Sales & Marketing news

• Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine

  21-11-2017 17:52
  In 1996, the United Nations General Assembly proclaimed this day, 21 November, to be World Television Day. That’s right on this very special, if rather arbitrary, date we are meant to spend the day celebrating, promoting and proclaiming the power of telly.
  I thought for this auspicious occasion I would turn my column into a bit of an agony uncle session. In 1996 celebrating TV was probably a pretty bland affair. Back then TV was the centre of the world’s video consumption. Sure, ther
  
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• Leonie Roderick: Amazon’s first London pop-up should inspire not scare rivals

  21-11-2017 16:15
  If there is one company that is top of mind for most brands it is Amazon. It recently overtook Google to become the most mentioned company in public corporate conference calls as it spreads its tendrils across the world.
  While it started off as a humble book seller, it has now thrown clothes, music, homeware, technology, food, phones and potentially driverless cars into the mix. L’Oréal’s new CMO for Western Europe even suggested it could transform into the next big media cong
  
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• Google, Giffgaff, Marmite: The top 10 YouTube ads in October

  21-11-2017 15:57
  1. Google Pixel 2: Questioning?
  Top of the YouTube advertising charts in October was this quick fire ad from Google asking consumers to question whether their current smartphone is ticking enough boxes. With the Pixel still a long way behind the likes of Galaxy and the iPhone in terms of user adoption, the ad ends with the slogan ‘Ask more of your phone’. Google will be hoping this is the kind of messaging that can convince Brits to switch over to a Pixel 2.
  Creative agency: Droga 5
  
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• Sign up to our webinar on delivering business impact with personalisation this Christmas

  21-11-2017 15:48
  Marketers are all too aware of the demands being placed on them: the need for better customer engagement, the ability to deliver more relevant engaging experiences and, above all, how to drive revenues across ever more fragmented channels.
  Thankfully, technology is here to help; personalisation is proven to engage audiences and drive campaign ROI, as well as driving online sales and building customer lifetime values.
  But what does this look like in practice and how can marketers best use p
  
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• Marketoonist on the evolution of advertising

  21-11-2017 11:56
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the evolution of advertising appeared first on Marketing Week.
  
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• Why Unibet is betting on video to score loyal new customers

  21-11-2017 11:30
  In marketing, like football, you need a strategy that wrong-foots the opposition and delivers a competitive advantage. We turned conventional betting marketing on its head with our content and channel strategy for our #LuckIsNoCoincidence campaign – and we reaped the rewards with a return of £18.25 for every pound spent.
  We had to find a way to cut through the noise surrounding Euro 2016 to capture attention and drive revenue across seven global markets. We knew rivals would spend bi
  
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• The evolving opportunities of product placement

  21-11-2017 08:20
  Love Island and the Great British Bake Off have been two of 2017’s standout TV shows so far. One a reality dating show, the other a baking competition but both massive ratings winners for their respective channels.
  Channel 4 splashed out £75m to poach the Great British Bake Off from the BBC, a risk that has payed off. The show’s final episode on 31 October was watched by 11 million viewers, Channel 4’s largest audience for 32 years.
  Now in its third year, Love Island attr
  
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• US retailers can expect a holiday boost

  21-11-2017 01:00 via warc.com
  WASHINGTON DC: American consumers plan to spend an average $862 on Christmas gifts this year, or $110 more than they said they planned to spend this time last year, according to a new survey.Based on a poll of more than 1,000 adults carried out in...
  
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• TV advertisers gain a new data source

  21-11-2017 01:00 via warc.com
  GLOBAL: The United Nations has recognised November 21 as World Television Day since 1996 and the date coincides with the release of a new report, which claims to demonstrate the medium’s resilience and effectiveness for advertisers.Published...
  
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• Simple Christmas ads resonate with UK shoppers

  21-11-2017 01:00 via warc.com
  LONDON: Many of the UK’s top retailers have again splashed out on cinematic-style blockbuster ads in the run up to Christmas, but with consumers cutting back on their spending there is evidence that simpler ads could be more effective.John...
  
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• Programmatic needs context-aware software

  21-11-2017 01:00 via warc.com
  LONDON: Two-thirds of the world’s digital display advertising is set to be traded programmatically within a couple of years, but, say two industry figures, the issue of context has to be addressed.Programmatic Marketing Forecasts, a...
  
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• Of sex and ice cubes: The great subliminal advertising scare

  21-11-2017 01:00 via warc.com
  If you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising. The 4A’s Marsha Appel looks at the rise and fall of the greatest advertising myth of the 20th century....
  
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• How to balance speed and loyalty

  21-11-2017 01:00 via warc.com
  Good CX is not just about doing things quickly, argues Fetch’s Julian Smith. Most important is to find a strategy that leverages your knowledge of the consumers as well as their understanding of your brand.Over 40% of all...
  
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• How Chobani organises for success

  21-11-2017 01:00 via warc.com
  ORLANDO, FL: Chobani, the yoghurt manufacturer, has witnessed substantial benefits from constructing a “demand creation” department that pulls marketing, sales, insights and similar functions into a streamlined business division. ...
  
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• Brand trust is 'currency' in China's auto category

  21-11-2017 01:00 via warc.com
  BEIJING/SINGAPORE: Brand trust is “currency” in China’s booming automotive category, according to a senior marketer at Uxin, an online automotive marketplace.Uxin, which secured a US$500m funding round in early 2017, has...
  
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• Alibaba, Auchan and Reuntex form partnership

  21-11-2017 01:00 via warc.com
  HONG KONG: Alibaba, the Chinese e-commerce giant, is taking a major step into physical retailing by joining forces with Auchan Retail of France and Taiwan’s Ruentex Group to take a controlling stake in Sun Art Retail Group.Sun Art, which is...
  
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