Sales & Marketing news

• Sonos on why its first UK store is a marketing, not a sales, channel

  16-11-2017 17:55
  Sonos is opening its first concept store in London today (16 November) as it looks to widen its appeal and convince more shoppers they should consider buying one of its home sound systems.
  The store, located in Seven Dials near Covent Garden, features two ‘Listening Rooms’ – acoustically-tuned, house-shaped structures designed to replicate the multi-room listening experience Sonos sells. Guests will be able to stream their own music into the rooms while at the same time testing
  
  Read more

• International round-up: Coca-Cola partners with The Salvation Army, Lyft enters Canada

  16-11-2017 13:29
  Ride-hailing app Lyft sets up shop in Canada
  Uber better watch out, as its competitors are closing in. Lyft is in the middle of an expansion drive, and has announced plans to launch its ride-hailing app in Toronto next month.
  It’s the company’s first international expansion outside the US. The move follows aggressive growth in the US, where Lyft has also benefited from problems affecting its rival, Uber.
  The Lyft app is now available to 95% of the US population, up from 54% at the st
  
  Read more

• How accelerator schemes can turbo-charge marketing training

  16-11-2017 12:34
  Nobody could dispute that the skill set required in the communications industry has changed dramatically in the past 10 years. But whether training and continuous professional development (CPD) has moved with the times is up for debate. Industry bodies are taking their responsibilities seriously, but experts and PR professionals say there is still a shortfall, particularly in the areas of digital skills and mentoring.
  “There is generally an issue with the quality of courses that are being
  
  Read more

• Green & Black’s on the Fairtrade backlash: ‘We have nothing to hide’

  16-11-2017 12:03
  Green & Black’s is looking to significantly grow the brand after investing in its first TV campaign, but has been forced to defend itself from public criticism on launching a new range that isn’t certified by the Fairtrade Foundation.
  The Mondelēz-owned brand was started in 1991 by husband and wife team Craig Sams and Jo Fairley. It was originally bought by Cadbury’s in 2005, which in turn was acquired by Mondelēz (formerly Kraft Foods) in 2010.
  The brand’s
  
  Read more

• Advertisement

• Marketing budget growth stalls as CMOs fail to prove ROI

  16-11-2017 01:01
  Growth in marketing budgets has stalled in 2017, with spend hitting a plateau this year after three years of growth.
  According to a survey of 353 marketing executives in the US and UK at companies with more than $250m in annual revenue, budgets fell from 12.1% of company revenue in 2016 to 11.3% in 2017 – a return to 2015 levels.
  And CMOs are not confident growth will return next year. Just 15% say they expect a significant increase in 2018, while a third expect budgets to be be cut or fro
  
  Read more

• UK CMOs react to brand safety concerns

  16-11-2017 01:00
  LONDON: The vast majority (95%) of CMOs at leading brands in the UK say they have overhauled their digital strategies this year following widespread publicity about brand safety, fraud and transparency, a new survey has revealed.Ever since Marc...
  
  Read more

• Tech leaders are most valuable US brands

  16-11-2017 01:00
  NEW YORK: Five technology firms are included in the top five spots of a new ranking of the 100 most valuable brands in the US, which also examines various factors underpinning brand success.Published by WPP and Kantar Millward Brown, the
  
  Read more

• Just one Facebook 'like' helps to target ads

  16-11-2017 01:00
  NEW YORK/CAMBRIDGE: Psychological traits identified from a single “like” on Facebook can be used to create targeted ads that boost both clicks and sales, a new academic study has found.Researchers at Cambridge University and Columbia...
  
  Read more

• Advertisement

• Indian consumers embrace digital payments

  16-11-2017 01:00
  MUMBAI: As India transitions to a digital economy, a new survey from Visa, the global financial transactions firm, has revealed consumers are highly inclined to embrace new forms of payments.Visa worked with research firm YouGov to poll more than...
  
  Read more

• Getting to grips with mobile programmatic

  16-11-2017 01:00
  SAN FRANCISCO/LONDON: Within a couple of years almost all mobile digital display ads will be purchased programmatically, but few marketers have a real understanding of the technology and the key factors involved.In a WARC Best Practice paper,
  
  Read more

• Coty's nuanced approach to mobile

  16-11-2017 01:00
  MIAMI, FL: Coty, the beauty products company, believes engaging with consumers on platforms like Facebook Messenger can help brands effectively connect with their target audience on mobile at a time when “the utility of apps is...
  
  Read more

• Content marketing will gain from client education

  16-11-2017 01:00
  SYDNEY: Content marketing and native advertising are becoming more popular as “top of the funnel” strategy, but more education is needed to boost the medium, according to print media executives.“It does a really good job of...
  
  Read more

• Citigroup hired a former Goldman Sachs banker to cover a booming Wall Street business (C)

  16-11-2017 00:21 via feedproxy.google.com
  Citigroup has hired a former senior banker at Goldman Sachs.
  Taran Bakker joins Citi as a managing director in the bank's Global Asset Managers group, where he'll cover private equity, pensions, sovereign wealth funds, and family offices in North America.
  Buyout firms are a growing source of business for investment banks, and Citi has been maneuvering to claim more market share in the sector.  Citigroup has hired a former Goldman Sachs banker to work with
  
  Read more

• Bitcoin pops after Square says it's letting some app users buy and sell the cryptocurrency

  16-11-2017 00:20 via feedproxy.google.com
  Bitcoin was on a tear Wednesday after mobile payments company Square confirmed it was letting some people buy and sell bitcoin on its Cash app. 
  Bitcoin was trading  at $7,284, up more than 10%, at 5:18 p.m. ET. Square, on the other hand, ended the trading day up 2.3%.Square, the mobile payments firm, is running a trial that allows some users of its Cash platform to buy and sell bitcoin. 
  The news, which was reported by TechCrunch, sent Square's stock to an all-tim
  
  Read more

• Twitter warns it may strip users of their 'verified' status as it rethinks who deserves the blue badge (TWTR)

  16-11-2017 00:14 via feedproxy.google.com
  Twitter is reviewing all of its verified accounts and plans to remove verification from accounts that don't adhere to its new rules.
  Verified badges won't be given to any accounts until Twitter completely revamps its verification program.
  The company was met with backlash recently for verifying the organizer of August's white supremacist rally in Charlottesville, Virginia.Twitter said Wednesday that it was conducting a wide-sweeping review of its verified accounts with the goal of rem
  
  Read more

Follow @sales_mrktinguk on Twitter!