Sales & Marketing news

• The New York Times CEO on not being defined by Donald Trump

  23-11-2017 14:11
  In an age where most news publications are struggling to stay profitable, The New York Times (NYT) offers a beacon of hope.
  It returned to profit this year, having made roughly $240m in adjusted operating profit in the year to 25 December 2016. The NYT has also managed to grow revenues 6.8% in the first three quarters of this year and now has 2.1 million digital-only subscribers.
  Print advertising used to make up between 75% and 80% of all revenue, but now accounts for only 17%, while reader rev
  
  Read more

• eyevis UK appoints Sarah Hunter as Sales and Marketing Executive - Business Lancashire

  23-11-2017 13:39
  Business Lancashire
  eyevis UK appoints Sarah Hunter as Sales and Marketing Executive
  Business Lancashire
  Burnley-based video wall and control room display specialists eyevis UK has appointed Sarah Hunter as sales and marketing executive to help oversee its country-wide operation. eyevis UK provides video display and audio visual solutions to a range of ...en meer »
  
  Read more

• International round-up: Amazon starts Australian trial, Burger King tells customers to visit McDonald’s

  23-11-2017 13:20
  Amazon trials orders in Australia
  Australia’s retailers have been put on alert as Amazon’s Australian arm has just begun an order-taking trial.
  The trial kicked off today (23 November) with the Amazon Australia website’s search box filling in product names automatically. A representative for Amazon, which has never given a start date for Australia, declined to comment. It is said that only a select few retailers are able to sell their goods through the platform.
  While Australia
  
  Read more

• When an outsider’s view trumps an insider’s

  23-11-2017 11:00 via warc.com
  Strategists often benefit from an outsider’s eye, observes David Tiltman. In Singapore, the planner behind SK-II’s Marriage Market Takeover explained how an element of Chinese culture, so ingrained as to go unspoken, provided the...
  
  Read more

• Advertisement

• Customer experience investment fails to pay off as performance hits all-time low

  23-11-2017 01:01
  Delivering world-class customer experience continues to rise up the agenda for marketers. But despite UK brands ploughing billions of pounds into improving their relationship with consumers, they are failing to keep up with increasingly high expectations.
  Indeed, KPMG Nunwood’s annual Customer Experience Excellence study shows that rather than improving, the overall performance score for British brands has hit the lowest level in the eight-year history of the report, dropping from 7.33 in
  
  Read more

• Brands welcome new broadband ad rules aimed at preventing ‘misleading’ speed claims

  23-11-2017 01:01
  The ad regulator is looking to cut down on ‘misleading’ advertising by internet service providers (ISPs) by making major changes to the way broadband speed claims can be advertised.
  The Committee of Advertising Practices (CAP) says any numerical speed claims featured in future broadband ads must now be based on the speed available to at least 50% of a brand’s customers at peak time, with this messaging branded as “average” speeds. This marks a considerable change fr
  
  Read more

• Why net neutrality matters

  23-11-2017 01:00 via warc.com
  Freedom of speech is fundamental to the U.S. constitution, but the latest developments in the dispute over net neutrality are putting this basic human right under threat, argues Sovrn's CEO, Walter Knapp.The internet as...
  
  Read more

• UK advertising industry continues to grow

  23-11-2017 01:00 via warc.com
  LONDON: Economic uncertainty surrounding the Brexit process will not deter the UK advertising industry, which will remain one of the world’s fastest-growing media markets in 2018, increasing 4.8% to £19.8bn according to the latest GroupM...
  
  Read more

• Advertisement

• Shifting engagement metrics challenge marketers

  23-11-2017 01:00 via warc.com
  NEW YORK: A key trend for advertisers and publishers to watch in 2018 is the relationship between total time spent online by the average consumer and where they spend the most time, according to Verto Analytics.In a recent report it noted how,...
  
  Read more

• MENA needs more local campaigns

  23-11-2017 01:00 via warc.com
  DUBAI: Achieving consistent messaging across 22 MENA countries is a difficult task, and agencies need to be more sensitive to the cultural differences of the region – which is likely to require more localised campaigns.Speaking at a WARC...
  
  Read more

• Media thinking evolves in Asia

  23-11-2017 01:00 via warc.com
  SINGAPORE: Television remains the most popular lead media for advertising campaigns across Asia, but it is not necessarily the most effective, according to a new WARC report.Television significantly under-indexed at the shortlist stage of the 2017...
  
  Read more

• End of net neutrality threatens higher prices

  23-11-2017 01:00 via warc.com
  WASHINGTON, DC: US internet users face larger bills and being blocked from accessing some websites as a result of FCC plans to dismantle regulations that ensure internet providers treat all web traffic equally.Ajit Pai, chairman of the Federal...
  
  Read more

• Easyday offers Retail 3.0

  23-11-2017 01:00 via warc.com
  MUMBAI:Future Group, the retail business, is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name in a development they termed “Retail 3.0”.Kishore Biyani,Future Group chief...
  
  Read more

Follow @sales_mrktinguk on Twitter!