc.com
  MIAMI BEACH, FL: Ford, the automaker, is tapping into areas like music and food in order to connect its multicultural marketing efforts with consumer passion points.Rajoielle Register, Head of Cross Brand Strategy and Growth Audience...
  
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• Diageo takes cachaça upmarket

  27-11-2017 01:00 via warc.com
  PARAIPABA:Drinks giant Diageo intends to use its marketing expertise to boost the image of cachaça, the Brazilian sugarcane spirit, and to increase sales of the Ypióca brand it bought five years ago.“We bought a jewel in...
  
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• Brand innovation rises – but is it useful?

  27-11-2017 01:00 via warc.com
  SINGAPORE: User experience is playing an increasingly important role in brand differentiation for Asia’s marketers, with branded utility a particular point of focus, according to an analysis of more than 180 campaigns from across the region. ...
  
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